Activating a Social Media Strategy within an Organization

Size: px
Start display at page:

Download "Activating a Social Media Strategy within an Organization"

Transcription

1 1 Best Practice Guidebook Activating a Social Media Strategy within an Organization guidebook summary Firm: Consumer Electronics Company* Industry: Consumer Electronics Headquarters: United States Geographic Footprint: Global Ownership: Public Revenue (2012): >$4 billion USD Problem: Consumer Electronics Company recognizes the opportunity presented by (and the risk of ignoring) online brand related conversations and needs to develop a social media strategy along with the processes and capabilities to implement it successfully. Solution: Consumer Electronics Company uses a systematic approach to create and activate a social media strategy throughout the organization. This approach includes: Developing the strategy and creating organizational buy-in Identifying the specific capabilities needed to operationalize the strategy Selecting the appropriate talent and channel for the launch Providing rules of engagement and training to implement the strategy Creating a process to listen and respond to online conversations Tracking progress in driving engagement and sales opportunities Business Results: Increased share-of-voice in category Positive shift in brand perception and product consideration Strong employee commitment to the initiative Increased sales and customer engagement Resources Required: Dedicated positions with specialized skills to implement the social media strategy Applicability of Best Practice to Executive Functions: Function Applicability Marketing Market Research * This is a pseudonym for the profiled company.

2 2 Consumer Electronics Company establishes a systematic approach to activate social media within the organization Social Media Activation Process Develop Strategy Identify Gaps Prepare Launch Engage Launch Team Monitor Conversations Track Progress Gain organization wide commitment to social media and address function-specific concerns. Uncover capabilities gaps to determine any necessary social media talent investments. Create an effective launch through an efficient blend of resources. Ensure a unified approach to the social media strategy among the launch team. Gather and act on insights from conversations taking place across the social media landscape. Track progress of the social media strategy and make necessary adjustments over time. Action Hold cross-functional workshop with key internal stakeholders to develop social media strategy and necessary steps for activation. Action Perform internal and external analyses of social media capabilities to inform the creation of a wellrounded social media candidate persona. Action Screen existing employees and potential channels against strict criteria to ensure the appropriate selection of talent and channel. Action Employ a dedicated social media training program and set clear guidelines and expectations for the launch team. Action Create a system to monitor, learn from, and respond to online conversations, routing issues accordingly to relevant internal constituents. Action Employ specific metrics to track progress in driving engagement and sales opportunities across social media channels.

3 3 key takeaway: Partner with key internal stakeholders to develop social media strategy and ensure organizational buy-in Marketing holds a cross-functional workshop to develop the strategy and necessary steps for social media activation Social Media Strategy Creation Process Workshop Input Workshop Facilitation Social Media Strategy and Next Steps External Benchmarking OBJECTIVE Identify and learn from leading social media practitioners. KEY ACTIVITY Generate a list of companies with the following traits: Recognized leader in social media Operations on a scale similar to Consumer Electronics Company (e.g., Fortune 500, global footprint) Sensitive to similar legal considerations Experience operating in an environment with high volumes of customer interaction Social Media Strategy Workshop OBJECTIVE Leverage functional expertise for strategy development. KEY ACTIVITY Involve key internal stakeholders to: Address function-specific questions and concerns Build momentum for the initiative Reach consensus on a companywide social media framework Finalize next steps to activate social media OUTPUT Social media strategy and next steps Proactive Arm advocates and create new fans through exclusive and engaging content. Reactive Learn from online conversations to understand customer needs and inform proactive outreach. Tone Add value to discussions in a transparent and genuine manner. Results Be regarded as a leader in social media engagement. NEXT STEPS Tactics Videos, tips, events, interviews, contests, widgets, seed products Polls, monitoring, feedback loops, self-sufficiency, collaboration, and Search Engine Optimization Genuine, helpful, natural, inspirational, informed, confident Advocates, fans, direct sales, media mentions, ideas, brand lift OUTPUT Best practices in social media Lessons learned Workshop Participants: Director, Interactive Marketing and Convergence Media (IMCM) Chief Marketing Officer Communications Director Head of IT Brand Manager PR Director General Counsel Identify and fill key social media capability gaps. Select team and channel for launch. Train selected team for effective launch. Create system to monitor online conversations. Track progress in driving engagement and sales.

