valeur d équivalence annonce (VEA)

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1 Agenturmeldungen newswire articles dépêches d'agence notizie d'agenzia Amtsblatt official gazette feuille officielle foglio ufficiale Anhang attachment annexe allegato Anriss teaser aperçu lancio Ansicht display aperçu visualizzazione Ansichtsmodus display mode mode d'affichage modo di visualizzazione Anzeige announcement annonce annuncio Anzeigeäquivalenzwert (AEV-Wert) Equivalent Advertising Value (EAV) valeur d équivalence annonce (VEA) valore pubblicitario equivalente (VPE) Anzeigenblatt advertising paper feuille d'annonces giornale degli annunci Auflage circulation tirage tiratura Auflagenzahlen circulation number chiffres de tirage tiratura Aufteilung nach WEMF-Regionen distribution by WEMF region distribution par région REMP suddivisione per regioni WEMF Auslandspresse international press médias étrangers stampa estera Ausschnitt extract extrait estratto Berichterstattung coverage reportage reportage Bilddatei picture file fichier image file immagine Blogbeitrag blog post article de blog articolo di blog Chefredaktor editor in chief rédacteur en chef redattore capo Deckblatt/Titelblatt cover sheet page de couverture/page de titre pagina del titolo Einzelstichwörter individual keywords mots-clés individuels parole chiave singole Fachartikel specialist article article spécialisé articolo specializzato Fachgebiet subject area domaine spécialisé settore specializzato Fachmagazin specialist magazine revue spécialisée rivista specializzata Fachpresse (online) specialist press (online) presse spécialisée (en ligne) stampa specialistica (online) Fachpublikationen specialist titles publications spécialisées pubblicazioni specialistiche Fachtext specialist text texte spécialisé testo specialistico gedruckte Auflage print circulation tirage imprimé tiratura stampata gelesene Auflage read circulation tirage lu tiratura letta Gesamtreputationsindex Overall Reputation Index indice total de la réputation Indice totale della reputazione Gewichtungsfaktor weighting factor facteur de pondération fattore di ponderazione Glaubwürdigkeit credibility crédibilité credibilità / attendibilità

2 gleichlautende Meldungen identical news nouvelles identiques notizie identiche Grafik/Graphik chart graphique grafico Gratiszeitung free newspaper journal gratuit giornale gratuito grosse Zeitschriften leading magazines grands magazines grandi riviste grosse Zeitungen leading newspapers grands journaux grandi giornali Grundgesamtheit universe intégralité globalità Gut zum Druck final print version bon à tirer visto si stampi Hauszeitschriften corporate magazines magazines d'entreprise rivista aziendale Infoseiten information sites sites d'informations pagine informative Infoseiten online online information sites sites d'information en ligne pagine informative online Inhaltsanalyse content analysis analyse de contenu analisi del contenuto Inhaltsverzeichnis table of contents sommaire indice Inserat advertisement annonce annuncio Inseratekampagne advertising campaign campagne publicitaire campagna pubblicitaria Integrität integrity intégrité integrità international international international internazionale Internet internet internet internet Internetbeobachtung internet monitoring observation de l'internet monitoraggio internet Intranet intranet Intranet intranet Journal journal revue diario / giornale Journalisten journalists journalistes giornalisti Journalisten- und Medienkontaktdatenbank journalist and media contact database base de données de journalistes et de contacts médiatiques banca dati dei giornalisti e dei contatti media Kampagne campaign campagne campagna kommerzielle Inserate commercial advertisement annonces commerciales annunci commerciali Kommunikations-Controlling controlling of (your) communications activities contrôle de communication controlling della comunicazione Kommunikationsfachleute communication experts spécialistes de communication esperti in comunicazione Kommunikationskreislauf cycle of communication circuit de communication ciclo di comunicazione Kommunikationsstrategie communications strategy stratégie de communication strategia di comunicazione Kommunikationsziele communication goals objectifs de communication obiettivi di comunicazione Konzessionsgebiet concession area zone de concession zona di concessione

3 Kopfblatt newspaper with different local editions journal avec sous-éditions régionales testata locale (quotidiano locale) Korrespondenten correspondents correspondants corrispondenti kumulierte Auflage cumulative circulation tirage cumulé tiratura letta Lead lead chapeau lead o attacco (di un articolo di giornale) Leitmedium dominant media média dominant media dominante Lesermarkt reader market marché des lecteurs mercato dei lettori Massenmedium mass media média de masse mass media Massenversand mass delivery envoi en masse invio di massa Massenzuteilung mass allocation attribution collective distribuzione di massa medial in the media médiatique mediatico Medienanalyse media analysis analyse des médias analisi dei media Medienarbeit media and public relations travail médiatique lavoro mediatico Medienbeobachtung media monitoring observation des médias osservazione dei media Medienbereich media selection médias sélectionnés ambito mediatico Medienecho, Medienresonanz media response écho médiatique risonanza mediatica Medienfaktor media factor facteur média fattore media Mediengattung media type genre de média tipo di media / categoria di media Medienkonsument media consumers consommateur de médias consumatore di media Medienmanagement media management gestion des médias gestione dei Media Medienmitteilung press release communiqué de presse comunicato stampa Medienpräsenz media coverage présence médiatique presenza mediatica Medienresonanzanalyse media response analysis analyse de l'écho médiatique analisi della risonanza mediatica Medienschaffende media representatives journalistes media Medienstelle media office service de presse ufficio stampa Mediensuche media research recherche de média ricerca dei media Medientitel medium titre de publication testata mediatica Medienwelt world of media monde des média mondo mediatico Medienwirksamkeit media effectiveness impact médiatique efficacia mediatica Meinungsartikel opinion article article d'opinion articolo di opinione Meldung news nouvelle notizia mittlere Zeitungen medium newspapers moyens journaux giornali medi

