Ortho. Darren Buddemeyer, CEO. The WOW Experience

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1 OD Ortho Dynamics NEWSLETTER VOLUME ONE 2013 Volume One What s Inside: Featured Articles: PAGE ONE The WOW Experience Learn how to give a WOW experience from vice president Gary Johnson PAGE THREE Series 2000 Appliances Five Reasons These Appliances Are the Next Generation in Fixed Expansion. Welcome to the first of edition of the Ortho Dynamics newsletter. It is our goal to provide you with information that can be used everyday in your practice. The excitement and energy at DynaFlex has never been higher as we head into We are looking forward to our best year ever and we are very thankful for your continued support. I sincerely hope that you will continue to utilize all DynaFlex has to offer and take full advantage of our award winning products and outstanding service throughout the year. All the best, DynaFlex PAGE SIX EZ-Align General Guidelines Guidelines for the EZ-Align System, a clear tray system that s affordable. PAGE SEVEN Deep Discounts Product Specials for you! Every issue will contain large savings for you, our loyal customers. P.O. Box International Plaza Dr. St. Ann, MO Darren Buddemeyer, CEO The WOW Experience DynaFlex vice president explains the importance of providing a wow experience I have the opportunity to lecture to thousands of dentists and orthodontic staff around the country. In my lectures, one of the areas I emphasize is providing the WOW experience. While many practices do a wonderful job providing a great clinical experience, my research shows that we take many aspects of the first impression or interactions with the patient for granted. Let me give you an example. One question I always ask of the staff is to estimate the dollars spent each year to market the practice. I explain that the marketing budget is everything they think is done to attract new patients. I get a wide array of answers ranging from $0 to as much as $100,000 per year. When I explain to them that they are not even close to the real number, they all look at me with disbelief until I explain. I ask the staff members to assume that their doctor had just come from back from a marketing symposium. At that symposium, the first speaker was an expert on the Internet and suggested that if you plan to be in the field of dentistry over the next 10 to 15 years and do not have a strong web presence, you are in big trouble. The reason for this is because research shows us that two out of every three people under the age of 50 will search the Internet first when trying to find a local business. In addition to being on the web, the expert continues that you must not only have a presence, but you must be within the first two pages of their search, or they won t find you. This means that search engine optimization (SEO) and Really Simply Syndication (RSS) are absolute necessities in the development of your site. The marketing expert goes on to describe the critical nature of choosing your meta tag wisely. A meta tag is the paragraph underneath your practice s name in an Internet search. Most businesses unfortunately allow the search article continues on page 2

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3 Dr. Williams does not move teeth. He sculpts faces by harnessing natural bone growth and directing its trajectory toward full-face development. -Neal C. Murphy, DDS Series 2000 The Future of Orthodontics If you are interested in developing correct palatal morphology and congruent mandibular arch form and arch length reducing the necessity of dental extraction requirements, then we suggest that it would be beneficial to investigate the simplicity, versatility and easy employment of the Series 2000 appliances. The Series 2000 appliances will allow you to provide the most efficient and comfortable force systems with the most proficient results while staying on the cutting edge in the application of the latest developments in orthodontic force system materials. Dr. Michael Williams Orthodontist, Inventor Series 2000 Appliances Five Reasons These Appliances Are the Next Generation in Fixed Arch Development 1 The DMAX-2000 was designed to take advantage of the high efficiency telescopic rod tube spring-loaded design. It is designed to be the mate of the MSX-2000, which only requires observation appointments as both the DMAX-2000 and MSX-2000 are activated at the time of cementation. DMAX-2000 All thirteen designs of the Series 2000 appliances make the most efficient use of the latest technology in nickel titanium open coil springs to provide the clinician with the most stability and control with trauma protected friction-free movement on the special telescopic rod and tube design so as to allow for continuous no binding movement and force distribution. It is this unique combination of the closely adapted telescopic rod and tube size design mechanism with the nickel titanium coil spring force system that provides this unsurpassed quality of motion. Because the nickel titanium coils will not take a permanent set, it allows the clinician to present the amount of force and arch length change desired prior to appliance placement so as not to require any further activations on the nickel titanium spring loaded activation sites throughout the entire treatment period. The use of the nickel titanium coil springs allows for the patient and is also extremely efficient for the clinician allowing for concentration on more arduous tasks and also greater intervals between scheduled appointments. 