30% 30% 20% 20% 15% 10% audience. Audience Personas. Cyber Academics. The Beltway DC - VA - MD. Silicon Alley+ NY - MA. Silicon Valley+ CA - OR - WA

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1 audience Private Sector 30% Hill & Administration 30% Cyber Academics 20% ** Based on event attendance The Beltway DC - VA - MD 20% Silicon Valley+ CA - OR - WA 15% Silicon Alley+ NY - MA 10% ** From signups, social media anyaltics CYBER PROS Influencers in policy, academic, and entrepreneurial circles who care deeply about -- and have a professional interest in -- cyber. Audience Personas SECURITY PROS Influencers in policy, academic, and political arenas focusing on security issues -- and know they need to learn more about cyber. CYBER CITIZENS Active citizens who influence conversations and take action on key issues at the state, local and federal levels. 1

2 digital branding The vast majority of reader attention lands on article pages, where sponsor branding is prominently displayed in premium ad slots. In monthly packages, branding is extended to high-value locations at the foot of the page. In all packages, Passcode s to highlyengaged subscribers will feature sponsor branding and links to sponsored content. SIZES / PLACEMENT Leaderboard x90 Medium rectangle x250 Lower medium rectangle x250 Footer x90 in-line text link and company logo 2

3 sponsor content Put your best thinkers, most influential white papers and sharpest infographics in front of the Monitor s thoughtful readers. CSM will work with sponsors to craft packages that leverage sponsor assets including: Text ( words) Multimedia (video, audio) Infographics and other visuals Downloadable PDFs Sponsor content appears alongside Passcode articles. Promotion Sponsored Facebook post Sponsored tweets Promotion in Passcode Interstitial -- Serve sponsorcontent teaser to Passcode readers Opportunities: Weekly package Minimum 50K premium impressions on sponsor creative Ad positions: Leaderboard, medium rectangle and modal 2 sponsored content posts Full social media/ promotion Monthly package Min. 250K premium ad unit impressions 100% share-of-voice on Passcode home & article pages Up to 8 sponsored content posts 25K modal impressions per sponsored content post Full social media/ promotion 3

4 roadmap forums The Monitor s premier cybersecurity event series, our quarterly Roadmap Forums, bring together top thinkers and practitioners, savvy Monitor reporters, and the Truman National Security Project s network -- the deepest and most-influential group of cyber pros in D.C. -- for conversations that shed light, not heat, on today s top cyber issues. Our forums are tightly-crafted to appeal to busy professionals yet still offer the Monitor s signature depth and thoughtful treatment of the biggest issues in cyber. PROGRAM TED-style talk by sponsor SME (10 mins) Moderated Q&A from a leading cyber influential (45 mins) Roundtable discussion featuring 2-3 cyber experts expanding on keynote discussion (45 mins) BENEFITS TED-style talk by sponsor SME Sponsor content: Video clip of sponsor SME s TED-style talk Distribution of sponsor collateral on site Branding on event backdrop in-room displays Event livestream & photos carry branding to wider audience, including media Integration into invitations & post-event highlights Guaranteed 10K impressions on sponsor digital creative Sponsored tweets/facebook posts 4

5 conversations Our editors host engaging one-on-one conversations with policy, technology and business leaders in the cyber field in both Washington and Boston. Once a month, the Monitor convenes an intimate morning event that fits into the busy schedules of cybersecurity pros. 5 SPONSOR BENEFITS TED-style talk by sponsor SME On-stage branding plus two in-room displays Sponsored content on CSMonitor.com: One post per event Collateral distribution on site Branding on event livestream Guaranteed 5K impressions on sponsor digital creative Sponsor integration into invitations & post-event highlights Sponsored tweets/fb posts PROGRAM Networking coffee with light breakfast (30 minutes) TED-style talk by sponsor SME (10 mins) Moderated Q&A between a Passcode editor & leading cyber influential (40 minutes) Audience Q&A (20 minutes) OPPORTUNITIES Sole Sponsor Series Partner Event Partner

6 Cyber Podcast CSM Deputy Editor Sara Sorcher New America Strategist Peter Singer DETAILS? Who News Roundup Marketed to an audience of over 30,000 cyber-defense-policy professionals Format Hosts and guests discuss long-term implications of top news items The Big Interview Long-form discussion with top newsmakers in government and the private sector Cyber Library Interviews with authors of the top books, research and journalism of the month Sponsor Integration CSM publishing staff will interview subject-relevant sponsor SMEs for two, one-minute spots per episode 6 What Monthly, 45 minute podcast When Begins March 11, 2015 Where CSMPasscode.com / NewAmerica.org / itunes Store Sponsorship Options Per episode / full year