BRAZTOA YEARBOOK 2014

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1 BRAZTOA YEARBOOK 2014 Sponsor: Cover Support: Achievement:

2 4. EDITORIAL 5. BOARD OF DIRECTORS 7. THE BRAZTOA 11. ASSOCIATES 15. THE TOURISM ENVIRONMENT IN THE MARKET IN NUMBERS WHAT IS THE DATATUR? THE REPRESENTATIVENESS OF THE ASSOCIATED COMPANIES MARKET SEGMENTS DOMESTIC AND INTERNATIONAL OUTBOUND DETAILING BY TYPE OF PRODUCT DAILY RATES IN HOTELS DETAILING BY REGIONS - DOMESTIC DESTINATIONS DETAILING BY REGIONS - INTERNATIONAL DESTINATIONS CRUISES MANAGEMENT 36. TRENDS 40. LIST OF ASSOCIATED 49. ACKNOWLEDGEMENT 3

3 EDITORIAL BOARD OF DIRECTORS 2013 was a year of restructuring and look for things that could improve and explore new paths. We have achieved a modest growth, and yet satisfactory. In 2014 we started the year in an atmosphere of celebration of 25 years anniversary of the BRAZTOA that reaches this quarter century consolidated as one of the most important Brazilian tourism entities. It is a resoutht of constant pioneering work, being up to date with trends, aware of the challenges and calm with the fair resoutht of the previous year through the scenario of instabilities presented by the country s economy. In these last two decades, the market has undergone radical changes. The strength of the internet and the growth of the Brazilian middle class increased the number of consumers of tourist services and required many operators investments in technology and training of its employees in order to provide the best products for each style of consumers and, consequently, boost sales. This is a year of spotlight on Brazil. Starting with the World Cup, which will give to us a longer period of school holidays and, with it, an opportunity to sell more, which will make us work with excellence; on the one hand the domestic and inbound tourism and on the other hand, it will encourage even more the interest in the international, since many Brazilian tourists seek go against the flow during the World Cup. We are confident that our expertise, plus the offers of consistent and diversified products are key factors in buying trips. We have maintained an outstanding number of emissions and still retaining our clients. This is an unusual year, we will reap the first resouthts of what we planted in 2013, certain that we have to reinvent ourselves every day, keeping our professionalism and our differences will be a showcase and a thermometer for the 2016 Olympics. If it were up to us, Brazil will be Champion in every way. Every two years, the BRAZTOA elects from among its members, its Board of Directors, which can be re-elected for another term. 4 MARCO FERRAZ President of BRAZTOA 2011/2015 BOARD OF DIRECTORS FOR : PRESIDENCY: President: Marco Ferraz (Monark) 1st Vice-President: José Zuquim (Ambiental) 2nd Vice-President: Magda Nassar (Soft Travel) 3rd Vice-President: José Eduardo S. Barbosa (Flot) 4th Vice-President: Plínio Augusto V. Nascimento (Nascimento) BOARDS: Financial: Celso Luiz dos Santos Garcia (CI) Administrative: Manuel Nogueira (JVS) Technical (Responsible for the Event): Maria Estela Rama Farina (Firstar) Communication: Ana Carina Homa (Landscape) THE PRESIDENCY S CONSULTANTS: Incentive: Aldo Leone Filho (Agaxtur) Travel Assistance: Celso Guelfi (Brazilian Assist - GTA) National and Road: Salomão Barros Costa (Pomptur) Taxation and Legislation: Elton Flávio Silva de Oliveira (CVC) outbound & Airlines: Ana Maria Berto (MMT Gapnet) inbound: Cláudio Del Bianco (Del Bianco) Social and Environmental: Andrea Leone Bastos (Agaxtur) Relationship with Members: José Roberto da Silva (Sanchat Tour) Technology: Roberto Haro Nedelciu (Raidho) Representatives & Collaborators: Danielle Clouzet Roman (Interamerican) New Business: Nicanor Cordeiro de Abreu Filho (Trade Tours) Capacity building: Olga Sasaki Arima (Designer Tours) REGIONAL CONSOUTHTANTS: Interior of São Paulo: Juarez Cintra Pereira Filho (Ancoradouro) Southeast: Edson Rodrigues Ruy (Intercontinental) Rio de Janeiro: Leonardo Mignani (AIT Operadora) Northeast: Afrânio Lages Filho (Aerop) Midwest: Carlos Alberto de Sá (Voetur) South: Abrahão Finkelstein (Mercatur) SUPERVISORY COUNCIL: Holder Roberto Roman (Travel Ace) Holder Marcelo Cusnir (New Age) Holder Carlos Frederico Marx Ulhôa Levy (Interpoint) Substitute Jorge Watanabe (Princess) Substitute Roberto Vertemati (CVC) ADMISSION AND ETHICS COUNCIL: Holder Cláudio Alberto Nunes Jardim (Luxtravel) Holder Fausto Adriano (Soft) Substitute Deusa Maria Rodrigues (Designer) Substitute Roberto Sanovicz (ADVtour) ADVISORY COUNCIL: Eduardo Vampré do Nascimento (Nascimento) José Zuquim (Ambiental) José Eduardo Sampaio Barbosa (Flot) 5