2 The MJX-2000 and MSX-2000 make use of previously designed orthodontic molar and first bicuspid bands adapted for deciduous first molars with their buccal attachments which can be prespecified by the individual clinician to match his/her full bond armentarium. The design of the appliance is almost totally lingual with the placement of the telescopic rod tube spring mechanism at the same level as previously tolerated lingual holding arches. Nothing on this design approaches tissue support as seen with removable of bonded overlay expanders. The position is well tolerated by the patient and has shown to be extremely hygienic which means that the clinician no longer must be in a rush to activate and remove the appliance. 3 The MJX-2000 is a clinician friendly appliance. It does not require any more activations than previously used orthopedic expanders in either the maxillary and mandibular arch. For clinicians who have been comfortable allowing parents to make the activations on jackscrew appliances this appliance can also work into that mode because the only activation required is at the midline screw. The anterior/posterior activation is built into the appliance at the time of cementation by the special spring loaded telescope rod and tube design. The MSX-2000 is a totally spring loaded activated appliance requiring only recall observation visits. The MSX-2000 employs the spring-loaded telescopic rod and tube design bilaterally as does the MJX-2000, but replaces the midline jackscrew with this same spring loaded telescopic rod tube mechanism. Due to the flexibility of the MSX-2000, seating of the appliance is extremely easy. MJX-2000 PAGE 3

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5 FAQ Call to receive our FREE new & improved six page informational brochure on the Herbst Appliance. Frequently Asked Laboratory Questions By John Pietroburgo, Vice President, CDT Herbst Hanks Telescoping The HTH was developed by Dr. Stephen H improvement to the traditional rod and tube d only true one piece design available for Herbst telescoping design eliminates problems of disen incorporates a ball and socket pivotal screw that telescoping mechanism. The ball and socket allows lateral excursion and increased patient comfor in screw makes chair side placement Appliance What is the turn-around-time? The Herbst appliance is a superior fixed functional appliance which effectively corrects skeletal Class II malocclusions. DynaFlex has created quality Herbst appliances for doctors all over the world for forty years and counting. DynaFlex laboratory offers value pricing, expertise, and a vast knowledge of current Herbst designs. All standard appliances are 3-5 days in the lab. Appliances that are more time consuming will take 5-8 business days, some examples are: EZ-Align, tooth positioners and study models. Always be sure to fill out the Date Wanted box on the prescription, this allows the laboratory to contact your office if needed. Herbst Designs: The Herbst designs include stainless steel crowns, Rollo Bands, bands and/or acrylic. The amount of mandibular advancement and bite opening depends on the case and appliance design. All Herbst designs can be reactivated by using precut shims or spacers to gain further advancement of the mandible. The EAS design allows for 5 additional mm of advancement with a built-in screw mechanism. Should I send models or impressions? This Herbst design was developed by Dr. Michael Wi the clinician to make chair-side advancement adju the use of shims. The EAS mechanism can advan simply turning the outer sleeve with the use of an ap combination of upper and lower applian Hilgers Crown Herbst Design This is a simple yet effective design by Dr. Jim Hilgers. Utilizing the traditional rod and tube components soldered to crowns with an LHA for a comfortable and efficient appliance. The upper first molar crowns and the lower first bicuspid crowns provide sufficient anchorage; however, the LHA rest can also be bonded for even greater anchorage. For orthodontic appliances I would always suggest to send a good quality yellow stone model, it saves lab time and an extra charge to pour your impressions up. If you request study models DynaFlex would prefer impressions, this also saves lab time and a duplication charge Herbst Brochure 