Insurance Awareness Program. 2 nd Quarter FY Report. SBI Life Insurance Company Limited

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1 Insurance Awareness Program 2 nd Quarter FY Report SBI Life Insurance Company Limited 1

2 INDEX Introduction... 4 Puducherry... 4 Tripura... 4 Mizoram... 5 Puducherry Campaign... 6 Street Play... 6 Approach... 7 Execution... 7 Tripura Campaign Collage Art Festival Approach Execution Mizoram Campaign State Level Inter- School Basketball Championship Approach Execution Insurance Awareness AV on local Cable TV

3 Benefit of the Campaign Activity Reach Annexures Annexure A Puducherry Street Play Script Annexure B Puducherry Collaterals Annexure C Tripura Skit Script Annexure D Tripura Collaterals

4 INTRODUCTION SBI Life initiated its Insurance Awareness activities for the second quarter of FY in Puducherry, Tripura and Mizoram. On the basis of the assessment study conducted in the first quarter of FY , a consumer outreach activity was initiated in an environment conducive to promulgate the importance of Life Insurance as a financial tool against financial risks arising due to unfortunate events in life. Puducherry The people from the former French colony have a strong connect towards art and culture. The art festival conducted in the first quarter was well received and helped in connecting with the locals to communicate the benefits and need of Life Insurance. The local preference for art and culture was leveraged again in the second quarter for Insurance Awareness activities. Activities were conducted to appeal to the masses and were conducted at public places to get maximum mileage. Tripura In the second quarter, Insurance Awareness activities were conducted to focus on parents. Parents have an additional responsibility of providing for the children and hence need for mitigating financial risks. As such, we focused on educating parents on the importance of Life Insurance in mitigating financial risks and planning for their children s future. The activities conducted used art and craft to engage with the students and through them with their parents. 4

5 Mizoram SBI Life s Insurance Awareness activities in Mizoram have been focused on communicating the importance of Life Insurance to the parents. Taking forward the success achieved during the SBI Life Little Mizo Champ, we continued our initiative to connect with the parents. Mass media communication through local cable TV was also continued to increase Life Insurance Awareness in the public at large. Communication Message The Insurance Awareness messaging was kept consistent in all the communication across all regions. The communication focused on the following basic concepts of Life Insurance. 1) Why financial planning is important. 2) Importance of Life Insurance. 3) Life Insurance for securing financial requirement of children. 4) Appropriate amount of Life Insurance needed. 5) Factors affecting the Life Insurance cover amount. 5

6 PUDUCHERRY PUDUCHERRY CAMPAIGN An assessment study was conducted in Puducherry to study the socio cultural, demographic & economic environment of the city. On the basis of which, an outreach activity was initiated to create an environment conducive to promulgate the importance of Life Insurance as a financial tool against financial risks arising due to unfortunate events in life. Street Play Insurance Awareness Street Plays were organized to connect with a broad spectrum of socioeconomic population classes. Considering the closely knit culturally savvy regions, it was decided to implement activities which would relate to the cultural aspect of the society. Hence Street play was chosen as the medium to create Life Insurance Awareness. Street plays being theatrically performed outdoors and in public spaces car parks, market areas, parks, etc. reaches out to a large audience. Street play is a powerful propaganda media which can engage audience and facilitate in communicating complex financial concepts of Life Insurance. 6

7 Approach The script for the street play was specially written for the activity. The script was on the philosophy of enjoying small pleasures of life once, a person is insured and peaceful. The script for the street play had two primary characters, HAPPY & RISK. The characters represented the two basic states of mind a person, which symbolizes his experience after and before buying Life Insurance. The script further explored the relationship between the two factors. The character RISK is shown to stay in people s hearts by creating uncertainty at any time of their life, which makes a person, sad, afraid, restless and unhappy. Whereas the HAPPY character comes and a show, if one is insured, life becomes easier to live, and one ends up living happy. Each scenario was depicted by a two minute act, post which RISK and HAPPY presented their commentaries. The complete script is attached at Annexure A. Execution For execution, popular locations in Puducherry were selected, where a large number of audiences could be reached. The locations were: 1. Avvai Thidal: A busy residential cum main street area, making it is a central location for local buses 2. Gandhi Thidal: The main sea face area with large number of local visitors 3. Manakula Vinayagar Temple: A popular Lord Ganesha and Lord Shiva temple 7

8 At each location multiple shows were performed to have maximum reach. Each show consisted of: Five minutes performance of three different music instruments to create excitement among the crowd and gather people to watch the street play Once a considerable crowd was gathered, the artist performed the street play 8

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10 This was followed by a simple Q & A session where important pointers were highlighted through the engagement game The activity promoters were fluent in Tamil language and were trained by SBI Life training team, effectively communicated Life Insurance concepts The promoters also distributed the Insurance Awareness fliers describing the benefits of Life Insurance mentioned explicitly 10