4 4 key takeaway: Identify and fill key social media capabilities gaps Marketing conducts internal and external analyses to determine its capability needs Capabilities Audit leading to a social media profile that addresses key capability gaps T-Shaped Marketing Profile and creates roles for the inward- and outwardbound considerations of social media New Social Media Roles Social Media Pundits Purpose: Identify what skills social media experts recommend. Internal Audit Purpose: Review the digital skills and experience levels of current staff members. External Job Descriptions Purpose: Review the skills and capabilities other companies value in social media leaders. Academics and Consultants Purpose: Review literature on recommended social media skills and capabilities. Consumer Electronics Company s T-shaped candidate persona blends a broad marketing background with a deep understanding of the social media space to create a fully rounded profile. Traditional Marketing Background Brand experience Metrics/Measurement capabilities Non-Traditional Marketing Background Digital native: Uses social media professionally and personally Social media experience: Possesses agency or brand-related online experience Connected online: Is an influential member of the online community with a respected voice in the category Experience with online ROI: Understands online measurement and tracking techniques Messaging savvy: Has knowledge of online communication methods, style, and tone LISTENING Title: Chief Listener Focus: Inward-bound communication : Monitor company-related online conversations and route relevant feedback and insights to appropriate functions. Key Responsibilities: Work with social media analysis and marketing experts to provide insights gleaned from monitoring activities. Qualifications: Willingness to experiment, social media expertise. ENGAGING Title: Senior Social Media Manager Focus: Outward-bound communication : Drive the strategy and execution for creation and syndication of content across all relevant social media channels. Key Responsibilities: Manage the schedule for content creation and represent the company at online and offline social media events. Qualifications: Cultural sensitivity, editorial skills, networking ability.

5 5 key takeaway: Select the appropriate talent and channel to launch the initiative Consumer Electronics Company screens existing employees against strict criteria to form an effective launch team Launch Team Selection Criteria and selects a low-cost, low-risk channel for the launch of its social media strategy Launch Channel Selection Checklist The Director, IMCM, and Senior Social Media Manager spend two weeks screening employees, searching for team members who fit the desired profile. Diverse representation of functions, units, and geographies Demonstrated writing and editorial skills Storytelling ability and willingness to share personal details Thought leadership and credibility within their functions Subject matter expertise in respective categories Low Barrier to Entry Easily Manageable Low Cost to Entry High Reach Potential Wide Employee Involvement A channel that allows for quick entry with limited resources allows Consumer Electronics Company to test and learn. Control of the platform allows the company to manage all aspects of the initiative. A low-cost channel ensures the company does not over-invest in the wrong channel and enables it to shift strategy quickly. A channel that provides high levels of exposure and reach ensures a wide audience for the launch. A channel that allows for high employee engagement increases the likelihood of companywide buy in and ongoing success. Strong interest in social media Available to contribute on a consistent and ongoing basis Consumer Electronics Company s Blog The Launch Team comprises employees globally, which allows it to generate sufficient content without overwhelming any single team member the average member creates one post every 3 to 4 weeks initial employees on Launch Team Consumer Electronics Company s blog is the heart of its social media efforts, since it allows a rich, deep story to be told through personal, category-related narrative. As the company s presence grows on other social media sites, it ensures each effort is inter connected and aligned.

6 6 key takeaway: Ensure a unified vision across the social media launch team Consumer Electronics Company employs a dedicated training program to build alignment and initial momentum and sets clear guidelines for the launch team to ensure compliance with all standards Social Media Training Session social media training guidelines Keep it Simple: Create a concise training program to ensure the new strategy does not overwhelm employees. Drive Urgency: Build momentum for the launch by explaining how key competitors are capitalizing on social media. Make it Relevant: Showcase high-profile examples of how social media affects the daily lives of the launch team. Specify Employee Commitment: Develop clear guidelines for employees that set the level and nature of their involvement. Cover Your Bases: Ensure compliance with corporate policies and legal frameworks, such as advertising claims and image rights. Director, IMCM Social Media 101 Social Media Launch Team Senior Social Media Manager Training Session Goals Attendees will: Understand why the company is getting involved with social media Have a clear understanding of the risks and benefits involved Learn about best practices in social media Know the difference between corporate and personal blogging Have a clear grasp of their roles and the logistics involved Be clear on the legal implications of a social media strategy Learn about the company s issue escalation process Social Media Rules of Engagement Consumer Electronics Company s Social Media Policy 1. Live the company s values: always express ideas and opinions in a respectful manner 2. Be yourself, and be transparent: make clear that you are an employee of the company, and your views don t represent the company 3. Protect confidential information and relationships: online information is not secure; exercise caution in sharing 4. Speak the truth: don t make unsubstantiated claims 5. Keep your cool: express your points in a clear, logical way 6. Stay timely: respond to comments quickly, and post frequently 7. Be careful with personal information: use care when posting travel or other personal information 8. Don t be fooled: be wary of suspicious links or postings 9. Disable dangerous privileges: ensure venue settings prevent malicious activity 10. Heed security warnings and pop-ups: never bypass security warnings unless you are sure they are safe Consumer Electronics Company s guidelines for employee involvement empower individuals to be themselves online, ensure consistent representation of the brand, and establish clear guard rails for employees.

