COM PRESEN PANY TATION

Transcription

1 COM PRESEN PANY TATION

2 WHO ARE WE a Czech advertising group established in 2000 with more than 80 employees

3 THE ONYX GROUP a full service advertising agency online division personalised and non-personalised distribution digital TV broadcasting in hospitals production and printing of promotional materials photographic studio assembly and installation of advertising signage

4 WHAT MAKES US DIFFERENT we offer the widest range of activities in the provision of full service marketing and advertising services, including inhouse media channels and realisation teams in the field all processes under one roof 24/7 ATL/BTL service retail and FMCG specialist

5 THE ONYX SPECTRUM GROUP S OF SERVICES

6 TV COMMERCIAL SPOTS from designing a creative concept, through to its realisation and the purchase of advertising space, to post-purchase analysis ATL TV COMMERCIAL SPOTS adaptation of foreign spots RADIO creative design, script, realisation, purchase of advertising space ENGAGEMENT CAMPAIGNS strategy, creative designs, scripts, realisation, online optimisation INTERNET designs, strategy, realisation, media space optimisation PRINT creative design, realisation, media planning, purchase of media space OOH graphic design, selection of an appropriate advertising medium, purchase of advertising space

7 WEBSITES AND MICROSITES creation, development and administration MOBILE MARKETING (SMS marketing) strategy, creation, production DIGITAL AND ONLINE WEB APPLICATIONS APPLICATIONS FOR TABLETS MOBILE APPLICATIONS COMMUNITY SERVERS AND SOCIAL NETWORKS (Facebook, Twitter, YouTube) administration, communication, interactive competitions, PR BLOGS AND DISCUSSION FORUMS design, administration BANNER (DISPLAY) ADVERTISING creation, media planning ING AND AUTOMATED NEWSLETTER DISTRIBUTION SEM (search engine marketing, keywords) SEO (search engine optimisation) PPC CAMPAIGNS analyses, planning and administration

8 LOYALTY PROGRAMMES AND CONSUMER COMPETITIONS from strategy through to realisation SALES PROMOTION consumer competitions, partnership programmes, discounts, tastings linked with sales, cross promos, strategy and realisation BTL/ ACTIVATION PERIODIC PRINT ADVERTISING MATERIALS graphics and DTP flyers, catalogues IN-STORE COMMUNICATION POS GRAPHICS design of formats, carriers, 3D models DIRECT MARKETING direct mail, telemarketing, work with DTB and CRM administration, personalisation MYSTERY SHOPPING SAMPLING EDITORIAL, GRAPHICS AND PRODUCTION WORK ON PERIODICAL PRINTED MATERIALS FOR B2B AND B2C

9 DIRECT MAIL NEWSLETTERS TELEMARKETING LEAD MANAGEMENT AND WORK WITH DTB CRM administration, development, personalisation PROJECT AND STRATEGIC LINK WITH ATL/BTL AND ONLINE DIRECT CONNECTION WITH INHOUSE PERSONALISED DISTRIBUTION ANALYSES, EVALUATION, MONITORING, REPORTS CROSS-SELL ACTIVITIES

10 EVENTS AND PROMOS EVENTS, CONFERENCES, EXHIBITIONS, CONCERTS, COMPETITIONS and other commercial activities PROMO EVENTS AND ROADSHOWS TASTINGS at points of sale and in public places HOSTESSES CASTING SESSIONS AUDIOVISUAL PRODUCTION

11 PRINTING SELECTION OF APPROPRIATE PRODUCTION TECHNOLOGY AND MATERIALS SELECTION OF SUPPLIERS AND PREPARATION OF A PRICE OFFER PRODUCTION, INCLUDING ONGOING CHECKS OF PRODUCTION QUALITY PRODUCT EXPEDITION AND INSTALLATION PRODUCTION OF POS AND POP MATERIALS FOR STORES

12 PRINT PRODUCTION for digital, offset and rotary printing, screen printing, flexography, including subsequent personification, and non-personalised and personalised distribution PRODUCTION OF BILLBOARD ADVERTISING, INCLUDING INSTALLATION PRODUCTION OF STICKERS (for vehicles, shop windows, illuminated totems, etc.) PRODUCTION OF PROMOTIONAL ITEMS including their subsequent completion according to the client s requirements (printing, engraving, laser, embroidery, etc.) SPECIAL CUSTOM PRODUCTION any type of production, ranging from sculpture, machining, costume and model production, through to electronic and other technology PRODUCTION AND INSTALLATION OF ILLUMINATED ADVERTISING PRODUCTION AND INSTALLATION OF ORIENTATION SYSTEMS

13 PHOTOGRAPHIC PRODUCTION a 400 square metre photographic studio, three separate studios ADVERTISING PHOTOGRAPHY (image, food styling, product photography) REPORTAGE PHOTOGRAPHY PR PHOTOGRAPHY INHOUSE PHOTOGRAPHIC STUDIO

14 DISTRIBUTION DISTRIBUTION OF ALL PRINTED MATERIALS Czech and Slovak Republic strategic planning of distribution areas and their optimisation distribution preparation distribution to mailboxes ongoing quality control + reporting PERSONALISED DISTRIBUTION NON-PERSONALISED DISTRIBUTION GEOMARKETING DISTRIBUTION INFOLINE offer of the company s own services for outsourcing

15 INSTALLATION 3D BRANDING, SIGNMAKING BUILDING SIGNAGE SHOP WINDOW STICKERS BRANDING BRANCHES CAR STICKERS FLOOR GRAPHICS ILLUMINATED ADVERTISING