11 TRIPURA TRIPURA CAMPAIGN The second quarter Insurance Awareness campaign for FY , in Tripura aimed to connect with parents for educating them on correctly planning and investing for their children s future financial requirements. Collage Art Festival SBI Life Canvas of Life, an inter school collage art competition focused on involving parents was the ideal way of approaching the parents with the subject of Life Insurance. The SBI Life Canvas of life, a collage art festival provided the platform for collaborating with parents and children on the topic of Life Insurance. Approach For executing the Insurance Awareness activity, five prominent schools from Agartala were selected. The selection was based on the socio-economic status of the students and the strength of the school. Permissions from school were procured and the activity was introduced to the children. As the activity involved school children from 6 th to 10 th standard, special entertainment was arranged to excite the students and introduced the topic. The entertainment involved a lively skit which explained the basic concepts of Life Insurance. 11

12 Event Theme SBI Life Canvas of Life, a collage art festival for children, was envisioned to use crafts and art to create awareness about a serious topic like Life Insurance. To make the event exciting for the children, the event theme was designed to encompass the aspects of collage and Life Insurance. As such, the Canvas of life theme incorporated various themes associated with Life Insurance, such as security, protection and safety which leads to happiness and prosperity. The children would have to use clippings of newspaper/magazine, ribbons, photographs or colored papers glued on a chart paper to express their views on the given topic. Event logo The hands & paper collage unite to convey a positive prosperous wellbeing & blooming of the child. Execution The collage art festival was conducted in two parts, the first part was conducted in schools, while the second part consisted of the art exhibition and felicitating ceremony. 12

13 Part 1: School Activity The collage art festival was organized in five different schools across Agartala. The participating schools were: 1. Pallimangal High School 2. Sishubihar High School 3. Umakanta Acadamy 4. Prachya Bharati High School 5. Dr. BR Ambedkar High School The children were given three different topics based on the theme of protection, safety, security and happiness. The 3 topics were - 1. Different People who make me happy and secure and what I feel around them 2. My dreamland zones that always make me feel happy and cheerful and this is what I feel there 3. My favorite things that always cheer me and make me happy and secure The activity was conducted for children in the age group of 11 to 15 years, from standard 6 th to 10 th. In each school, a twenty minute skit on Life Insurance was presented to familiarize the students with the basics of Life Insurance. With Happy as the protagonists and Risk as the antagonist, the skit enlightened the students with the basics of Life Insurance through various acts. The skit helped to introduce the topic of Life Insurance among the students and fuel their inquisitiveness on the subject. The script of the skit is enclosed with the report. 13

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15 Post the introduction of the concept, students were given participation kits consisting of: 1. Art sheet for collage 2. Rules and regulations of the competition 3. Insurance Awareness flier 15

16 The students were allowed to take the material home so as to encourage the parents to take part of in the process of making the collage. They had a choice to select a topic & create a collage from newspapers, magazine cuttings, photographs, etc. A time period of three days was given to the students for submitting the final collage art. Post submission, ten collages from each school were shortlisted by a committee consisting of the headmaster and the art teacher of the respective schools. The fifty shortlisted collage art was displayed at a final city level event, where the best two collages were rewarded and the students felicitated. Part 2: Exhibition and Felicitation Ceremony The main event was held on a Sunday in the first half of the day, keeping in mind the school schedule of children. The students and parents from participating schools were invited for the event along with the general public. 16

17 The event was hosted by a local celebrity from a local news channel The 50 selected collages were displayed at the exhibition open to public 17

18 The Insurance Awareness play with the characters Happy and Risk was performed for the audiences 18

19 The best two collages were selected from the shortlisted collages Mr. Rajkumar Raina, SBI Life s Regional Director for North East Region, felicitated the winners The winners were felicitated with: o Runner Up: Encyclopedia, Abdul Kalam s Mission India, Silver Medal, o Winners: Kindle, Abdul Kalam s Mission India, Gold Medal, SBI Life Insurance Awareness information pamphlets were distributed during the activity An animated Bengali audio visual on Insurance Awareness was also played during the event 19

20 MIZORAM MIZORAM CAMPAIGN The second quarter communication plan was formulated on the foundation of first quarter activities. Activities were planned and executed to deepen the engagement with children s parents who have an added responsibility of insuring their lives and planning for their children s financial future. The following activities were conducted during the first quarter Sr. No. Activity 1 State level Inter School Basketball Championship 2 Insurance Awareness AV on local Cable TV State Level Inter- School Basketball Championship Approach SBI Life supported the state level Inter School Basketball Championship organized by the Mizoram Basketball Association. The activity was in continuation of our approach to create Insurance Awareness among the parents and educate them about the importance of financial planning for their children s future and mitigating risks through Life Insurance. Basketball sport is the most popular sport next only to football in the state of Mizoram. The popularity of the sport has grown in recent years due to the start of Mizoram 20

