The Successful Collaborative Labs of St Petersburg
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1 presents Florida TRADE Consortium Presidents Meeting Collaborative Engagement February 5, 2014 Real-Time Record Click here to download a Word document of this Real-Time Record *The Collaborative Labs is a venture by St Petersburg College
2 Envisioning the Possibilities for a Sustainable Model for Florida TRADE s Manufacturing Training Programs 1pm 1:30pm Welcome & Meeting Objectives Welcome Dr. Bill Law, President, SPC Overview of Meeting Objectives & Process Andrea Henning, Collaborative Labs at SPC Gates Foundation Vision: Dr. Patricia Hanrahan, Director of Curriculum & Program Management, College of Business, SPC Collaborative Labs will invite participants to share several examples of TRADE Consortium Successes that can be leveraged as we envision a Sustainable Model going forward. Gates Proposed Scaled Model: John Morrow, Entrepreneur in Residence Collaborative Discussions/Possibilities for a Sustainable Model 1:30pm 2:15pm We will divide into 3 teams of 4 participants each to maximize collaborative discussions. There are four Discussion Categories associated with the Sustainable Model. Choose any of the Discussion Categories of most importance to your team. Capture Possibilities (Insights/Alternatives) for each category using the brainstorming software: 1. Marketplace (Revenue Flow; Royalties; Content Repository, etc.) 2. Corporate Training Departments (Sales; Marketing; Financial Aid; Management, etc.) 3. Content (Producers; Deliverers; Academic Departments; Rewards/Incentives; Intellectual Property, etc.) 4. Governance (Oversight; Articulation; Partnership & Membership Shared Costs, etc.) Before reconvening, we will prompt each team to reach consensus on your Top 3 Possibilities for each category of interest, and drag and drop them into the corresponding Best Buckets. 2:15pm 3pm We will reconvene as a full group and review the Top Possibilities (Insights/Alternatives) for each of the four Sustainable Model Categories. We will wrap up a productive meeting with prioritized possibilities for a Sustainable Model. (727) CollaborativeLabs@spcollege.edu
3 Welcome and Meeting Overview Dr. Law: Thank you all for being a part of this. The purpose of this get-together is that this is the group that received the TRADE adjustment grant for manufacturing two years ago. The headline was $15M Grant and the next day, people are asking, Where is ours? In the follow up, with the quality of the work we did, we caught the attention of the Gates Foundation regarding sustaining this after three, four, five years. They know that s our hope. Through the good efforts of the Steering Committee for the grant, we outlined a commitment. We agreed that the presidents would meet to discuss how we would go about sustaining it. Dr. Patricia Hanrahan is heading the grant. The Collaborative Labs will be hosting us today. I ve met with Andrea and Patricia. Patricia has volunteered to use her experience to draft a model of how we could sustain this. I think the role we can provide is to furnish input on process and content. With the Banner Centers, it worked well; but we ended up with all this content that is now sitting in boxes. About 10 years ago, there was a proposal for colleges to be the lead on industry centers for content, delivery programs we did manufacturing, biotech, safety. The colleges put together working groups. It was state funded. When Chris Hart from Workforce Florida joined, he wanted to talk about making it sustainable, but it fell apart. I think part of the sustainability plan it needs to be part of the price. Dr. Massey: A lot of this coming from the grant. Can we generate revenue off of the product? Dr. Law: I don t know. Dr. Atwater: There is new round of grants coming. Do we want to position ourselves around this consortium? Dr. Law: There are a lot of good partners. (727) CollaborativeLabs@spcollege.edu
4 Dr. Atwater: I think we need to think about how we want to go about this. Dr. Eaton: Since, Dr. Bioteau is relatively new, should we do introductions? Florida Trade Consortium Presidents Meeting Participants J. David Armstrong, Dr. Katherine President, Broward Johnson, President, College Pasco-Hernando Community College Dr. Ken Atwater, President, Hillsborough Community College Dr. Bill Law, President, St. Petersburg College Dr. Dennis Gallon, President, Palm Beach State College Dr. Cynthia Bioteau, President, Florida State College at Jacksonville Mr. Joe Battista, COO, Valencia College Dr. Edwin Massey, President, Indian River State College Dr. Carol Eaton, President, Daytona State College Dr. Eileen Holden, President, Polk State College Dr. Jim Kerley, President, Gulf Coast State Collegee Dr. Jim Murdaugh, President, Tallahassee Community College Dr. Law: Andrea, would you introduce your team? (727) CollaborativeLabs@spcollege.edu
