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1 Your data. Our expertise.

2 Smart Approac h. Proven Results. Banks of all sizes are looking for growth in customers, in accounts, in balances, in revenue, in returns. Splawn & Ward s single focus is helping banks achieve profitable growth by adding new customers and expanding relationships with existing ones. With Splawn & Ward, you will always know the return on your marketing dollars. Our many years of retail banking experience have taught us that marketing is a combination of data, creative development, targeting and segmentation, compelling offers and selling. That is why we approach sales and marketing from a comprehensive program management point of view. Splawn & Ward provides comprehensive customer cross-sell and new customer acquisition programs for both small businesses and consumers. We also help engage each client s sales force with our Contact Management System designed specifically to help bankers in proactive selling. Our process is measurable, trackable, accountable, and repeatable, and allows us to quantify and improve results for our clients over time, eliminating much of the investment risk. We bring expertise and leadership, and partner with you during the entire process, from initial analysis through sales management and reporting. We build sustained growth for our bank clients by using a scientific, analytical approach to sales and marketing. I have been very impressed with the knowledge, insight, and skill brought by Splawn & Ward to our marketing plans. Their analysis of our customer base has resulted in strong targeting and helps us prioritize which customers should get which offers. We now have the ability to accurately determine if our overall efforts are effective and improving customer outcomes. As we develop and improve our customer acquisition strategies, Splawn & Ward s insight about target selection has been very helpful. VP Marketing 10 Branch Bank - Minnesota

3 Driving Profitable Grow th At Splawn & Ward we have a long history of managing database marketing for large, regional banks. We ve spent more than fifteen years helping banks of all sizes meet their needs for all kinds of growth prospect/customer, consumer/business, deposits/loans with solid datadriven results. The three programs highlighted below are a few of our proven solutions with measurable returns that produce strong ROI for our bank clients. 1 Contact Management System (CMS) Marketing programs can only generate so much sales growth. CMS is a contact management system developed specifically for bank selling. Our system includes functional capability for managing proactive calling of sales leads and managing follow-up and sales pipeline activities. CMS online reporting allows bank executives to monitor and manage the entire sales process from initial contact to new account opening. Splawn & Ward s online Contact Management System includes real-time reporting that allows sales managers access to the data they need to manage results. 2 Cross-Sell Program Bank customers typically have accounts with multiple banks, and their needs are constantly changing. A monthly customer cross-sell program is another opportunity for banks to capture incremental growth. Utilizing Splawn and Ward s data-driven intelligence to analyze your customer base will reveal opportunities for specific targeting to a customer s needs and potential for growth. Many customers have bank relationships or life-stage changes that trigger needs; others simply profile as having a potential need for an additional product.

4 3 Business Acquisition Manager Program (BAM) Growing business relationships is an important and very profitable goal for most retail banks. BAM is a proven business acquisition program that has helped banks of all sizes leverage resources to maximize banker interaction with interested prospects. We employ a systematic process for calling business prospects, setting appointments for bankers, and managing them through a sales pipeline to new business relationships. We customize the program to your specifications, such as data on geographic locations, SIC codes, and sales volume. Spawn & Ward s online software tool provides information sharing, pipeline management, follow-up, and real-time reporting. The real-time reporting process provides branch users and management the ability to continuously assess performance and manage sales activities for improved results and measurable return on investment. I ve worked with Splawn & Ward for 15 years and found them to be one of the most trusted vendor relationships I ve had in my banking career. They offer proactive ideas and solutions which improve results with every project. They offer added value and competitive pricing and always meet their deadlines. SVP Business Banking 500+ Branch Bank Birmingham, Alabama

5 Let s Talk. At Splawn & Ward we know banks. We understand bank sales processes and retail banking tactics. Our focus is on helping banks of all sizes grow by adding new customers and expanding relationships with existing ones. The first step to adding new growth is a simple conversation. Let s talk about your goals, your customers, and how we can help you turn your data into new business. phone: Your data. Our expertise. Splawn & Ward is SOC Certified, formerly known as SAS 70. For years, we ve worked with our clients confidential data and understand the importance of data security. We ve designed our systems and trained our people to ensure the security of all client data at every step in the process.

6 500 Chase Park South, Suite 130 Birmingham, AL Your data. Our expertise.

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