It Just Got Worse: Crisis Management at the intersection Of Social and Conventional Media
|
|
|
- Kathlyn Prudence Caldwell
- 8 years ago
- Views:
Transcription
1 It Just Got Worse: Crisis Management at the intersection Of Social and Conventional Media BY REPUTATION STRATEGIES, LLC.THIS MATERIAL MAY NOT BE SOLD, DUPLICATED, PRINTED, BROADCAST, TRANSMITTED VIA THE INTERNET OR DISSEMINATED IN ANY MANNER WITHOUT WRITTEN PERMISSION FROM THE COPYRIGHT HOLDER. ALL RIGHTS RESERVED.
2
3
4
5
6
7
8
9 Ahh, the way it used to be Event happens 00:00:00 You find out 00:10:00 Gather facts, prepare response 00:45:00 First Media Contact 01:00:00 Gather more facts, update 02:00:00 Regional and national media calls 03:00:00
10 Oy vey, the way it is now Event happens 00:00:00 Eyewitness(es) tweet it 00:04:00 You find out 00:10:00 Retweets hit :12:00 First reporter calls 00:15:00 Your $#!+ is finally together 01:15:00
11
12
13 Time Fact
14
15 Twitter is now where stories go to break, and reputations go to die.
16 This is what 144 characters and spaces looks like. This is what 144 characters and spaces looks like. This is what 144 characters and spaces loo
17 Control the story in phase Resolve the story when things calm down
18 If you can envision a bad event, take the operational steps necessary to minimize the likelihood of it happening in the first place.
19 The best way to manage bad news is to not have any.
20 The one that bites you in the ass is likely to be the one you didn t think of.
21 That Sinking Feeling
22 That Sinking Feeling
23 That sinking feeling April 2009 Macando exempted from detailed EIS after determining a spill is unlikely
24 That sinking feeling April 2009 Macando exempted from detailed EIS after determining a spill is unlikely March 2010 blowout preventer is damaged in an accident
25 That sinking feeling April 2009 Macando exempted from detailed EIS after determining a spill is unlikely March 2010 blowout preventer is damaged in an accident Early April 2010 Halliburton notes numerous concerns about the way BP is running the drilling operation. Corners are cut, recommended tests are not done
26 That sinking feeling April 2009 Macando exempted from detailed EIS after determining a spill is unlikely March 2010 blowout preventer is damaged in an accident Early April 2010 Halliburton notes numerous concerns about the way BP is running the drilling operation. Corners are cut, recommended tests are not done April The explosion and fire.
27 The Cascade Effect in Major Events Decision/Event 1 Desirable Outcome? Yes No Decision/Event 2 Desirable Outcome? Yes No Decision/Event 3 Desirable Outcome? Yes No Risk of Negative Public Exposure Decision/Event 4 Desirable Outcome? Yes No
28 Key Concept #1: Put as many decisions on autopilot as you can.
29 (sidebar): If the kitchen is on fire, get everyone the hell out of the dining room.
30 Key Concept #1: Put as many decisions on autopilot as you can. Who is your. Spokesperson?
31 Key Concept #1: Put as many decisions on autopilot as you can. Who is your. Spokesperson? Social media lead?
32 Key Concept #1: Put as many decisions on autopilot as you can. Who is your. Spokesperson? Social media lead? Family liaison lead?
33 Key Concept #1: Put as many decisions on autopilot as you can. Who is your. Spokesperson? Social media lead? Family liaison lead? Staff liaison lead?
34 Key Concept #1: Put as many decisions on autopilot as you can. Who is your. Spokesperson? Social media lead? Family liaison lead? Staff liaison lead? Customer/Client liaison lead?
35 Key Concept #1: Put as many decisions on autopilot as you can. Who/where/what is/are your. Press conference locations?
36 Key Concept #1: Put as many decisions on autopilot as you can. Who/where/what is/are your. Press conference locations? Experts?
37 Key Concept #1: Put as many decisions on autopilot as you can. Who/where/what is/are your. Press conference locations? Experts? Associations?
38 Key Concept #1: Put as many decisions on autopilot as you can. Who/where/what is/are your. Press conference locations? Experts? Associations? Outside resources legal, insurance, communications, etc.?
39 Key Concept #2: Use a systems approach to managing communications.
40 Key Concept #2: Use a systems approach to managing communications. Think of the required roles. Then think of the people to fill them.
41 Key Concept #2: Use a systems approach to managing communications. Think of the required roles. Then think of the people to fill them. Think tools ones that will allow you to run your crisis from anywhere in the world.
42 Key Concept #2: Use a systems approach to managing communications. Think of the required roles. Then think of the people to fill them. Think tools ones that will allow you to run your crisis from anywhere in the world. Establish an emergency media list and other lists for those who NEED to know.
43 The Buy Time Statement Components:
44 The Buy Time Statement Components: This is what happened.
45 The Buy Time Statement Components: This is what happened. This is what we re doing about it.
46 The Buy Time Statement Components: This is what happened. This is what we re doing about it. We ll let you know more when we do.
47 The Buy Time Statement What to do with it: You can transmit it (or speak it) to media outlets in response to specific queries.
48 The Buy Time Statement What to do with it: You can transmit it (or speak it) to media outlets in response to specific queries. You can transmit it PROACTIVELY to all relevant media outlets on your emergency media list
49 The Buy Time Statement What to do with it: You can transmit it (or speak it) to media outlets in response to specific queries. You can transmit it PROACTIVELY to all relevant media outlets on your emergency media list You can wait until one outlet queries, then proactively send it to everyone else.
50 Watch yo mouf! Every statement you publish, everything you re quoted as saying (or not saying), is grist for the social media mill.