21 Super League, a franchise based basketball tournament. The growing popularity of the sport made it an ideal platform for connecting with the local population. Execution We chose to support the state level inter school competition, as it helped us to reach out to the parents to spread the message of Insurance Awareness. The basketball tournament held from 8 th August till 9 th September 2015 The month long tournament ensured that the Insurance Awareness communication reached the parents from more than 27 schools across the state The importance of financial planning for children s future was well articulated in the publicity material distributed through the tournament The tournament was conducted at three school levels for girls and boys; Middle School, High School and Higher Secondary School (Junior College) A total of 45 teams participated in the tournament, with 16 teams of girls and 29 teams of boys The matches were broadcasted live on the local cable television and daily updates were covered on the local newspaper dailies Insurance Awareness kiosks were setup at the event location to facilitate discussion and solve Life Insurance related queries of the audiences The promoters at the kiosks also distributed Insurance Awareness fliers to the audiences 21

22 The tournament finals were conducted on 9 th September 2015 The following teams qualified for the finals o CSDC High School vs. Rosebud High School (Middle School Category) Boys o Govt. Mizo Higher Secondary School vs. St. Pauls Higher Secondary School Girls o Rev. Saiaithanga High School vs. St. Pauls High School (High School Category) Boys o St. Joseph Higher Secondary School vs. Govt. Mizo Higher Secondary School 'A' (Higher Secondary School Category) Boys The finals were attended by the following distinguished guests o Chief Guest: Mr. PU Zodintluanga, Honorable Minister for Sports Government of Mizoram o From SBI Life Insurance: Mr. Rajkumar Raina, Regional Director-North East Region Mr. Madhukar Nath, Regional Sales Manager, North East Region 22

23 The regional director emphasized the responsibility of the parents to nurture their children s talent and ensure that the potential shown by these children does not go waste. He also highlighted the eventuality of cost escalations in education sector and its risk mitigation through purchase of Life Insurance. The winners were felicitated by the chief guests. 23

24 St. Joseph Higher Secondary School, winners of Higher Secondary School 24

25 Insurance Awareness AV on local Cable TV The sixty second Insurance Awareness animated AV was broadcasted during prime time on Zonet Cable TV. The Zonet cable TV is popular with the local population as it broadcasts programs in the local Mizo language. The Insurance Awareness animated AV in English was played seven times during day, three times in the morning slot from 7 am to 10 am and four times during the evening, from 6 pm to 10 pm. The Insurance Awareness animated AV highlighted the benefits of Life Insurance through simple language and presentation. The importance of Life Insurance as a financial tool to mitigate risks and to have savings for future needs. 25

26 BENEFIT OF THE CAMPAIGN In the first quarter of FY , the Insurance Awareness activities were designed to establish the campaign and provide basic insights of Life Insurance to the local population. For the second quarter, the Insurance Awareness strategy evolved into communicating specifics concepts of Life Insurance. Activities were tailored to suit target audiences in Tripura, Mizoram and Puducherry. The activities in Mizoram and Tripura effectively focused on enlightening the parents on the benefits of securing the future of their children through Life Insurance. The Inter School Basketball Championship and Canvas of Life A Collage Art festival provided ideal platform for children to participate with parental involvement which helped in the communicating the desired message. In Puducherry, the objective of communicating importance of Life Insurance to a wider audience in an interactive format was accomplished. The Street Play based on the benefits of Life Insurance was well received by the public. The nature of the street play enabled the actors to engage with large audience and further reinforce the concepts through a Question and Answer session. In the entirety, the Insurance Awareness campaign was successful in meeting its intended objectives in all the three regions during the second quarter of Activity Reach Tripura The SBI Life Canvas of Life, a collage art festival covered five schools in Agartala helping to reach out to parents of more than 1500 students from the five schools. 26

27 Mizoram In Mizoram, the mass media coverage through Zonet cable TV ensured that the Life Insurance message reached to more than Five Lakhs subscribers of the cable TV in Mizoram. The Inter-State Basketball Championship, helped to reach around 7800 parents from the 26 participating schools across Mizoram. Puducherry The street plays were performed at three popular public locations in Puducherry. This ensured maximum exposure of the Life Insurance message communicated through the street plays. The activity performance was attended by more than 600 people at the locations. The branding and activation activity at the performance venue helped to increase the reach of Insurance Awareness communications. 27

28 ANNEXURES Annexure A) Annexure B) Annexure C) Annexure D) Puducherry Street Play Script Puducherry Collaterals Tripura Skit Script Tripura Collaterals 28