4 THE BRAZTOA THE BRAZTOA Completing 25 years in 2014, BRAZTOA has established itself as one of the most important and representative entities of Brazilian tourism, with national coverage, with 95 members, with 10 collaborating companies and representation companies of products and destinations and 85 Tourism Operating Companies - domestic, international outbound and inbound. Combined, account for an estimated 90% of leisure travel market in the country. Vision Being recognized by Tourism Operating Companies, partners and tourism sector, national and international as reference of competence and forefront in promoting initiatives and partnerships for the corporate sector. Mission Promote actions and partnerships that enhance the business activities of its members, supporting the development of the tourism market in a sustainable way. Values Pursue economic, social and environmental responsibility, flexibility, innovation and creativity, continuous improvement, ethics and professionalism, the development of human relationships, and commitment to the development of the tourism sector. Among the objectives of the entity, enhance of the performance of its members is one of them under the organized market, free enterprise and fair competition. Thus, it operates by developing institutional actions for development and promotion and marketing support. Among our activities include: 6 7

5 BRAZTOA YEARBOOK 2014 THE BRAZTOA Winners of the 2nd Braztoa Sustainability Award TOP Sustainability: ROTEIROS DE CHARME THE LARGEST TRAVEL PROMOTION OF BRAZIL The Tourism Week is an integrated action between members, providers (hotels, airlines, among others) and destinations in order to offer to the market, for a certain period, sales of travel throughout Brazil and the world, with discounted prices for boarding in periods of low occupancy, throughout the year. This event occurs at least 2 times a year. For 2014, beyond the period of sale of travel for multiple destinations, the theme version will be released, which may focus on a destination or segment. It relies on the website for publication of vacancies, a network on Facebook with approximately 47 thousand followers and an ad campaign for the trade and end consumers, with investments made by the sponsors and associated participants. Members With Braztoa: 1st 2nd CVC 3rd NEW AGE 2nd ROTA DA IGUANA 3rd LIVRE MUNDI 2nd EKO RESIDENCE 3rd HOTEL BLUMENBERG 2nd RECANTO ECOLÓGICO RIO DA PRATA 3rd RAÍZES 2nd GARUPA 3rd EMPETUR Travel Agency: Braztoa is a pioneer in spreading the culture of sustainability along the supply chain and operating companies of leisure tourism. It apply the concept in its activities and projects, conducts trainings, workshops and reference publications demonstrating to companies which are the benefits and how they can incorporate sustainability to its management and, through the highest award for sustainable tourism of the country, recognizes and provides visibility to better initiatives throughout the sector. Braztoa Sustainability Program has partnered with Travelife (an requirements were customized for Tourism Operating Companies and for the Brazilian reality) and has the seal of the Global Partnership for Sustainable Tourism, an international organization member of the UN - United Nations. 1st ANDARILHO DA LUZ Lodging Facilities: 1st ACCOR Partners in Trade: 1st AOKA Institutional Partners: 1st 8 AGAXTUR ROTEIROS DE CHARME The actions of the BRAZTOA Sustainability Program are made possible by major partners, who acknowledged the importance of the sustainability for society and believed in the commitment and ability of realization of BRAZTOA and its members. 9

