Classification 99 is reserved for barred members and not accessible at the POS. Use the card printing software feature to print your own cards.

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1 Marketing Solutions

2 CRM Module: In today s competitive environment, we need to react quicker than ever before to our competitors and satisfy our customer's needs. Using the POS Magic SQL Membership/Loyalty/CRM (Customer Relationship Management) software combined with the POS Terminals provides a total solution for your venue. As consumers become smarter and as the cost of acquiring new customers continues to increase, winning customers loyalty at the lowest possible cost, has become a strategic consideration. Key Features Fully integrated to the POS Terminals with Members name and current points available at the POS terminal. Search on any field within the Member record using the custom search facility. Each Member Classification can be linked to an individual price level at the POS per location. Handles Corporate as well as individual membership. Payments can be made for fees as well as any other payment options including things like green fees or boat mooring fees. Up to 98 Membership Classifications with individual renewal dates and fees payable. Membership Classification 99 is reserved for barred members and not accessible at the POS. Use the card printing software feature to print your own cards. All reports, letters and mailing labels can be selected by Membership status, Membership classification, current points etc. Caters for Venues with no membership fees or yearly renewals by still providing a Members Loyalty scheme. Members can have Cards with a magnetic stripe, or cards with a bar code label produced by the POS Magic SQL software. Store home and optional mailing address (if different from home) for all members. , SMS or Print letters and labels for Members Birthday invitations. Store address and merge Members personalised s or SMS. Store Member's photos. Load Member Photos using the automatic photo transfer capabilities in POS Magic SQL. Works with any TWAIN device which includes digital cameras and scanners. Member s name and address can be printed on a Receipt printer at the POS Magic Touch (for official Member Tax Receipts). Store notes on Members to record history of mail-outs etc. Loyalty and Venue Promotional Features Build powerful customer relationships with the ability to link transactions and award loyalty points to Members. Totally integrated loyalty system to suit a large range of Venues in the hospitality, food service and franchise market. Significant cost savings because redemptions can be done in real time at the POS Terminals. View Member s most popular purchase and use this to target market Members. Reward their loyalty to build further business. View Member s purchase history to gain insight and understanding of individual customers. As a promotional incentive, inactive Members can be offered bonus points the next time they make a purchase to entice them back to the venue. Letters, newsletters and vouchers can all be used to provide incentives for customers to revisit, or for cementing relationships by recognizing birthdays and other special occasions. Achieve greater Member satisfaction and loyalty increasing venue profits through increased sales. Incorporates a door promotions terminal that can be used to promote coming events within the venue as well as rewarding Members with loyalty points. Automatically print dockets for barrel draws based on the Members spending a predetermined amount at the POS. Process Member s Bonus points and Redemptions in the back office as well as at the POS. Copyright Sanyo Data Systems

3 the venue as well as rewarding Members with loyalty points. Random draws with random sounds for non-winners. Voucher Printing for each entry, random draws or Birthday Vouchers. Displays Member Name and Points on swipe with choice of background colours. Rewards Members with points each day they visit. Venue Promotions with a slide show of coming events when not used. Kiosks can be free standing or wall mounted with large screens. Print Vouchers Sanyo Data Systems - Australia Ph: Contact for more information and your nearest reseller. Authorised Reseller: Lucky Member draw, product promotional draws and random draws based on Member purchases over any given period help target venue promotions to members that spend. Member loyalty points can be varied based on Classification. E.g. Gold Member, Platinum Members etc. Redeem points for purchases using the redemption ratio of points per dollar value. Limit redemption of points to the maximum number of Member s points. Track details of Member purchases by individual transaction or summary data which is useful for target marketing of top members Member s Card Swipe at the door promotions terminal or reception can reward members with a pre-set amount of points for entering the Club. Range of detailed reports show member activity during any period to determine the success of targeted promotions within the venue. Real time redemptions at the POS. Top Members, inactive Members and attendance reports with a large selection range available. Members can be sent personalised messages containing any of the field information from the Membership record. Instead of junk s, your customers can get relevant targeted messages based on their individual buying habits. It's also far more economical than postal mail and other media. The greater your knowledge about your Customers, the greater the opportunities are to grow your business and increase your profits. Customer Kiosks Links with the Membership/ CRM software module. Incorporates a door promotions terminal that can be used to promote coming events within

