I. A short overview of the app/game development market and the potentials of this business. A description of course s structure

Transcription

1 1 I. A short overview of the app/game development market and the potentials of this business. A description of course s structure In the summer of 2008, Apple made history by opening its App Store. Nowadays, the App Store offers over 700,000 applications, including 250,000 for ipad. 30 billion downloads from the App Store have been made over these years by over 400 million ios users. ios has gone through multiple stages in its evolution, arriving at ios 5 in During its 2012 World Wide Developers Conference, Apple announced a new ios 6, boasting 200 new features.

2 2 With Apple s launch of ios SDK, software developers got a powerful tool to create numerous applications and sell them through the App Store. SDK offers its users all they really need to develop great applications for iphone, ipad and ipod touch, including ios Simulator, Xcode IDE, Instruments, etc. Apple has already paid $5 billion to developers for their applications and this will surely grow with the last SDK version. You might have heard of the iphone or you might have one or even lots of apps and you would like to grasp the importance of it. Maybe you are a software developer who wants to make dynamic creations for this boosted economy or perhaps your company is looking forward to fulfilling the dreams of your current or new customers. All the people who are mentioned above are welcome to visit The launch of the iphone was an outstanding success. The first device was launched in June 2007 and the last generation of iphone, thinnest and lightest iphone 5, was introduced in Fall It gave people an opportunity to use a handy device which had almost all the thrilling features of Apple computer. Unique characteristics, exceptional design and device s glossary helped it to grab more attention from the customers.

3 3 There was a problem, however, and it consisted in the memory size. They hadn t built enough space for additional app installation. The announcement of iphone SDK (Software Development Kit) in March 2008, created a grave hunger and thirst for apps on the iphone which was evident from both consumers and developers. After the delivery of SDK, the urge to build apps for App store raised and expanded throughout the country. The enviable success and achievements of the App Store isn t the only cause of iphones popularity. Apps for iphone and ipad are fun to develop and use. iphone affected the technology and lifestyle, because it s a mobile platform which works as a Laptop and has a cool and easy-to-use interface; it is indeed a big deal for technology and lifestyle. The truth is, anyone can sign up to build apps, can learn what they need to know without any payment, put their ideas together and bring them into action and at last sell the software which is supported by a world class leader like Apple. No other service offers such an opportunity in the world like Apple does.

4 4 We have created this application course in such a way that it can help you in such matters where you are helpless. If you cannot find any information on Apple s Developer Connection web site or by other means, you don t need to worry about that, because, this course will help you to understand all the aspects which aren t available. This application course is for beginners and newbies (we reckon, that newbies are not absolute beginners), who need to get a good theoretical knowledge and practice concerning iphone and ipad app/game development. You should be aware of the fact that there are a lot of articles and videotuts. The structure of this course requires consistent study of the material. The course s week 1 ( Getting started ) is devoted to getting your work off the ground and putting together your boldest ideas. The user would learn all about planning a project and putting together a development team, the optimal budget for start-up, the main differences between iphone and ipad app/game development, different ways to become an app/game developer, learn different approaches to app building and game development and understand the apps/game development market and the potentials of the business.

5 5 Week 2 ( Programming: It s Easier than You Think ) is devoted to different programming techniques and getting your feet wet in iphone app/game development. The user will take time to look at ways of finding out what programming tools are available for iphone app development, what hardware and software should be used for iphone app/game development, learn how to use the Xcode code editor, develop basic grasp of a few programming languages, programming practice would be given by developing an iphone/ipad web app - that is creating a simple game and building a universal app for both the iphone and ipad, learn about software testing procedures and see how to simplify the app development process using special shortcut tools. Week 3 ( Design Process, Audio and Motion Effects ) is devoted to learning design methodology, sound effects and animation for iphone app/game development. Even if you are not a designer, you will learn how to start designing a project, find out how to create a user-friendly interface and graphics elements for your app or game, develop skills in using graphics editors for iphone app/game development, find out how to brainstorm the best ideas for 2D and 3D character design, animation and sound effects and learn how to design a good audio-centric app, create a simple animation with Adobe Flash, learn what is necessary to know about

6 6 sound effects and templates, image libraries and design patterns for the development project. And the last week, 4 ( Marketing and Publishing: How to Promote Your iphone/ipad Application or Game and Start Making Money ) is devoted to learning marketing techniques, and how to publish your app or game on the App Store. Developers will learn everything about basic marketing techniques and optimal pricing strategies, find out what app and game genres are best-sellers, learn all the different ways to promote your app or game: viral marketing, creating trial and paid app versions, effective blog advertising, Q&A participation and many more, learn how to quickly and easily publish your product on the App Store. Moreover, you will start obtaining the most important insider knowledge of successful app/game projects, and also find out what makes a bestselling iphone application, understand how to think like your customer, analyze your competitors, learn the step by step guide of marketing strategies and find the optimal price for iphone apps and game.