To All Prospective Bidders:

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2 T All Prspective Bidders: Visit Califrnia is seeking a vendr t a) create and b) hst a digital data dashbard t allw fr visualizatin f metrics relating t perfrmance f Visit Califrnia assets and prgrams. The Califrnia Travel and Turism Cmmissin, dba Visit Califrnia, is a private nn-prfit 501(C)(6) funded by assessed businesses that have an interest in prmting turism t Califrnia. Califrnia Turism is marketed exclusively by Visit Califrnia. The Turism Assessment Prgram was created under the Califrnia Turism Marketing Act in 1995 with the passage f SB 256. The legislatin authrized self-impsitin f an assessment by businesses that benefit frm travel and turism. It als authrized the establishment f a nn-prfit, public benefit crpratin, Visit Califrnia, t versee the prmtin f Califrnia as a premier travel destinatin. The cntract perid fr the Scpe f Wrk cntained within this RFP will be frm apprximately August 1, 2015 t June 30, Visit Califrnia s budget fr this prject is up t $180,000. Attached is a RFP fr thse capable f meeting minimum requirements and carrying ut the Scpe f Wrk. All respnses will be carefully reviewed and evaluated based n the criteria nted in the attached dcument. Ntice f Intent t Bid (a nn-binding dcument), as well as any questins yu may have t clarify this RFP are due t Visit Califrnia n later than 5:00 p.m., Pacific Daylight Time (PDT), May 29, Sincerely, Carline Beteta President and Chief Executive Officer Visit Califrnia VCA Digital Data Dashbard RFP Page 2 f 14 5/15/2015

3 Table f Cntents Intrductin... 4 Purpse... 5 Cntract Term... 5 Available Funds... 5 Evaluatin Prcess & Criteria... 5 Tentative Schedule... 5 Prpsal Requirements... 6 Minimum Requirements... 6 Descriptin f Prpser... 7 Scpe f Wrk... 8 Budget / Bid Billing & Related Requirements Delivery f Prpsal Attachment A Intent t Bid Attachment B Written Prpsal Evaluatin Criteria VCA Digital Data Dashbard RFP Page 3 f 14 5/15/2015

4 VISIT CALIFORNIA Request fr Prpsal Digital Data Dashbard 1. INTRODUCTION Califrnia is the leading visitr destinatin in the United States with almst $117 billin in travel and turism related spending in This spending directly supprted jbs fr 1,027,000 Califrnians and generated $9.3 billin in state and lcal tax revenues. Amng Califrnia s exprt-riented industries turism is the fifth largest emplyer. Since 1998, cnsistent investment in the Califrnia Turism prgram (a jint marketing venture f Visit Califrnia and the Califrnia Divisin f Turism) has helped t reverse a decade-lng decline in dmestic market share and put Califrnia in a strng psitin t weather the recent ecnmic strm. Abut Visit Califrnia Visit Califrnia is a nt-fr-prfit, 501(C)(6) crpratin frmed in 1998 t wrk jintly with the State f Califrnia s Divisin f Turism t implement the annual marketing plan, which prmtes Califrnia as a travel destinatin. While these tw partners (Visit Califrnia and Divisin f Turism) are separate legal entities, they are cmmnly referred t jintly as Califrnia Turism. Frm 1998 t 2003, Califrnia Turism cnsisted f the riginally cnceived private-public jint marketing venture partnership f Visit Califrnia and the State f Califrnia. The primary surce f the Califrnia turism marketing budget is nw directly derived frm assessed businesses in the travel and turism industry, car rental assessments, and a small cntributin frm the State. Visit Califrnia perates under the auspices f the Gvernr s Office f Business and Ecnmic Develpment. Michael E. Rssi, Senir Advisr fr Jbs and Business Develpment, Office f the Gvernr, currently serves as Chair f the rganizatin. Visit Califrnia s 37-member bard f cmmissiners is cmpsed f individuals frm all 12 designated regins f Califrnia. Members represent five principal industry sectrs: Accmmdatins, Restaurants and Retail, Attractins and Recreatin, Transprtatin and Travel Services, and the Passenger Car Rental Industry. Twenty-fur f the cmmissiners are elected by the apprximately 9,500 assessed Califrnia businesses; 12 are appinted by the Gvernr; and the 37th is the directr f the Gvernr s Office f Business and Ecnmic Develpment. The Cmmissin meets three times a year t direct Visit Califrnia s prgrams and activities. A 34-member statewide Marketing Advisry Cmmittee als prvides input in develping the marketing plan. VCA Digital Data Dashbard RFP Page 4 f 14 5/15/2015