4 Loyalty Campaigns Loyalty campaigns provide a means of tracking a range of products to a particular Customer and then providing some type of reward after a set number of purchases. An example of this is a Coffee Card that entitles you to a free coffee on your 10th Coffee purchase. Point of Sale in any of the locations that are part of the same group of Hotels or Clubs. The campaign feature is part of the Global Loyalty in POS Magic SQL Back Office software so customers can make purchases in different venues and the same campaign rules will apply. This means that the Coffee Cards can be used in different coffee shop locations and customers will still receive their rewards. All transactions provide an audit trail in the back office for loyalty balancing purposes. Stop abuse of manual punch cards that provide no audit trail of how many purchases have been made before giving away something for free. All campaign features are automatic, simply by swiping a Loyalty Card with no additional training required for staff on operational procedures. SMS or promotions can be converted into a campaign to provide the reward program offered in the promotion Sanyo Data Systems - Australia Ph: for more information Campaigns can be managed so that they are only active or offered between selected periods in order to encourage repeat business or more business during quieter trading periods. Run multiple campaigns at the same time like 10th Coffee free and 7th Cake free. Create offers of free alcoholic drinks after a selected number of purchased to encourage additional sales within the laws of responsible service of alcohol The Campaigns can also be used to limit the first purchase for free. This is used in University food service where Students are entitled to one free breakfast, lunch and dinner per day and the card cannot be abused by friends getting free meals. The campaigns feature has also been used successfully by community groups to limit the consumption of alcohol by any person to a maximum of 6 drinks per day. Any purchase above that number will not be allowed at the

5 Customer Advertising with Digital Signage Sometimes, Customers are undecided about their purchase until they walk in the door. With the power of targeted advertising of promotions or products on the Customer facing displays you will find that they will be reading the advertising while watching the sales journal. The advertising screens are integrated into the Point of Sale Terminal and the graphic designs can be created locally at the POS or sent via the Back Office or Head Office, depending on the customer's requirements. POS Magic Touch includes a FLASH Graphics designer to allow for quick "add hoc" designs to be created or edited with minimal effort. This allows customers to quickly change their promotions or offer run out specials on products that are near their expiry date. Run vendor funded promotions to recover any loss of margin during the promotion. POS Magic digital signage is a cost effective tool to design, schedule and manage advertising media on customer facing displays on the POS or around the Venue You can broadcast updated advertising media from Head Office to remote venues via the integrated POS updates. All scheduling is contained in the files and managed by the individual POS. Target your advertising to match your POS promotions for specific times of the day or night and watch your sales grow. Use any sized screens where your FLASH advertising will scale to fill the screen. Display video clips with sound or simple animated flash depending on your creative talents. Sanyo Data Systems YOUR COMPANY NAME HERE

6 ADVANCED VOUCHERS POS Magic SQL now offers a seamless voucher system allowing you to simply design, issue and track vouchers. Integrated Voucher Design: Location of Sale Trigger QTY Trigger $$ Value Locked to a Loyalty Customer Single or Multi Use Options Specify Days Valid for or Expiry Date Optional use with other vouchers Voucher Actions; Free Product Sanyo Data Systems - Australia Ph: for more information Issue Vouchers Based on a combination of optional rules; Day of Week Time of Day Location of Sale Certain Products Trigger QTY Trigger $$ Value Locked to a Loyalty Customer Redeem Vouchers Based on a combination of optional rules; Day of Week Time of Day Price Level Shift Pre defined discounts in $ or % Award Bonus points Mix N Match Rules: I.e. BOGOF, Volume Discount, Buy X and get Y Offer plus more Voucher Delivery Method; Printed Linked to Social Media Via Member Swipe Smart Phone

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