Our Services. Marketing and Business Development Services for Growing Technology Companies. Copyright FireMatter, LLC

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1 Our Services Marketing and Business Development Services for Growing Technology Companies

2 Technology has changed. And so has marketing. Business modeling. Lead generation. Content Marketing. SEO. Paid search. Testing. Marketing automation. Partners. Events. Analysts. Vendor management. Social media! The marketing game has gone pro. We take care of the complexity and mechanics of online and traditional marketing and business development so that you can focus on your business. 2

3 8 Service plans. À la carte. Marketing Management Customer Acquisition Business Development Content Marketing Communications Business Planning US Market Entry Fundraising 3

4 Marketing Management Add CMO-level expertise and skills to your team without the HR hassle. We work with your management team to define your strategic marketing initiatives and manage your marketing programs day-to-day. Marketing strategy and planning Market research and segmentation Competitive analysis and monitoring Product positioning and key messaging Branding and identity Online/offline marketing program management 4

5 Lead Generation & Customer Acquisition Increase the gravitational pull of your business. We craft the right customer acquisition strategy and execute the programs that drive prospects to your channels and convert them into paying customers. Performance marketing program management (e.g. Paid search, paid media, targeted advertising) Lead Generation program management Event marketing program management marketing/lead nurturing program 5

6 Business Development Aggressively pursuing and managing business opportunities and partner relations. We works with you to identify the right partner targets, develop the most effective strategy and execute the plan to seal deals that create value. Partner Business Development program management Partner collateral development Key account management 6

7 Content Marketing Your people are too busy to develop all the quality content your marketing needs. We develop an integrated editorial and content plan and manage internal and external resources to produce inbound marketing content that works. Editorial Programming Web/blog content Whitepaper development Infographic development Product collateral development 7

8 Communications Support your products and services with communication programs that draw customers to your brand. We help you communicate to your markets and to the industry the value you produce and emerge above the noise. Social Media marketing program Influencer Engagement program Media Relations program 3rd party pay-per-post and contributor program Community Management 8

9 Business Planning Make sense of business models and plan for results. We work with your key stakeholders to develop meaningful business models and build achievable business plans that clicks with customers and investors. Business model design Business Plan Financials Business Plan Presentation Deck 9

10 US Market Entry Leverage our Silicon Valley expertise to minimize risk and maximize your US technology market push. We have the international experience to shepherd your company through the challenges of international expansion. International corporate structure design International subsidiary setup International subsidiary management 10

11 Fundraising Prepare for battle with the right resources and trusted support. We coach the technology founder and create the critical deliverables for a successful fundraising campaign. Fundraising coaching Investor executive summary 11

12 Need more for less? Choose a Service Package. Marketing Management Marketing Basic Marketing Plus Marketing CMO-2-Go Biz Dev Basic Biz Dev Plus Internationalization Basic Internationalization Plus Startup Customer Acquisition Business Development Content Marketing Communications Business Planning US Market Entry Fundraising 12

13 Simple pricing. Easy terms. Subscription-based. $0 setup fees. $0 upfront costs. Service Plans starting at $1500/month Service Packages starting at $4500/month Custom packages to fit your business goals No long-term commitment. Start and stop at any time. 13

14 Let s talk! FireMatter is the market development services firm for growing technology companies. We focus exclusively on what we know best: marketing business software, web applications and digital media products and services.! nd St suite 200 San Francisco, CA

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