6 THE BRAZTOA SPONSOR: MEMBERS The entity has 95 members, growing steadily and always seeking to be representative in the different markets of the country. Packets to all continents are offered with targeted products according to tourism activity or the type of public attended. Regarding operations, 54 operating companies are involved with domestic tourism, 85 with international outbound tourism and 27 with international inbound tourism. CO SPONSOR: INSTITUCIONAL: RORAIMA AMAPÁ MEDIA: CONSOUTHTANCY: SUPPORT: ACRE AMAZONAS RONDÔNIA 5 SEDE ASSOCIADOS 95 ASSOCIADOS 65 sede SP 69% 12 sede RJ 13% 18 outros estados 18% HEAD OFFICE BRANCH OFFICE REPRESENTATIVE 2 MATO GROSSO 5 18 MATO GROSSO DO SUL 6 15 Outros estados P A R Á 2 RIO GRANDE DO SUL GOIÁS PARANÁ 18% TOCANTINS SÃO PAULO SANTA CATARINA MARANHÃO % 2 PIAUÍ BAHIA MINAS GERAIS RIO DE JANEIRO CEARÁ 22 São Paulo ESPÍRITO SANTO % 5 ALAGOAS RIO GRANDE DO NORTE PARAÍBA PERNAMBUCO SERGIPE DISTRITO FEDERAL Rio de Janeiro BRAZTOA since 1990 have been performed events 100% focused on business, training and trends for the travel agent. They are essential activities to professionals of the sector. The two larger occur in São Paulo, with international coverage: in the first half of the year, in partnership with WTM Latin America and in the second, in partnership with ABAV. Held two other meetings at the regional level: ECB Rio de Janeiro and ECB Porto Alegre. They are business trips in which the BRAZTOA connects its associated to targets and strategic suppliers worldwide, with the goal to expand, diversify and enhance the basket of travel deals. Meetings have already been held in: Portugal, Argentina, Canada and US and in May 2014 it will be in Spain. Tourism Operators TYPES OF OPERATION 54 operators Operators 85 operators Operators 27 operators 64% 100% 32% COMPANIES SIZE Large more than 100 collaborators Medium more collaborators 46 Small collaborators 6 Micro 1-9 collaborators Fonte: IBGE.

7 BRAZTOA YEARBOOK 2014 MEMBERS 12 13

8 MEMBERS BRAZTOA has members in the categories: Tourism Operating Companies, Representatives and Collaborators and Invited. In operating companies fit companies legally constituted in the country and specialize in the provision of travel operations, such as excursions and tours, organization and implementation of programs, travel plans, itineraries, inbound, transfer and assistance to the traveller. Representatives are domiciled legal entities and legally established in Brazil to act as representatives of tourism service companies abroad, and collaborators are also companies with head-offices and + legally constituted in our country, in order to promote and / or market products and tourism services. The invited category is the newest one, which will bring together companies from different sectors of the tourism trade, which may be indicated by the members. THE TOURISM ENVIRONMENT IN 2013 LEISURE TOURISM PRODUCTION CHAIN The tourism production chain is very complex, and according to the World Tourism Organization, it impacts and is impacted by 52 sectors of the economy. This is a gear composed of a series of integrated transactions carried out between the companies in these different sectors with high levels of dependence between the Parties, with the common objective to assist and promote domestic and international tourism. The central role of the Tourism Operating Companies in the production chain The operating companies play a central role in tourism production chain, by performing basic actions for the movement and direction of the whole chain, either through the relationship with the SUPPLIER NETWORK, to the formatting of trips, or to enable the DISTRIBUTION of these, through their travel agencies or other channels. TRAVEL SUPPLY MANAGEMENT TRAVEL DISTRIBUTION MANAGEMENT Government Destinations Consumer operators Lodging facilities Incentive Agencies Own agencies Parks, concerts, museums... OPERATOR agencies, guides Events Organizer OPERATOR Multibrand agencies Assistance cards Car rental companies Means of Air, land Transportation... GDS Companies Collective purchase sites, last minute, online Cruises Representatives and Branches Franchises 14 15

