Donaldina Cameron House Website Redesign Request for Proposal (RFP) 01_10_15

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1 Introduction Donaldina Cameron House has initiated a Request for Proposal (RFP) process to identify a vendor qualified to plan, execute and deliver the redesign of cameronhouse.org Donaldina Cameron House requires a vendor who has demonstrated experience in managing website projects and expertise with best practices regarding successful website design, development, and deployment. Experience in producing a bilingual website is desired. The goal is to produce a bilingual website, in Chinese and English, though depending on resources, this may be done in stages. About Donaldina Cameron House Cameron House is a faith-based nonprofit agency that has served the changing needs of San Francisco s Chinatown community since We help empower Chinese-American individuals, families, and recent immigrants to become full participants in, and contributors to, a healthy society. We put our faith and cultural understanding into action through youth programs, leadership development, and social services that help people learn, heal, and thrive. Cameron House is a beacon of acceptance, friendship, and support. Through our youth programs and social services, we provide a safe place and strong fellowship. We know and serve the needs of our community from new, non-english speaking immigrants to Chinese-American families and their children who were born here. Our understanding of cultural norms and nuances informs the way we approach problems and our ability to provide effective solutions. We look at the whole person and how we can meet their needs. We also build close bonds and trust, which increase our ability to make a difference. Through programs, services, leadership development, and partnerships that meet Chinatown s evolving needs, Cameron House is a leading voice for our community. We understand the community s toughest problems because we see their effects every day in the people we serve. Project Background As one of the oldest faith-based organizations serving San Francisco s Chinatown, the timing is right for Cameron House to take a deep look at its identity to ensure that it is on target and working as hard as it needs to in order to strengthen the positive impact we have on our community. Over the last year, Cameron House completed an identity audit to reveal how we are experienced and perceived and to see if our current identity assets are on target for building a strong future for our organization. As a result of this work, we have updated our mission statement, defined our faith statement, and refined our values. We are also in the process of updating our visual identity and communications, including a website redesign as part of our strategic plan. A new logo, color palette, English and Chinese font styles have been chosen and therefore are not part of the scope of this project. The new website design should incorporate the updated logo, fonts, and color palette, while reflecting the organization s personality. Relevant brand materials will be provided to the chosen vendor. Current Usage The Cameron House website is used by a variety of constituent groups: Alumni and donors seeking information on how to register for events and activities and/or how to donate online Clients seeking program information and registration forms and/or online registration Event attendees for activities and events held at Cameron House Individuals seeking nonprofits serving the Chinese-American community Individuals researching historic information on the people served by Cameron House Job seekers looking at open positions Cameron House Website Redesign RFP 11_14_14 1

2 The Cameron House website has a Google Analytics account which will be available for transfer to the redesigned website. Project Overall Goals The overall goal of this project is to redesign the Cameron House website so that it will: Provide better site visitor satisfaction for accessing information Be more visually appealing Make it easier for donors to give online Better integrate with social media (Facebook, Yelp, LinkedIn) Make it easier to interact with the site, i.e., sign up for programs, events, e-news, contact us, etc. Improve search engine optimization Internal Needs Make it easier for staff to manage updates, more frequently and automatically o Updates include photos, documents, text, calendar events, and forms Allow for multi-user editing where needed Sync with social media input date in one screen so that it can push out information External Needs: Promote identity/brand awareness, as well as program/service awareness Increase relationship building with volunteers - allow for volunteers to sign up online Social Services Ministry focuses on offering counseling, case management, training, and advocacy clients will need information in Chinese Youth Ministries focuses on offering after school programs, summer day camp, and field-trip activities clients need to access program information and registration Servers / Hosting The current Cameron House website uses GoDaddy.com as the domain registrar, Google for its hosting service, and Websurd for both DNS and web hosting services. The current environment is a windows server running: IIS 5.0 Mysql 5.051A Pear & Perl installed Imagick 2.0 Java Open SSL and Calendar (via PHP) enabled We are open to discussing the vendor s recommendations regarding the transfer of our DNS and web hosting services with the launch of the new website. External integrations The Cameron House website currently uses Paypal for online donations, form assembly, and Google Calendar for scheduling needs. Style The following words best reflect the Cameron House brand personality: Compassionate Devoted Friendly Collaborative Expert (in the services that we provide) Cameron House Website Redesign RFP 11_14_14 2