7 7 key takeaway: Create a process for listening and responding appropriately to online conversations Led by the Chief Listener, the social media launch team uses a variety of online tools to monitor conversations about the brand Online Conversation Tracking Tools and routes feedback to relevant internal stakeholders accordingly Feedback Routing Process Google Alerts Online content monitoring service Free and paid online tools enable team members to track keywords and monitor online conversations about the brand. Customer Requests Support issues are escalated through a three-tiered system. Tier 1: Simple requests are resolved immediately by online representatives Tier 2: More complicated queries are funneled to web support staff Tier 3: Unsatisfied customers are handled by senior personnel Alert Customer Support Technorati Blog-specific search engine Product Issues Detailed product-specific feedback or questions are routed to relevant product managers. These individuals determine the most appropriate response to queries and handle technical issues accordingly. Alert Product Marketing Tweetdeck Twitter application for sending, receiving, and tracking tweets Seesmic Content aggregator for social networking sites such as Twitter and Facebook Radian6 Platform to monitor conversations and engage with customers online Chief Listener and Launch Team As insights are uncovered, team members escalate relevant findings to key stakeholders, ensuring the effective handling of issues, sharing of information, and prompt responses to customer feedback. Company-related Issues Any issues affecting the corporate brand or the company as a whole are routed to the communications and PR department to determine the most appropriate response and method of delivery. Legal Issues Comments requiring advice or feedback from the legal team are routed immediately to the legal department. These issues are reviewed and resolved on a case-by-case basis. Branding Suggestions Brand managers are informed of relevant discussions and suggested product enhancements/improvements. All suggestions are reviewed to determine feasibility for future updates. Alert Corporate Communications Alert Legal Alert Brand Management

8 growth team m e m b e r s h i p 8 key takeaway: Measure progress in driving engagement and purchase consideration Consumer Electronics Company uses three key metrics to track its engagement across social media channels and seeks opportunities to add value to conversations taking place at the end of the purchase funnel Key Performance Indicators Point-of-Purchase Monitoring Process Reach How many people were exposed to the activity? The company tracks its growing social media presence to ensure it is interacting with an ever-expanding number of individuals online. Sample Measures Number of page views Number of Twitter followers Number of newsletter subscribers Key Phrases Illustrative Consumer Electronics Company employs Radian6 to track phrases that indicate purchase consideration Help me decide Looking to buy Looking to buy Any suggestions Anyone recomm Help Me Decide Anyone recommend Any suggestions Impact What did individuals do based on the activity? The company monitors consumer activity resulting from social media interactions, allowing the team to adjust messaging and tactics to improve engagement and interactivity. Sample Measures Number and tone of comments Responses to a specific call to action Number of clicks, retweets, and shares Influence Was the reaction positive, neutral, or negative? The company tracks the type of sentiment its social media activities are generating, to refine strategy and specific tactics as necessary. Sample Measures Share of voice in the category Feedback and recognition from external pundits Number of awards and speaking engagements Key Phrase Mentions enabling the company to click through in real time to gain visibility into the specific channels where conversations are taking place which provides critical opportunities for engagement at the point of purchase Looking to buy Twitter 537 tweets Looking to buy Facebook 182 posts Blog 203 comments Looking to buy a new smartphone, any suggestions? electronics_guru John Smith

9 9 Consumer Electronics Company s embrace of social media enabled it to generate awareness Business Results promote the expertise of its staff Thought Leadership improve share of voice. Share of Voice Product A 100% Consumer Electronics Company Consumer Electronics Company received 570 million impressions* on Twitter in 2010 Twitter 80% Top Competitor 58% 57% 50% 42% 43% Website 20% and generated 40% of its website traffic from searches that link to its social media content A video of a product manager discussing a new product received 17,000 views on the first day it was uploaded and 40,000 by end of week. 0% June 2010 July 2010 August 2010 and build employee enthusiasm for the initiative We discovered that by involving our employees so actively in the social media strategy, we further strengthened employee engagement around the initiative. Employees enjoy sharing their ideas and expertise with prospects and customers, because it enables them to build their own online credibility and showcase their expertise in the category. Director, Interactive Marketing & Convergence Media, Consumer Electronics Company * Impressions = Consumer Electronics Company mentions Number of followers.