9 THE GLOBAL ECONOMIC ENVIRONMENT AND TOURISM IN 2013 In 2013, the global economic growth slowed to 2.9%. Today there is an expectation that this year, the global economy will grow slightly more (3.5%) and that in the coming years it can reach a cruising speed of about 4% per year. Before the crisis, the world has come to grow 5% for several years, creating a sense of overall prosperity that must not be repeated in the near future. Like any projection, however, this expectation depends on the events. Regional share in international arrivals (million) (2013) GROWTH OF THE WORLD ECONOMY (%) 5.2% 3.9% 3.2% 2.9% 3.5% -0.4% Source: UNWTO, World Tourism Barometer, January Source: Data of World Economic Outlook Database (FMI) and Pezco Microanalysis projection According to the WTTC - World Travel & Tourism Council 1, in 2013, the contribution of the tourism sector to the global GDP was 7 trillion dollars, which amount in total number of jobs generated corresponded to 266 million, one in every 11 of the total of jobs generated in the world. Despite the instability of the global economy, according to UNWTO 2, international arrivals grew 5% in 2013, reaching a record mark of 1,087 billion visitors % % 23% % 5% Americas and the Pacific Middle East 1 Travel & Tourism, Economic Impact 2014 United States, WTTC World Travel & Tourism Council. 2 World Tourism Barometer, volume 12, January 2014, UNWTO World Tourism Organization. For 2014, the UNWTO estimates that international arrivals show a growth rate between 4% and 4.5%. In regional terms, the projection is 5% to 6% for and Pacific, 4% to 6% in, 3% to 4% for and Americas, and from 0% to 5% for the Middle East

10 The Brazilian economy and tourism The Brazilian economic growth accelerated, in 2013, to 2.3%. Until the crisis, Brazil had been closely watching the growth rate of the world economy. More recently, Brazil s growth was BRAZIL'S ECONOMIC GROWTH (%) below the worldwide average, whereas the item of household consumption, relevant to the purchase of tourism products, is slowing. Two items are particularly relevant in this respect, air transport and tours, considering that, in the consumption of tourism products, many families alternate between buying airline tickets and packages assembled. The importance of air transport in the IPCA doubled between 2003 and 2013, from 0.28% to 0.57%. On the other hand the tours item has more than tripled its importance between 2003 and 2013, although recently it has lost share in household expenditure. In 2013, this item was weighted by 0.36% against 0.11% in % WEIGHT OF ITEMS IN HOUSEHOLD CONSUMPTION, % % 2.3% 1.9% ,43 0,36-0.3% 1.0% 0, AIRFARE TOUR Source: IBGE and Pezco Microanalysis projection Source: IBGE The slowing economy restrained the rise in prices in the tourism sector. While in 2012 the evolution of the prices of tours, flights and hotels was significantly higher than inflation, in 2013 the prices of tours fell and airline tickets rose less than the previous year. Only hotel PRICE VARIATION (%) daily rates had prices increase more than 2012, reflecting the events held in the country since last year. The table shows the evolution of these items IPCA 3 in 2012 and For 2014, there is a projection for growth about 1.9% The exemption from the payroll of the hotel sector still held in 2012, which replaced the employer s contribution to the INSS - National Social Security Institute by a rate of 2% on the revenues of the companies - contributed to the sector s competitiveness, with an annual economy estimated by the Ministry of Tourism in R$ 240 million. Additionally, reducing the cost of energy has benefited the segment. The air conditioners are becoming an important target for actions to reduce consumption of electricity, as well as being an important element of cost of the hotel chain and therefore an important input in the tourism industry. These elements of competitiveness are relevant considering that, in 2013, the report of global competitiveness of the travel and tourism sector by the World Economic Forum ranked Brazil as 72th among 140 countries in terms of hotel prices. The Confederations Cup also marked the year. According to the 5th Balance of Shares of the Brazilian Government for the 2014 World Cup, the Confederations Cup, held between June 15 and 30, 2013, based on the following cities: Belo Horizonte, Fortaleza, Brasilia, Recife and Rio de Janeiro, had a turnover of R$ 704 million, and the average tickets of foreign and Brazilians tourists were in respectively, R$ 4, and R$ 1, TOUR FLIGHT TICKETS HOTEL IPCA* Source: IBGE4, with calculations and preparation of the Pezco Microanalysis consouthtancy. 3 Price Index to Broad Consumer 4 Brazilian Institute of Geography and Statistics 18 19

