Alliance Day ni.com/alliance. ni.com NI CONFIDENTIAL
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1 ni.com
2 Alliance Day 2012 ni.com/alliance
3 The New Alliance Partner Directory Michelle Benjamin, Alliance Partner Network Marketing Coordinator Mike Young, IT Manager
4
5 Agenda Why are we investing in a new tool? What does the new tool and process look like? What are your next steps? 5
6 Why are we investing in a new tool? Background ni.com
7 Current State of Alliance Partners Three separate locations for Alliance Partner content Alliance Partner Directory NI Community Alliance Resource Center 7
8 Pain Points Alliance Partner Directory Limited search capability Search results provide little context to help a customer choose an Alliance Partner Outdated data 8
9 Pain Points Alliance Resource Center Two separate logins Not as resourceful as it should be No rich content Generic Login NI User Profile 9
10 Pain Points Process & Communication Only one user is the point of contact to: Update the profile Receive all communications Confusing and inconsistent application and renewal process No clear point of contact with NI 10
11
12
13 Partner Relationship Management (PRM) Introduced last year at Alliance Day Evolve ad-hoc experience into cohesive PRM solution Working with a best-in-class vendor Not a one time investment, expect continuous improvement and innovation Two main components: Alliance Partner Portal Alliance Partner Directory 13
14 What does the new tool and process look like? Screenshots (in lieu of the live demo given on Alliance Day)
15 New Alliance Partner Portal (Internal For Alliance Partners Only) Will replace the Alliance Resource Center
16 Login in using you NI User Profile
17 17
18 18
19 Latest news and updates in the Alliance Partner Network 19
20 Look through rich content 20
21 Look through rich content 21
22 Look through rich content 22
23 Look through rich content 23
24 Go here to update your company profile Go here to download your Alliance Partner logo and other important documents 24
25 Update your company profile: Overview - Company Information 25
26 Update your company profile: Overview View your sponsor information 26
27 Update your company profile: Location Update headquarter and branch office information Click here to manage your team members (people at your company with access to this portal and have the rights to update the company profile) 27
28 Manage your team members (people at your company with access to this portal and have the rights to update the company profile) 28
29 Update your company profile: Services and Skills Update Services You Offer 29
30 Update your company profile: Services and Skills Update Certifications (NI and Industry) 30
31 Update your company profile: Services and skills update expertise in different industries and application areas 31
32 32
33 Update your company profile: Products and Solutions Add YouTube Videos hosted on NI YouTube Channel Click here to find your video on the NI YouTube channel 33
34 34
35 Search for a specific video 35
36 Select your video 36
37 Video now appears 37
38 Update your company profile: Products and Solutions Add Case studies on ni.com and turn-key systems on ni.com 38
39 Update your company profile: Products and Solutions Add products resold on ni.com or hosted on ni.com 39
40 40
41 New Alliance Partner Directory (Customer Facing) Will replace the current directory
42 Search by Map Search by Filters Search by Keyword Sort by level or alphabetically 42
43 Select a location 43
44 Select a location 44
45 Map updates according to your selected location 45
46 Select a location 46
47 Map updates according to your selected location 47
48 Drill down by using left-hand faceted navigation 48
49 Map updates according to your selected filters 49
50 Better search experience to help customers make a decision Company Name Level Specialties 25 Word Description Certifications 50
51 Alliance Partner Profile Company Logo Level Logo Ratings 25 word description Lead generation: Have the Partner Contact me 51
52 Lead generation From: Have the Partner Contact me 52
53 General Company Information 120 word description 53
54 Headquarters and Branch Office Locations + Map 54
55 Highlight services offered, industries, application areas and NI Specialties NI Certifications Industry Certifications 55
56 Video Demos on NI YouTube Channel Case studies on ni.com 56
57 Turn Key Systems Datasheets Product on ni.com (Hardware modules, LabVIEW Tools Network, IDNet) 57
58 Select a video to play 58
59 Window expands and starts playing video 59
60 Customer Ratings and Reviews NOTE: All reviews will undergo and approval process before going live on the web. All questionable reviews will be sent to the Alliance Partner and their sponsor to review first 60
61 61
62 But its not just about the tool Improved automated communications Invested in resources Streamlined process 62
63 Membership Fee SRL NEW! Your annual Alliance Membership Fee is now the purchase of Developer Suite Software Reference Library (DS-SRL) This means: To appear on the Alliance Partner Directory you must renew your SRL license annually. DS-SRL is a packet of over 60 NI software tools offered at a 97% discount Available in 1, 5, 10, 25 or 50 seats (multi-site) Go to ni.com/alliance for more information 63
64 What are your next steps?
65 Next Steps Directory complete Portal open to Partners ACTION REQUIRED! Partner Portal complete Create new profiles AUGUST 31 st SEPTEMBER OCTOBER 1 ST NOVEMBER Testing and training Communication to stakeholders Directory live on ni.com All profiles complete 65
66 3 Easy Steps Get Prepared September Step-by-step training guide in the next newsletter Contact if you are not receiving the newsletter to get added to the circulation Create a New Profile October Pay Your Membership Fee October 66
67 -
68
69 Welcome Happy Hour Join us for drinks and networking with Alliance Partners and global sales engineers to toast a great day and kick off NIWeek 2012!! Alliance Partner Network Contact Information General Questions alliance@ni.com LabVIEW Tools Network labviewtoolsnetwork@ni.com Alliance Partner Events penny.wright@ni.com Product Partners robert.jackson@ni.com 69
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