5 Andrea, Executive Director, Collaborative Labs, St. Petersburg College: Joyce is on keyboards, Sarah is helping out with documenting today as well. PJ is our technologist. Nathan is part of the A Team as well. We have two objectives: The first is to review the Gates Foundation Vision and then we ll pause and ask you to share any successes that we can leverage. Our second objective: Envision the possibilities for a sustainable model. What are the possibilities and alternatives for this scalable model? Dr. Hanrahan, Director of Curriculum & Program Management: The Gates Foundation has funded the scaled model activity. They are looking for models that will increase opportunities for students, for people to have an accessible education. What they are envisioning as an educational system for students that leads to a sustaining career. (727) CollaborativeLabs@spcollege.edu
6 Gates has identified the State of Florida as being positioned to be able to deliver this type of education. They are looking to take this model and scale it so it could be used not only in Florida for Florida TRADE, but that there might be elements of the model that could be used nationally across various industries. They have tagged six partners who could possibly do this. They are envisioning it to be scalable, with lattice credentials, matriculation, and alignment of vision. What our team has seen is that there are things we are doing right in Florida. We could use those to sustain our efforts going forward. We start with the current model. Funding is flowing down from the DOL. There is a central leadership that coordinates all the partners. There are manufacturing organizations and other vendors. There is archiving materials, then flowing down to the students. This is the current state of affairs. (727) CollaborativeLabs@spcollege.edu
7 Andrea: We d like to pause and ask you to share some successes with the current consortium. Dr. Holden: There was a tiny bit of sustainability with the Banner curriculum. We ve been able to sign an agreement with Workforce Florida. The entire State of North Carolina is using the success we ve had with the MSSC program. Other states are looking to us for the online when it s convenient for people. I think we have some momentum on this that we can leverage. Dr. Armstrong: We didn t even have a manufacturing program and we used it for the beginnings and working with Polk. There were some successes at the Banner Center. When this was put together, it showed us that we will have the resources to support it. Now that it s up and running, it s been a huge success in the community. Dr. Johnson: We ve relied on the Banner Center to replicate some of those courses online to help our small manufacturers. Dr. Massey: We re an emerging community with many small manufacturers who have had a problem getting training. We ve built some buildings, 3- D printers, etc. It does put a focus on this area. We need to figure out how to deal with 100 small manufacturing entities and create a training model that would be effective for them, then create internships and bring manufacturing to the forefront. The grant has helped. We ve had about 24 completers and now we have some momentum for manufacturing. We found a common thread that is non-threatening. The companies don t want to share their proprietary processes and products. We ve been able to pull them together without their sharing what they do. Dr. Murdaugh: It has helped us recruit businesses. It has caused us to be more proactive in that area. Dr. Kerley: People think of the Gulf Coast as tourism. It has helped us have a dialog with manufacturers. We are offering training. It s helped us open the dialog. Dr. Eaton: Volusia Manufacturing Association has been the biggest cheerleader in our area. Dr. Holden: Although we say the curriculum is outdated, it s not 1950 s manufacturing. (727) CollaborativeLabs@spcollege.edu
8 Dr. Law: In putting together our opportunities, if we engage with the business and they tell us how many people they need, we talk about the intake for that to determine how many people we will need in the future. It s incredibly difficult. The true manufacturing, or expansion, we have put it in the heart of St. Petersburg, now we have to recruit students who will begin the training process. We need to do more of that. Dr. Gallon: Since this grant, we ve been able to move it to a different level of certification. We have a company that has been in Palm Beach County that wants to be the place where yachts are repaired. They ve been very successful in making that happen. They shared their certification for repairs and for welding it s different when you do it under water. They have shared those certification and education needs with us. Dr. Atwater: We had been doing manufacturing training prior to the grant, at least six years. It enhanced our capacity. We leveraged it with our economic plan. We re at the table talking about training needs. It works. We ve gotten a lot of interest. Dr. Law: We ve learned a lot from working with Dr. Bioteau. Dr. Kerley: We ve had a lot of marketing and coverage. It was good for the community to see that we are working to solve their problems. The MOU is committed to working with the college. The resources from the grant helped us to build the MOU. We had a student who just graduated from high school he was a ward of a state. We had another one who had problems. They now have a great career. Andrea: So let s leverage those as we build the sustainable model this afternoon. John Morrow, Entrepreneur in Residence: I congratulate the consortium on the work they ve been able to do. There is a shared vision for the stakeholders. How do we make this financially sustainable? (727) CollaborativeLabs@spcollege.edu