11 The expansion of the Brazilian outbound tourism The Brazilian international outbound tourism had, in 2013, another moment of strong expansion. The Brazilian expenses with international travel, without computing the expenses with international credit card, represented US$ 13.0 billion in 2013, maintaining the growth trajectory of the Brazilian international outbound in this decade. There are other expenses incurred by Brazilians abroad. The main refers to international credit card spending. In 2013, the Brazilian made capital expenditures of US$ 12.4 billion, whereas a portion of this amount relates to Brazilians traveling, and another part to acquisitions made via e-commerce in the country (the Central Bank of Brazil does not disclose the proportions of expenditures in the country and abroad). There is also tourist expenditure that Brazilians held abroad with the use of a manual exchange, in kind, which is difficult to estimate. And finally, international flight tickets that are issued from Brazilian companies, which, because they are internal to the country transactions, they are not recorded in the balance of payments (approximately 22.2% of revenue from international passengers, weighted by the distance flown, were obtained by Brazilian companies, and the rest by foreign companies). The numbers of the balance of payments, therefore, underestimate the true importance of the tourism expenditure of Brazilians in international destinations. The graph shows the volume of tourist expenditures by Brazilians abroad and also the amount of expenses with an international credit card. In the graph, the darker (lower) part refers to the Brazilian tourist expenditure abroad, including also travel to businesses, government officials, for reasons of health and educational or sporting purposes. The top, lighter part shows the expenses with an international credit card, which include tourist expenditure abroad. The exchange rates of the main international destinations The exchange variation in major tourist destinations identified in the DATATUR, favored, in 2013, only the Argentine destinations (mainly Buenos Aires and Bariloche), South (Johannesburg) and Australian (Sydney). On the other hand, the major destinations in USA, and other Latin American destinations except Argentina, were disadvantaged by the variation in their respective currencies against the Real. ITALY The graph shows, on the right side, the currencies that have depreciated against the Brazilian Real. For these countries, Brazilians tourism became more expensive because each R$ 1.00 began to buy a smaller amount of the currency of that country last year. The left side, in contrast, are viewed the countries whose currencies have appreciated against the Real, i.e., Brazilian tourists started to find more attractive prices in these destinations. The analysis was done end-to-end, i.e. in the 2013 closed year, regardless of the fluctuation of the currencies throughout the year. VARIATION OF THE CURRENCY IN RELATION TO BRAZILIAN REAL IN 2013 (%) 19.6 FRANCE 19.6 EXPENSES WITH INTERNATIONAL TRAVEL, TOURISM AND CREDIT CARD, US$ BILLION USA MEXICO DOMINICAN REPUBLIC CHILE AUSTRALIA SOUTH AFRICA ARGENTINA Source: Quotations of the Central Bank of Brazil, with preparation and calculations of Pezco Microanalysis Source: Central Bank of Brazil 20 21

12 MARKET IN NUMBERS The representativeness of the associated companies From 95 associated companies 3, 85 are Tourism Operating Companies and 10 belong to the Representatives and Collaborators Category. These companies bring together professionals. The turnover of the companies associated with Braztoa in 2013, including operating companies, representatives, and collaborators, amounted to R$ 11.1 billion, equivalent to a nominal growth of 4%, against 8.7% as compared to This slowdown can be attributed both to the slowdown in household consumption, driven by reduced in- come and credit, in Brazil as the weakness of the world economy, factors that reduce consumers disposable income for consumption of tourism products. It is noteworthy that the BRAZTOA operators have reconfigured their business model by diversifying their distribution channels in order to better meet the growing demand via the web, in which the consumer profile is more dynamic, with more access to information and demand faster responses. What is the DATATUR DATATUR is an initiative of BRAZTOA that aims to produce primary data on the tourism sector, from the base of their members. The project started with the collection of data concerning the year of and, in this Yearbook, reaches its fourth edition, with numbers of COMPANIES REVENUES NOMINAL REVENUE (R$ BILLION) Variation % % % The production of primary data for the tourism sector in Brazil is limited and DATATUR provides an important contribution for sizing and analysis of the environment of a segment that is vital to the tourism chain: Tourism Operating Companies and related services (*) The methodology used in DATATUR Project is available on page 34. The Number of passengers began to grow again in 2013, with an expansion of 3.5%, compared to a retraction of 5% in the previous year. In the last year, members not only intensified the marketing to usual well-worked destinations, such as Northeast, South and Argentina, as well as intensified individualized options, such as land only or only hotel industry. NUMBER OF PASSENGERS (MILLION) Variation % % 3.5% In the period of the survey, BRAZTOA had 94 members. 4 Data reported to BRAZTOA by the associated companies and validated by mating with the resouthts of DATATUR Project

