OUA Transition Information Bachelor of Business - Marketing Major

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1 12 UNIT MAJ BACHEL OF BUSINESS CONTINUING STUDENTS NEW INTAKE FROM 2015 PLUS: 8 unit co-major, plus (minor or 4 electives) 1 to 3 minors with balance of units comprising electives 12 electives 16 UNIT MAJ (8 CE UNITS + 8 SPECIALISATION UNITS) PLUS Secondary studies comprising: a second major from the business discipline one co-major from another discipline 1 to 2 minor/s, and/or single unit electives. Current Structure: Admission Closing Dates: CSP students: 31 October Full Fee Paying Students: 30 November Admission Criteria No set entry requirements except for CSP students who require prior completion of any three undergraduate units Course Rules Bachelor of Business with a major in MARKETING Course Structure Admission Dates CSP Students: From 1 November Full Fee Paying Students: From 1 December Admission Criteria Prior completion of any three undergraduate units Course Rules To qualify for the award of Bachelor of Business students must To qualify for the award of Bachelor of Business students complete 300 credit points comprising of: must complete 300 credit points comprising: 12 unit major in one of the following: Advertising, Economics, Finance, Information and Business Systems, Marketing or Tourism 12 Elective units comprising of a second major (12 units), one co-major (8 units), minor/s (4 units each) and/or single unit electives 8 prescribed core units of study (100 credit points) 8 unit major from a business specialisation in one of the following: Advertising, Economics, Finance, Information Systems, Marketing or Tourism (100 credit points) PLUS Secondary studies (100 credit points) comprising a second major from the business discipline (8 units); One co-major from another discipline (8 units); 1 to 2 minor/s, and/or single unit electives. Admission requirements 2015 Admission requirements from 2015 No set entry requirements except for CSP students who require prior completion of any three undergraduate units Prior completion of any three undergraduate units

2 COURSE STRUCTURE Earlier Course Structure If you want to continue in the current course structure, or be admitted into the current course structure before the Study Period 4 commencing date, this is the structure you need to follow to complete your course. Bachelor of Business with a major in MARKETING 2015 Course Structure For students who choose to transition from the pre 2015 course and for students newly admitted into their degree from 2015 CE UNITS (8 units) MAPPED UNITS - REPEATED IN MAJ IF Complete the following three units: APPLICABLE* ACF110 ACC10007 ACC10007 Financial Information for ACC10007 Financial Information for COM10007 COM12 Business Communication (Griffith Unit) LBM100 MAR110 MKT10007 MKT10007 Fundamentals of Marketing MKT10007 Fundamentals of Marketing PLUS two of the following four units: ECO11 ECO100 ECO10002 ECO10002 Microeconomics ECO10002 Microeconomics LAW10004 BLW16 BLW16 BLW16 (UniSA) Foundations of Business Law MAN11/LTE100/ IBA111 IBA111 IBA111 (Griffith) Concepts MGT10001 (Introduction to ) *IMPTANT The units listed above are for information only to help identify which units you may have already completed if you are considering transitioning to the 2015 course structure. The major below shows applicable units in 2015 for the CURRENT course structure. Replicated units from above are relisted and highlighted below BLW16 (UniSA) Foundations of Business Law IBA111 (Griffith) Concepts (Introduction to ) INF10003 Introduction to Business Information Systems PLUS ENT30010 Contemporary Issues in Entrepreneurship and Innovation BUS30010 Integrative Business Practice BUS30009 Industry Consulting Project (or alternative equivalent unit to be approved by faculty) PLUS 8 specialisation units, as listed below.

