Bachelor of Science in Marketing Curriculum

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1 COLLEGE OF INDUSTRIAL MANAGEMENT Department of Management and Marketing Bachelor of Science in Marketing Curriculum

2 The full list of courses in the proposed marketing curriculum is shown in the table below. List of Courses in the Marketing Curriculum Course Code Course Title Credit Hrs A) Preparatory Year 1. ENGL 001 Preparatory English I 8 2. ENGL 002 Preparatory English II 8 3. MATH 001 Preparatory Mathematics I 4 4. MATH 002 Preparatory Mathematics II 4 5. PYP 001 Preparatory Physical Sciences 2 6. PYP 002 Preparatory Computer Sciences 1 7. PYP 003 University Study Skills 1 8. ME 003 Preparatory Engineering Technology 1 9. PE 001 Preparatory Health and Physical Education I PE 002 Preparatory Health and Physical Education II 1 Sub-total 31 B) General Education Requirements 11. ENGL An Introduction to Academic Discourse ENGL 102 Introduction to Report Writing ENGL 214 Academic and Professional Communication Practical Grammar Belief and its Consequences Writing for Professional Needs Professional Ethics Oral Communication Skills Human Rights in Islam MATH Calculus I MATH 102 Calculus II MATH 131 Finite Mathematics PE Health and Physical Education I PE 102 Health and Physical Education II GS xxx I General Studies Elective I GS xxx II General Studies Elective II XXX xxx Science & Engineering Elective 3-4 Sub-total C) Core Requirements 28. ACCT 110 Introduction to Financial Accounting ACCT 210 Introduction to Managerial Accounting ECON Principles of Economics I (Micro Economics) ECON 102 Principles of Economics II (Macro Economics) ECON 206 Economy of Saudi Arabia FIN 250 Financial Management Business Communication Principles of Management Legal Environment 3 2

3 Entrepreneurship & Small Business Management Strategic Management MIS 215 Principles of Management Information Systems Principles of Marketing OM 210 Operations Management OM 310 Quantitative Methods for Management STAT 211 Statistics for Business I STAT 212 Statistics for Business II XXX xxx I Business Elective 3 Sub-total 54 D) Marketing Major Requirements Consumer Behavior Marketing Research Product & Brand Management Integrated Marketing Communications Marketing Channels International Marketing Strategic Marketing xx Marketing Elective 3 Sub-total Marketing Coop Work 6 TOTAL CREDIT HOURS (EXCLUDING PREP YEAR) E) General Studies Electives Pool (GS xxx) 55. GS 221 Work and Society GS 321 Principles of Human Behavior GS 423 International Relations GS 424 Planning and Social Development GS 427 Man and Environment 3 F) Science & Engineering Electives Pool (XXX xxx) 60. BIOL Introduction to Biology BIOL 102 Ecology and Environment CHEM General Chemistry I GEOL 201 Physical Geology GEOL 202 Applied Geosciences for Scientists and Engineers ICS Computer Programming ICS 102 Introduction to Computing ICS 103 Computer Programming in C ME 210 Mechanical Engineering Drawing & Graphics PHYS General Physics I PHYS 133 Principles of Physics SE 201 Introduction to Systems Engineering SE 443 Human Factors Engineering SE 465 Industrial Safety ARE211 Building Materials ARE431 Building Economy 3 3

4 76. COE341 Data and Computer Communication MATH232 Introduction to Sets and Structures MATH260 Introduction to Differential Equations & Linear Algebra MATH305 Development of Mathematics 3 G) Business Electives Pool (XXX xxx I) 80. ACCT 3xx All 300-level Accounting courses ACCT 4xx All 400-level Accounting courses ECON 3xx All 300-level Economics courses ECON 4xx All 400-level Economics courses FIN 3xx All 300-level Finance courses FIN 4xx All 400-level Finances courses HRM 3xx All 300-level Human Resource Management courses HRM 4xx All 400-level Human Resource Management courses MIS 3xx All 300-level MIS courses MIS 4xx All 400-level MIS courses xx All 300-level Management courses xx All 400-level Management courses OM 3xx All 300-level Operations Management courses OM 4xx All 400-level Operations Management courses 3 H) Marketing Electives Pool ( 4xx) Services Marketing Retail Management Advertising Personal Selling & Sales Management Internet Marketing Business-to-Business Marketing Special Topics in Marketing 3 4