3 Innovative Copy Cameron House will provide copy in MS word format for the redesigned site through a single CH coordinator. This will include content for the following sections: Home Page Youth Programs Social Services About Us What s New Donate/ways to give Other section to be determined Content Management CMS Development Research and recommend 2-3 options for a content management system platform that will allow Cameron House staff to update content on the site directly without needing technical resources or skills Implement design of CMS Implement dynamic navigation, sub-navigation and breadcrumbs Implement SEO techniques (friendly URLs, titles, meta tags, etc., - note fluency in Mandarin and/or Cantonese will be highly beneficial since this has implications for naming conventions for Chinese language pages) Implement responsive design to work equally well on mobile devices Additional Development Homepage slideshow controls Donation form Get involved form Summer registration forms Newsletter sign up forms Calendar of events Photo galleries Event registration forms Technical Services Installation and configuration of site on dev server Installation and configuration of site on staging server Installation and configuration of site on live server Software/browser testing and quality assurance CMS train the trainer workshops for 2-4 staff before launch of the site, and follow up instruction as needed 3-6 months post website launch. The Operations & Technology Manager will be responsible for coordinating with the vendor and may assign a staff person or project manager to work with the vendor. Final approvals are to be made with the Executive Director s approval. Associated Databases / Catalogs / Accounting / Membership Software Cameron House programs are currently using SalesForce database, while the fund development team uses Raiser s Edge. The newly designed website should take into consideration future interface capability with SalesForce products. Cameron House Website Redesign RFP 11_14_14 3

4 Required Elements Project Management Vendor will provide a project manager to be the point person for content gathering, images, and multimedia (videos). Integration of the different pieces of for example, donation page, Google calendar and sign up pages). Interface Development HTML/CSS Coding of site templates (8) Build out public website to include bilingual pages, as provided by Cameron House staff Interactive elements and components (homepage slideshow, menu effects) Responsive design should work on desktop and mobile with no changes Required Utilities & Functionality Donation and payment collection feature that is secure with a simple and friendly user interface Integration with Form Assembly or other recommended form builder to create event and program registration forms, contact information updates, etc. Form builder must allow for effective data capture into Salesforce CRM Social media integration with platforms such as Facebook, Twitter,LinkedIn, and YouTube Search Engine Optimization The website will take into consideration SEO that is on par with other comparable non-profits and allow for further enhancement and refinement in the future. ADA Compliance The website should be compliant with the requirements of the Americans with Disabilities Act. Traffic Reporting The Cameron House website currently uses Google Analytics for traffic reporting. The vendor will be expected to install this into the newly designed website. Timeframe The desired delivery date for the revised website is four months within start date: March March April: May - June: July: Vendor identified and contract signed Design and planning stages Build out and testing Launch Budget $20,000 - $25,000 Proposal Instructions All proposals should be received by Thursday, February 20, Submit your proposal by to: Subject: CH Website Redesign Your Name Cameron House Website Redesign RFP 11_14_14 4

5 As part of your proposal, please address the following: _Sample Project Plan _Project Budget _Your approach to website design _Details regarding your website project management process _A summary of website development experience _A listing of existing client references _Identify who will be involved on your project team, including their relevant experience and credentials Please be sure to include the name and contact details of persons to be approached for clarification of the proposal if needed. Additional Information or Clarification For additional information or clarification, please contact: Chris Cheuk via Cameron House Website Redesign RFP 11_14_14 5

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