3 MAN11/LTE100/ MGT10001 Current Course Structure For students admitted into their degree before 2015 Marketing Major ACF110 ACC10007 ACC10007 Financial Information for IBA111 IBA111 IBA111 (Griffith) Concepts (Introduction to ) Bachelor of Business with a major in MARKETING 2015 Course Structure For students who choose to transition from the pre 2015 course and for students newly admitted into their degree from 2015 Marketing Major - SPECIALISATION UNITS LBM100 MAR110 MKT10007 MKT10007 Fundamentals of Marketing MAR210 MKT20025 MKT20025 Consumer Behaviour MKT20025 Consumer Behaviour MAR230 MKT20021 MKT20021 Integrated Marketing Communication MAR30 MAR270 MKT20024 MKT20024 Product and Service Innovation MKT20021 Integrated Marketing Communication MKT20023 Marketing Channel Design and Integration MKT20024 Product and Service Innovation MKT20019 Marketing Research MKT30017 Branding, Innovation and Design MKT30016 Marketing Strategy and Planning MAR370 MKT30015 MKT30015 Marketing and Communication Information and MKT30015 Marketing and Communication Information and STA15 STA102 STA10003 STA10003 Foundations of Statistics Unit not in 2015 structure MAR301/ MAR260 MKT20012 MKT20012 Services Marketing Unit not in 2015 structure LBM206 LSQ201 MAR29 STA20005 STA20005 Survey Research Methods Unit not in 2015 structure MAR220 MAR331 MKT30013 MKT30013 Strategic Marketing Planning Unit not in 2015 structure Project MAR305 MKT30011 MKT30011 International Marketing Unit not in 2015 structure PLUS 12 Elective units comprising a second major (12 units), one co-major (8 units), minor/s (4 units each) and/or single unit electives PLUS Secondary studies (100 credit points) comprising a second major from the business discipline (8 units); One co-major from another discipline (8 units); 1 to 2 minor/s, and/or single unit electives.

4 Bachelor of Business Secondary Majors (Co-majors) Code Co-majors for students admitted into their degree before 2015 FINANCE CO-MAJ (8 UNITS) Complete the following four units: 2015 Secondary Majors FINANCE SECONDARY MAJ FIN10002 Financial Statistics ECO12 ECO101 ECO10003 ECO10003 Macroeconomics ECO10003 Macroeconomics* FIN208 FIN20014 FIN20014 Financial FIN20014 Financial ECO11 ECO100 ECO10002 ECO10002 Microeconomics Unit not in 2015 structure FIN204 FIN20012 FIN20012 Financial Markets Unit not in 2015 structure Plus four of the following six units FIN20003 FNP11 Personal Wealth FIN302 FIN30016 FIN30016 of Investment Portfolios LAW30002 Finance LAW FIN30016 of Investment Portfolios FIN30014 Financial Risk FIN310 FIN30013 FIN30013 International Trade and Finance FIN30013 International Trade and Finance FIN301 FIN30006 FIN30006 Financial Modelling Unit not in 2015 structure FIN303 FIN20013 FIN20013 Monetary Policy and Risk ECONOMICS CO-MAJ Unit not in 2015 structure ECONOMICS SECONDARY MAJ ECO11 ECO100 ECO10002 ECO10002 Microeconomics ECO10002 Microeconomics ECO12 ECO101 ECO10003 ECO10003 Macroeconomics ECO10003 Macroeconomics ECO22 ECO20003 ECO20003 Managerial Economics and Strategy ECO20003 Managerial Economics and Strategy ECO30 ECO30002 ECO30002 Economic Policy in Society ECO30002 Economic Policy in Society FIN10002 Financial Statistics Choose and three of the following: (Students who have completed ECO10002 as a core unit, complete all four units below) ECO21 ECO20001 ECO20001 Environmental Economics ECO20001 Environmental Economics FIN204 FIN20012 FIN20012 Financial Markets ECO31 FIN30013 FIN30013 International Trade and Finance FIN30013 International Trade and Finance LSQ201 MAR29 ECO30001 ECO30001 Economic Development Project ECO30001 Economic Development Project ECO32 ECO320 STA20005 STA20005 Survey Research Methods Unit not in 2015 structure *Requires completion of pre-requisite unit ECO10002 Microeconomics Students must complete as a core unit.

