Nina Krey. 06/ /2009 Masters of Business Administration (MBA) University of Louisiana Monroe

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1 Personal Data Cell: (318) LinkedIn: Department of Marketing and Analysis P.O. Box Ruston, LA Education 09/2012 anticipated: 2016 Doctor of Business Administration Dissertation Title: Enough is Enough! Understanding Environmentally Driven Multisensory Experiences Dissertation Chair: Barry J. Babin Dissertation Committee: Bruce Alford, Adilson Borges, Julie Moulard Major: Marketing Minors: Quantitative Analysis, Psychology GPA: 4.0/4.0 06/ /2009 Masters of Business Administration (MBA) University of Louisiana Monroe 08/ /2008 Bachelor of Business Administration University of Louisiana - Monroe Degree in Marketing with Summa Cum Laude 08/ /2005 Online courses completed: Marketing South University 09/ /2003 Courses completed: International Business Schiller International University, Heidelberg, Germany Dissertation Abstract Enough is Enough! Understanding Environmentally Driven Multisensory Experiences: This dissertation incorporates multiple studies to take an exhaustive investigation into the way sensory stimulations (sensations) contribute to value derived from consumer experiences. The focus of this research is on the sensing component of sensation and the totality rather than sense specific sensation. Qualitative research in form of focus group interviews is guiding the refinement of research questions, such as, do different consumers have varying levels of need for sensation that influence service and consumption experiences and do consumers possess varying thresholds of sensory overload. The results of the focus group interviews also produce content for the scale development including conceptualization of the need for sensation within sensory marketing theory. 1

2 Refereed Publications Krey, Nina and Cedric Mbanga (2013), Integration in Start-Ups: Realizing and Understanding Differences, Journal of Business & Entrepreneurship, 25 (1), Krey Nina, Kenneth E. Clow, and Laurie A. Babin (2010), How Does Major Source of Funding Affect Where and When College Students Purchase Textbooks? International Journal of Education Research, 5 (2), Babin, Laurie A. and (2010), Longitudinal Analysis of Viewers Knowledge of and Attitude Toward Super Bowl Advertising, International Journal of Business, Marketing, and Decision Science, 3 (1), Krey, Nina, Kenneth E. Clow, and Laurie A. Babin (2009), Where Do College Students Purchase Textbooks? International Journal of Education Research, 4 (3), 1-9. Other Publications Obal, Michael,, and Christian Bushardt (2015), Let s Get Engaged! Crossing the Threshold of Marketing s Engagement Era, Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference, Switzerland: Springer International Publishing AG. Krey, Nina and Anabel Ternès (2015), Innovation through Integration: Digital Start-Ups as Employers for People with Immigration Backgrounds, in How Global Migration Changes the Workforce Diversity Equation (p ), Newcastle upon Tyne, UK: Cambridge Scholars Publishing. Publications under Review Noh, Byungkuk, Adilson Borges, and, Donation The Selfish Altruism: Why Do We Donate More To People Who Need Less? Nonprofit and Voluntary Sector Quarterly (Revise and Resubmit). Rauschnabel, Philipp,, and Barry J. Babin, Brand Personality in Higher Education, Journal of Business Research. Refereed Conference Proceedings (including abstracts) Philipp Rauschnabel,, and Barry J. Babin (August, 2015). Who are you, Alma Mater? Positioning Universities on Brand Personality Dimensions, Summer Marketing Educators Conference, AMA, Chicago, IL, (forthcoming). Krey, Nina, Joanne M. Tran, and Julie Moulard (May, 2015). Can t Touch This: Haptic Cues and Their Personality, Academy of Marketing Science Annual Conference, Denver, CO, (forthcoming). Espinosa, Jennifer, Lisa Monaha,, Joanne M. Tran, and David J. Ortinau (forthcoming). Challenges Doctoral Students Face - A Ph.D. Student Perspective, Academy of Marketing Science, Denver, CO, (forthcoming). 2

