1 Harrison, New Jersey A PROUD HISTORY, RECAPTURED.
2 Harrison, New Jersey A vibrant, 132-acre urban district in the heart of the Northeast Corridor. The Riverbend District at Harrison, New Jersey, is a bold step into the future firmly rooted in the lessons of the past. A century ago, its river access made Harrison home to visionary names like Edison, Otis and RCA. In keeping with its visionary history, the new Riverbend District will offer today s retailers a unique opportunity currently unavailable in the Northern New Jersey marketplace. Photo courtesy of New York Red Bulls Instead of river barges filled with raw materials, this project will offer a managed urban environment in which people will live, shop, work and play. In fact, it will even have its own professional sports franchise and stadium, the New York Red Bulls of Major League Soccer and Red Bull Park. And instead of river access, The Riverbend District will be easily accessible by car and train. There is a powerful trend back to true urban living and shopping. Developed by Advance Realty Group of Bedminster, New Jersey, The Riverbend District at Harrison will be the finest realization of this trend. To date over $125 million has been spent, with an additional $200 million in committed costs overall for The Riverbend District at Harrison.
3 View looking south on Main Street Street-Works, LLC
4 connects you with your customers. NEWARK Business-Friendly Location: The Riverbend District will total over 15 million sq. ft. of mixed-use space, located in one of the most densely populated regions of the country. Easy Access: Just a few miles from Manhattan, Jersey City, and Hoboken, The Riverbend District is easily accessible to a large customer base. Cars can come easily from I-280 and from Newark s famous Ironbound District via the Jackson Street Bridge. New York City is just 20 minutes away by train with the PATH station within our site. Real Community: This will be a true community, with welcoming tree-lined streets, ample parking and a vibrant street life. In addition to on-site residents, hotel patrons and office workers, customers will come to The Riverbend District before and after the theater, sporting events and concerts that occur at the nearby Red Bull Park, New Jersey Performing Arts Center (NJPAC) and The Prudential Center, all within close proximity of the project. Retail Options: With more than 800,000 sq. ft. of retail space in Phase I, The Riverbend District offers something for every retailer: Large-format spaces up to 157,000 sq. ft., a 50,000 sq. ft. urban supermarket opportunity, along with small and mid-size street-driven retail spaces in a variety of configurations will be available. And, of course, ample, safe, convenient and secure parking opportunities will be available to your customers.
5 Area Map TO: MILES MINS. MODE Midtown R Manhattan Downtown R Manhattan Newark 1 2 R Penn Station Newark Newark Business 1 2 R District Prudential Center R NJPAC RC Ironbound 1 2 RC Newark University 3 3 RC Heights Newark Liberty 4 10 RC International Airport West Orange 5 11 C Jersey City 7 6 C Hoboken 8 12 C Glen Ridge 8 12 C Montclair 9 17 C Weehawken C Clifton C R: Via Rail C: Via Car 4-5 A PROUD HISTORY, RECAPTURED.
6 Geography is destiny. The Riverbend District puts you right in the middle of millions of potential customers. Harrison was chosen as the location for Red Bull Park because of its unique soccer history. Harrison and its neighboring communities have a diverse international culture that has a long history of soccer dating back to the late 1800s. In addition, the stadium is just a few miles from New York City and right next to Newark. It will be located just four blocks from the Harrison PATH train station, giving fans easy access from all over the Eastern seaboard. No other retail location in America offers you what The Riverbend District offers. New York City is just minutes away by rail. The PATH Station is right here, serving more than 60 million riders a year, currently 7,500 commuters per day at your doorstep. More than 800,000 people a day pass through the site on the Northeast Corridor trains. I-280 carries more than 26 million commuters every year, providing retail visibility from above and ease of accessibility to the site. Just a few minutes away, Newark Liberty International Airport has more than 29 million visitors per year, many who require overnight accommodations and visitor opportunities. More than a million households live within an easy 15-minute drive. Red Bull Park, NJPAC, Prudential Center and the minor league baseball stadium will provide over 3 million visitors a year. Photo courtesy of New York Red Bulls
7 Master Plan PHASE I Construction Start: Summer 2006 PHASE I Occupancy: Fall A PROUD HISTORY, RECAPTURED.
8 How big is 132 acres? As big as Boston and Chicago How big is THE RIVERBEND DISTRICT? At 132 acres, it is nearly as big as Boston s Back Bay and the Central Loop of Chicago. What makes it special? Like the Back Bay and the Central Loop, The Riverbend District is blessed by a rich transit infrastructure, easy highway access, water, a managed environment and a network of intimate, pedestrian-oriented streets. How many people will live there? More than in the Central Loop and as many as in the Back Bay. How much street retail will THE RIVERBEND DISTRICT have? The Riverbend District will have more street-related retail than Chicago s Central Loop and almost as much as Boston s famed Back Bay. Aerial View of The Riverbend District, Harrison
9 Aerial View of Central Loop, Chicago Aerial View of Back Bay, Boston 8-9 A PROUD HISTORY, RECAPTURED.
10 A huge market is waiting. An underserved, dense population with pent-up demand. Right now the retail trade area offers a scant 6 sq. ft. of retail per person. It is seriously underserved. More than 650,000 people live in this retail trade area. If it were its own city, it would be America s 16 th largest. Ethnically diverse: 39% White, 23% Hispanic, 42% Black $57,739 average HHI Bachelor s Degree 25.6% Own their home 43% Rent 57%
11 Demographic Analysis Primary Trade Area Population: 325,033 Average HHI: $57,865 Education: 25% have a Bachelor s Degree Housing: 47% own; 53% rent Ethnically Diverse: 55% White; 35% Hispanic; 16% Black Combined Primary & Secondary Trade Area Population: 668,019 Average HHI: $57,739 Education: 25.6% have a Bachelor s Degree Housing: 43% own; 57% rent Ethnically Diverse: 39% White; 23% Hispanic; 42% Black Street-Works, LLC A PROUD HISTORY, RECAPTURED.
