Marcus Willis. digital marketer melbourne

Transcription

1 Marcus Willis digital marketer melbourne

2 art direction+ copywriting+ social media+ seo+ web+ CRM+ VIDeo+ Photography+ Creative thinking= Marcus

3 Marcus Willis digital marketer melbourne Knowledge > Full Adobe Creative Suite inc. Photoshop, Illustrator, InDesign > Exact Target/Pardot/MailChimp/HubSpot > Taguchi Digital Marketing System > Google: Analytics/Webmaster/ Adwords/Keywords > Social: Facebook/Twitter/Google+/Instagram/LinkedIn/YouTube > Online marketing and social media best practice standards > Mobile application design > Final Cut Pro > Microsoft Sharepoint > CMS: Joomla, Sales Force > Wordpress > HTML, CSS > Television commercial editing > Television best practice audio/visual standards > Graphic design for web/print advertisements Personal skills > Excellent verbal and written communication skills > Experience in digital marketing and a strong passion for technology > Ability to work independently and without supervision > Excellent organizational and time management skills > Ability to meet deadlines and work under pressure > Outstanding customer service skills > Strong initiative and enthusiasm > Project management skills and the ability to juggle numerous projects > Focus on detail and pride in delivery > Proactive approach with drive and ambition > Strong hunger for knowledge: regularly attends international industry events > Creative thinker Current & Previous responsibilities > Lead the communication of digital media and advise on potential issues > Evaluate digital marketing activity and make recommendations of improvement > Conceptualise & implement web integrated social media campaigns > Compose variable sms and auto-responders > Website/ integration with CRM tools > Write/publish website content > Advanced SEO and SEM campaigns > Write and build website landing pages > Prepare marketing reports by collecting, analysing, and summarising sales data > Website Design and Building > Social media monitoring, scheduling and reporting > Accept ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments > Graphic design and conceptualisation of flyers, brochures, campaigns, print campaigns and online/tablet advertisements > Filming and editing of television commercials

4 digital marketing

5 Marcus Willis digital marketer melbourne education RMIT Melbourne Bachelor of Communications/ Advertising Degree International Advertising Association Diploma in Marketing Communications Melbourne Advertising and Design Club MADC Ignition BODW - HONG KONG Business of Design - Hong Kong s inspiring mustattend ideas exchange platform for Asia s most innovative thinkers and business leaders La Trobe Melbourne Studied Law/Business THE KILMORE INTERNATIONAL SCHOOL Australia s only dedicated IB school. The International Baccalaureate (IB) is a recognised leader in the field of international education and an alternative university entrance qualification. experience erdigroup Digital Marketing Executive 2013-current Reventon Group Executive Marketing Manager 2012-current Chatswood Stud Advertising Manager sire custodians Digital Consultant WhatsOnComedy.com Founder/Marketing 2013-current erdigroup One of Australia s largest privately owned companies, Erdigroup, owns and operates 8 major hotels across the country. In addition to their hotel portfolio, the business also owns and operates several businesses, cafes and conference centres. My role is to manage all of their digital assets and online strategy and oversee all of their online marketing exercises. Reventon Group A full service property investment, rental and property development organisation. My role: Executive Marketing Manager: Oversee all marketing activities across all brands. Achievements: Secured our first online sales and established new revenue streams through social media/ lead nurturing. Improved their brand image and fully designed and built a series of new websites that are CRM and tracking integrated with live chat and reporting facilities, creating a new industry standard. Chatswood Stud Victoria s oldest and largest commercial thoroughbred horse breeding operation. My role: Advertising: Oversee all advertising and marketing. Achievements: Their premier breeding stallion, Reward For Effort was Australia s Most Popular First Season Sire and the Most Popular Victorian Sire. Their site is the #1 ranked Stud website in Victoria. Wrote, filmed and edited a series of popular television commercials. Designed a series of annual publications that are regarded as the best in the industry.

6 logos:

7 websites: chatswoodstud.com.au reventon.com.au

8 brochure: Photography and Design: Click to view STALLIONS 2013

9 social media: reventon group We ve constantly grown our dedicated fan base to over 2,300 in the past 11 months. Focusing on talking to people and not at them has allowed us to utilise Facebook as a valuable lead source. chatswood stud Our extremely loyal group of fans are constantly growing with our daily posts being shared and liked at an unusually high rate. Interactions are dramatically above all other pages with a similar fan base. marcus S christmas letter extravaganza Offering the internet free Christmas letters... I created a website and video that quickly went viral. It received 29,613 hits between 11th Nov - 25th Dec, 23,000 YouTube views and 1,184 individual submissions for a letter. I wrote them all individually.

10 print: becks non-alcohilic the beer between beers non-alcoholic

11 print: new balance American made Fluorescent laces Quality materials Flashing lights Internet connectivity Arch support we tick boxes. not shoes

12 Print: olympus tg-820 built tough Concept only

13 print: quit $2,990, 20.4 MEGAPIXELS, REPLACEABLE. YOU WOULDN T TAKE CHANCES WITH A LENS LIKE THIS, HOWEVER, THE HUMAN EYE IS 80 TIMES MORE POWERFUL THAN ANY CAMERA, NEVER NEEDS REST AND FOCUSES INSTANTLY. SMOKING CAN LEAD TO MACULAR DEGENERATION, DAMAGING THE MOST ADVANCED LENS YOU LL EVER OWN. IRREPLACEABLE. QUIT.ORG.AU

14 video: Click to view Reventon Group Info Marcus and Dan Chatswood Stud

15 television: Click to view Reward For Effort 2013 TV Commercial Anacheeva 2013 TV Commercial Anacheeva 2012 TV Commercial

16 print: ted baker - spain launch

17 print/digital campaign:

18 contact: Marcus Willis Improvisational comedy I perform regularly with the Improv Conspiracy. We improvise a 30 minute comedy show based on a 1 word audience suggestion. In the 2013 Melbourne International Comedy Festival, we sold out all of our 16 shows.