13 MARKET IN NUMBERS The total passengers in 2013, in its turn, corresponds to 92% of the population of the city of Rio de Janeiro, the second most populous in the country. Interestingly, in 2013, the number of passengers was 23% higher than in, despite the peak in 2011, which means that members entered the market, in this four-year period, a flow of 1.1 million passengers - equivalent to the population of the city of Campinas. MEMBER S REVENUES BY CATEGORY When analyzing jointly the billing data and the number of passengers, it is clear that, in the past two years, the market environment was narrower. In 2012, there was an increase in billing with the downfall in the number of passengers. On the other hand, the year 2011 showed a much more favorable scenario, with a strong growth in both revenue and number of passengers transported. Market segments - domestic and international outbound As for the revenues, the domestic segment grew by 3.7%, while the international segment recorded an increase of 4.3%. DATATUR DOMESTIC SEGMENT REVENUE NOMINAL REVENUE (R$ BILLION) Variation Nominal 37.4% % % OPERATORS OPERATORS R$ 7,33 billion R$ 262 million R$ 9,54 billion R$ 301 million REPRESENTATIVES AND COLLABORATORS 2011 REPRESENTATIVES AND COLLABORATORS DATATUR INTERNATIONAL SEGMENT REVENUE NOMINAL REVENUE (R$ BILLION) % Variation Nominal % % OPERATORS OPERATORS R$ 10,34 billion R$ 10,75 billion R$ 342 million R$ 379 million REPRESENTATIVES AND COLLABORATORS REPRESENTATIVES AND COLLABORATORS OPERATORS REVENUE (R$ BILLION) INTERNATIONAL 3.7 DOMESTIC Source: DATATUR

14 MARKET IN NUMBERS As for the number of passengers, the domestic segment remained stable in 2013, after a fall of 7% in The international segment increased by 18.8%, in line with the significant increase in the international travels of the Brazilian consumers. PROPORTIONS IN PASSENGERS 29% 28% 29% 32% DATATUR NUMBER OF PASSENGERS PER SEGMENT DOMESTIC PROPORTIONAL / TOTAL DOMESTIC PAX (MILLION) VARIATION PAX INTERNATIONAL (MILLION) VARIATION INTERNATIONAL DOMESTIC 71% 72% 71% 68% 71% % ,5% % % 4.0-7,0% % % 4.0 0,0% % PROPORTIONS IN REVENUES INTERNATIONAL 50.9% 48.1% 46.8% 47.5% EVOLUTION OF THE NUMBER OF PASSENGERS FOR INTERNATIONAL AND DOMESTIC DESTINATIONS DOMESTIC DESTINACIONS INTERNATIONAL DESTINATIONS 5 million 4 million 3 million 2 million 1 million DOMESTIC 49.1% 51.9% 53.2% 52.5% The average value per passenger showed in 2013 an increase in both domestic (5.2%) and international (4.5%) segment. The graph displays the annual values. AVERAGE VALUE PER PASSENGER In the latter year, the outbound international segment increased its share in relation to the domestic segment to 32%, while in previous years this share has fluctuated between 28% and 29%. In terms of revenue, the year 2013 marked the interruption in the drop in participation of the international outbound segment, which was found in the previous two years. The proportion of the international outbound reached 47.5%, compared to 46.8% in 2012, coming from 50.9% in. R$ 1,058 R$ 1,148 DOMESTIC R$ 1,340 R$ 1,410 R$ 2,683 R$ 2,676 INTERNATIONAL R$ 2,957 R$ 3,