10 10 Profiled Company Perspective Key Lessons Learned Given that social media conversations cannot be controlled, it is necessary to adapt to the channels nature and be open and transparent with all stakeholders. Interaction with individuals online should be real and free of corporate speak. Customers will appreciate it, and in time, the energy of these conversations will produce positive results. It is impossible make everyone happy, but that should not prevent meaningful customer engagement. Prepare yourself for the negative things that people will say about your products, your brand, your category, and even about you personally. Dealing with these situations directly and honestly will ultimately improve customer satisfaction, generate referrals, and inspire positive mentions. Remember that it is not about the corporate website anymore. While an official online presence is always necessary, it is equally necessary to interact with customers through their preferred channels. Online conversations about products and services are excellent learning opportunities and enable interaction with individuals who are engaged enough to communicate with you and share their experiences with others. Do not be afraid to fail. Given that social media is a new tool for many executives, mistakes are bound to happen. Just make sure to learn from these mistakes and move forward quickly. Tools and metrics in social media are still evolving. However, this ambiguity should not be used as an excuse for not measuring. It is essential to find a way to communicate meaningful metrics to stakeholders.

11 Supporting Tools & Resources Chief Listener Role Description 11 Chief Listener Summary: Optimize and use tools to monitor online conversations related to Consumer Electronics Company products, services and brand in all social media channels including Twitter, blogs, forums, video sites, Facebook, etc. Route issues to team (Conversation Specialists, Conversation Support, or Marketing Managers) for handling. Work with Social Media Analytics and Marketing experts to provide product insights gleaned from monitoring activities. Roles and Responsibilities: Work closely with social media team to ensure coordinated messaging/ voice. Optimize Consumer Electronics Company s monitoring tools to streamline them into efficient data mining sources. Support product launches via social media. Pass on issues (support, etc.) for handling where appropriate. Contribute to content generation for use in Consumer Electronics Company social media channels blog posts, tweets, Facebook updates, video interviews. Required Qualifications: Broad (company) and deep (Social Media) knowledge (i.e., T shaped persona) Extensive knowledge of new media and web/digital-based technologies Established presence on Facebook, blogs, Twitter, and LinkedIn Proven ability to use media to improve external and internal communications Experience working on and managing complex projects Strong external focus Experience working with large and small interactive and digital agencies Creative thinker with the ability to translate ideas into executable plans Highly skilled written and editorial communications Willing to experiment and work with uncertainty; doggedness, determination, sense of humor, persuasiveness, strong listener Demonstrated ability to coordinate numerous projects simultaneously High level of interpersonal/teamwork skills Proven ability to work independently (with little supervision) with all levels of the organization Proven ability to meet deadlines Analytical ability Cultural sensitivity Applications experience: -- Radian6 preferred, not required -- Facebook, Twitter, YouTube -- Microsoft Office Linkages Social media team including SM Manager, Conversation Specialists, and SM Analytics. Interactive Marketing Managers, Store, and Customer Support

