Put the strength of RBC Insurance to work for you. For advisor use only

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1 For advisor use only Put the strength of RBC Insurance to work for you > Unparalleled sales support > Industry-leading sales tools > Extensive product portfolio > Respected and trusted brand

2 At RBC Insurance, a top priority is to build a strong, long-lasting relationship with you, the insurance advisor. We want to be your first choice for individual life, living benefits, wealth management and group employee benefit solutions. Our commitment to you takes shape in four important ways: > Unparalleled sales support > Industry-leading sales tools > Extensive product portfolio > Respected and trusted brand With intensive and extensive sales support, innovative sales tools and a broad range of products, RBC Insurance makes it easy to sell customized insurance solutions. We re proud to be part of RBC, >which has earned the trust and respect of generations of Canadians.

3 Intensive and extensive sales support, coast to coast Professionally Trained Sales Representatives At RBC Insurance, we provide coast-to-coast support through our experts in life, living benefits, wealth management and group employee benefit solutions. These professionally trained sales representatives are co-located in our regional centres of excellence across Canada, giving you local access to their marketing and product expertise. Their thorough understanding of each product line means they can assist you with: > Cross-selling opportunities > Training and development > Joint field calls > Sales concepts > Product knowledge We have the resources to help you close the sale, when you need them, where you need them. Professional Advisory Services Team Our sales representatives also have access to the RBC Insurance Professional Advisory Services (PAS) consultants assembled to provide advanced support and guidance. The PAS team can: > Consult on complex cases > Provide technical assistance on tax, legal or industry issues > Develop advanced marketing strategies > Conduct seminars The PAS team holds professional designations and memberships in industry associations like the Canadian Life & Health Insurance Association (CLHIA) and the Conference for Advanced Life Underwriting (CALU). They have up-to-date expertise and knowledge regarding all of the key insurance issues and advanced marketing concepts. put the strength of rbc insurance to work for you 1

4 Powerful sales tools make selling easier RBC Insurance offers industry-leading sales tools that are easy to use. These tools simplify the selling process and help your clients make informed decisions. Sales Resource Centre Point. Click. Sell. Our online Sales Resource Centre is designed with the sales process in mind. This website is your comprehensive, online marketing and sales support tool, with all the resources you want or need at your fingertips. RBC Insurance offers industryleading sales tools that are easy to use. These tools simplify the selling process and help your clients make informed decisions. Key features include: > Easy online access (no password required) > Valuable business tools > Detailed product information > Advertising and marketing materials > Administrative forms Plus, industry articles, case studies and selling tips are also available. Discover how easy it is to do business with RBC Insurance. Visit Business Intelligence Centre Get connected Our Business Intelligence Centre gives you round-the-clock access to the information and tools you need to serve your clients and build your business. Access when it s convenient for you. The secure, password-protected website is available to you 24 hours a day, seven days a week. Tools to manage pending business. Generate reports to help you manage new policies and identify outstanding requirements (underwriting and settling). Sales tools to help build your business. Get detailed client information and listings, plus reports on clients with upcoming policy renewals, expiries or exclusions for reconsideration. Visit 2 RBC INSURANCE

5 From the Sales Resource Centre website to RBC Illustrations software, our industry-leading sales tools are powerful and easy to use. They help you give your clients the best solutions, first. RBC Illustrations. Growing your business. Simply. At RBC Insurance, we offer one of the best illustration software systems in the industry. This innovative sales tool provides full support through all the stages of the individual life and living benefits sales process. Its advanced functionality allows you to: > Perform a comprehensive needs analysis > Create customized illustrations > Visually compare multiple scenarios > Quickly access new, intuitive online help > conveniently switch from product information to illustration functionality It also offers sales support that includes the ability to: > access product information, sample contracts and other resource materials > clients a PDF of their customized illustration, complete with your contact information and comments > print administrative forms and applications at any time, from anywhere put the strength of rbc insurance to work for you 3

6 RBC Insurance has an extensive product portfolio that allows you to structure plans that suit the unique needs of all your clients, whether they require individual or group coverage. Choose from our extensive portfolio for your customized solutions We continue to enhance our integrated portfolio and expand into new markets. Living benefits > Disability insurance > Critical illness insurance > Long-term care insurance Life > Universal life insurance > Term insurance > Permanent insurance Wealth management > Segregated funds Group > Long-term disability income protection > Short-term disability income protection > Group life insurance > Accidental death and dismemberment In addition to our wide range of innovative products, we also offer unique concepts and valuable built-in services that allow you flexibility to build the right solutions for all your clients needs. 4 RBC INSURANCE

7 The strength of a brand you respect and trust As one of North America s largest companies, offering a variety of diversified financial services, RBC is a name and brand that Canadians have trusted for generations. We re proud to be considered one of Canada s most respected corporations and leading employers, and to be recognized among the world s financial, social and environmental leaders. RBC is included in the Global 100 Most Sustainable Corporations ranking. This is a testament to our focus on putting clients first and our sustained approach to the fundamentals of good business. RBC Insurance, through its operating entities, including RBC Life Insurance Company, provides a wide range of creditor, life, health, travel, home, auto and reinsurance products to more than five million North American clients. As a leading provider of individual living benefits and life insurance products in Canada, RBC Life Insurance Company offers a comprehensive portfolio of individual and group life and health insurance solutions, including term and universal life insurance, group benefits, disability, critical illness and long term care insurance as well as segregated funds. These products are distributed through more than 17,000 independent brokers affiliated with producer groups, financial planning firms and stock brokerage firms, as well as through direct sales and a network of career sales representatives. For more information, please visit Underwritten by RBC Life Insurance Company Registered trademarks of Royal Bank of Canada. Used under licence. VPS49576

8 Build on our strength put one of Canada s most respected corporations to work for you. Contact your RBC Insurance regional office today at , or visit (11/2008)

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