Janet M. de Jesus, MS, RD Nutrition Education Specialist. Marianne Glass Miller Public Affairs Specialist. CHCANYS Clinical Conference May 5

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1 U.S. Department of Health and Human Services National Institutes of Health Janet M. de Jesus, MS, RD Nutrition Education Specialist Marianne Glass Miller Public Affairs Specialist CHCANYS Clinical Conference May 5 National Heart, Lung, and Blood Institute National Institute of Diabetes and Digestive and Kidney Diseases Eunice Kennedy Shriver National Institute of Child Health and Human Development National Cancer Institute

Clinical Conference May 5 National Heart, Lung, and Blood Institute National Institute of Diabetes and

2 A national education program targeting youth, ages 8 13, and their parents and caregivers in home and community settings to meet the overall goal of preventing overweight and obesity. Turn-key! Science-based program for the entire community Flexible! Variety of settings Fosters collaboration!

goal of preventing overweight and obesity. Turn-key!

3 We Can! Help Children and Families Maintain a Healthy Weight! NICHD NIH Science NIH Science working through Communities, Partnerships, and Media NHLBI NCI NIDDK Communities Curricula Local Partnerships Local Media Outreach Events Partnerships Federal Clinical Outreach Media Corporate Media Web Print Television to help Children and Families maintain a healthy weight.

NCI NIDDK Communities Curricula Local Partnerships Local Media Outreach Events Partnerships

4 We Can! Audiences Parents/primary caregivers of youth Youth ages 8-13

5 We Can! Behavioral Objectives Youth Ages 8-13 Parents / Primary Caregivers Choose a sufficient amount of fruits and vegetables per day. Limit intake of high-fat foods and energy-dense foods that are low in nutrients. Control portion sizes of foods consumed. Substitute water, fat-free milk, or low-fat milk for sweetened beverages. Engage in at least 60 minutes of moderate physical activity on most, preferably all, days of the week. Reduce sedentary activity by limiting screen time to no more than 2 hours per day. Increase the availability and accessibility of healthy foods in the home. Limit the availability and accessibility of sweetened beverages and high-fat, high-density/low nutrient value foods in the home. Control portion sizes of foods consumed. Support and enable family physical activity. Support and enable reduced screen time.

Engage in at least 60 minutes of moderate physical activity on most, preferably all, days of the week. Reduce sedentary activity by limiting screen time to no more than 2 hours per day.

6 We Can! in the Community More than 600 community sites in 48 states are implementing the program in a variety of settings, from schools and park and recreation departments to hospitals, health systems and public health departments (12 different settings in total). JOIN THE MOVEMENT TODAY! wecan.nhlbi.nih.gov WECAN nhlbiinfo@nhlbi.nih.gov 9 cities, including Boston, Pittsburgh and Las Vegas coordinating intensive We Can! programming for employees, parents and youth. More than 40 National and Corporate Partners promoting program and supporting community organizations.

recreation departments to hospitals, health systems and public health departments (12 different settings in total). JOIN THE MOVEMENT TODAY!

7 Think About What s Right for You GENERAL COMMUNITY SITES Implement any two of the following three activities over the course of one year: One We Can! parent program/curriculum One We Can! youth program/curriculum One We Can! community event INTENSIVE COMMUNITY SITES Implement three or more We Can! parent programs/curricula. Implement three or more We Can! youth programs/curricula. Host three or more We Can! community outreach events. Work with local partners to implement We Can! programs. Pursue local We Can! media coverage. Submit an abstract of your year s activities for posting on the We Can! Web site. WE CAN! CITIES/COUNTIES Send a letter of commitment from your city mayor or county executive Issue a proclamation announcing the We Can! City/County effort. Provide We Can! information or activities to city/county employees. Implement four or more We Can! parent programs/curricula. Implement four or more We Can! youth programs/curricula. Conduct four or more We Can! Community events. Work with local partners to implement We Can! programs. Pursue local We Can! media coverage. Submit an abstract of your year s activities for posting on the We Can! Web site. JUST DIPPING YOUR TOES IN THE WATER? READY TO DIVE RIGHT IN? GOT LEADERSHIP FROM THE TOP?

Host three or more We Can! community outreach events. Work with local partners to implement We Can! programs. Pursue local We Can! media coverage.