12 Supporting Tools & Resources Senior Social Media Manager Role Description 12 Senior Social Media Manager Summary: Strategy and execution for creation and syndication of content across blogs, Twitter, Facebook, YouTube, etc. and emerging sites. Support news engine. Develop and execute viral programs and peer-to-peer marketing strategies. Position Description: Engage marketing managers to generate revenue and value through corporate blogs and social media sites. Oversee communications for the brand across all forms of social media. Drive the development of compelling and innovative online marketing programs that represent the brand. Work with partners and cross-functional teams to drive effective use of social media channels and external blogs. Key Responsibilities: Online/New Media Manage the presence of Consumer Electronics Company on blogs (corporate and external) and social media sites including blogs, Facebook, Twitter, Flickr, YouTube, and Delicious. Manage the schedule for content and contributors for all social media channels. Represent Consumer Electronics Company as Chief Blogger. Monitor conversations regarding the company and represent the brand when interacting with customers. Create compelling, targeted online tactics that drive awareness, purchase decisions, and revenue. Represent Consumer Electronics Company at conferences and tradeshows relative to social media and brand communications. Growth Engage consumers on social media sites and external blogs to drive brand and product awareness and customer satisfaction. Drive the execution of big ideas to engage customers. Required Qualifications: Understanding of customer and visitor interactions in social media circles Ability to anticipate emerging online trends and lead brand engagement where appropriate Cultural sensitivity Ability to champion use of social media within the company Writing, editorial, and photography skills Ability to think creatively Experience representing the company at events such as trade shows, conferences, and seminars Linkages SPGs, Corporate Communications & Public Affairs, B2B/B2C Sector PR, and Marketing Communications

Activating a Social Media Strategy within an Organization

Activating a Social Media Strategy within an Organization A three-page excerpt from our 12-page Best Practice Guidebook: Activating a Social Media Strategy within an Organization * This is a pseudonym for the profiled company. 1 Best Practice Guidebook Activating

More information

Company Pages and Followers

Company Pages and Followers Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence

More information

How To Listen To Social Media

How To Listen To Social Media WHITE PAPER Turning Insight Into Action The Journey to Social Media Intelligence Turning Insight Into Action The Journey to Social Media Intelligence From Data to Decisions Social media generates an enormous

More information

>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action

>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action >>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI we inspire people to take action OBJECTIVE KPI METRIC + REVENUE SALES LEADS CUSTOMERS WEBSITE CONVERSIONS - COSTS STAFF

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

More information

the beginner s guide to SOCIAL MEDIA METRICS

the beginner s guide to SOCIAL MEDIA METRICS the beginner s guide to SOCIAL MEDIA METRICS INTRO Social media can be an incredibly important business tool. Tracking the right social metrics around your industry, company, products, competition and

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

AIA Michigan s Social Media Marketing Course

AIA Michigan s Social Media Marketing Course AIA Michigan s Social Media Marketing Course Welcome to the AIA Michigan s Social Media Marketing Course You are now officially on your way to getting a strong foundation of how you can market your business

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

WHITE PAPER Social Media In Technology. A Unified Strategy for Success

WHITE PAPER Social Media In Technology. A Unified Strategy for Success WHITE PAPER Social Media In Technology A Unified Strategy for Success Social Media In Technology A Unified Strategy for Success Technology companies pride themselves on being early adopters of the newest

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

8 Ways To Build Your Brand Using Social Media

8 Ways To Build Your Brand Using Social Media 8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate

More information

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop

More information

Social Media Marketing for Hospitality Industry. 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel

Social Media Marketing for Hospitality Industry. 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel Social Media Marketing for Hospitality Industry 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel Training Overview This session has a unique social media approach, for professionals in the hospitality

More information

SOCIAL MEDIA ANALYTICS AND TOOLS 101

SOCIAL MEDIA ANALYTICS AND TOOLS 101 SOCIAL MEDIA ANALYTICS AND TOOLS 101 Ken Paterson VP Research Operations/ Director, Credit Advisory Service kpaterson@mercatoradvisorygroup.com 8 Clock Tower Place, Suite 420 Maynard, MA 01754 phone: 1(781)

More information

Texas System of Care Social Marketing Plan

Texas System of Care Social Marketing Plan Attachment B Texas System of Care Social Marketing Plan Overview Texas made an early commitment to the system of care approach and has made steady progress over the past 15 years. In the communities where

More information

Capturing Meaningful Competitive Intelligence from the Social Media Movement

Capturing Meaningful Competitive Intelligence from the Social Media Movement Capturing Meaningful Competitive Intelligence from the Social Media Movement Social media has evolved from a creative marketing medium and networking resource to a goldmine for robust competitive intelligence

More information

Using Social Media to Grow Your Brand. www.parkerwhite.com life@parkerwhite.com we give brands life

Using Social Media to Grow Your Brand. www.parkerwhite.com life@parkerwhite.com we give brands life Using Social Media to Grow Your Brand www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Why Social Media? Social media is powerful because of its authenticity people take messages

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

Evaluate Digital Digital Marketing Strategy

Evaluate Digital Digital Marketing Strategy Evaluate Digital Digital Marketing Strategy Social Media Marketing Course Fall 2012 Lynchburg College School of Business and Economics Dr Ira Kaufman 2011 What is Effective? Determine the reach and effectiveness