6 pager.indd 4-6 Herbst Do I need to send a construction bite? Hanks Telescoping Herbst The HTH was developed by Dr. Stephen Hanks as a major improvement to the traditional rod and tube design and is the only true one piece design available for Herbst treatment. The telescoping design eliminates problems of disengagement and incorporates a ball and socket pivotal screw that is built into the telescoping mechanism. The ball and socket allows for tremendous lateral excursion and increased patient comfort. Also, the built in screw makes chair side placement extremely easy. Appliance A construction bite is required for most functional appliances as well as splints and night guards. What to do if an appliance breaks? I would always recommend contacting one of our lab technicians regarding specific cases. Depending on the circumstances and appliance type, we may require a new model or set of models to either repair, reprocess or re-fabricate the appliance. Best Fit Guarantee How to Send a Case Miniscope with Apple Core Accurate working models and an models in orthodontic stone. Chec the impression trays to help elimin all impressions should be poured a The MiniScope Herbst is a three section telescoping mechanism that will not become disengaged during patient opening. The Apple Core housing nut has a curved radius to allow for increased lateral excursion, reduction of breakage and optimum patient comfort. Prescriptions can be downloade orthodontic scanner and you can DynaFlex electronically for applia Delivery Times Normal scheduling is 3 to 5 days utilize the date wanted box on all 2 days shipping each way when s appliances at no additional cost. EAS This Herbst design was developed by Dr. Michael Williams and allows the clinician to make chair-side advancement adjustments without the use of shims. The EAS mechanism can advance up to 5mm by simply turning the outer sleeve with the use of an appliance key. Any combination of upper and lower appliances can be used. Shipping & Handling To avoid damage, we recommend marked with both the patient and For shipping your cases to DynaFle paid label is available on our web shipping and handling fee. OVERN Technical Assistance Hilgers Crown Herbst Design Should we pour models with bands in impressions? We are intensely committed to p they expect and deserve. We will consistency and courtesy. We wa You demand it... DynaFlex gu our appliances are fabricated b technicians. To assure quality, fabrication. The Herbst appliance is a superior fixed functional appliance which effectively corrects skeletal Class II malocclusions. DynaFlex has created quality Herbst appliances for doctors all over the world for forty years and counting. DynaFlex laboratory offers value pricing, expertise, and a vast knowledge of current Herbst designs. Herbst Designs: The Herbst designs include stainless steel crowns, Rollo Bands, bands and/or acrylic. The amount of mandibular advancement and bite opening depends on the case and appliance design. All Herbst designs can be reactivated by using precut shims or spacers to gain further advancement of the mandible. The EAS design allows for 5 additional mm of advancement with a built-in screw mechanism. The DynaFlex Philoso This is a simple yet effective design by Dr. Jim Hilgers. Utilizing the traditional rod and tube components soldered to crowns with an LHA for a comfortable and efficient appliance. The upper first molar crowns and the lower first bicuspid crowns provide sufficient anchorage; however, the LHA rest can also be bonded for even greater anchorage. DynaFlex is as close as your tele assistance on appliance designs an Flip-Lock Herbst The Flip Lock mechanism is comprised of a simple ball joint hinge that allows for maximum lateral excursion and extremely easy chair side assembly. It can be fabricated with the traditional design or the cantilever design for increased patient comfort. Ideally the answer to this is yes. Most would agree that this is the most accurate way of guaranteeing an accurate fitting appliance. Please verify band placement after the model has been removed from the impression. If minor movement has occurred, note this on the prescription and the laboratory will make any adjustments required Herbst Brochure 6 pager.indd 4-6 Does DynaFlex keep models after an appliance is made? Yes, models are kept 30 days from the day we ship the case back to you. That way if an appliance is lost in the mail or if there is a problem with the appliance we can pull the models and remake quickly, if the models are still good. Can the patient design his or her own retainer? Yes, your patient can change any design on the DynaFlex color chart. To add a personal touch your patient can send their own decal or design to place in acrylic. The DynaFlex Philosophy The DynaFlex team is committed to providing all of our customers with the service, quality and value they expect and deserve. We will do whatever it takes to service our customers in every detail with courtesy and consistency. We want to be your first choice! PAGE 5