5 Secondary Majors (Co-majors) - Continued Code Co-majors for students admitted into their degree before 2015 (in teach out mode from 2015) INFMATION AND BUSINESS SYSTEMS CO- MAJ LAI100 CIS13 INF10006 INF10006 Information Systems Fundamentals no longer offered LAI240 CIS200 INF20001 INF20001 Electronic Communications and Applications CIS210/LAI210 CIS211 INF20004 INF20004 Database Concepts and Modelling LAI230 CIS23 INF20006 INF20006 Support Systems CIS290 INF20002 INF20002 Business Analysis and Modelling BLW300 LAW30006 LAW30006 Cyberlaw CIS31/LAI300 CIS310 INF30009 INF30009 Professional Reading and Writing in Information Systems Strategy CIS36/LAS310 CIS360 INF30019 INF30019 Information Systems Project MARKETING CO-MAJ 2015 Secondary Majors INFMATION AND BUSINESS SYSTEMS CO- MAJ MARKETING SECONDARY MAJ LBM100 MAR110 MKT10007 MKT10007 Fundamentals of Marketing MKT10007 Fundamentals of Marketing MKT20019 Marketing Research MAR230 MKT20021 MKT20021 Integrated Marketing Communication MKT20021 Integrated Marketing Communication MAR210 MKT20025 MKT20025 Consumer Behaviour MKT20025 Consumer Behaviour MAR370 MKT30015 MKT30015 Marketing and Communication Information and MKT30015 Marketing and Communication Information and MKT30016 Marketing Strategy and Planning MKT30017 Branding, Innovation and Design Choose one of the following: (Students who have completed MKT10007 as a core unit complete both units below) MKT20023 Marketing Channel Design and Integration MAR30 MAR270 MKT20024 MKT20024 Product and Service Innovation MKT20024 Product and Service Innovation MAR301 MAR260 MKT20012 MKT20012 Services Marketing Unit not in 2015 structure MAR220 MAR331 MKT30013 MKT30013 Strategic Marketing Planning Project Unit not in 2015 structure LSQ201 MAR29 STA20005 STA20005 Survey Research Methods Unit not in 2015 structure

6 Secondary Majors (Co-majors) - Continued MAN11/ LTE100/ MGT10001 Code Co-majors for students admitted into their degree before 2015 (in teach out mode from 2015) TOURISM MANAGEMENT CO-MAJ 2015 Secondary Majors TOURISM MANAGEMENT SECONDARY MAJ IBA111 IBA111 IBA111 Concepts (Introduction to ) TOU110 TOU10001 TOU10001 Introduction to Tourism TOU10001 Introduction to Tourism TOU20008 Contemporary Issues in Tourism TOU24 TOU20006 TOU20006 Tourist Destination TOU20006 Tourist Destination TOU20003 Special Interest Tourism TOU26 TOU20004 TOU20004 Tourism Enterprise Development TOU20004 Tourism Enterprise Development TOU25 TOU250 TOU20005 TOU20005 Tourism Services and Distribution TOU210 TOU20001 TOU20008 Contemporary Issues in Tourism TOU20001 Regional Issues in Tourism (Pacific Rim) (no longer offered after ) TOU30004 Tourism Planning and Resource Choose one of the following: TOU30002 Global Tourism Futures TOU30003 Tourism Communications Unit not in 2015 structure Unit not in 2015 structure TOU31 TOU332 TOU30001 TOU30004 Tourism Planning and Resource TOU30001 Sustainable Practice in Tourism Project (no longer offered after ) Unit not in 2015 structure LBM100 MAR110 MKT10007 MKT10007 Fundamentals of Marketing Unit not in 2015 structure MTM304 MTM304 (Curtin) Event Unit not in 2015 structure

7 Bachelor of Business Minors Faculty of Business and Law Code Minors for students admitted into their degree before 2015 (in teach out mode from 2015) INFMATION SYSTEMS MIN 2015 Minors INFMATION SYSTEMS MIN STA15 STA102 STA10003 STA10003 Foundations of Statistics no longer offered LAI240 CIS200 INF20001 INF20001 Electronic Communications and Applications LAI260 CIS24 ICT20008 ICT20008 Human-Computer Interaction CPT310 CPT310 CPT310 Professional Computing Practice (RMIT) BUSINESS ANALYSIS MIN ACF110 ACC10007 ACC10007 Financial Information for Decision Making LAI100 CIS13 INF10006 INF10006 Information Systems Fundamentals CIS210/ LAI210 CIS211 INF20004 INF20004 Database Concepts and Modelling CIS290 INF20002 INF20002 Business Analysis and Modelling FINANCE MIN BUSINESS ANALYSIS MIN no longer offered FINANCE MIN FIN10002 Financial Statistics ECO12 ECO101 ECO10003 ECO10003 Macroeconomics ECO10003 Macroeconomics* FIN208 FIN20014 FIN20014 Financial FIN20014 Financial Choose one of the following: FIN20003 FNP11 Personal Wealth FIN30014 Financial Risk ECO31 FIN30013 FIN30013 International Trade and Finance FIN302 FIN30016 FIN30016 of Investment Portfolios LAW30002 Finance Law ECO11 ECO100 ECO10002 ECO10002 Microeconomics *Requires completion of pre-requisite unit FIN204 FIN20012 FIN20012 Financial Markets ECO10002 Microeconomics Students must complete as a core unit. ECONOMICS MIN ECONOMICS MIN ECO11 ECO100 ECO10002 ECO10002 Microeconomics ECO10002 Microeconomics ECO12 ECO101 ECO10003 ECO10003 Macroeconomics ECO10003 Macroeconomics Choose any two of the following: (Students who have completed ECO10002 as a core unit, choose three of the following) FIN204 FIN20012 FIN20012 Financial Markets FIN303 FIN20013 FIN20013 Monetary Policy and Risk ECO31/ FIN30013 International Trade and Finance FIN30013 ECO21 ECO20003 ECO20003 Managerial Economics and Strategy ECO20003 Managerial Economics and Strategy ECO22 ECO20001 ECO20001 Environmental Economics ECO20001 Environmental Economics ECO320 ECO30001 ECO30001 Economic Development Project ECO30 ECO30002 ECO30002 Economic Policy in Society