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

How to Measure the ROI of a Press Release

How to Measure the ROI of a Press Release How to Measure the ROI of a Press Release The Secret Formula for Success Great content + Great content distribution = Higher ROI What a News Release Does Awareness! Aids potential discovery by customers

More information

Customer Experience Management

Customer Experience Management Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction

More information

January 2016. Communications Manager: Information for Candidates

January 2016. Communications Manager: Information for Candidates January 2016 Communications Manager: Information for Candidates Thank you for expressing interest in the role of Communications Manager. We have compiled this information pack to tell you more about The

More information

Welcome to the Twin Cities Business Advisory Group s. Presentation #1 9/3/10

Welcome to the Twin Cities Business Advisory Group s. Presentation #1 9/3/10 Welcome to the Twin Cities Business Advisory Group s Monthly Presentation. Presentation #1 9/3/10 Internet Marketing 1. Is harder than you think. 2. Will take longer than you think. 3. Requires more skill

More information

CUSTOMER SERVICE MEETS SOCIAL MEDIA: BEST PRACTICES FOR ENGAGEMENT

CUSTOMER SERVICE MEETS SOCIAL MEDIA: BEST PRACTICES FOR ENGAGEMENT CUSTOMER SERVICE MEETS SOCIAL MEDIA: BEST PRACTICES FOR ENGAGEMENT 2009 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All other trademarks

More information

Athabasca University Management Position Description Section I

Athabasca University Management Position Description Section I Athabasca University Management Position Description Section I Position Information Update Only Classification Review Position Title Position # Department Classification Level Reports to Effective Date

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

NITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger

NITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger NITB Social & Digital Marketing Crom Estate by Finn Beales Instagram Blogger Digital marketing is at the centre of NITB s strategy to promote Northern Ireland as a tourist destination. NITB Marketing Strategy

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization

Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous

More information

Government Communication Professional Competency Framework

Government Communication Professional Competency Framework Government Communication Professional Competency Framework April 2013 Introduction Every day, government communicators deliver great work which supports communities and helps citizens understand their

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important

More information

Athabasca University Management Position Description Section I

Athabasca University Management Position Description Section I Athabasca University Management Position Description Section I Position Information Update Only X Classification Review Position Title Social Media and Marketing Coordinator Position # 999074 Department

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

B2B Social Media Marketing LeadFormix Best Practices

B2B Social Media Marketing LeadFormix Best Practices Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually

More information

BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less.

BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less. 2013 COMMUNITY EXCELLENCE AWARDS Category Worksheet BEST PRACTICES, Social Media Name of Local Government: City of Surrey Project Summary Paragraph Please provide a summary of your project, program or

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Making Social Media Work for Advocacy

Making Social Media Work for Advocacy Making Social Media Work for Advocacy Introductions and capabilities Christian Clymer Twitter: Facebook: YouTube: Blog: @CCatPhRMA @PhRMA PhRMA Christian.Clymer PhRMAPress http://catalyst.phrma.org Did

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

Guide: Social Media Metrics in Government

Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Why Social Media Metrics Matter to Your Agency In a digital strategy, nearly anything can be measured, compiled and analyzed.

More information

WHITE PAPER. Social media analytics in the insurance industry

WHITE PAPER. Social media analytics in the insurance industry WHITE PAPER Social media analytics in the insurance industry Introduction Insurance is a high involvement product, as it is an expense. Consumers obtain information about insurance from advertisements,

More information

The Public Sector Guide to Social Media Strategy and Policy

The Public Sector Guide to Social Media Strategy and Policy The Public Sector Guide to Social Media Strategy and Policy Use social media with confidence. This guide contains practical steps that will help public sector agencies, organizations and departments develop

More information

POWER YOUR ECOMMERCE BUSINESS

POWER YOUR ECOMMERCE BUSINESS ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing

More information

Elevate Customer Experience and Engagement in the New Digital World

Elevate Customer Experience and Engagement in the New Digital World Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,

More information

STATE OF B2B SOCIAL MEDIA MARKETING 2015

STATE OF B2B SOCIAL MEDIA MARKETING 2015 STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

More information

Kea Influencer Relations and Marketing for High-Tech & Technology Providers

Kea Influencer Relations and Marketing for High-Tech & Technology Providers Kea Analyst Relations Industry analysts play a key role in defining markets and educating buyers. We work with clients to identify and track the most influential and relevant industry analysts, and advise