5 DEGREE PLAN COURSE TITLE LT LB CR COURSE TITLE LT LB CR Preparatory Year ENGL 001 Preparatory English I ENGL 002 Preparatory English II MATH 001 Preparatory Math I MATH 002 Preparatory Math II PYP 001 Prep Physical Sciences PYP 001 Prep Computer Sciences PYP 003 University Study Skills ME 003 Prep Eng. Technology PE 001 Prep. Health & Physical Education I PE 002 First Year (Freshman) Prep. Health & Physical Education II TOTAL CREDITS REQUIRED IN PREPARATORY PROGRAM: 31 ECON Principles of Economics I ACCT 110 ENGL An Introduction to Academic Discourse Introduction to Financial Accounting ECON 102 Principles of Economics II MATH Calculus I ENGL 102 Introduction to Report Writing XXX xxx Science/Engg Elective MATH 102 Calculus II Practical Grammar MATH 131 Finite Mathematics PE Health & Physical Education I Belief & Its Consequences Second Year (Sophomore) ENGL 214 ACCT 210 Academic and Professional Communication Introduction to Managerial Accounting PE 102 Health & Physical Education II Business Communication OM 210 Operations Management STAT 211 Statistics for Business I STAT 212 Statistics for Business II MIS 215 Principles of Mgt. Info. Sys Principles of Marketing Writing for Professional Needs Principles of Management GS xxx I General Studies Elective I FIN 250 Financial Management Third Year (Junior) ECON 206 Economy of Saudi Arabia Integrated Marketing Communication GS xxx II General Studies Elective II Marketing Channels Product & Brand Management Consumer Behavior Marketing Research OM 310 Quantitative Methods for Management Legal Environment XXX Xxx I Business Elective Professional Ethics Oral Communication Skills Summer Session 350 Cooperative Work Fourth Year (Senior) Continuation of Cooperative Work ( 351) International Marketing Strategic Marketing Entrepreneurship & Small Business Management Strategic Management xx Marketing Elective Human Rights in Islam TOTAL CREDITS IN DEGREE PROGRAM

6 GRADUATION REQUIREMENTS FOR THE B.S. DEGREE IN MARKETING (a) General Education Requirements (45-46 Credit hours) Credit Hours Communication Skills ENGL 214;, 201, English ENGL, Islamic & Arabic Studies 111, 212, Mathematics MATH, 102, Physical Education PE, General Studies Electives 1 GS xxx I, GS xxx II 6 Science & Engineering Elective 2 XXX xxx 3-4 Sub-Total (b) Core Business Requirements (54 Credit hours) Accounting ACCT 110, Business Communication Economics ECON, 102, Finance FIN Management Information Systems MIS Management 301, 311, 412, Marketing Operations Management OM 210, Statistics STAT 211, Business Elective 3 XXX xxx I 3 Sub-Total 54 (c) Marketing Major Requirements (24 Credit hours) Core Courses (21 Credit hours) Consumer Behavior Marketing Research Product and Brand Management Integrated Marketing Communications Marketing Channels International Marketing Strategic Marketing Electives (3 Credit hours) Marketing Elective 4 4xx 3 Sub-Total 24 (d) Cooperative Work (6 Credit Hours) Marketing Cooperative Work TOTAL GRADUATION CREDIT HOURS NOTES: 1. As per new university-level general education requirements. 2. New CIM core requirements. Consists of 3-4 credit hours in the sciences or engineering, and replaces SE Three (3) credit hours from the following list of courses: ACCT 3xx or ACCT 4xx ECON 3xx or ECON 4xx FIN 3xx or FIN 4xx HRM 3xx or HRM 4xx 3xx or 4xx MIS 3xx or MIS 4xx OM 3xx or OM 4xx 4. Three (3) credit hours (one course) to be selected from the following list of courses: 430 Services Marketing 480 Internet Marketing 440 Retail Management 490 Business-to-Business Marketing 460 Advertising 495Special Topics in Marketing 470 Personal Selling & Sales Mgt 6

7 PROGRAM FLOWCHART PE ENGL XXX xxx MATH ECON 111 PE 102 ENGL 102 MATH 131 MATH 102 ECON 102 ACCT GS xxx I ENGL 214 MIS 215 STAT 211 ACCT STAT 212 OM 210 FIN ECON 206 GS xxx II OM 310 XXX xxx I 351 Cooperative Work (6 Credit Hours) xx NOTES: 1. XXX xxx - Science & Engineering elective. One course (3-4 credit hours) taken from the physical sciences and engineering disciplines (SE, PHYS, CHEM, CS, COE, EE, etc) 2. GS xxx - 6 credit-hours of General Studies courses as per university requirements. 3. XXX xxx I is a 3 credit hours of college business electives to be chosen from the following: ACCT 3xx or ACCT 4xx ECON 3xx or ECON 4xx FIN 3xx or FIN 4xx HRM 3xx or HRM 4xx 3xx or 4xx MIS 3xx or MIS 4xx OM 3xx or OM 4xx 4. The following pre-requisites could not be captured visually 412: 250 & FIN 250 in addition to 301 7

8 PREREQUISITES FOR MARKETING COURSES CORE COURSES (24 Credit Hours) Course Title Prerequisite(s) 410 Consumer Behavior Marketing Research 250, STAT Product and Brand Management Integrated Marketing Communications Marketing Channels International Marketing Strategic Marketing 250 4xx Marketing Elective See electives pool below ELECTIVE COURSES (6 credit hours to be taken from the list below) Course Title Prerequisite(s) 430 Services Marketing Retail Management Advertising Personal Selling & Sales Management Internet Marketing Business-to-Business Marketing Special Topics in Marketing 250 8

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