5 2. PURPOSE The purpse f this request is t seek and retain a qualified vendr t create and hst a digital data dashbard t allw fr visualizatin f metrics relating t perfrmance f Visit Califrnia assets and prgrams. The selected vendr will be required t gather prject requirements, design and build the dashbard, and prvide custmer training. 3. CONTRACT TERM The successful prpser will enter int a cntract fr services with Visit Califrnia. The duratin f the cntract between Visit Califrnia and the successful prpser fr dashbard creating is expected t begin upn the date f cntract apprval (apprximately August 1, 2015) and terminate apprximately fur mnths later n r abut December 1, A secnd cntract fr hsting and maintaining the dashbard wuld begin arund December 1, 2015 and run thrugh the end f Visit Califrnia s fiscal year, June 30, Visit Califrnia may renew the cntract annually fr up t three years. 4. AVAILABLE FUNDS Visit Califrnia will supprt bth phases f wrk with funds up t $180,000. Funding at this level is dependent n an verall Visit Califrnia budget f $100 millin. Visit Califrnia reserves the right t adjust bth the budget and related services. 5. EVALUATION PROCESS & CRITERIA Visit Califrnia will frm a cmmittee t evaluate the written prpsals. The criteria fr the scring f the written prpsals is included as Attachment C. The cmmittee may at any time during the evaluatin prcess seek clarificatin frm Prpsers regarding any infrmatin cntained within their prpsal. Final scres fr each Prpser will reflect a cnsensus f the evaluatin cmmittee. Any attempt by a prpser t cntact a member f the evaluatin cmmittee utside the RFP prcess, in an attempt t gain knwledge r an advantage may result in disqualificatin f Prpser. 6. TENTATIVE SCHEDULE This tentative schedule may be altered at any time at the discretin f Visit Califrnia. VCA Digital Data Dashbard RFP Page 5 f 14 5/15/2015

6 05/15/15 RFP disseminatin 05/29/15, 5:00pm PDT Intent t Bid and Q & A due 06/05/15 Q & A psted n website 07/08/15, 5:00pm PDT Prpsals due 07/15/15 Cmpliance review cmpleted 07/24/15 Cmmittee cmpletes review and selects vendr 08/01/15 Cmmencement date f new cntract 7. PROPOSAL REQUIREMENTS The prpsal shuld describe hw the Prpser intends t perfrm the scpe f wrk during the cntract perid and shall be subject t negtiatin between Visit Califrnia and the Awardee. The infrmatin prvided will be used t negtiate the cntract scpe f wrk, and t scre prpsals as described in Attachment C, Written Prpsal Evaluatin Criteria. 7.1 Minimum Requirements Ntice f Intent t Bid Ntice f Intent t Bid, Attachment A, must be received by May 29, :00 pm, PDT. The ntice must be submitted via t rfps@visitcalifrnia.cm. The Ntice f Intent t Bid is nn-binding; hwever, it ensures the receipt f all addenda related t this RFP. Prpsals will be accepted nly frm applicants wh submitted a timely Ntice f Intent t Bid. Questins All Prpsers wishing clarificatin f this RFP must submit questins via t rfps@visitcalifrnia.cm by the date and time referenced in the Tentative Schedule. Questins must be categrized based n scpe f wrk elements. 1 All prpsals submitted shall becme the prperty f Visit Califrnia and shall nt be returned t the Prpser. Visit Califrnia als reserves the right t: Reject any and all bids; Waive any r all mandatry requirements, if n prpsers meet ne r mre f thse requirements; Cancel this RFP; Revise the amunt f funds available under this RFP; 1 This RFP is nt subject t State cntracting rules and regulatins and Visit Califrnia reserves the right t mdify any and all terms and cnditins in its sle and abslute discretin. VCA Digital Data Dashbard RFP Page 6 f 14 5/15/2015