More information

Tips for cost effective marketing in a recession (or at any other time)

Tips for cost effective marketing in a recession (or at any other time) Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options

More information

THE POWER OF INFLUENCE TAKING THE LUCK OUT OF WORD OF MOUTH

THE POWER OF INFLUENCE TAKING THE LUCK OUT OF WORD OF MOUTH THE POWER OF INFLUENCE INTRODUCTION Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are more likely to base purchasing decisions

More information

Job Posting Manager, Digital and Online - HQ

Job Posting Manager, Digital and Online - HQ Job Posting Manager, Digital and Online - HQ Closing Date: June 24, 2016 Organization: Department/Division: Work location: Authorized to Work in: Right To Play International Marketing and Communications

More information

Enterprise Social Media Marketing Software. Evaluation and Selection Guide

Enterprise Social Media Marketing Software. Evaluation and Selection Guide Enterprise Social Media Marketing Software Evaluation and Selection Guide Summer/Fall 2013 How to use this guide Today s enterprises increasingly recognize that they need a technology solution to manage

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

Get Benefit From Facebook For Your Business

Get Benefit From Facebook For Your Business SOCIAL MEDIA SUCCESS SERIES FACEBOOK SOCIAL MEDIA MEASUREMENT TWITTER FOURSQUARE YOU TUBE SOCIAL MEDIA USAGE POLICY LINKEDIN SOCIAL MEDIA LAUNCH KIT Tips & Best Practices for Businesses & Communicators

More information

Speaker Monique Sherrett

Speaker Monique Sherrett Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS

Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS FOR 2015 Non-Profit Social Media Marketing Predictions for 2015 1 Non-Profit Social

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT

YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT The Online Marketing and Media plan encompasses all present & future YMCA of San Diego County online properties including the ymca.org

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Target Marketing 102 What s Next?

Target Marketing 102 What s Next? Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007

More information

Strategic Sourcing Outlook: Emerging Techniques and Media

Strategic Sourcing Outlook: Emerging Techniques and Media Strategic Sourcing Outlook: Emerging Techniques and Media www.chandlermacleod.com Social Media The Future of Strategic Sourcing? It s often tempting to stick with the tried and true and focus simply on

More information

EXPERTISE. Creative Design and Production Website Design, Franchisee micro-sites, Copywriting

EXPERTISE. Creative Design and Production Website Design, Franchisee micro-sites, Copywriting AT A GLANCE Who We Are We are the franchise growth specialists. We have a deep understanding of what works in Franchising today, based on our success in Franchise recruiting, marketing and operations with

More information

Digital marketing strategy: embracing new technologies to broaden participation

Digital marketing strategy: embracing new technologies to broaden participation Communications and engagement strategy Appendix 1 Digital marketing strategy: embracing new technologies to broaden participation NHS Northumberland Clinical Commissioning Group (CCG) is keen to develop

More information

Central Ohio s Small Business Resource

Central Ohio s Small Business Resource Central Ohio s Small Business Resource Who is @Tonya Wilson? Program Coordinator for the Ohio SBDC at Columbus State Manage SBDC marketing, branding, outreach, digital media & events AAS Multimedia Production

More information

Social Media Glossary of Terms For Small Business Owners

Social Media Glossary of Terms For Small Business Owners Social Media Glossary of Terms For Small Business Owners Introduction As a small business, reaching your audience efficiently and cost-effectively way is critical to your success. Social media platforms

More information

Professional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie

Professional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie 2013 Professional Diploma in Digital Marketing www.digitalmarketinginstitute.ie Contents 2013 Professional Diploma in Digital Marketing 1. Introduction 2. Who is This Course For? 3. What Will You Learn?