12 A critical mass. A powerful magnet. 132 acres, a new center of gravity. The Riverbend District will become an influential center for shopping, living, working and playing. It will have the size, style and vision to draw millions of people every year. Consider all it offers: More than 800,000 sq. ft. of retail space Anchored by a 157,000 sq. ft. large-format tenant A 50,000 sq. ft. urban supermarket Junior anchor opportunities up to 80,000 sq. ft. Cinema and health club spaces available Street-driven retail opportunities in a variety of sizes and configurations A destination in itself, The Riverbend District will give shoppers the opportunity to stroll safe, charming urban streets. Add to this a movie theater and events at the 25,000-seat Red Bull Park, Prudential Center and the nearby NJPAC, and you can envision The Riverbend District pulsing with activity throughout the day and evening.
13 Aerial & Demographics Your Marketplace in ENTERTAINMENT/ SPORTS/CULTURAL 1a Riverfront Stadium 1b NJPAC 500,000 visitors a year 1c Prudential Center 2.5 million visitors a year 2 Red Bull Park 25,000-seat stadium TRANSPORTATION/ PARKING 3 Newark Penn Station 84,000 weekday riders 4 Harrison Station 6,700 weekday riders 5 Parking 6-story public parking garage 6 Frank E. Rodgers Boulevard widen roadway to 4 lanes RESIDENTIAL/RETAIL/ HOTEL 7 Hampton Inn completed in rooms 8 River Park 8a (Phase I) 201 Dey St. 86 condo units/800 to 1,300 sq. ft. $400/sq. ft. (sold out) 8b (Phase I) 202 Dey St. 86 condo units/800 to 1,300 sq. ft. (Q2) 8c (Phase I) 300 & 301 Dey St. 130 condo units/800 to 1,300 sq. ft. 9 THERIVERBENDDISTRICT 800,000 sq. ft. of retail space 1,800 residential for sale & rental units 350-room hotel 5,000 parking spaces 10 Town of Harrison Waterfront Park 11 Harrison Bridge Plaza 22 condos & two retail spaces 12 Millrose Development 250 condo units 13 Harrison Heights 84 condo units 14 Harrison Commons 14a (Phase I) 1,000 condo & rental units 14b (Phase II & III) 1,000 condo & rental units 15 Heller Properties development rights possible UNIVERSITY HEIGHTS 33,000 College Students Rutgers University University of Medicine & Dentistry of NJ New Jersey Institute of Technology Seton Hall Law School Essex County College Berkeley College PRUDENTIAL CENTER RIVERFRONT STADIUM NJPAC 1a 280 1b CENTRAL BUSINESS DISTRICT 60,000 office workers 2,000 residential rental units 1c NEWARK PENN STATION 7 8a 8b 8c 3 I-280 Exit 16 Eastbound HARRISON STATION FRANK E. RODGERS BLVD. CITY OF HARRISON (Residential) 14,000 residents 30,000 residents projected for 2010 I-280 W On-ramp 14b 14a 5 4 IRONBOUND DISTRICT 6 50,000 residents I-280 Exit 16 Westbound RED BULL PARK 2 10 Street-Works, LLC A PROUD HISTORY, RECAPTURED.
14 Site Plan Street Level Project components. This urban mixed-use district will be comprised of the following uses: Over 800,000 sq. ft. of retail space Large-format anchor spaces up to 157,000 sq. ft. Street-driven retail spaces from 1,000 to 20,000 sq. ft. A 350-key hotel with 25,000 sq. ft. of conference space Over 1.7 million sq. ft. of office space 1,950 residential units, both for sale and for rent Parking spaces reserved for retail uses: 4:1 ratio Street-Works, LLC
15 Site Plans Site Plan Upper Level Street-Works, LLC A PROUD HISTORY, RECAPTURED.
16 Merchandising Plan Street Level Restaurants Service Soft Goods Hard Goods Specialty Anchor Wellness Wellness Center Anchor 2-Story Retail Grocery Grocery Store Street-Oriented Retail Restaurant Street-Works, LLC
17 Merchandising Plans Merchandising Plan Upper Level Restaurants Service Soft Goods Hard Goods Urban Department Store Specialty Anchor Wellness Anchor 2-Story Retail Office Grocery Wellness Center Cinema Street-Works, LLC A PROUD HISTORY, RECAPTURED.
18 View looking east on MetroCentre Plaza Street-Works, LLC
19 View looking west on Guyon Street Street-Works, LLC A PROUD HISTORY, RECAPTURED.
20 A team that can really deliver. Advance Realty Group Owner/Developer Advance Realty Group, headquartered in Bedminster, New Jersey, is an owner and developer of office, flex, industrial, retail and multifamily properties. With 4.5 million sq. ft. of operating properties and a development portfolio consisting of 6 million sq. ft. of commercial projects, Advance Realty Group has grown to become one of the most active and respected commercial real estate development, investment and management companies in the New Jersey and Washington, D.C., markets. For more information about Advance Realty Group, visit their web site, Project Team: Street-Works, LLC Development Consultant Robert A.M. Stern Architects, LLP Master Plan Architects RevenuePlus, LLC Development Planning, Inquires for: Retail, Hotel, Residential, Office Project Inquiries, Call Russell Nype: , Ext 255
21 View looking west on Cape May Street Street-Works, LLC
22 Owner/Developer 1430 U.S. Highway 206, Suite 100 Bedminster, NJ T F Project Inquiries, Call Russell Nype: , Ext 255
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