7 Amend this RFP as needed 2 ; and Nt select a vendr and award a cntract frm this RFP. All prpsers agree that budget csts submitted with their prpsals are valid fr 180 days frm the date Visit Califrnia receives yur prpsal. Prpsals may be rejected if minimum requirements are nt met. 7.2 Descriptin f Prpser Yur prpsal shuld address each f the items belw. Services & Activities: Prvide a letter f interest and an executive summary f yur prpsal. Prvide a descriptin f the nature f the Prpser s services and activities. Prvide the year in which yur cmpany was frmed. Nte yur cmpany s histry and expertise in the subject area. List the address frm which the primary wrk n the cntract wuld be perfrmed. List the number f full emplyees. D nt list any sub-cntractrs in this sectin. Cnflicts f Interest: List all turism industry related clients fr whm yu have acted in the United States during the past 12 mnths. Yu must certify that there are n cnflicts f interest between any existing cntracts. Client relatinships that culd ptentially be a cnflict f interest must be listed tgether with a discussin f hw the Prpser will reslve the ptential cnflict f interest. Persnnel / Management: Identify thse individuals n the Prpser s accunt team wh will manage the cntract wrk. Identify specific individuals wh will be cnducting day t day activities. Identify all persnnel assigned t this accunt by psitin title. Include a descriptin f the duties fr each psitin title. Nte wh will be the cntract manager and primary cntact. Fr all individuals, please dcument verall experience and include current resumes/bigraphies. Prvide educatin, experience and expertise with pertinent infrmatin demnstrating qualificatins fr this RFP. Include length f time with current cmpany, and length f time in any previus related psitins. D nt exceed tw pages per persn. Include an rganizatinal chart fr the management and persnnel that will be assigned t this accunt, if applicable. 2 If RFP is amended, Visit Califrnia will send an addendum t all Prpsers. VCA Digital Data Dashbard RFP Page 7 f 14 5/15/2015

8 Subcntractrs: Identify all prpsed subcntractrs, if any, and dcument which prtins f service will be perfrmed by subcntractrs and their ability t perfrm the wrk. Additinally, Prpsers shuld submit resumes/bigraphies f prpsed subcntractrs key persnnel. Resumes/bigraphies shuld detail educatin, experience, and key timeframes fr all individuals n the accunt. D nt exceed tw pages per persn. The use f subcntractrs is subject t apprval by the President and CEO f Visit Califrnia. Therefre, nt all wrk recmmended by the Prpser will necessarily be apprved and nt all subcntractrs listed in the Prpsal will necessarily be selected. The Prpser must make it clear t any subcntractrs included in the Prpsal that even if the Prpser is selected, the subcntractrs may nt necessarily be selected. 7.3 Scpe f Wrk Prpsers shall use the fllwing infrmatin t develp their detailed prpsal and budget. Prject Overview The selected vendr shall deliver a digital data dashbard t the specificatins f Visit Califrnia. The vendr shall a) gather custmer requirements, design and build the dashbard, and b) hst the dashbard and prvide custmer training. The dashbard shall be designed t allw Visit Califrnia t visualize metrics related t perfrmance f assets and prgrams. Vendr shall als: Prvide guidance fr gathering and dcumenting custmer requirements at a detailed level, and prvide tls/templates t be used t capture the requirements; Prvide a final guidance dcument fr custmer review and apprval; Design and build data mdel/schema Design and build mechanisms t pull, nrmalize, and stre data Design and build peridic data update; Deliver fully functinal reprting dashbard with at least five metrics and five reprts; Prvide weekly status reprts that include, at a minimum: prgress made during the week, tasks planned fr next week, risks and issues, decisins needed, upcming milestnes; Prvide end-prduct training fcused n custmer s ability t create new metrics, reprts and dashbards; Overall Prject Requirements VCA Digital Data Dashbard RFP Page 8 f 14 5/15/2015

9 Data Aggregatin: Ability t pull tgether multiple data surces int ne platfrm view. This includes a mechanism fr funneling in ffline data, current streams and histrical. Custm Dashbards: Ability t create and publish custm dashbards analyzing any data pint against anther with a cmmn denminatr. Crss Platfrm: Dashbards wrk acrss all devices and platfrms. Autmatic Feeds: Once cnnected, data feeds ppulate autmatically. Integratin: Dashbards have the ability t be fed int a Visit Califrnia website. Histrical Data: Ability t pull in histrical data fr up t three years frm all surces. Data Drill Dwn: While dashbard view is critical, need t have the ability t drill dwn n reprts and analyze deeper layers. Data Surces Dashbard shall be designed t accmmdate the fllwing data surces. Data shuld be refreshed frequently. Clud based data surces shall be dwnladed via API. Offline data shall be prvided by Visit Califrnia in machine readable frm. Vendr shall prvide an initial dwnlad f 12 mnths f histrical data. Ggle Analytics Ggle AdWrds Sizmek DubleClick Facebk Instagram Twitter Simply Measured (scial) Industry Research Offline data Traditinal Media Offline data funneled thrugh spreadsheet User and Security Requirements All users within Visit Califrnia will have access t all data and reprts. Demnstrated Results Please prvide a brief discussin demnstrating that yu fully understand, and yur abilities t deliver, the prject and services utlined within this RFP. Please prvide case studies, past clients and prjects, VCA Digital Data Dashbard RFP Page 9 f 14 5/15/2015

