5 Free Marketing Tips for your Business Any Kind Of Business

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1 5 Free Marketing Tips for your Business Any Kind Of Business By Sean Usher Marketing is selling a prospect on an idea before they make a decision. Its can be subtle compared to the hard sell, but its about building a relationship with the customer before they make a decision. Yes that s right we are talking here about building relationships. TIP 1 Start a newsletter. This really is simple, you can send it out on-line but why not use traditional mail. Every one likes to receive something in the real mail, providing that is useful. If you are a plumbing business, why not send out a personal letter yes just a letter reminding people to try their heating now to make sure it works. Just switch it on for an hour once a month and then give them the reason why this should be done. Or you could send out a tip on changing a tap washer and in the newsletter, give a link to a web page on your website with a little video with you showing how it s done. Some business owners might say but we are showing people how to do our work, why should the customer phone us.don t worry most people wouldn t attempt to change a washer, but what it has done is driven them back to your website and you have a chance to communicate with them and if its done right to market to them again. When you are putting a newsletter together, get personal, give them something about you. Nothing too personal, but talk about some of the jobs you have done, the marathon you have just completed etc.

2 People like to get to know the personalities behind the business, the more you can show a prospect that you are a real person like them, the more like you will make a connection and the more likely you will turn that newsletter reader into a buyer. Of course you don t want to brag about your latest holiday in the Bahamas, where you stayed in one of the finest hotels, especially as you told them last month that you snorkelling off Africa. But there is no harm in mentioning your successes, as people like to associate with successful people, just don t shove it down their throats. In your newsletter you could make an offer for a product that you are selling, or maybe you have a friend in a different, but similar business, get together with him and promote his services to your clients and he can promote you in his newsletter.easy eh! You don t have to actually send a 4 or 8 page essay, sometimes just a postcard will do and build up from there. So get busy writing or get someone to do it for you. TIP 2 Give something away When someone gives you gift, something of value, you feel grateful and you want to reciprocate the offer, probably by buying from them if they have a service or product that you want. I know a mortgage broker who recently bought a batch of 200 desk top digital clocks off Ebay. They cost him 50p each. These were mini desk clocks with alarms, in a presentation box. He took them down to the local engraver who charged him 50 to engrave them. These clocks looked fantastic and they were something you would like to display in your office or by the side of your bed. He then sent one of these clocks to each of his new customers as a gift abut two weeks into the mortgage application, to let them know that some times applications Take a little Time, so please be rest assured that we are making progress in your case. The perceived value of these clocks in the presentation boxes must be 20, but in reality they cost 75p. What could you give away that has a perceived value much higher than what you buy it for? Would your customers appreciate, something useful, out of the blue, I m sure they would.

3 Tip 3 Make Lead generation a prority If you don t have leads, you will not get sales period. One of the best ways of course is through referrals. But the funny thing is, most people do not ask for them. Unless you are not proud of what you sell or the service you provide is not the best you can do, I cannot see why you would not ask. After all, a happy customer is just the right sort of person to get a referral from. And the best time to get a referral is just when they say Thanks great job, all you have to say is thanks and ask if they know anybody who might also need your services or product. Remember you have to market all the time, pre-selling people on what you do and the services you provide. You have got to get people into your Marketing Funnel How does the marketing funnel work? I m glad you asked.if someone comes across your website, its probable that they wont buy from you first time round. Mostly because they don t know you or your company. So they may press the back button and they may not come back. But if while they are on your website you give them something.free and in return they give you their address, then you have more than one chance to market directly to them. Because they have given you their address, they have entered your marketing funnel You can imagine your marketing funnel to be wide at the top (to catch everyone that visits your website) and narrow at the bottom.

4 Thanks to for image After a few days you set your automatic system to contact them with a reminder about you and your business. After a few more days you automatically them again and maybe to send them a special offer on a small inexpensive item. If they buy the service, or product then you move them along the funnel and maybe you send them another couple of automatic s to re-enforce your relationship with them. All the time you are building a relationship with them, yes you may not have got the Big sale on the first visit, but people buy from people they know, like and trust. What you have done by sending automatically set up s, is to build that trust and relationship. Now they have moved along your marketing funnel towards the narrow end and there will be less resistance to buy from you especially on big ticket items. This works in all markets, for services or products that you sell. Marketing.. Get your customers to return more regularly This is actually a tip from Jonathan Jay from his series, he says this much better that I ever could: Tip 4 How To Reward Customers So They Return. Many owners forget that the satisfied customers they already have and the referrals that those customers bring are the "lifeblood" of their business. Don't make the same mistake.