3 Espinosa, Jennifer, Lisa Monaha,, Joanne M. Tran, and David J. Ortinau, (November, 2014). Difficulties and Issues Doctorate Students Face in the Process of Transitioning into a Researcher and Scholar: Ph.D. Students Perspective, Society for Marketing Advances, New Orleans, LA, p Hillebrandt, Isabelle, Bjoern Ivens, and, (August, 2014). Key Performance Indicators for Measuring Employer Brand Success, Academy of Marketing Science World Marketing Congress, Lima, Peru, p Hillebrandt, Isabelle, Bjoern Ivens, Philipp Rauschnabel, Carolin Hartmann, and (August, 2014). Social Media: Harming or Enhancing your Employer Brand Attractiveness? An Empirical Investigation, Academy of Marketing Science World Marketing Congress, Lima, Peru, p Babin, Barry J. and (July, 2014). How Do Signals Shape Wine Shoppers Value Perception? Academy of Wine Business Research Conference, Geisenheim, Germany, p Krey, Nina (May, 2014). Reestablishing Intrapersonal Balance Through Restoration: An Integrated Framework to Escape Dissonance, Academy of Marketing Science Annual Conference, Indianapolis, IN, p Moulard, Julie,, and Joanne M. Tran (February, 2014). Conceptualizing Service Recovery as a Service Apology, Winter Marketing Educators Conference AMA, Orlando, FL, p Krey, Nina and Cedric Mbanga (October, 2013). "Integration in Start-Ups: Realizing and Understanding Differences," Association for Small Business and Entrepreneurship, New Orleans, LA, p Outstanding Student Paper Award Ternès, Anabel and (May, 2013). Innovation Through Integration: Digital Start-Ups as Employers for People with Migration Background, Global Interdisciplinary Conference, L.A., CA, p Cole, Henry S., Kenneth E. Clow, Deborah L. Golemon, and (October, 2009). Buying Impulsiveness and Political Viewpoints: An Exploratory Study, Association for Small Business and Entrepreneurship, San Antonio, TX, p Krey, Nina (May, 2009). The Impact of Major Source of Funding on College Textbook Purchase Behavior, Academy of Marketing Science Annual Conference, Baltimore, MD. Krey, Nina, Kenneth E. Clow, and Laurie A. Babin (April, 2009). Buying and Selling of College Textbooks by Students: The Impact of Major Source of Funding, The International Academy of Business and Public Administration Disciplines, Dallas, TX, p Clow, Kenneth E.,, and Abby Leleux (April, 2009). Textbook Chapter Features: Student Evaluations, The International Academy of Business and Public Administration Disciplines, Dallas, TX, p Krey, Nina, Dustin Lovas, Joshua Mire, and Laurie A. Babin (April, 2009). Longitudinal Analysis of Viewers Knowledge of and Attitude Toward Super Bowl Advertising, The International Academy of Business and Public Administration Disciplines, Dallas, TX, p

4 Krey, Nina, Laurie A. Babin, and Kenneth E. Clow (January, 2009). Textbook Purchases by College Students, The International Academy of Business and Public Administration Disciplines, Orlando, FL, p Research Award Research Interests Sensory Marketing Affect vs. Cognition International Marketing Ecological Behavior Neuromarketing Marketing Theory Cross-Cultural Marketing Negative Self-Conscious Emotions Work in Progress Brewer, Lauren M., Barry J. Babin, and, The Service Provider Perception Framework: Classifying Service Providers on Competence and Affect. Preparing manuscript for submission to AMS Review. Brewer, Lauren M., Barry J. Babin, and, The Influence of Stereotypes and The Innuendo Effect on Service Encounters. Preparing manuscript for submission to Journal of Service Research. Krey, Nina, How Atmospheric Cues Can Make You Emotional: An Assessment of PAD within the Retail Environment. Data collection. Krey, Nina and Joanne Tran, Can t Touch This: Haptic Cues and Their Personality. Beginning pre-test of conceptual framework. Moulard, Julie Guidry,, and Joanne Tran, Conceptualizing Service Recovery as a Service Apology. Preparing manuscript for submission to Journal of Services Marketing. Moulard, Julie Guidry,, and Joanne Tran, I m Sorry You Feel That Way : Understanding When Apologies Are Perceived as Insincere. Beginning data collection. Target Journal: Journal of Marketing. Schimmel, Anna,, and Joanne Tran, Student Housing Market Study for Louisiana Tech University. Beginning data collection. Additional Conference Activities 02/ Louisiana Tech Student Research Symposium Got Green? The Influence of Locus of Control on Consumer Environmentalism: A Cross Cultural Perspective, Krey, Nina, Joanne M. Tran, and faculty advisor Jerome Tobacyk. 11/2014 Society for Marketing Advances, New Orleans, LA Doctoral Consortium Fellow (Invited Participant) 02/2014 Winter Marketing Educators Conference AMA, Orlando, FL DocSIG Symposium Fellow 4

5 02/ Louisiana Tech Student Research Symposium Conceptualizing Service Recovery as a Service Apology, Krey, Nina, Joanne M. Tran, and faculty advisor Julie Moulard. 01/2014 Analytics Day Big Data Seminar, Louisiana Tech University 07/2013 Annual Marketing Management Association Conference, New Orleans, LA Workshop: Effectively Using Simulation to Teach Marketing Doctoral Consortium Fellow (Invited Participant) 07/2013 AMS World Marketing Congress, Melbourne, Australia 05/2013 Academy of Marketing Science Annual Conference, Monterey, CA Teaching Interests Consumer Behavior Marketing Theory Services Marketing International Marketing Marketing Research/Analytics Integrated Marketing Communications Academic Work Experience Louisiana Tech University Louisiana Tech University University Seminars Spring Services Marketing On campus, 21 students Student evaluation: (based on a max. 4.0 scale) Fall International Marketing On campus, 45 students Student evaluation: (based on a max. 4.0 scale) Marketing Courses University of Louisiana Monroe International Marketing Integrated Marketing Communications (IMC) Seminars for Students University of Louisiana Monroe SPSS Microsoft Publisher Selected Relevant Doctoral Coursework Marketing Seminars Marketing Theory (Dr. Barry Babin) Structural Equation Modeling (Dr. Barry Babin) Research Method I (Dr. Bruce Alford) Survey of Marketing & Strategy (Dr. Doug Amyx) Marketing Management - Place, Product (Dr. Julie Moulard) Marketing Management - Promotion, Price (Dr. Bruce Alford) Consumer Behavior (Dr. Laura Flurry) Research Methods II (Dr. Marcia Dickerson) 5