10 etc. which demnstrate yur cmpany experience and yur staff s skills at delivering prjects f this size and type. If yu ve previusly delivered a similar dashbard, please prvide dcumentatin r access. 7.4 Budget / Bid A cmpleted Budget Frm must be included in the frmat n the fllwing page. VCA Digital Data Dashbard RFP Page 10 f 14 5/15/2015

11 Budget Frm The fllwing budget cntains sample line items fr demnstratin purpses. Please add / edit as necessary t suit yur specific prpsal. Budget Items Estimated Hurs Estimated Csts PART I: DIGITAL DASHBORD DEVELOPMENT Requirements Design Cnnectr develpment / setup / custmizatin Research data integratin Data transfrmatin & prject updates Integratin supprt (User prvisining, SSO) Testing, Bug fixes, G-live Prject specific training Ad-hc supprt (Reprt/Dashbard building) Prject management Other TOTALS Budget Items PART II: HOSTING & ONGOING SUPPORT Estimated Hurs Estimated Csts Hsting On-ging supprt / Training Other TOTALS VCA Digital Data Dashbard RFP Page 11 f 14 5/15/2015

12 8. BILLING & RELATED REQUIREMENTS Winner f the RFP will be required t abide by Visit Califrnia cntracting requirements. Infrmatin n cntracting requirements can be fund at Califrnia/Requests-fr-Prpsals/. Winner f the RFP will als be required t submit Internal Revenue Service (IRS) Frm W-9. Winner f the RFP may be required t btain up t $2 millin in liability insurance, and as such, yu shuld factr the insurance csts int yur prpsal. Cntractr shall submit ne mnthly invice with detailed dcumentatin supprting wrk. 9. DELIVERY OF PROPOSAL Each bidder is required t deliver seven (7) typed cpies f the prpsal, in additin t an electrnic versin f the prpsal. Electrnic versins f the prpsal must be in PDF frmat and delivered n a digital strage device r ed t rfps@visitcalifrnia.cm. Prpsals may nt be faxed. Prpsals may be sent by curier such as FedEx r UPS t: Visit Califrnia Digital Data Dashbard RFP ATTN: RFP Submissins 555 Capitl Mall, Suite 1100 Sacrament, CA USA Prpsals must be received by the date and time referenced in the Tentative Schedule. Late submissins will nt be accepted. VCA Digital Data Dashbard RFP Page 12 f 14 5/15/2015

13 ATTACHMENT A INTENT TO BID Digital Data Dashbard RFP Due: May 29, :00 PM Pacific Time Send t: Debi Rbarts Operatins Crdinatr rfps@visitcalifrnia.cm Name f Prpser: Cntact Persn: Mailing Address: Agency URL: Telephne: Fax Number: Address: Signed VCA Digital Data Dashbard RFP Page 13 f 14 5/15/2015

14 ATTACHMENT B PROPOSAL EVALUATION CRITERIA Prpsals will be reviewed, evaluated and scred by an evaluatin cmmittee. Evaluatin f prpsals will be based n the fllwing criteria fr each cmpnent. Each criterin will be scred accrding t the degree f respnsiveness present in the prpsal being evaluated. Max. Pints Scre 1. OVERALL EXPERIENCE OF COMPANY 20 Our evaluatin will include an assessment f the histry f yur cmpany, yur experience as it relates t the requirements within this RFP, relevance f past wrk, references, and related items. 2. EXPERIENCE OF STAFF 20 Our evaluatin will include an assessment f the experience and expertise f yur staff as a whle, and the experience f thse individuals assigned t this prject. 3. DEMONSTRATED RESULTS 20 Our evaluatin will include ur assessment f yur past perfrmance, case studies, evidence f similar past prjects, etc. 4. SCOPE OF WORK 30 Our evaluatin will include ur assessment f the quality f yur wrk plan develped based n the scpe f wrk. 5. BUDGET APPROACH / COST EFFECTIVENESS 10 Effective and efficient delivery f quality services is demnstrated in relatin t the fee and value f verall prject. The budget is reasnable and apprpriate. Apprach t fee structure is balanced and structured t maximize investment. TOTAL POINTS 100 VCA Digital Data Dashbard RFP Page 14 f 14 5/15/2015