15 MARKET IN NUMBERS Breakdown by Product Type 5 The main products in the domestic segment are the air and land, which handled 1.8 million passengers at an average value per passenger of R$ 1,699, and land segment alone with 1.6 million, with an average value of R$ 930. The air and land segment have been losing share in recent years, to the land segment alone. The maritime segment, which has the highest average value in sales (R$ 2,006) saw a reduction in the number of passengers. DATATUR PASSENGERS ON DOMESTIC SEGMENT, BY PRODUCT (IN THOUSANDS) DOMESTIC DESTINATIONS AIR AND LAND 1,929 2,201 1,711 1,820 LAND ALONE ,600 MARITIME ROAD TOTAL 3,405 4,313 4,066 4,018 In the international segment, the air and land packages predominate, with an average price of R$ 3,090, followed by sales of the land segment alone. The maritime segment, though less expressive in the number of passengers (164 thousand), has the highest average ticket of sales, of R$ 3,200. The international road segment is very expressive. DATATUR PASSENGERS ON DOMESTIC SEGMENT, BY PRODUCT (IN THOUSANDS) DOMESTIC DESTINATIONS AIR AND LAND 1,051 1, ,064 LAND ALONE MARITIME ROAD The following tables show the evolution of the average values per product. DATATUR AVERAGE NOMINAL VALUES PER PASSENGER (DOMESTIC) DOMESTIC DESTINATIONS AIR AND LAND 1, , , , LAND ALONE MARITIME 1, , , , ROAD , DATATUR AVERAGE NOMINAL VALUES PER PASSENGER (INTERNATIONAL) DOMESTIC DESTINATIONS AIR AND LAND 2, , , , LAND ALONE 2, , , , MARITIME 1, , , , ROAD 1, , , , Hotel rate The number of nights, both in the domestic and international segments, after intense heating in 2011 compared to the previous period and fall in 2012, returned to growth in Regarding the domestic daily rates, the growth could possibly be linked to tourists attracted by the World Youth Day and the Confederations Cup. Thus, in 2014, the daily rates volume should continue rising. The increase recorded in the volume of the international daily rates follows in line with the data expressed in the Balance of Service. DATATUR NUMBER OF HOTEL RATES (MILLION) TOTAL 1,382 1,715 1,656 1,899 HOTEL INDUSTRY (DOMESTIC) There was a change in the reporting of information by performers in the research relating to 2013, so the comparison between years should be made with caution. HOTEL INDUSTRY (INTERNATIONAL)

16 MARKET IN NUMBERS Breakdown per regions 6 domestic destinations By detailing the number of passengers for the domestic destinations per regions, should be highlighted the performance of the Northeast region, where the number of passengers went from 2.3 million in 2012 to 2.7 million in The North and Midwest showed a substantial growth of 46% in the number of passengers, but the revenue variation did not reflect this expansion due to the decline of the average value from R$ 1, to R$ 1,380.00, in nominal terms. DATATUR PASSENGERS DOMESTIC DESTINATIONS NORTH AND MIDWEST 129, , ,000 NORTHEAST 2,460,000 2,289,000 2,712,000 SOUTHEAST 1,160,000 1,201, ,000 SOUTH 561, , ,000 TOTAL 4,310,000 4,065,000 4,000,000 DATATUR NOMINAL AVERAGE VALUES (R$ CURRENT) DOMESTIC DESTINATIONS NORTH 1, NORTH AND MIDWEST 1, , , NORTHEAST 1, , , MIDWEST 1, SOUTHEAST 1, , , SOUTH 1, , , EVOLUTION OF THE NUMBER OF PASSENGERS FOR DOMESTIC DESTINATIONS, PER MODALS 2,5 mi DATATUR REVENUE, NOMINAL VALUES (R$ CURRENT)(MILLION) DOMESTIC DESTINATIONS NORTH AND MIDWEST NORTHEAST 2,670 3,055 3,853 SOUTHEAST 1,468 1, SOUTH AIR AND LAND LAND ALONE MARITIME ROAD TOTAL 4,930 5,446 5,647 EVOLUTION OF REVENUE FOR DOMESTIC DESTINATIONS, PER REGION 4 bi Source: DATATUR PARTICIPATION IN THE NUMBER OF PASSENGERS FOR DOMESTIC DESNATIONS, PER MODALS 3 bi 100% 2 bi 1 bi NORTH AND MIDWEST NORTHEAST SOUTHEAST SOUTH AIR AND LAND LAND ALONE MARITIME ROAD 6 There was a change in the reporting of information by performers in the research relating to 2013, so the comparison between years should be made with caution

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