9 Weaknesses that we ve seen in the current system: It s not optimized for revenue generation, marketing and sales. There is not a common database. We can t scale nationwide or statewide. There are opportunities. Dr. Atwater: Bill, as the consortium lead, who is cataloging all the training needs? Dr. Law: Gary Graham I believe is doing this. Dr. Atwater: It would be good to see what programs we want to scale across the State. Patricia: I believe he has a matrix of which courses are being offered across the State. John: It s a huge database. Everything I need to know is in there; it just takes me a while to figure it out. I have to call Gary to get help navigating it. (727) CollaborativeLabs@spcollege.edu
10 We ve had third party evaluators looking at the consortium. We feel that this model will support stakeholder engagement. It is also scalable for Florida and nationwide. First, we re advocating a Florida TRADE Marketplace.. everything about the courses, how well they ve been received, a course description, the price that s all in the database. (727) CollaborativeLabs@spcollege.edu
11 Dr. Atwater: I assume that everyone creating courses is going into a statewide curriculum database. We have a mechanism for the scalability for the courses. Dr. Massey: That is just a storage point for transference of courses across the State. Dr. Law: What level does it contain? Does it contain required skills? Would you know what to do with it in your own market? Dr. Massey: It s set up for transferability and matriculation. You need common content and teacher certification. You could follow that same model that is there for transferability. Dr. Atwater: That s what I m trying to say. Why don t we use that mechanism? Dr. Gueverra: Can it actually handle the increased capacity? Dr. Massey: It s a model. Dr. Law: If I sit down with a manufacturer, and they look at the course, but they need some changes if we change things, are we violating some consistency? Dr. Massey: Are certification courses all in there? I m not sure. Dr. Johnson: How do you control who accesses it? Dr. Hanrahan: We re talking about non-credit courses as well. Dr. Murdaugh: We need to figure out how to connect it to Workforce Florida, DOE. Why can t we figure out a way to link the training to their jobs in those databases? John: Do we offer online payment system through this? In order to scale it nationwide, we would want to be discoverable by other schools in the country. The third section is the content repository. SRI is looking at online content; there is another piece that wouldn t be online. Others could offer it in the classroom. Dr. Massey: NTER if they join in there and become a partner, we re sharing and not realizing any return on that. John: There are legal ramifications that would be covered in the marketplace. You could decide as a school that a department could create content in here and sell it in other parts of the country. (727) CollaborativeLabs@spcollege.edu
12 Dr. Holden: But that s the trouble we ran into with the Banner. We couldn t sell it. Just getting the license for it took a year and 15 lawyers. We need to put that front and center who owns this curriculum? Dr. Bioteau: If the course content cannot be sold, can t the training choreography be sold? What you are selling, how it is accessed. How you create several courses around a need. You sell the concierge service around the customized program. Dr. Atwater: I want to go back to who owns it. Most federal grants don t allow you retain the rights to what is created out of those programs. Dr. Holden: The Banner Centers felt the public already paid for it. Dr. Bioteau: My understanding is that whatever you develop under grant money is open to the public. Dr. Atwater: That is an answer we need. John: When you look at the revenue model, it s coming from the students. One of the costs is potentially requiring a course from your school to deliver on that. That may not be an expense because it was developed under a DOL. You still need a way to find the course and then deliver. That still generates revenue. Dr. Gueverra: The medical profession has been dealing with this there s got to be a way to do this. John: This is a sample website. You might see a selection of courses and you can click on a course and get more information about it. (727) CollaborativeLabs@spcollege.edu