29 Annexure A Puducherry Street Play Script Jashn-e-Zindagi (Celebrate Life) A Street Play 29

30 SCENE I THE CONVOY ARRIVES AT THE ACTIVITY LOCATION. LOCAL MUSICIANS GATHER THE ATTENTION OF THE PEOPLE AROUND BY PLAYING LOCAL DRUM OR ANY OTHER MUSICAL INSTRUMENT. MEANWHILE PROMOTERS INSTALL THE BARRICADE. MUSICANS PLAYING THE CELEBRATORY MUSIC ON DRUMS. ENTERS A CHARACTER WEARING A FUNNY MASK. HE IS KNOWN AS HAPPY. HAPPY MOVES AROUND THE PERIPHERY OF THE LOCATION ADDRESSING TO THE CROWD GATHERED BY. HAPPY: Amma-Appa, Akka-Anna Come here, come near Welcome ma, welcome ma (in Tamil accent) Pehchana mujhe? Aiyo amma, mujhe nahi pehchana!!! Main hoon Happy ji, jo aapke dilon pe raaj karta hain. Main aap sabke life ka woh hero hoon jo aapke life mein har dum khushiya lata hain jo aapke life ko khusal banata hai Mein aapke life ka important aur No.1 Hero hoon Aur mere is happy ke duniya mein koi villain Anna nahi hain. (with attitude) No bad man. (smiling) Only happy celebrating life MUSICIANS PLAY A THUMPING LOUD MUSIC WITH THEIR DRUMS. ENTERS A CHARACTER WEARING A FEARFUL MASK. HE IS KNOWN AS RISK. RISK ENTERS DOING A TANDAV NRITYA (DANCE). HE MOVES AROUND THE PERIPHERY. RISK: (addressing Happy) Aye Tambi, idhar toh dekh zara. Mein tere kahani ka sabse bada aur sabse bad villain Anna Risk! (addressing the crowd) Risk yanike Khatra Mujhse sab darte hain iss duniya mein Main kisi bhi waqt, kisi bhi jagah, kisike bhi zindagi mein Khatra la sakta hoon (devlish laugh) HAHAHAHA Amma-Appa, Akka-Anna tum sabko mujhse darna chaiye. (raising his voice) samjhe kya? HAPPY INTERVENES. HAPPY: Nahi-nahi, doston humhe iss Risk se darne ki koi zaroorat nahi hai. RISK: (angrily) Aye Happy, janta nahi kya tu kis se baat kar raha hai. Tujhe meri takat ka andaza nahi hai kya? Mein sabse bada aur sabse khatarnak villain hoon aur tu ek pidasa hero mujhe lalkaar raha hain? 30

31 HAPPY: (challengingly) Jab tak mein logon ke dilon mein hoon, tu kuch nahi kar paega Risk. RISK: (with pride) Toh chal mein tujhe aaj dekha hi deta hoon ke main kya kar sakta hoon! HAPPY: Haan-haan bata hi do aaj hum sabko tumari takat ka zor. (addressing the crowd) Kya kahate ho doston? RISK: (proudly) Toh chalo mere saath. HAPPY AND RISK BOTH EXIT THE PLAY AREA. SCENE II ENTERS A MALE ACTOR AS HUSBAND AND A FEMALE ACTOR AS WIFE. THE HUSBAND IS SEEN READING NEWSPAPER WHEN THE WIFE APPOACHES HIM. WIFE: Toh kya socha aapne? HUSBAND: (reading newspaper. He doesn t even looks at his wife) Kis bare mein? WIFE: Apni Life Insurance policy nikaalne ke bare mein. HUSBAND: (looking at his wife) Kya ho kya gaya hai tumhe? Kal se bas ek hi rut laga kar bhethi ho? WIFE: Maine kaha na ki humari bajuwali Mrs. D souza kal mujhe bata rahi thi ki zindagi mein Life Insurance policy hona kitna important hain, uske kitne sare benefits bhi hain Mr. & Mrs. D souza ne toh dus saal phele apni Life Insurance policy nikaali thi aur ab dekho unki policy mature ho gayi hain. Aur woh apni life insure karne ke saath-saath retirement ki zindagi kaise aaram se bita rahe hain. HUSBAND: Haan-haan woh sab thik hain. Par humhe Life Insurance ki kya zarorat hain? Humara business itna acha chal raha hain, Humari do pyaari si betiyaan ache school mein padh rahi hain, aur to aur tum sabki khushiyon ka aur zaroraton ka mein pura khayal bhi toh rak raha hoon Aur jaha tak apne retirement ka sawal hain, uske liye abhi se chinta karne ki koi zarorat nahi Arey, tab tak apne dono bachiya ache-khase kaama rahi hongi. (in a casual tone) Tum bhi na khamakha choti-choti baatoon ka tension leti ho. Future ka abhi se mat socho. Meri mano apna future toh bright hain. [VO of Risk: Dekha yeh kaisey choti-choti Risk se darti hain. (proudly) HAHAHA Risk se sab darte hain.] WIFE: (in a serious tone) Yeh choti baat nahi hain ji. Kal agar aapka business loss mein gaya tab kya honga, aur bhagwan na kare agar kal hum dono ko kuch ho jata hain, tab humari masum bachiyon ka kya honga? Kya woh apni padhaei puri kar payengi? Unki zaroratey aur unke sapno ka kya honga? Kya unka future utna hi bright honga jaise aap abhi soch rahe ho? Kabhi socha hain inn sabke barey main aapne? 31