5 You must capture, communicate (follow-up) and reward your customers on a regular basis. If you do this, you'll find them coming back and spending more money with your firm than ever before. You'll identify those customers that are the most likely to do more business with you. You'll find that 20% of your customers really do generate 80% of your revenue! The steps to keeping and building your base of loyal customers is as easy as C-C- R: Capture, Communicate and Reward. If you'll do these three steps on a regular and consistent basis, this one idea alone will generate 25% to 100% more revenue and net profits for your business. There are eight distinct occasions... eight Magic Moments... that you can enlist in your campaign to create a loyal, repeat customer. These are the perfect moments to communicate with them. If you pay close attention when you're doing business and watch out for these eight moments, and then go the extra mile at the right time... Bingo! You've changed a one-time sale into a lifetime customer. MAGIC MOMENT #1 Pre-planned moments when you thank a steady, solid customer who never complains, but who always brings her business back to you. MAGIC MOMENT #2 When a customer complains, think of it as a "jackpot". Look at the situation as an opportunity to make a customer for life. MAGIC MOMENT #3 The moment one of your new customers comes back to place a second order. However big or small the order, a repeat order means a customer chose you to do business with again. MAGIC MOMENT #4 The moment a customer has thanked you. MAGIC MOMENT #5 The moment one of your customers has been through a hard time because of a foul-up on your or even their part. MAGIC MOMENT #6 The moment a customer needs a favour from you. There are often times that your customer wants you, needs you to go the extra mile for them, or they find themselves in a jam and they need your help.

6 MAGIC MOMENT #7 The moment you see your customer in public. MAGIC MOMENT #8 The moment your customer brings in a referral. This is GOLDEN TIME in Magic Moment-land! You have just acquired a new customer at no cost to you. And talking of rewards... Customers will turn themselves in IF you offer the right reward and the #1 reward in the 'Information Age' is... information! Once you know the questions your customers ask, develop some special reports that address those questions. A special report is one of your best vehicles for delivering your educational material. It is inexpensive to create and distribute, and 'brands' you as an expert information resource. Just take care that you include solid, useful information that your customer will find helpful. This will reinforce your value and integrity in the mind of your customer. Always put a price on the cover of your free reports. Even though you give them away for free, people will value them more and be more apt to hold on to those items (I know it sounds crazy, but it's true). Jonathan Jay Tip 5 Give your business cards real Sahzam!! Real Magic!! How often have you received a business card, put it in your pocket and then emptied the card into a drawer never to be seen again. Unfortunately, we all receive boring business cards most of the time. Now I m not saying you should have a card with graphics that don t bear any relation to the business, or a picture of you dressed up as a clown to show what a jolly person you are. But a picture, if it s a good one on a card, can help people remember you. People often waste the flip side of their card and leave it blank, this I think is a big mistake. On the flip side, you could have bullet points of what you offer. You could put an offer on the back. You could offer an incentive to join your automatic list in the form of a report.

7 For instance, if you were an accountant you could have written on the back of your card, The 7 Mostly Costly Mistakes Business Owners Make When Choosing an Accountant Go to and claim you free report. They will then go to your website and sign up for a series of s (just like the ones you a reading) and now that you have their address, you can send personalised s to them. If you own a restaurant, you could get some cards printed with the member of staff s name and put an offer on the back for a free coffee or sweet. Then tell them to give them out to family and friends and people they meet. Give the staff an incentive to get people into the restaurant using cards with their name. There are many ways to use business cards, I just don t think its necessary to have a plain black on white, when there are far too many options available. ============================================ I hope that now that you have received the 5 tips that I have shared with you, that you will give some of these ideas some thought. There are many ways to market your business and all businesses require different forms of marketing. If I can help call me and I will send you some other marketing tips in the future. Sean Usher Need a VIDEO made about your business to help you get on the first page of Google, call me today

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