13 We went to talk to the SRI people and they said they could support all the functions we are talking about. It s just not turned on for the current agreements with the TRADE Consortium. It could also hook me in to the databases all over the country. Dr. Johnson: The student is the purchaser? I m envisioning more of a partnership with a company wanting to come into our area. That would be a contract between the company and us. That s more like a business partnership. John: Another key element is bringing in the Corporate Training departments. They are already doing marketing for student acquisition. The next element is the Florida Trade Consortium Board. They would do many of the things the current people do. This consortium board oversees all the things that need to happen on an ongoing basis. We hope that the goal we ve envisioned fits with the model that is sustainable for this. Dr. Massey: Are we the consortium board? John: That s one of the things that should be discussed today. (727) CollaborativeLabs@spcollege.edu
14 Activity: Collaborative Discussions/Possibilities for a Sustainable Model Andrea: You re already warmed up with possibilities and insights. Next, we re going to ask you to look at four buckets. These will be the four topics you will be working within. We will deploy you into teams to get the multiplier effect. Two teams will be in this room and the third team is a few short steps away. (727) CollaborativeLabs@spcollege.edu
15 You ll be using our ThinkTank program. You ll be able to see what the other teams are doing. You can pick any or all of the buckets to work on. After you have enough ideas, you ll look at the full set of ideas and you ll pick the top three and drag it over to the Best bucket for that topic. There will be three breakout teams. You ll need a keyboarder and a spokesperson. Music means movement. Andrea: There is no of shortage ideas when you put college presidents together in a team! We have a lot of Team 1 and Team 2 represented in Marketplace. Marketplace 1. there is a short shelf life for the content. 2. two types of students though - returning students may not need as much hand holding 3. can we protect it from others? how do we keep others from just using it 4. need a regional person in charge - more like corporate/ customized training 5. do we pay the faculty who develop the content 6. if we create the certification that the consortium owns, that would generate revenue 7. what is the target are we trying to hit? what does sustainability look like - a million? more. 8. maybe companies could just it themselves? 9. and what amount of content would we need available (727) CollaborativeLabs@spcollege.edu
16 Best 1. marketplace could be defined by industry certifications applicable to the manufacturer need 2. we need a new business model for this entire concept 3. this might need to be a private separate corporation? maybe link our corporate training departments statewide 4. student centered - would need nurturing. not easy enough to access. seems to be better focused on business as the "customer" 5. Licenses for content access Mr. Battista: A number of the manufacturers have already defined the education they need, so we could be the place to supply that. Andrea: Licenses? Mr. Battista: We may already be buying content. We probably don t need to create all new content. We could talk about licenses. Dr. Law: The value proposition would be, I have a license to access the information. Mr. Battista: Right. Dr. Holden: Is it mostly proprietary content. Are we brokering proprietary content that is already out there? How can you try to sell that if we re buying proprietary content? Mr. Battista: I was thinking if we were developing some kind of content. Dr. Holden: Is it using stackable courses and certifications? Is this what the manufacturer tells us they need? Then we offer things beyond. So it is customized? Dr. Atwater: It could be both. Dr. Law: In law enforcement, sometimes the person is already employed. Sometimes the person is putting their own money down. Is that what we re creating here? You would engage with an employer and do a one size fits all? But then, somebody else can get access to that training. Dr. Holden: Didn t we say this was for incumbent workers, displaced workers, then something about Veterans? We ve already identified three target audiences. Is there something for everybody? Dr. Atwater: We talked about it beyond the grant. Dr. Holden: We re comfortable that the grant deliverables are fine. This is now after that? Dr. Atwater: Bill prefaced it by saying that this is about how we sustain what we are doing. Dr. Holden: So the grant will get us to 2015 standards. (727) CollaborativeLabs@spcollege.edu