32 HUSBAND: (seriousness is seen on his face. in an emotional tone) Sahi khey rahi ho tum. Maine inn sabke bare mein kabhi socha hi nahi. WIFE: (in a soft tone) Life mein kuch cheezo ka proper planning karna bahut zarori hain, jisse future mein life ki gaddi smooth chale (smiling) Toh phir kya socha apne? HUSBAND: (energetically) Main aaj hi balke abhi-ke-abhi apni Life Insurance policy nikaalta hoon. THE HUSBAND STARTS WALKING TOWARDS THE EXIT. WIFE: Rukiye ji, main bhi aapke saath aati hoon. THE HUSBAND AND WIFE BOTH EXIT THE PLAY AREA. SCENE III ENTERS HAPPY AND RISK FROM EITHER SIDES. THEY BOTH ARE WEARING THEIR MASK. HAPPY s FACE IS BRIGHT AND DELIGHTED WHILE RISK s FACE IS DULL AND SAD. HAPPY: (mockingly) Toh sabse bade aur sabse khatarnak villain Anna -Risk, dekha na tumne kaise aam logon ke life se Risk dur bhag raha hai. Maine kaha na jaha No.1 hero Happy hain waha Risk kuch nahi kar sakta. RISK: (shouts angrily) Chup ho ja Hero ke bacche. Ek jeet se koi No.1 hero nahi banjata. (challengingly) Agar tujh mein dum hain toh chal mein tujhe dusra example batata hoon, aur phir dekh jeet Risk ki hoti hain ya Happy ki. HAPPY: (casually) Chalo yeh bhi dekh lete hain. BOTH HAPPY AND RISK EXIT THE PLAY AREA. SCENE IV ENTER THREE MALE ACTORS AND ONE FEMALE ACTOR. MALE ACTOR 1 & 2 AND FEMALE ACTOR AS OFFICE COLLEAGUES MALE ACTOR 3 AS THE BOSS. MALE ACTOR 1 AND FEMALE ACTOR ARE SEEN SITTING IN THEIR OFFICE DOING THEIR DAILY WORK. THE BOSS IS SEEN SITTING IN HIS CABIN TALKING ON HIS MOBILE PHONE. ENTERS ACTOR 2 THE OFFICE COLLEAGUE (HIS NAME IS RAJNEESH). HE IS HOLDING A SWEET BOX IN HIS HAND. HE IS SEEN DISTRIBUTING SWEET TO HIS CO- 32

33 WORKERS (MALE ACTOR 1 AND THE FEMALE ACTOR). THEN HE APPROACHES HIS BOSS s CABIN AND KNOCKS ON THE DOOR. THE BOSS: Come in ACTOR 2 AS RAJNEESH ENTERS THE BOSS s CABIN. ACTOR 2 (RAJNEESH): Good morning Sir. Yeh lijiye Sir mithai. THE BOSS: Arey Rajneesh, yeh mithai kis khushi main aaj? ACTOR 2 (RAJNEESH): Sir, kal shyaam mujhe ladki hui. THE BOSS: Oh ho kya good news sunai tumhne. Issi baat pe ek aur mithai ho jaye (does action of taking one more sweet from the sweet box) Toh phir kya socha tumne apni new born baby girl ke bare mein? ACTOR 2 (RAJNEESH): Main kuch samjha nahi sir! THE BOSS: Mera malab hain bachi ke future ke bare mein kya socha tumne? Kuch planning wagera ki hain? ACTOR 2 (RAJNEESH): (shyly) Sir, abhi toh uska janam hua hain. Thodi badi hojaye tab sochunga uske future planning ke bare mein. THE BOSS: Kya tumhare pass koi Life Insurance policy hain? ACTOR 2 (RAJNEESH): Nahi Sir. Woh kyun? THE BOSS: Tab tum apni bachi ke dreams aur apne family ke future ko secure kaise kar paonge? ACTOR 2 (RAJNEESH): Main kuch samjha nahi sir! THE BOSS: Rajneesh, Life Insurance is a very important part of our life. Jab hum Life Insurance policy nikaalate hain tab hum apni life ko insure karne ke saath-saath apni family ka financial future bhi secure karte hain. Apne bachon ka future protect karte hain. Kal hum rahe na rahe, par humari family ki har zarorat aur apne bacho ke sare sapno ko pura karta hai yeh Life Insurance Jara soocho kaise har saal mehngai badhti ja rahi hain aur jab tak tumhari beti college jayengi tab tak uske college ka kharch aur bhi badh jayenga, tab tum apni beti ka Doctor-Engineer banane ka sapna kaise pura kar paonge Abhi se agar tum Life Insurance mein invest karonge tab ja ke apni beti ka sapna pura kar paonge. Aur toh aur Life Insurance mein invest karonge tohtumhe Income tax Act 1961 ke tahat, tax mein rahat bhi milegi. Tax ke mamle mein adhik jankari ke liye aapke tax advisor ki salah jaroor le. (smiling) Toh kya soch rahe ho? ACTOR 2 (RAJNEESH): Sir, aapne toh meri aakhein khol di. Main aaj hi apna Life Insurance nikaalta hoon. THE BOSS: Wah shabash! Smart decision Rajneesh. ALL THE FOUR ACTORS EXIT THE PLAY AREA. 33

