Environmental Leadership: Crisis Management & Environmental Release. A Community Based Approach
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1 Environmental Leadership: Crisis Management & Environmental Release A Community Based Approach
2 Green Marine Guiding Principles: Environmental Leadership Inc. Collaborate with government and citizens Adopt voluntary protection measures Search for best environmental practices Part of a broader Enterprise Risk Management (ERM) Framework
3 Overview Overall Objective: create medium for integration of the community into crisis planning Stakeholders Risk Assessment Case Study: Houston Shipping Channel Crisis Organization and Communications Sustainable approach to Emergency Planning
4 Minimize Impact and Recovery Time Environmental Consequence Economic Cost and Loss Community Disruption Congruence of messaging during crisis Loss of Confidence in Brand Higher levels of scrutiny and loss of autonomy
5 Community Relationship Phases Prevention Preparedness Response Recovery
6 Stakeholder Identification Local Government Responders Emergency Planners Regulators Representatives from adjoining communities
7 All Hazard Risk Scenarios
8 Risk Assessment Environmental Release Causation: Natural, Accidental, Intentional and/or Technological Leak, Fire, Chemical, Biological, Radiological Process Transparency: Involve Response & Planning Community Probability x Impact = Risk Rating
9 Port Operations: High Risk Rating Scenarios Foundation for: Safety, security, business continuity and Emergency planning documents Crisis communication strategy Basis for relationships with stakeholders
10 Director and Leadership Risk Canadian Context Bill C-45 (Westray) Korean Ferry Disaster Arrests Lac Mégantic
11 Case Study: Houston Shipping Channel
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13 Case Study Houston Shipping Channel Strengths: Unified Command Exercise one year previous Equipment and personnel capability for cleanup Gaps: Interdependencies with cruise ship firms Relationships with communities outside immediate area Crisis Communications
14 Crisis Organization Texas Unified Command Exercise 1 year prior to the Houston Shipping Channel Incident
15 Crisis Communications Decision must be made within a narrow time constraint The decision may be irreversible The outcome of the decision may be uncertain The decision may need to be made with imperfect/incomplete information Often there is not a proper chain of Command Day to day operations vs. emergencies
16 Name Your Risk Scenario Alaska 1989 Pennsylvania 1979
17 Social Media Challenges During Crisis
18 Social Media: The Math YouTube 1 Billion unique users Facebook 1.06 Billion monthly active users Twitter 500 Million Users Hurricane Sandy Jersey Shore Hurricane News : 191,000 Likes 25% of year olds get their news from Social Media
19 Timeliness of Social Media Response Dissemination of info and correct misconceptions Address customer concerns and complaints Convey corporate branding Communicating during disruptions supply/services
20 Values/Requirements Traditional vs. Social Media Transparency Timeliness Relationships Congruent message with partners Preparation/Planning
21 Crisis Management Team All hazard team Identified in planning documents Practiced through exercise Incident Command System Dedicated media component (Public Information) Green Marine Conference 11 June 2014
22 The Incident Command Organization Incident Commander Liaison Officer Safety Officer Information Officer Command Staff Operations Section Chief Planning Section Chief Logistics Section Chief Finance/Admin Section Chief Source: Incident Command System Canada Green Marine Conference 11 June 2014
23 Sustainable Process for Relationships Training and Preparation
24 Emergency Risk Management Process Emergency Management Business Continuity Relationships Security Consolidated Risk Analysis Equipment Emergency Solutions International, Inc.
25 Final Thoughts: Marshal McLuhan The Medium is the Message Emergency Planning and Exercising is the Medium for High Performing Community Relationships The impact of not having these relationships in place for Port Authorities and Operators Far outweighs the effort to sustain the relationships
26 Summary, Questions and Comments
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