6 Psychology Motivation History of Psychology Social Psychology Service 01/2015 Marketing Doctoral Representative for AACSB accreditation 2014 present AMA Doc SIG Vice President of Content 2013 present Honor Council Member Graduate Policies and Assessment Committee, Reviewing Journals Conferences Journal of Advertising Journal of Business Research Marketing Education Review 2015 Academy of Marketing Science Annual Conference 2015 Marketing Management Association Spring Conference 2014 Academy of Marketing Science World Marketing Congress 2014 Marketing Management Association Fall Educators Conference 2014 Atlantic Marketing Association 2013 IMP Conference Practical Projects Spring 2015 Spring 2015 AMA Teaching Resource Guide Student Housing Marketing Research Study - Louisiana Tech University Spring 2009 Marketing Plan for the MBA program at University of Louisiana Monroe Fall 2008 Spring 2008 Research and design work for The Market and Economic Impact on Northeast Louisiana of the Proposed Expansion of the Chennault Aviation and Military Museum Monroe Regional Airport Marketing Research Study 6

7 Awards 06/2015 Finalist Annual Outstanding Teacher-Scholar Doctoral Student Competition, Marketing Management Association (final decision will be announced in September, 2015) 2015/2016 Who s Who Graduate Student of the Year 05/ Inaugural AMS Doctoral Consortium Fellow (invited participant) 2015 Nominated for AMA 2015 Sheth Doctoral Consortium 10/2013 Outstanding Student Paper Award Association for Small Business and Entrepreneurship New Orleans, LA Integration in Start-Ups: Realizing and Understanding Differences 09/ present The Academy of Marketing Science Doctoral Fellowship 09/ present Graduate Assistantship, 04/2009 First Place in Research Symposium University of Louisiana-Monroe Textbook Purchasing Behavior of College Students 04/2008 Wall Street Journal Award of Excellence, University of Louisiana Monroe Award for top graduate in the 04/2008 Outstanding Graduating Senior, University of Louisiana - Monroe 04/2008 Outstanding Graduating Marketing Senior, University of Louisiana Monroe 03/2008 ADDY Award First Place, American Advertising Federation Judges Award for Best Use of Retro, Gold ADDY for print ad 2007/2008 Who s Who Student of the Year 08/ /2008 President s List, University of Louisiana - Monroe 08/ /2008 International Student Scholarship, University of Louisiana Monroe Memberships 2014 present Society for Marketing Advances 2013 present American Marketing Association 2013 present Marketing Management Association 2012 present DBA Association Vice President

8 2009 present Academy of Marketing Science MBA Association University of Louisiana at Monroe Mu Kappa Tau President Beta Gamma Sigma 2008 Phi Kappa Phi Pi Sigma Epsilon President ; VP of Administration International Education Council Student Representative International Student Organization (ULM) President Other Work Experience 09/2012 present Graduate Assistant Academy of Marketing Science (AMS Doctoral Fellowship and Graduate Assistant) Teaching of undergraduate courses Teaching/Research Assistant (Dr. Moulard, Dr. Babin) 01/ /2012 Project Manager Messe Berlin GmbH, Berlin, Germany Coordination of conference Wasser Berlin International Representation of Wasser Berlin International at international trade shows 01/ /2011 General Manager KISS KAFFEE, Berlin, Germany Introduction of operational procedures Conducting of job interviews and supervision of employee training 03/ /2010 Customer Service and Marketing Assistant Kannegiesser USA, Grand Prairie, TX Support of customer service department Analysis of research data with SPSS 07/ /2010 Marketing and Sales for AT&T Universal Endeavors, Inc., Fort Worth, TX Cold calling of TV products Supervision of sales training for employees 06/ /2009 Graduate Assistant Business Department University of Louisiana-Monroe Analysis of research data Teaching of different marketing classes 8

9 01/ /2008 Student Worker Marketing Department, International Student Office University of Louisiana-Monroe Creation of government documents for students Organization of university events 05/ /2006 Assistant Manager Pommy and Friends, Berlin, Germany Supervision of human resource department Development of work schedules Other Skills Software Language SPSS, AMOS, Comprehensive Meta-Analysis, LISREL, SAS, JMP Fluent: English, German Basic Knowledge: Italian, French Other Interests International Travel Coffee Books Soccer Physical Fitness (Yoga, Running, Zumba) Dance References Barry J. Babin Professor Department of Marketing and Analysis P.O. Box Ruston, LA (318) Bruce Alford Associate Professor Department of Marketing and Analysis P.O. Box Ruston, LA (318) Julie Guidry Moulard Assistant Professor Department of Marketing and Analysis P.O. Box Ruston, LA (318) Joseph F. Hair, Jr. Founder & Senior Scholar, DBA Program Professor of Marketing & Professional Sales Kennesaw State University 1000 Chastain Rd, MB 0406, Bldg. 4 Kennesaw, GA

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