Conference on: Communicating Infectious Diseases in a Dangerous Decade Session 4: The brave new world of social media

Transcription

1 Conference on: Communicating Infectious Diseases in a Dangerous Decade Session 4: The brave new world of social media Outcomes of the ASEF Public Health Network s workshop on Risk Communication for Public Health Emergencies and the Role of Social Media Peter Lutz 26 June 2013 Hong Kong 26 June

2 STRUCTURE OF PRESENTATION - Asia-Europe Meeting (ASEM) - Asia-Europe Foundation (ASEF) - ASEF Public Health Network - Workshop on Risk Communication for Public Health Emergencies and the Role of Social Media 26 June

3 ASIA-EUROPE MEETING (ASEM) Initiated in 1996 Informal process of dialogue and cooperation Brings together 49 countries from Asia and Europe plus the European Union and the ASEAN Secretariat 26 June

4 ASEM S THREE PILLARS 1. Political pillar: global issues, security, arms control, terrorism, migration, human rights, rule of law, democracy 2. Economic pillar: trade, investment, finance, development, environment, technology 3. Socio-cultural pillar: social issues, culture, education 26 June

5 ASEF WITHIN THE ASEM PROCESS Asia-Europe Foundation (ASEF) Founded in 1997 Inter-governmental organisation Only permanently established institution of the ASEM process Originally initiated under the aegis of the 3 rd (socio-cultural) pillar of ASEM Funded voluntarily by the 51 members of the Asia-Europe Meeting (ASEM) process 26 June

6 ASEF S MANDATE Promote better understanding and knowledge between Asians and Europeans Enable exchanges between people, institutions, organizations of Asia and Europe Organise projects in Asia and Europe (Dublin Agreed Principles, 1996; amended 2004) 26 June

7 PUBLIC HEALTH NETWORK Participatory platform to encourage public health dialogue in Asia and Europe Engages Health and non-health sector representatives Facilitates partnerships between multi-level actors from governments, international organisations, non-profit organisations, the private sector, academia, and the media 26 June

8 PUBLIC HEALTH NETWORK OUR THEMES Regional integration and public health Public health dialogue Multi-sectoral Pandemic Preparedness and Response ASEF-ASAP Accurate Scenarios Active Preparedness 26 June

9 ASEF-ASAP 2010 Scenario-building Strategy development 2013 Strategy Refinement 3 future scenarios - Human security - Passenger air transport - Food supply security Risk communications Strategic options Future-proof recommendations 26 June

10 WORKSHOP Effective Risk Communication for Public Health Emergencies and the Role of Social Media (Bali, Indonesia 3-4 June 2013) The objective of this workshop was to increase the effectiveness of internal communications among public health stakeholders and external communications with the general public before, during, and after public health emergencies. 26 June

11 METHODOLOGY Examined current risk communication plans Two case-studies: E. coli outbreak in Europe Japan s nuclear disaster following the earthquake and tsunami Developed recommendations Tested and refined the recommendations by using the ASEF-ASAP scenarios 26 June

12 What we didn t want: Already existing recommendations, e.g. - It is necessary to have an established presence in social media arena - Create an app to notify the public in case of an earthquake What we did want: - Plans to take existing ideas one step further - New approaches and ideas - Sharing of best practices 26 June

13 OUTCOMES 1. RISK COMMUNICATION THROUGH TOP INFLUENCERS 2. INTEGRATING MEDIA AND HEALTH DIALOGUE IN EMERGENCY PLANNING 3. DEVELOPING AN OPEN-SOURCE MASS DATA MANAGEMENT SYSTEM 26 June

14 OUTCOME (1) RISK COMMUNICATION THROUGH TOP INFLUENCERS What: Brand champions Why: Lack of visibility of government messages 26 June

15 OUTCOME (1) RISK COMMUNICATION THROUGH TOP INFLUENCERS How: -(Social) media mapping -Coordinating system -Ensure influencer compliance -Public-private partnerships 26 June

16 OUTCOME (1) RISK COMMUNICATION THROUGH TOP INFLUENCERS Who: Top social media influencers Entertainment celebrities But also: Radio DJs 26 June

17 OUTCOME (2) INTEGRATING MEDIA AND HEALTH DIALOGUE IN EMERGENCY PLANNING What: Ensure that media and local communities are part of emergency risk planning Why: Disparities between the responses and risk perception between organisations (national and international) and local communities. 26 June

18 OUTCOME (2) INTEGRATING MEDIA AND HEALTH DIALOGUE IN EMERGENCY PLANNING How: 1.Engage editorial teams as part of health networks/erp 2.Get local communities involved through social media and participatory research 26 June

19 OUTCOME (2) health authorities Emergency Risk Planning Social media Participatory research Local communities Media 26 June

20 OUTCOME (3) OPEN-SOURCE BIG DATA MANAGEMENT SYSTEM What: Open-source software tool for big data management Why: Too much data during an emergency, decisions made on limited amount of information 26 June

21 OUTCOME (3) OPEN-SOURCE MASS DATA MANAGEMENT SYSTEM How: 1.Use existing platforms together with different forms of dialogue and data. 2.Translate into trends, visualise and structure information 3.Tool publicly available 4.Public-private partnership 26 June

22 NEXT STEPS GET INVOLVED Thank you! 26 June

23 CONTACT INFORMATION Asia-Europe Foundation (ASEF) 31 Heng Mui Keng Terrace Singapore T F E info@asef.org W 26 June

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