17 Dr. Law: If they pulled the grant, we d all have to do it on our own. Who are we talking about for sustainability? Let s look at number 4. (student centered - would need nurturing. not easy enough to access. seems to be better focused on business as the "customer") Is it veterans? There is a whole different level of support to help them through. I don t have an answer, but it s a big piece. If you engage with the employer, they ve already made that choice. It s a different model for delivery and cost. Dr. Johnson: That could be the answer to the problem in the City of St. Pete. They could be bundled into the target group. Dr. Law: We ve done all of the above. There are some costs to this. If it s an employer, that s one thing. If it s a veteran or unemployed person, that s different. Andrea: What about items 2 and 3? Dr. Eaton: I think those touch on what we ve been talking about. Dr. Atwater: Aren t all our corporate training centers selling our training to businesses? But we re not sharing what those corporate trainings are. Dr. Armstrong: That was the idea behind the Banner Centers. Dr. Atwater: We do several trainings for our corporations we re selling the whole institution to the corporation. All of the training we offer. Dr. Law: If someone comes to us for cyber-security, we go off and develop it. The new thinking is that we would send them to one of you. Dr. Massey: If we can pick and choose, based on our local industries, the particular component, each of these would have content that is transferrable to other programs. The credit would be locked in, but the non-credit piece would be a shopping experience to put together the local technology and manufacturing needs. Then we would sell that service to the company. Dr. Law: The area we do the worse in what we do for non-credit, short term. The first time you talk about articulates to credit, their eyes glaze over. They want people behind the machine as quickly as possible. Dr. Massey: It s very job-specific for the area. Dr. Armstrong: We re all feeling the demand from the industries to do certifications. To all of these points that we haven t done well in this area, we license from other people. If we could work together to design our own, it builds on industry certifications, we license and make money off of that. Dr. Kerley: We build on our strengths. The piece that challenges me is the infrastructure for that. Dr. Atwater: Is there a statewide group of corporate training leaders that gets together? I m just asking. I don t think they do. (727) CollaborativeLabs@spcollege.edu
18 Andrea: In the remaining 10 minutes, we have four possibility slides. We re going to ask you to pick the top three possibilities in order of priority for you for the Marketplace topic. Corporate Training 1. have to have people who would lead the charge 2. would there be fin aid available for students 3. packaging for fin aid eligibility is important 4. need much higher level of cooperation among all partners - coordinating entity 5. articulation and continuity is necessary Best 1. Developing the relationship with the local workforce board to supply the funnel of students and provide financial aid 2. Partner with regional manufacturing associations and EDC's 3. need recognizable brand 4. how would we control the royalties or revenues? Dr. Law: Number 1 has two components that may be separable. If we get a grant from the workforce board, that s one approach. The other is if a student gets student aid. Dr. Atwater: What difference would it make? Dr. Law: For sustaining the grant. Dr. Atwater: Why can t we do both? Dr. Law: If you vote for number 1, it would need to be both. (727) CollaborativeLabs@spcollege.edu
19 Content 1. Identify responsible parties from each school that are responsible for content development and implementation 2. gold standard articulation already exists 3. how do we assess content against employer needs 4. cost sharing 5. dedicated staff to nurture development 6. develop collegiate high schools Best 1. stackable credentials articulated through educational pathway 2. packaged content used to customize training 3. sell service of customized training versus products 4. have to coordinate with Tech Centers - esp. with intake strategies (727) CollaborativeLabs@spcollege.edu
20 Governance Best 1. Key stakeholder involvement both internal and external Dr. Atwater: Whatever the structure, there needs to be some outside stakeholders. Andrea: Well done. Dr. Law: I ll do that. Wrap Up Dr. Law: Is the work product sufficient? We ll have to deputize some people to pick this up - some of the grant coordinators. Dr. Atwater: It would be interesting to me to catalog what type of training is going on. Dr. Holden: We might want to schedule a meeting with our coordinators in the room. Dr. Law: Let me look at the schedule for the annual retreat and have them join us. Dr. Armstrong: I have all the confidence in our people to do this. Dr. Law: I think we got enough guidance today. Andrea: Thank you everybody. (727) CollaborativeLabs@spcollege.edu
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