34 SCENE V ENTERS HAPPY AND RISK FROM EITHER SIDE. HAPPY s FACE IS GLOWING WITH JOY WHILE RISK s FACE IS COLD AND FULL OF SAD. HAPPY: (proudly) Dekha Risk, the great villain Anna, phirse main No.1 hero Happy se tum haar gaye. RISK: (perplexed) Nahi-nahi, yeh nahi ho sakta. Logon ko mujhse darna chaiye. (restlessly moves around the periphery and addresses to the crowd) Aye tambi (looking at someone in the crowd), aur tum waha pe (looking in another direction in the crowd), tum-tum aur tum sab logon ko mujhse darna chahiye (addressing the entire crowd) (yells)daro mujhse! (Risk is breathing heavily. He is restless and impatient) HAPPY: Doston, koi zarorat nahi hain Risk se darne ki. Aap life mein jitna hasonge utna hi ye Risk aapke life se dur jayenga. Toh chalo doston zor-zor hason. RISK: (feeling weak physically and in voice) Nahi, ye mujhe kya ho raha hain (loudly) Nahi Nahi NAHIIII RISK EXIT THE PLAY AREA. FOLLOWED BY HAPPY. SCENE VI ALL THE FOUR ACTORS (3 MALE AND 1 FEMALE) ENTER THE PLAY AREA. THEY STAND FACING THE CROWD. THE FEMALE ACTOR SIGNALS THE CROWD TO BE SILENT. FEMALE ACTOR: Toh doston, aaj jo aapne iss natak se Life Insurance ke benefits ke bare mein jo sikha hain usse apne doston-paarivarwalon ko zaroor batana. Life Insurance humare zindagi ka ek important part hai. Aur yaad rakhna doston Zindagi Mumkin hain. Toh aaj hi apna Life Insurance nikaaliye aur tensionfree ho jaye. Aur phir dekho kaise aap ALL ACTORS IN UNISON: (raising their hand in air) Zindagi Haske Bitayenge. ALL THE ACTORS BOW TO THE AUDIENCE AND EXIT THE PLAY AREA. ***THE END*** 34

35 Annexure B Puducherry Collaterals 35

36 36

37 37

38 Annexure C Tripura Skit Script Zindagi Haske Bitayenge A Play 38

39 SCENE I EMPTY STAGE. ENTERS A FUNNY LOOKING CHARACTER WITH A CLOWN s MASK (HAPPY SMILING MASK) ON HIS FACE. THE CHARACTER IS NAMED HAPPY (KHUSHI). [HAPPY ENTERS. HE IS EXCITED AND BUZZING WITH LIFE.] HAPPY: haha hehe hoho hoho hehe haha haha hehe ho-ho-hoo (sings in rhythmic tone) Mere pyaare dosto aur natkhat saathiyoon, main hoon kaun???(jesters his hand as though trying to listen by placing his hand behind his ear) (Audio of Barfi title song Ala ala matwaala Barfi, Paanv pada mota chhala barfi plays) Nahi-nahi main Barfi nahi! (Audio of PK song Nanga Punga Dost plays but only the lyrics Aaya hai kahaan se woh, Kya dhoondne woh aaya hai, Ek boondh bhi usney na pee, Par PK woh kehlaya hai is played) Aur naa hi main hoon PK! Main toh hoon Happy (spreading his arms wide and looking at the audience with a bright delightful face) Jab aap joke sunte hoon (does an armpit fart), jab kisko fisalte dekhte ho (slips and falls down. Rubs his bum) ya jab koi comedy film pe lot-pot hojate ho (makes funny face) Tab aapko jo khushi hoti hain, woh hoon main Main hoon Happy, jo aapke dilon pe raaj karta hain Toh mere pyaare doston zindagi mein khubh hason, kbubh masti karo, khush raho haha hehe hoho hoho hehe haha haha hehe ho-ho-hoo (sings in rhythmic tone) SUDDENLY, ENTERS A SERIOUS LOOKING CHARACTER WITH A FEARFUL MASK ON HIS FACE. THE CHARACTER IS NAMED RISK (KHATRA). 39