4 Nachrichtenagentur news agency agence de presse agenzia di stampa Newsdienste news services services de nouvelles servizio di notizie News-Sites news sites sites d'actualités siti di attualità Newsticker news ticker newsticker news ticker Originalberichte original articles articles originaux articoli originali/rapporti originali Ostmittelland East Mittelland Est du Plateau Est dell'altipiano Papierform hard copy forme papier forma cartacea Präsenzanalyse (PR Top) media response analysis (PR Top) analyse de présence (PR Top) analisi di presenza (PR Top) Presseagenturen press agencies agences de presse agenzia di stampa Pressematerial press material matériel de presse materiale di stampa Pressespiegel/Pressreview press review revue de presse rassegna stampa Printmedien print media médias imprimés stampa Publikumszeitschrift consumer publications magazines populaires rivista Publireportage advertorial publireportage pubbliredazionale Quartieranzeiger local gazette bulletin local giornale locale Querformat landscape format format oblong formato orizzontale Radio- und TV-Beiträge radio and TV broadcasts émissions de radio et de télévision contributo RTV Radio- und TV-Hinweise radio and TV reports notes pour radio et télévision Segnalazione RTV Radiosender radio station chaîne de radio stazione audio Radiosendung radio broadcast émission de radio trasmissione radiofonica Redaktionen editorial departments rédactions redazioni Regionalausgabe regional edition édition régionale edizione regionale Reichweite sum of Readers per Copy pénétration raggio d'azione Reputation reputation réputation reputazione Reputationsanalyse reputation analysis analyse de réputation analisi di reputazione Reputationsdimension dimensions of reputation dimension de réputation grado di reputazione Reputationsindex reputation index indice de réputation indice di reputazione Reputationstreiber drivers of reputation moteurs de réputation motore per monitorare la reputazione Ressort department rubrique dipartimento Rückblick und Ausblick retrospect and prospect rétrospective et perspective retrospettiva e prospettiva rückwirkende Medienbeobachtung retroactive media monitoring observation médiatique rétroactive monitoraggio dei media retroattivo Satzspiegel type area surface d'impression area di stampa

5 Selektion Verteiler hinzufügen add selection to distribution list ajouter la sélection à la liste de distribution aggiungi selezione alla lista di distribuzione Sendegebiet broadcasting area zone de diffusion area di diffusione Sendestation transmitting station station émettrice stazione radio/ stazione televisiva Sendezeit broadcasting time temps d'émission orario di trasmissione Spezial- und Hobbyzeitschriften (Online) Special interest and leisure magazines (online) magazines spéciaux et de loisir (en ligne) riviste speciali e riviste tempo libero (online) Sponsoring-Analyse sponsoring analysis analyse de sponsoring analisi sponsoring Sprachregion language region région linguistique regione linguistica Stellvertretender Chefredaktor Deputy Editor-in-Chief rédacteur en chef adjoint redattore capo aggiunto Stichwort keyword mot-clé parola chiave Stichwortfolgen keyword sequences séquence de mots-clés serie di parole chiave Stichwortsuche keyword search recherche par mots-clés ricerca per parole chiave Streaming streaming transmission en continu streaming Streukontrolle spreading control contrôle de diffusion controllo di diffusione Suchbegriff search term terme de recherche parola di ricerca Tages- und Wochenpresse daily and weekly press presse journalière et hebdomadaire quotidiani e settimanali Tagespresse daily press presse quotidienne stampa quotidiana Tagesthema topic of the day thème du jour tema del giorno TV-Sender TV stations chaînes télévisées stazioni televisive überregional supraregional suprarégional a livello interregionale Verband Schweizerischer Werbegesellschaften (VSW) Association of Swiss Advertising Agencies (VSW) Association des Sociétés Suisses de Publicité (ASSP) Associazione delle Società Svizzere di Pubblicità (ASSP) Userforen forums plates-formes forum Webseite website site web sito (web) WEMF WEMF REMP WEMF Werbebeilagen advertising supplements suppléments publicitaires inserti pubblicitari Werbeeinschränkung restrictions on advertising restriction de publicité limitazione della pubblicità Werbespotkontrolle commercial control contrôle de publicités controllo degli spot Werbewirtschaft advertising industry industrie de la publicité industria pubblicitaria Westmittelland West Mittelland Ouest du Plateau Mittelland occidentale / Altipiano Wirtschafts- und Finanzfachpresse business and financial press presse économique et financière stampa economica e finanziaria

6 Wirtschaftsfachpresse business press presse économique stampa specialistica economica Wirtschaftsgebiet economic area zone économique regione economica Wirtschaftspresse business press presse économique riviste economiche Wochenendexpress Weekend Express service express du week-end servizio espresso nei fine settimana Wochenpresse weekly press presse hebdomadaire stampa settimanale Zeitungsbund section rubrique rubrica

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