NAGASE & CO., LTD. Visual Identity Design Manual

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1 NGSE & CO., LTD. Visual Identity Design Manual The Visual Identity Design Manual summarizes specific method of application of corporate logo and corporate name logo to various design products of NGSE & CO., LTD. as the minimum common rules. This is a guideline for products aiming to make the brand image of NGSE & CO., LTD. more accurately recognized and create a good impression both internally and externally; it also plays the role to build consensus with advertisement agencies, production companies and printing companies. Understand the purpose of this manual to conduct appropriate management and make positive use of it.

2 Corporate logo [Color version : Basic design] Basic Design Elements Basic three design elements composing VI are shown left. "Corporate logo" has function to represent the image of social existence of an enterprise. "Corporate name logo" is a monogram designed to display a corporate name. The application area of these design elements differ according to respective function. Corporate name logo Read this manual well to understand and correctly apply specifications of each element in order to achieve effective representation of the image. "Corporate mark" is only used as Company emblem such as badges. Corporate mark [Company emblem] 1

3 1-1 Corporate Logo Color version : Basic design Corporate logo 1 [Color version] Corporate logo has function to represent the image of social existence of an enterprise. In order to enhance the branding effect, corporate logo should not basically be transformed, colored differently, changed into different character style or spaced out differently from the specification. Corporate logo color When showing corporate logo with color, basically use NGSE Red which is the corporate logo color. Use the color specification below to faithfully reproduce the color. Write NGSE in white in the square of Corporate logo 1 [Color version]. Corporate logo 2 below can be used only when the background color is white. When using the logo, write it in NGSE Red in principle. Corporate logo 2 [Color version] Corporate logo color NGSE Red DIC 234 Process C 24 M 100 Y 70 RGB R 192 B 38 Pantone 1945C 2

4 1-2 Corporate Logo Monochrome version : Basic design Corporate logo 1 [Monochrome version] When showing corporate logo in black and white, use black ink (Black 100%). Write NGSE in white in the square. Corporate logo 2 below can be used only when the background color is white. When using the logo, write it in black ink (Black 100%). Corporate logo 2 [Monochrome version] Corporate logo color [Monochrome version] Black ink (Black 100%) 3

5 1-3 Corporate Logo Proportion Proportion 1 Corporate logo proportion is shown left. (Common to color/monochrome versions) 0.3 or more 0.3 or more 0.3 or more or more Proportion

6 1-4 Corporate Logo Isolation rea Leaving isolation area around Isolation area provision [Corporate logo 1 ] 0.2 or more 0.2 or more 0.2 or more corporate logo is necessary in order to ensure visibility of the logo. Isolation area provision defines the range of the minimum isolation area required to be left. Be sure not to put design elements and character information in the area. (Common to color/monochrome versions) 0.2 or more Isolation area provision [Corporate logo 2 ] 0.2 or more 0.2 or more 0.2 or more 0.2 or more 5

7 1-5 Corporate Logo Example of Prohibited Use Examples of inappropriate use of Do not use other than specified color. Do not use other than ink black (halftone dot meshing). corporate logo which is apt to occur are shown. Be careful enough to avoid misusage since it will not only significantly impair symbolic significance of the design but also hinder establishment of desirable corporate image and brand image. Corporate logo 2 can be used only when the background color is white, in principle. It cannot be used if any color other than white or any pattern is used in the background. Do not use complicated background pattern/picture. Do not transform characters into italic, narrow or wide letters. Do not use complicated background pattern/picture. Do not transform characters into italic, narrow or wide letters. (Common to color/monochrome versions) Example of prohibited use of corporate logo 2 Do not add other graphic element such as a frame. Do not use white outline characters. Do not add other graphic element such as a frame. Do not use white outline characters. Do not add other elements in the specified isolation area. Do not write NGSE in the square in the same color as the background. Do not add other elements in the specified isolation area. Do not write NGSE in the square in the same color as the background. 6

8 2-1 Corporate Name Logo Basic design Corporate name logo [Horizontal type setting in Japanese] Corporate name logo [Vertical type setting in Japanese] These monograms are specially designed to display corporate logo. When displaying the corporate name, be sure to use one of these combinations except in special circumstances. However, do not use them when writing the corporate name in the text. Use black ink (Black 100%) to write the corporate name logo. Corporate name logo [English] Corporate name logo color Black ink (Black 100%) Corporate name logo [Vertical type setting in Chinese] Corporate name logo [Horizontal type setting in Chinese] 7