8 Minors - Continued Code Minors for students admitted into their degree before 2015 (in teach out mode from 2015) INFMATION AND BUSINESS SYSTEMS MIN LAI100 CIS13 INF10006 INF10006 Information Systems Fundamentals no longer offered LAI240 CIS200 INF20001 INF20001 Electronic Communications and Applications CIS210/ CIS211 INF20004 INF20004 Database Concepts and Modelling LAI210 LAI230 CIS23 INF20006 INF20006 Support Systems 2015 Minors INFMATION AND BUSINESS SYSTEMS MIN MAR370 MKT30015 MARKETING MIN MARKETING MIN LBM100 MAR110 MKT10007 MKT10007 Fundamentals of Marketing MKT10007 Fundamentals of Marketing^ MAR210 MKT20025 MKT20025 Consumer Behaviour MKT20025 Consumer Behaviour MAR230 MKT20021 MKT20021 Integrated Marketing Communication MKT20021 Integrated Marketing Communication MKT30016 Marketing Strategy and Planning MAR30 MAR270 MKT20024 MKT20024 Product and Service Innovation TOURISM MANAGEMENT MIN ^Students who have completed MKT10007 as a core unit, choose one of the following: - MKT20024 Product and Service Innovation - MKT30015 Marketing and Communication Information and TOURISM MANAGEMENT MIN TOU110 TOU10001 TOU10001 Introduction to Tourism TOU10001 Introduction to Tourism TOU26 TOU20004 TOU20004 Tourism Enterprise Development Unit not in 2015 structure TOU24 TOU20006 TOU20006 Tourist Destination TOU20006 Tourist Destination TOU210 TOU20001 TOU20008 Contemporary Issues in Tourism TOU20001 Regional Issues in Tourism (Pacific Rim) (no longer offered after ) TOU20008 Contemporary Issues in Tourism TOU30002 Global Tourism Futures INTERNET DESIGN MIN INTERNET DESIGN MIN (ALL NON-SWINBURNE UNITS) (ALL NON-SWINBURNE UNITS) NED11 DIG251 DIG251 Internet Design - Introduction DIG251 Internet Design - Introduction NED35 DIG252 DIG252 Internet Interactivity Design DIG252 Internet Interactivity Design NED24 DIG351 DIG351 Internet Dynamic Environment Design DIG351 Internet Dynamic Environment Design NED36 DIG352 DIG352 Internet Delivery Design DIG352 Internet Delivery Design Code HUMAN RESOURCE MANAGEMENT MIN HUMAN RESOURCE MANAGEMENT (ALL NON-SWINBURNE UNITS) MIN (ALL NON-SWINBURNE UNITS) EHR101 EHR101 Employment Relations EHR101 Employment Relations EHR202 EHR202 Human Resource EHR202 Human Resource Principles Principles EHR301 EHR301 Applied Strategic Organisational EHR301 Applied Strategic

9 Change PLUS One of the following two units Organisational Change PLUS One of the following two units EHR201 EHR201 Employee Relations EHR201 Employee Relations IBA304 IBA304 Inter-Cultural IBA304 Inter-Cultural PUBLIC RELATIONS MIN PUBLIC RELATIONS MIN (ALL NON-SWINBURNE UNITS) (NO SWINBURNE UNITS) COM12 COM12 Business Communication COM12 Business Communication CMM127 COM12 Business Communication COM12 Business Communication PLUS two of the following four units PLUS two of the following four units CMM220 CMM220 Media Relations CMM220 Media Relations CMM26 CMM26 Media Law CMM26 Media Law COM21 COM21 Communication COM21 Communication COM33 COM33 Media Buying and Planning COM33 Media Buying and Planning