40 [ENTERS RISK. SERIOUS LOOK ON HIS FACE. WITH BIG FEARFUL EYES HE STARES AT THE AUDIENCE.] RISK: (in angry tone)ye kaun hass raha hai? Kaun hai jo itna khush ho raha hain? Mere rahete hua kisne jurat ki khush hone ki?? (looking at someone in the audience) Tum waha pe! Tumhi zor-zor se hass rahe the na? (looks in another direction at another audience) Aur tum bahut khush ko rahe ho kya? [MEANWHILE HAPPY IS SEEN STANDING AT A CORNER. HE IS AFRAID THAT RISK WILL DESTROY THE JOY THE AUDIENCE IS HAVING.] (addressing the audience. Pride in voice) kya tum sab jante ho ki main kuan hoon? (Audio of Barfi title song Ala ala matwaala Barfi, Paanv pada mota chhala barfi plays) (Risk raising his voice)chup hoja Barfi ke baache! Main Risk hoon RISK!!! yanike Khatra Mujhse sab darte hain iss duniya mein Main kisi bhi waqt, kisi bhi jagah, kisike bhi zindagi mein Khatra la sakta hoon (devilish laugh) HAHAHAHA (stares coldly at the audience) Aur tum sabko mujhse daarna chahiye! Aur kaan khol ke sunlo, mere rahete huae koi bhi zindagi mein haasenga nahi! HAPPY INTERVENES. HAPPY: Daaron nahi baccho, ye RISK humara kuch nahi bigaadh sakta. RISK: (angrily to Happy) Aye Happy! Kya tu janta nahi kisse baat kar raha hain? Kya tumhe dikha doon ki main kya kar sakta hoon? HAPPY: Haan-haan aaj hum sab dekte hain ki tu kya kar sakta hain (addressing the audience) Kya kahete ho baccho? (addressing Risk) Chal aaja Risk bata de aaj tujh mein kitni takat hain. ALL THE AUDIENCE IN UNISON (in a challenging tone): Haan-haan bata do Risk 40

41 RISK: (pride in voice) Toh chalo mere saath. SCENE II LIGHT FADES. HAPPY AND RISK REMOVE THEIR MASK. ENTERS ACTOR 1 AS GUDDI KE PAPA FOLLOWED BY ACTOR 2 AS CHINTU KE PAPA. CHINTU KE PAPA: Guddi ke papa guddi ke papa, zara ek minute rukiye toh sahi. GUDDI KE PAPA: Arey, Chintu ke papa, kaise ho aap? CHINTU KE PAPA: Aaji hum toh waise ke waise hi hain. Aap batao aap kaise ho? Aur yeh aaj-kal aap itne happy-happy rahate ho, baat kya hain? Nayi car, purey family ke saath Europe trip Koi lottery lag gayi hain kya? Ya office mein promotion mila hain? GUDDI KE PAPA: (smiling) Arey nahi-nahi, koi lottery nahi lagi aur naa hi mera promotion hua hain. CHINTU KE PAPA: Toh phir aapke Happy rahane ka secret kya hain? GUDDI KE PAPA: Life Insurance. CHINTU KE PAPA: (enquiringly) Life Insurance?? Mein kuch samjha nahi! GUDDI KE PAPA: Chintu ke papa, Life Insurance mein invest karonge tab aap apni life insure aur apne future ko financially secure kar paaonge. Apne parivar ke sari zaroratey aur unke sapno ko surakshit kar paaonge. CHINTU KE PAPA: Aur? [VO OF RISK: (victoriously) Ha!!! Dekha ye darta hain Risk se.] GUDDI KE PAPA: Aur agar kal aap aapki family ke saath na bhi ho, tub bhi Life Insurance aapke family ke sari zarooraton ka pura khayal rakhenga. Meri mano toh Life Insurance mein invest karna samajdaari hain. (smiling) Aur phir dekhna aap bhi zindagi haske bitaonge. 41