16 ONYX TV A DIGITAL INFOTAINMENT TV CHANNEL broadcasting in the biggest medical facilities in the Czech Republic reaching 250,000 people per month MODERN HD LCD SCREENS professional sound system AN EFFECTIVE COMBINATION OF ENTERTAINMENT AND ADVERTISING PROGRAMME IN FOUR-HOUR LOOPS popular TV serials, talk shows, travel programmes, fairytales, cooking shows, and non-stop news broadcasts DATA ONLINE data collection, analysis, monitoring and reporting OUTSOURCING SALES TEAMS modern methods of putting together sales teams according to client specifications, sales representatives, training sales skills SOFTWARE DEVELOPMENT

17 REFE RENCES

18 UNILEVER LIPTON Yellow Label 2014 ATL and BTL communication Realisation of OOH, CLV, print advertising, online, sponsoring Preparation and realisation of POS materials OUTDOOR winner February 2014

19 UNILEVER MAGNUM 2014 Creative concept for OOH Magnum summer campaign celebrating the brand s 25 th anniversary

20 UNILEVER Carte d Or MARCH 2014 Realisation of a campaign for Carte d Or Classic OOH, print advertising, POS materials Adaptation of a global campaign for Carte d Or Gelateria ATL and BTL communication

21 UNILEVER FLORA Activation ATL/BTL campaigns for the FLORA brand Realisation of TV and radio spots, POS, print advertising, OOH Summer roadshow/promo events Microsite, online marketing Customer promotions PR Educational programmes Partnership projects and cross-sell projects with VZP

22 UNILEVER FLORA

23 UNILEVER RAMA Image and product ATL/BTL campaigns Brand activation campaigns Realisation of TV spots, POS, print advertising Summer roadshow/promo events Consumer promotions Live shows for children Events Microsite, online marketing Tastings at points of sale Special promo events for schools

24 UNILEVER RAMA

25 UNILEVER PERLA Image and product ATL/BTL communication Brand activation campaigns Realisation of TV and radio spots, POS, OOH, print advertising Summer roadshow/promo events Consumer promotions Specialised microsites Online marketing

26 UNILEVER PERLA

27 UNILEVER HERA Comprehensive ATL/BTL brand communication Realisation of TV and radio spots, POS, print advertising, OOH Summer roadshow/promo events Live shows Happy Baking for children Customer promotions Online marketing Video recipes PR

28 UNILEVER HERA

29 HARFA GALLERY Comprehensive provision of all ATL and BTL communication activities Events and consumer promotions PR Online communication and social media marketing Harfandění ročník benefičního běhu pro dobrou věc Zúčastněte se běhu kolem Galerie harfa v hodin a staňte se součástí velkého příběhu o pomáhání druhým. V rámci zábavného charitativního odpoledne se dětem představí nejrůznější zájmové a sportovní kroužky z Prahy 9 a přilehlého okolí. Každý účastník běhu, od profesionálního maratonce až po maminku s kočárkem, získá po proběhnutí cíle finanční obnos, který automaticky poputuje na kampaň Ruce na prsa. Městská část Praha 9 vedle Českomoravská zdarma

30 GREEN CITY AUTUMN WINTER 2012 Preparation and design of a new visual presentation to support the sale of the last few dozen luxury apartments

31 AHOLD Comprehensive creative, graphical and DTP preparation of catalogues, special offer flyers, including in-store communication and POS materials

32 OBI FROM FEBRUARY 2011 Complete realisation of a regular flyer product photography, typesetting, proofreading, preparation of data for printing, supervision at the printing plant Complete preparation of special catalogues Preparation and realisation of POS materials

33 BILLA Full service in the field of ATL/BTL communication Preparation of advertising campaigns, realisation of TV and radio spots, print advertising, outdoor advertising Preparation and realisation of sales promo competitions Provision of POS materials Complete realisation of a regular flyer and catalogues product photography, typesetting, proofreading, preparation of data for printing, supervision at the printing plant

34 BILLA

35 BILLA

36 ITS BILLA TRAVEL 2010 Complete realisation of catalogues Print advertising, POS

37 LEO EXPRESS 2012 Launch campaign POS materials, outdoor, online

38 DATART

39 VZP Roadshow events and special events predominantly targeted at senior citizens, e.g: Čakovice senior games (planning, consulting and advisory activity, co-organisation and support) Specialised communication programmes for managed communication with a homogenous target group Design and planning of media support via ONYX TV in Prague and Central Bohemia Strategic planning of partnership and cross-sell educational programmes aimed at specific target group segments Co-operation on the graphic design of printed materials and consulting on their entertainment and programme composition

40 IDEA FURNITURE COMPANY Complete realisation of a regular flyer typesetting, proofreading, preparation of data for printing, supervision at the printing plant Distribution of flyers to mailboxes Preparation and realisation of POS materials Redesign of the logo, new graphical layout of flyers Rebranding stores

41 GIGASPORT FROM MAY 2011 TO JUNE 2012 Realisation of sales promo events Guerrilla marketing Distribution of flyers to mailboxes

42 CITY OF PRAGUE Promotion of the City of Prague on foreign markets EU countries + Russia, China, Turkey Marketing campaign TV spots, print advertising, outdoor, online

43 TESCO Complete realisation of a regular flyer and catalogues for the Czech Republic and Slovakia product photography, typesetting, proofreading, preparation of data for printing, supervision at the printing plant Preparation of POS materials Graphic design and printing of materials for the HR Department

44 TESCO

45 Panasonic 2008 Launch of Panasonic LUMIX cameras and presentation of new Panasonic electric shavers Print advertising, POS, promotional items Megaboard, CLV, unconventional branding of tram stops

46 Unicredit Bank POS branding POS materials

47 SBERBANK POS branding POS materials

48 Agip POS branding POS materials

49 CONTACTS ONYX GROUP s.r.o. Jankovcova 1596/14b Praha 7 - Holešovice info@onyxgroup.cz