Buyer Prospect Counseling
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- Trevor Miller
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1 Buyer Prospect Counseling 69
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16 Buyer Prospect Counseling Scripts I. Educating on the process PRIOR to showings A. What do your personality types need? As we re previewing homes be extremely open and honest with me about what you like and dislike about them. You won t hurt my feelings if you don t care for something. It will help me get a better feel for what you re looking for in your new home. B. Experience level of client may indicate different approaches I can never make a career off of one particular commission. I make my career off of good service and referrals. II. Buyer s Guide in print or via issuu.com III. Executing a Buyer Agency Agreement A BUYER HESITANT ON SIGNING A BUYER/BROKER AGREEMENT You re looking in the 300k price range, right? Have you spent that much on anything else before? [No.] For most of us, our home is the largest purchase we ll ever make, and I know it s extremely important for you to feel comfortable and confident in the Buyer s Agent you re working with. So, if at any time you feel I m not doing what I ve promised or representing your best interests, we will void this agreement. Does that sound fair to you? BUYER REPRESENTATION My job takes me away from my family quite a bit, and I want to make sure that the people I m working with are just as loyal to me as I am to them. I have only enough time to work with so many buyers in order to give everyone the service they deserve. It s important for you to have an Agent who s available for you, isn t it? IV. Desired outcome: A. Prepared to make a decision NOW B. Confidence they chose the right person/team to represent them C. Clear understanding of what they can expect during the process 84
17 Buyer Book Components: Table of Contents example 85
18 Buyer Book Components: The Real Cost of Renting example 86
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26 Quick Tips on Showing I. Selling vs. Showing Features vs. Benefits: A feature is attached to the product A benefit is attached to the person Feature: These are double-pane windows Benefit: Wow, you ll save money on utilities with these windows! Feature: Nice tile here in the foyer Benefit: This foyer will be easy to keep clean with these tiles! II. Trial Closes Is this the home you want to buy? If we can resolve that, do you want to buy this house? 94
C. Buyer lead generation online IDX integration vs. MLS, automatic updates, accessibility
Lead Generation I. Internet ideas to help your Rainmaker generate more business A. Email/Video B. Blogging/personal website C. Buyer lead generation online IDX integration vs. MLS, automatic updates, accessibility
C. Buyer lead generation online IDX integration vs. MLS, automatic updates, accessibility
www.mastersguilduniversity.com Lead Generation I. Internet ideas to help your Rainmaker generate more business A. Email/Video B. Blogging/personal website C. Buyer lead generation online IDX integration
The Red Pill Investor
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