42 CHINTU KE PAPA: Sahi kahate hain aap. Mein aaj hi apna Life Insurance nikaalta hoon. Chaliye phir milte hain. GUDDI KE PAPA AND CHINTU KE PAPA BOTH EXIT THE STAGE. SCENE III ENTERS RISK AND HAPPY. RISK IS SEEN STANDING AT ONE CORNER OF THE STAGE. HE IS SAD. HAPPY: Toh kya kahate ho Risk? Iss baar bhi jeet Happy ki hi hui. RISK: (trying to hide his defeat) Huh, agar dum hain toh mera final challenge except kar. Aur phir dekh jeet kis ki hoti hain. Hai dum tujh mein? HAPPY: (casually) Chalo ye bhi dekh latey hain. HAPPY AND RISK EXIT THE STAGE. SCENE IV HAPPY AND RISK REMOVE THEIR MASK. THEY ENTER THE STAGE. ACTOR 1 AS A STUDENT SITS DOWN WHILE ACTOR 2 AS A TEACHER SITS OPPOSITE ACTOR 1 IN A CHAIR. TEACHER: Toh aaj humare school ke Elocution Competition ki akhari participant hain Soni jo hume Mere Papa iss topic par speech degi. ENTERS A FEMALE ACTOR AS SONI. SONI: (looking at the teacher) Thank you teacher. Respected Teachers and my Dear Friends. Aaj mein Mere Papa is topic par speech denewali hoon. Mere papa mujhse aur mere purey family se bahut pyaar karte hain. Woh humseha humari 42

43 kushiyoon ka khayal rakte hain. Hum sabko surakshit rakte hain. Ek din maine apne papa se pucha Papa aap humari kushiyon ka itna khayal rakte ho aur humhe jo chahiye woh aap dete ho par future mein jab humari zaroratey badh jayengi, humare sapne bade ho jayenge tab aap kya karonge? [VO OF RISK: (loudly) Dekho kaise darr rahi hai.] Iss pe mere papa ne kaha, Beta, maine iski puri tayari ki hain. Jab tum choti si thi tab maine Life Insurance nikala tha. Aur Life Insurance ek aesi cheej hain jo aapki life ko insure karne k sath sath apke future ki khushiya aur sapno ko protect karti hain. Toh don t worry beta Life Insurance humesha tumhare saath hai. Iss liye main apne papa se bahut pyaar karti hoon. Aur mere papa iss duniya ke sabse pyaare papa hain. STUDENT SITTING ON THE FLOOR AND THE TEACHER SITTING ON THE CHAIR START CLAPPING. LIGHT FADES. ALL THE ACTOR EXIT THE STAGE. SCENE V RISK ENTER THE STAGE FOLLOWED BY HAPPY. RISK: (raising his temper) Nahi, nahi, nahi, ye nahi ho sakta. (furiously) Hey tum waha pe, daron mujhse. (moving fast from one end of the stage to another and staring at the audience) Aur tum, tum, tum-sab ko mujhse darna chaiye!!! HAPPY: Koi zarorat nahi Risk se darne ki bacho. Aap sab jitna hassonge, jitna khush rahonge utna hi Risk aapke life se dur jayenga. Toh sab saath mein zor-zor se hasson. (ALL THE STUDENTS (AUDIENCE) LAUGH LOUDLY) RISK: (becoming weak physically and in voice) Nahi-nahi, ye kya ho raha hain! (loudly) Nahi Nahi Nahiii (Risk exit the stage) 43

44 ENTERS THE FEMALE ACTOR, FOLLOWED BY A MALE ACTOR (who is Risk without the mask). SHE SIGNALS THE AUDIENCE TO BE QUITE. SHE STANDS AT THE CENTER OF THE STAGE WITH HAPPY (now without the mask) STANDING TO HER LEFT AND THE MALE ACTOR (who is Risk without the mask) STANDING TO HER RIGHT. FEMALE ACTOR: Toh mere pyaar doston, aaj jo apne Life Insurance ke bare mein sikha hai usko aap apne ghar-parivaar mein zaroor batana. Aur ek baat doston, (energetically) Zindagi HAPPY (without the mask): Haske RISK (without the mask): Bitao! THE ACTORS NOW SING THE ZINDAGI HASKE BITAYENGE SONG AND SWING TO ITS TUNES. ACTORS SINGING IN UNISON: Zindagi Haske Bitayenge, Risk ko Dil se nikalege. Har pal Happy rahenge, Zindagi Haske Bitayenge. Har sapno ko surakshit karenge, Apni sooch ko mazboot karenge, Cholenge aasmaan hum, Jab Life Insurance ko saath rakhenge. Zindagi Haske Bitayenge, Risk ko Dil se nikalege. Har pal Happy rahenge, Zindagi Haske Bitayenge. Mummy-Daddy, Chacha-chachi, Bhaiya-Bhabhi ko Life Insurance batayenge, Sabka financial future safe karneka 44

45 Anokha tarikha sikhayenge. Zindagi Haske Bitayenge, Risk ko Dil se nikalege. Har pal Happy rahenge, Zindagi Haske Bitayenge. ***THE END*** 45

46 Annexure D Tripura Collaterals Standee 46

47 Poster 1 47

48 Poster 2 48

49 Flier Front 49

50 Flier - Back 50

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