8 How to Start We Can! in YOUR Community Sign-up to become a We Can! Community Site and receive: Free We Can! Starter Kit E-newsletter We Can! listserv updates National recognition Connection to other Sites around the country Sign-up today at:

9 Statewide Implementation of We Can! Kentucky Department of Public Health Extensive formative research targeting parents CDC State-Based funding Parent Program Statewide Key Partnerships Public Libraries (facility, $, promotion) Food Stamp Programming Cooperative Extension Health Departments Faith-Based Organizations Developing State We Can! Web Site

State-Based funding Parent Program Statewide Key Partnerships Public Libraries

10 Countywide Implementation of We Can! Healthy Eating, Active Lifestyles Together Helping Youth (HEALTHY Armstrong) Amrstrong County, PA Rural School-Based Wellness Initiative Activity across 7 cities Hospital, School District, Pediatric Practice, Health Plan, County CATCH Kids Club in more than 60 schools

Amrstrong County, PA Rural School-Based Wellness Initiative Activity across

11 Citywide Implementation of We Can! Boston Public Health Commission CDC Steps funding 8 Inner City Parent Programs Promotion through schools Spanish translation of Parent Program Key Partners: YMCA Schools Community Health Center Engage diverse groups with culturally-relevant tools Now a We Can! City!

Programs Promotion through schools Spanish translation of Parent Program

12 Hospitals and Health Care Systems Using We Can! University of Michigan Health System 5 community events 1 Parent program in health education resource center 3 CATCH program in elementary school Information to 20,000 health system employees Partnerships Public Schools Middle-School Health Clinic Health Clinic Managed Care Provider Recreation Center County Health Department

resource center 3 CATCH program in elementary school Information to 20,000 health system

13 Partnerships

14 More than 20 National Partners! More than 20 National Partners and Supporting Organizations have joined We Can! Federal Partners Outreach Partners Corporate Partners Clinical Partners Other Associations Continually in ongoing discussion with additional partners

15 We Can! Partners

16 Participating Corporations More than 15 corporations have or are currently implementing We Can! activities: Alltel Corporation BET Foundation Ceridian Delaware Physicians Care Delphi Corporation Health Monitor Network Mutual of Omaha Nestle Waters North America Parenting Magazine Peabody Energy Corporation Pepperidge Farm Philips Electronics Univision Communications Inc. UPMC Health Plan, Inc. Wal-Mart Stores, Inc. Winn-Dixie Stores, Inc.

Monitor Network Mutual of Omaha Nestle Waters North America Parenting Magazine Peabody Energy Corporation

17 Media

18 WE CAN! in the News Reaching over 660 Million People

19 Through Announcements like the We Can! ACM Partnership in Boston

20 We Can! on the Web Become a friend of We Can! on MySpace ( View the We Can! and You Can Too video and flash animations on YouTube Connect with others on LinkedIn (

21 Program Resources

22 We Can! Resources to Mobilize Communities PEOPLE Easily downloadable resources PARTNERING Community Toolkit Tip Sheets PUBLIC VISIBILITY Partnerships Power Point Parent and Youth Programs PROGRAMS From a National Web Platform http//wecan.nhlbi.nih.gov Sample Press Release News Articles

23 More We Can! Tools You Can Use Fact Sheet Flash Animations Tip Sheets for Parents and Physicians Partnerships PPT En Español Matte Articles Sign Up Form Sample Press Release Logos

24 We Can! en Español Resources for Parents and Youth Parent Handbook Tip Sheets for Parents Web page - en Español Parent Program Curriculum Additional Spanishlanguage resources from the NIH

25 We Can! en Español Media Tools Matte Article Less TV, Fewer Videos Help Keep Weight in Check Radio PSA Live-Read Script Print Ads

26 Learn From Others! Visit the We Can! Web site Get Involved section to read about community site efforts in different settings Sign up to become a We Can! City, County, intensive site, or general community site

27 With Your Help Succeed!

28 Contact Information Janet de Jesus, MS, RD Nutrition Education Specialist National Heart, Lung, and Blood Institute National Institutes of Health

We Can! Progress Report: Curriculum Implementations by the Intensive Sites

1 We Can! Progress Report: Curriculum Implementations by the Intensive Sites Date: January 2007 Prepared for: National Heart, Lung, and Blood Institute National Institutes of Health 2 Contents Executive