9 2-2 Corporate Name Logo Proportion Proportion of corporate name logo is Proportion [Horizontal type setting in Japanese] 8.84 Proportion [Vertical type setting in Japanese] shown left Proportion [English] Proportion [Vertical type setting in Chinese] Proportion [Horizontal type setting in Chinese]

10 2-3 Corporate Name Logo Isolation rea Provision Leaving isolation area around Isolation area provision [Horizontal type setting in Japanese] 0.35 or more 0.35 or more 0.35 or more 0.35 or more Isolation area provision [Vertical type setting in Japanese] 0.35 or more corporate name logo is necessary in order to ensure visibility of the logo. Isolation area provision defines the range of the minimum isolation area required to be left. Be sure not to put design elements and character information in the area. Isolation area provision [English] 0.35 or more 0.35 or more 0.35 or more 0.35 or more Isolation area provision [Horizontal type setting in Chinese] 0.35 or more 0.35 or more 0.35 or more Isolation area provision [Vertical type setting in Chinese] 0.35 or more 0.35 or more 0.35 or more 0.35 or more 0.35 or more 0.35 or more 0.35 or more 0.35 or more 9

11 2-4 Corporate Name Logo Example of Prohibited Use Do not use other than specified color or halftone dot meshing. Do not use black outline characters. Examples of inappropriate use of corporate name logo which is apt to occur are shown. Be careful enough to avoid misusage since it will not only significantly impair symbolic significance of the design but also hinder establishment of desirable corporate image and brand image. (Common to Japan/overseas) Do not use complicated background pattern/picture. Do not add other graphic element such as a frame. Do not slant or transform the logo by applying narrow or wide letters. Do not place other element in the area specified by the isolation area provision. 10

12 3-1 Example of Combination of Corporate Logo & Corporate Name Logo 0.5 or more Examples of combination of corporate logo and corporate name logo are shown left. Lay out corporate logo and corporate name logo taking overall balance into consideration according to the characteristics and conditions of the item to be applied. Be sure to strictly observe the isolation area provision of each when using logos. (Common to Japan/overseas and monochrome/color versions) *Use the corporate logo 1 when combining corporate logo and corporate name logo or more 0.35 or more 11

13 3-2 Signature System 0.47 or more Centering TEL FX TEL FX or more TEL FX Signature System is used to display corporate logo in combination with secondary information such as business site name and location for the function of signature of the company. Lay out the corporate name logo and location etc. taking overall balance into consideration according to the characteristics and conditions of the item to be applied. Centering 0.47 or more 0.47 or more 5-1, Nihonbashi-Kobunacho, Chuo-ku, Tokyo Japan TEL FX , Nihonbashi-Kobunacho, Chuo-ku, Tokyo Japan TEL FX , Nihonbashi-Kobunacho, Chuo-ku, Tokyo Japan TEL FX

14 B1 Letter Head Example of Design These are examples of letter head design. Be careful to observe the isolation area provision for corporate logo and corporate name logo. Corporate names /display methods are limited to those which are shown below but the position is not restricted. (Common to color/monochrome versions) I.Nagase Overseas version TEL FX , Nihonbashi-Kobunacho, Chuo-ku, Tokyo Japan TEL FX http:// 13

15 B2 Power Point Example of Design These are examples of Power Point design which are used for presentation etc. While the position and size are not limited, be sure to observe the isolation area provision. (Common to color/monochrome versions) Overseas version 14

16 C1 Corporate Mark Company Emblem Corporate mark [Company emblem] Company emblem which is the symbol of NGSE CO., LTD. is specified as the Corporate Mark. The scope of application of the corporate mark is restricted to the Company emblem such as badges etc. Display the corporate mark in black ink (Black 100%). Corporate mark color Black ink (Black 100%) 15

17 D1 Signature System Overseas Group Company Example of signature system [Overseas group company] Centering 0.47 or more Examples of displaying respective overseas group company name in combination with secondary information such as location are shown. Lay out corporate name and location etc. taking overall balance into consideration according to conditions or more 300 Beach Road, #39-00 The Concourse, Singapore TEL FX Beach Road, #39-00 The Concourse, Singapore TEL FX Beach Road, #39-00 The Concourse, Singapore TEL FX Centering 0.47 or more 0.47 or more 18F, Raffles City, No.268 Xizang Road Central, Shanghai, P.R.China TEL.86-(21) FX.86-(21) F, Raffles City, No.268 Xizang Road Central, Shanghai, P.R.China TEL.86-(21) FX.86-(21) F, Raffles City, No.268 Xizang Road Central, Shanghai, P.R.China TEL.86-(21) FX.86-(21)

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