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

How to Drive Maximum Returns on Content Marketing with Effective Distribution

How to Drive Maximum Returns on Content Marketing with Effective Distribution How to Drive Maximum Returns on Content Marketing with Effective Distribution With the rapid uptake of content marketing, more and more marketers across industries are crafting content strategies, building

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

Social media Content Coordinator (online marketing manager)

Social media Content Coordinator (online marketing manager) Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

Social Media: Making it Work for Your Business

Social Media: Making it Work for Your Business Presented by: Social Media: Making it Work for Your Business Presented by: Cheryl Musial Mopdog Creative + Strategy and Bill Musial Mopdog Creative + Strategy Objectives Understand the importance of Social

More information

Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that

More information

See how social media listening and engagement can help your business

See how social media listening and engagement can help your business See how social media listening and engagement can help your business In a socially connected world, engagement with your customers can happen anywhere or anytime. Microsoft Social Engagement puts powerful

More information

Resource 2.19 An Introduction to Social Media for Business Types of social media

Resource 2.19 An Introduction to Social Media for Business Types of social media Page 1 of 5 An Introduction to Social Media for Business Social media is the general term used to describe the growing number of websites and networks whose users can submit and share content, communicate,

More information

SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014

SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014 SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014 EXECUTIVE SUMMARY In this digital age, social media has quickly become one of the most important communication channels. The shift to online conversation

More information

Measuring your Social Media Efforts

Measuring your Social Media Efforts Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional

More information

YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT BECAUSE YOUR REPUTATION IS AT RISK! 727 479-2991. 0 P a g e

YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT BECAUSE YOUR REPUTATION IS AT RISK! 727 479-2991. 0 P a g e 0 P a g e BECAUSE YOUR REPUTATION IS AT RISK! YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT 727 479-2991 1 P a g e Table of Contents Online Reputation Management... 2 What is online reputation management?...

More information

Engagement: Measuring the Impact of Social Media

Engagement: Measuring the Impact of Social Media Engagement: Measuring the Impact of Social Media Laura Ramos Vice President, Principal Analyst Forrester Research June 3, 2009 Social media will change how marketing engages with customers and demonstrates

More information

The Ultimate Guide to Content Marketing ROI. 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com

The Ultimate Guide to Content Marketing ROI. 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com The Ultimate Guide to Content Marketing ROI 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com Uniting a Brand's Left and Right Brain Content marketing is a discipline where art meets science.

More information

Top 10 best practices that savvy marketers know about

Top 10 best practices that savvy marketers know about Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that

More information

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social

More information

Take Advantage of Social Media. Monitoring. www.intelligencepathways.com

Take Advantage of Social Media. Monitoring. www.intelligencepathways.com Take Advantage of Social Media Monitoring WHY PERFORM COMPETITIVE ANALYSIS ON SOCIAL MEDIA? Analysis of social media is an important part of a competitor overview analysis, no matter if you have just started

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

Social Media ROI. First Priority for a Social Media Strategy: A Brand Audit Using a Social Media Monitoring Tool. Whitepaper

Social Media ROI. First Priority for a Social Media Strategy: A Brand Audit Using a Social Media Monitoring Tool. Whitepaper Whitepaper LET S TALK: Social Media ROI With Connie Bensen First Priority for a Social Media Strategy: A Brand Audit Using a Social Media Monitoring Tool 4th in the Social Media ROI Series Executive Summary:

More information

How to Use Boards for Competitive Intelligence

How to Use Boards for Competitive Intelligence How to Use Boards for Competitive Intelligence Boards are highly customized, interactive dashboards that ubervu via Hootsuite users can personalize to fit a specific task, job function or use case like

More information

Introducing the Workshops, Services and Insights for Alterian s Social Media Monitoring Solutions.

Introducing the Workshops, Services and Insights for Alterian s Social Media Monitoring Solutions. Introducing the Workshops, Services and Insights for Alterian s Social Media Monitoring Solutions. Workshops, Services and Insights for Alterian SM2 Alterian SM2 is a social media monitoring and analytics

More information

Social Business Intelligence For Retail Industry

Social Business Intelligence For Retail Industry Actionable Social Intelligence SOCIAL BUSINESS INTELLIGENCE FOR RETAIL INDUSTRY Leverage Voice of Customers, Competitors, and Competitor s Customers to Drive ROI Abstract Conversations on social media

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments

More information

Video Marketing for Attorneys

Video Marketing for Attorneys Video Marketing for Attorneys How Attorneys can use online video to help the public & build their practices BusinessCreator, Inc. marketing@forlawfirmsonly.com Toll Free Phone: 855-943-8736 ForLawFirmOnly.com

More information

ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER

ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER Page 1 of 5 ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER 1. RESPONSIBLE TO: Senior Marketing Manager (tbc) 2. RESPONSIBLE FOR : Deploy all B2C / B2B social media marketing (building

More information

Is your business reaching its digital marketing potential?

Is your business reaching its digital marketing potential? 10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,

More information