6 EZ-Align Affordable Aligner System EZ-Align is a clear tray system that will progressively align your patients teeth until the final results have been achieved. And best of all, EZ-Align is a very affordable alternative to other aligner systems currently available. EZ Align Designed to fit your practice and please your patients General Guidelines for the EZ-Align System 1. As a general rule, if enamel reduction is necessary, it should be preformed prior to taking the impression. 2. A high quality impression is extremely important. We suggest a Poly-Vinyl-Siloxane impression if this is available at your practice. If not, we suggest using a high quality impression material such as Kromopan. 3. Always send both upper and lower impressions or models, even if the case calls for treatment of only one arch. No bite will be needed to complete your case. 4. The EZ-Align appliances should be worn full time, except when eating. 5. One should be realistic in the potential changes made by EZ-Align. More than three millimeters of movement may require fixed braces before using EZ-Align or may require more appliances. 6. At each appointment the doctor should check for space requirements and reduce enamel as needed. 7. Upon delivery of the first retainer you may need to have the patient bite on to cotton rolls placed on the occlusal surface of the appliance in order to attain a good seat. 8. For more retention you may consider having a button on the facial surface of the tooth. The button can be made from composite of adhesive. Please call if you have any questions concerning the use of retention buttons. 9. If the desired results are not achieved with the first set of EZ-Align retainers, additional appliances may be utilized as necessary. If you would like to discuss a possible case for EZ-Align please feel free to call one of our laboratory technical advisors at $25 OFF * your first EZ-Align case *USE CODE NL2013 ON RX TO RECEIVE DISCOUNT OFFER ONLY AVAILABLE TO FIRST TIME EZ-ALIGN CUSTOMERS OFFER VALID THROUGH JUNE 1ST PAGE 6

7 Ortho Dynamics Newsletter Specials 30% OFF Because we appreciate your dedicated business our loyal customers who receive this newsletter can take 30% OFF both of these products! Proxi-Clean Interproximal Brushes Our newly designed travel brushes feature a larger ergonomic handle that is easier to hold and will not slip during use. Handy for every patient with brackets! Brushes have a plastic cover that becomes an extension when removed. Each package contains 6 different colors: blue, green, orange, red, white, yellow. 144 brushes per package. #1541 Proxi-Clean Interproximal Brushes...RETAIL $51.95 SALE $36.36 Pro-form Dyna Ti Nickel Super Elastic Nickel Titanium Titanium Archwires Only the highest-grade raw material will meet our standards for manufacturing! We say, Start with the best, end with the best! Our Super Elastic Nickel Titanium outperforms all others while leaving plenty of money in your pocket! Extremely long working range and satiny smooth finish will produce guaranteed results every time! 10 wires per pack. Pro-form Round Size Upper Lower AU 0910-AL BU 0910-BL CU 0910-CL DU 0910-DL EU 0910-EL RETAIL $10.95 SALE $7.66 Pro-form Rectangular Size Upper Lower 016 x AU 0911-AL 016 x BU 0911-BL 017 x CU 0911-CL 018 x EU 0911-EL 019 x FU 0911-FL 021 x GU 0911-GL RETAIL $12.95 SALE $9.06 To Order, Call or online * Mention the code ODV1 to get the sale! PAGE 7

8 P.O. Box 99 St. Ann, MO Fax: OD Ortho Dynamics NEWSLETTER What to look forward to in the next issue... New 3D laboratory We have completed our new 3D lab and now have a state of the art digital orthodontic laboratory including several scanners and rapid prototyping printers. We are continuing to see rapid growth of Digital Model Storage, Digital File Transfer and our newly introduced Interactive IDB. The Modified Tandem The Modified Tandem Appliance (MTA) is designed for orthopedic correction of the growing Class III patient. The MTA has been proven to make significant changes in the occlusion and profile of the patient*. The treatment application and results of the new MTA design is similar to that of traditional face mask therapy, however, this new design is more comfortable and convenient for the patient and the clinician. Do you have an article you would like to submit in Ortho Dynamics Newsletter? Submit your relevant and current article(s) to britneyv@dynaflex.com with subject line article submission. We prefer that the submission be between 600 to 1,200 words, submitted as the body of an rather than an attachment. It is important that articles be copy-edited carefully before submission. If your article is selected to be shown in the next issue, we will contact you as soon as possible DynaFlex, St. Louis, MO Printed in U.S.A. All rights reserved.