CENTRAL EUROPE Communication as a tool to improve the performance of your project
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1 CENTRAL EUROPE PROGRAMME Communication Seminar June 2011 CENTRAL EUROPE Communication as a tool to improve the performance of your project Lubor Jusko JTS CENTRAL EUROPE
2 Overview 1. What is communication? 2. Some hints 3. Publicity obligations 4. Spot on indicators
3 What is communication? Sender Receiver The act of giving or exchanging of information, signals, or messages by talk, gestures, or writing The art of expressing ideas, especially in speech and writing The science of transmitting information
4 What is communication? Barriers in communication: Physical Language Cultural Verbal/non-verbal
5 What is communication? What is communication good for? Disseminating the information Expressions/ emotions/ ideas Building relations Education Taking decisions Entertainment
6 Some hints KISS principle: Keep it short and simple! - Avoid jargon - No abbrevations - Avoid specialised vocabulary
7 Some hints Telling a story Finding a hook What is the big story? Try to be a part of it
8 Publicity obligations The Commission Regulation (EC) No 1828/2006 (Implementing Regulation) as well as the CENTRAL EUROPE Programme set out a number of specific obligations for beneficiaries of ERDF funds as regards their publicity obligations. All information and publicity measures shall include the CENTRAL EUROPE Programme & EU logo and the statement: This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF.
9 Publicity obligations CENTRAL EUROPE Programme logo Logos EU logo
10 Publicity obligations Logo options Combined version: both logos are placed close to each other on the same page/space Small surface option: For very small spaces with an available print size smaller than 1 cm in height such as on pens or lanyards Black and white logo: in exceptional cases: for instance on a fax cover or for newspaper ads
11 Publicity obligations Where to place the logo? Placed on the first page (or equally prominent place such as the front of a conference bag, exhibition display or power point presentation) Programme logo should not be smaller than other logos displayed on the same page or surface (e.g. project logo, logo of the Lead Partner institution) and the text Central Europe and Cooperating for success should be clearly readable.
12 Spot on indicators What is asked by the Programme? Press release vs. press article Number of press releases produced Number of press articles mentioning the project Number of TV or radio appearances Number of people potentially reached by press/media coverage
13 Spot on indicators Press release vs. Press article A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value A press article is a written communication produced and published by a press company Written by the project Written by a journalist Purpose: getting the important information into the press Purpose: informing the reader about things of interest
14 Spot on indicators What is asked by the Programme? The website Number of project website visits Number of project website views number of links to the project website Average time spent on project s website USE GOOGLE ANALYTICS (
15 Spot on indicators What is asked by the Programme? Publications / PR materials Number of publications produced - e.g. folders, brochures, newsletters (Nr. of edition created not the copies printed) Number of PR tools produced - e.g. multimedia tools (Nr. of tools created not number of copies disseminated)
16 Spot on indicators What is asked by the Programme? Publications / PR materials Number of publications produced - e.g. folders, brochures, newsletters (Nr. of edition created not the copies printed) Number of PR tools produced - e.g. multimedia tools (Nr. of tools created not number of copies disseminated)
17 Thank You for your attention!
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