SOCIAL MEDIA: THE NEW NETWORKING FRONTIER

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1 SOCIAL MEDIA: THE NEW NETWORKING FRONTIER

2 UNLEASH THE POWER Social Media for Your Arbonne Business

3 If Facebook were a country, it would be the fourth largest in the world.

4 More people follow Ashton Kutcher and Ellen DeGeneres on Twitter than the entire populations of Ireland, Norway and Panama combined.

5 78% of people trust peer recommendations for product endorsements, versus 14% who trust advertising.

6 YouTube is the 2 nd largest search engine in the world, featuring more than 100,000,000 videos.

7 There are more than 200,000,000 bloggers today and more than half Twitter daily.

8 Arbonne Social Media

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13 Deliver the message social media should excite, motivate and engage all our audiences. Drive the business social media must link directly to growing our business, recruiting new Independent Consultants and marketing new products. Develop the network social media must continually evolve gain audience share through new content and continual follow-up and measurement. The key is to build relationships.

14 Social Media Policies Social networking sites can be used to share about Arbonne and generate interest in your business, but you must use myarbonne.com to sell or offer to sell Arbonne products online. All advertising policies still apply (no unapproved medical claims, income claims, conflicts of interest, or prospecting in unauthorized countries). Identify yourself as an Independent Consultant using the new Arbonne Independent Consultant logo.

15 Social Media Policies cont. You cannot use Arbonne s trademarks for any domain name, address, social networking profile, online alias or group name, unless indentifying yourself personally as an Arbonne Independent Consultant. You are responsible for your posts: Be truthful, not deceptive or misleading Don t use 3 rd party IP without permission Respect privacy of others Inappropriate content is prohibited

16 New Online Advertising Policies New templates for banner ads, sponsored links and pay per click ads that won t need Compliance pre-approval. May only direct to your myarbonne.com site. No spam linking, Arbonne blogs or external websites. Videos (scripts and final content) must be pre-approved by Compliance.

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20 Why I Got Started With Social Media

21 Today s Topics Introduction to Social Media Why is it important? Differences Between Social Media for Personal Use and Business Use Steps to Creating Your Social Media Strategy Social Media Time Management Social Media Tools to Consider Using

22 What is Social Media? Social media is a collection of online tools that help us network with others, such as... Facebook Twitter LinkedIn YouTube Blogs

23 Why Is Social Media Important for My Arbonne Business? Attract and Retain Generation Y Go Where the People Are to Make More Sales and Recruit More People Time Management Social Media = Increased Revenues

24 What Can Social Media Do for My Business? Find more prospects Provide better customer service More consistent follow-up Gain referrals Generate reorders Better team support

25 But What About Privacy? Consider everything you post to be public (don t rely on privacy settings) Avoid posting your birth date, address, or other identifying info Pick and choose those things that will help people get to know you Personal vs. Private

26 Social Media for Personal and Business Use Personal Use Friends and family exclusively Private profile Share whatever is accepted within your circle Express your opinions freely Business Use Friends, family, customers, prospects Public profile Share some personal information Share resources your business contacts will value Everything you share reflects on your business, other consultants, and your company

27 Content Marketing Content Marketing is the process of providing information of value to your target market, that they can use without spending a dime. As prospects come to know, like, and trust you, they are more likely to do business with you.

28 Content Marketing is Key Build relationships first, then Link to informational articles Avoid product claims Repost relevant info that others share (giving the original poster credit) Share useful tips your target market can use right now Find out what they need then deliver!

29 Sample Status Updates Appropriate Tips for healthy skin (link) What does aromatherapy really do for you? (link) Ideas for applying fresh, beautiful color to your face (link) Congratulations to Sue on her brand new Arbonne business! I lost 20 lbs and feel fantastic! Can t wait to go to (insert fabulous destination)! Thanks Arbonne! Inappropriate Look younger with NutriMinC! (link) I m booking appointments to share Arbonne products. Only 3 left who wants one? Help me win my recruiting challenge! Who needs money? If you need extra money, try Arbonne. Click here for more info. (link) Arbonne is having a sale! Shop Now! (link)

30 Steps to Creating Your Social Media Strategy WHAT do you want to accomplish? WHO do you want to reach? WHEN do you have time to use social media? WHERE can I find my target market online? HOW will I share information my target market will value?

31 Social Media Time Management Define your goal Plan activities to reach that goal Decide how much time you ll spend Set your timer ONLY do those activities you ve planned during your work time online

32 Social Media Tools to Consider Using Facebook Extended warm market Build relationships Twitter Network with new people/entrepreneurs Monitor keywords LinkedIn Establish your business credibility Beauty, Health, and Wellness Online Groups Find those seeking what you have to offer

33 The Good News You don t have to do it all to be successful with social media!

34 So What Do I Do Next? Define your goals Plan your time Choose your tools Optimize the tools you choose Build relationships Keep learning!

35 Where Do I Learn More? Arbonne University Upcoming webinars launching soon Revised Policies & Procedures and new online ad templates available soon on arbonne.com Use social media tools This presentation Helpful resources Free articles

36 Arbonne success depends upon RELATIONSHIPS! Social media is a great tool to connect with people, but it should not be considered as part of your income producing activity.

37 Have BALANCE on postings, they should reflect core values. Beliefs Family Business Business postings reflect positive testimonies about your Arbonne experience.

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41 The goal of effective communication should be for listeners to say, "Me, too!" verses "So what?" Jim Rohn