51 Social media is used by people to both propagate and react to news stories.
52 Controlling chatter on social media Here s what we currently know [link to release on your website]. We ll update you when we know more. In the meantime, we ask you to refrain from speculating, and to respect the privacy of those involved. Please keep them in your thoughts.
53 Shutting down social in a crisis Makes people think you re hiding something
54 Shutting down social in a crisis Makes people think you re hiding something Makes your most valuable fans think you don t trust them
55 Shutting down social in a crisis Makes people think you re hiding something Makes your most valuable fans think you don t trust them Simply sends people to other pages and channels that can be hard to track and are impossible to control
56 But if you absolutely must We ve had a significant incident involving [five or six word description]. We re focused entirely on managing the situation. We re a small team and we can t respond to you as we d like to right now. For now, certain functions on this page are disabled. We ll reinstate them as fast as we can. Til then, we ll keep you informed right here as we learn more. Please bear with us.
57 These people are IDIOTS.
58 Never argue with idiots. They wear you down to their level, then beat you with experience.
59 If you MUST chime in There s a lot of speculation and misinformation here. For the latest information on what s happening and what we re doing about it, please go to [link to official information on your website].
60
61 Let s try an exercise! Group ONE: News Media Group TWO: Social Media Group THREE: Staff Group FOUR: Customers (current and future) Group FIVE: Families of people involved Tasks: - Key Message Points ( Must Air Points) - Tools/tactics for delivering them
62 Let s try an exercise! It s mid-august, and it s been a hot, dry summer. Fire danger is high and the number of fires is alarming. There are six major fires within a 40 mile radius of your base including one which threatens the main route between the base and the airport. You have stayed on top of the situation and have moved courses out of apparent harm s way. The closest fire to the base as of now was contained three miles from your property. Although the fires have been a local story for five days, the national news media picked up on it last night and are playing them for all they re worth (it is August, after all most of the world s more reliable newsmakers go on vacation in August). Three courses are scheduled to end in three days, and two others are scheduled to start the day after that. You received several calls this morning from parents two from parents with kids the field, one from the parent of a kid due to arrive later in the week.
63 Let s try another! This morning, you received a letter from John and Sally Smith, whose 15 year old son Jackie completed a 21-day course approximately one month ago. The letter alleges that Jackie was bullied on his course, that the course instructors were aware of (or should have been aware of) the bullying and did nothing about it, and that Jackie has been sullen since returning home, is having trouble sleeping and is acting out in other ways including at school. The letter doesn t explicitly say so, but reading between the lines you have reason to believe that the Smiths are considering legal action and taking their story to news and social media.
64 Takeaways What you need Trained spokespeople
65 Takeaways What you need Trained spokespeople Social media personnel
66 Takeaways What you need Trained spokespeople Social media personnel Other personnel
67 Takeaways What you need Trained spokespeople Social media personnel Other personnel A comprehensive Emergency Communications Plan Autopilot and Systems blessed by your lawyer
68 Takeaways What you need Trained spokespeople Social media personnel Other personnel A comprehensive Emergency Communications Plan Autopilot and Systems blessed by your lawyer Regular practice
69 LEAVE YOUR BUSINESS CARD TO SUBSCRIBE TO OUR SOMEWHAT-REGULAR MONTHLY NEWSLETTER Anyone wanna share a cab to ATL tomorrow? Skip King Reputation Strategies, LLC Mobile: sking@reputationstrategies.com BY REPUTATION STRATEGIES, LLC.THIS MATERIAL MAY NOT BE SOLD, DUPLICATED, PRINTED, BROADCAST, TRANSMITTED VIA THE INTERNET OR DISSEMINATED IN ANY MANNER WITHOUT WRITTEN PERMISSION FROM THE COPYRIGHT HOLDER. ALL RIGHTS RESERVED.
Social Media Monitoring in Fifteen Minutes
Social Media Monitoring in Fifteen Minutes By Murray Newlands Murray Newlands 1 Table of Contents Social Media monitoring Guides your Business Introduction: Social Media Monitoring How Social Media monitoring
Internet Video Campaigns for NonProfits:
Internet Video Campaigns for NonProfits: How to Use the Power of Video and the Reach of the Internet to Grow Your Donor Base and Engage Your Community by Catie Foertsch Yes! MediaWorks In this new world
Preparing for and coping with a crisis online. White Paper 2 Crisis management in a digital world
Contents 3 6 11 16 19 Introduction Preparing for a crisis During a crisis After the crisis About The Partners Group 2 In the new world of social media and mobile technology, communication is instantaneous,
Crisis Management Guide
Crisis Management Guide The Crisis Management Guide has been designed to help your company effectively respond to a crisis situation. Crises, large and small can be minimized if a thorough Crisis Management
Social Media the Legal Risks
Social Media the Legal Risks Chris Holme Partner at Clyde & Co LLP Your source for professional liability education and networking. What are social media? web-based and mobile technologies that turn communication
SO YOU'VE BEEN SERVED WITH DIVORCE PAPERS: A DIVORCE EXPERT'S SURVIVAL GUIDE. family law
SO YOU'VE BEEN SERVED WITH DIVORCE PAPERS: A DIVORCE EXPERT'S SURVIVAL GUIDE 1 family law You ve just been served divorce papers... Now what? Maybe you knew it was coming; maybe you didn t. Then it happened
Union College Campus Safety Emergency Action Guide
Union College Campus Safety Emergency Action Guide Emergency Telephone Numbers At Union College, for all campus emergencies dial Campus Safety at ext. 911. (If the line is busy on a second try, dial "6911".)
WHAT TO DO RIGHT AFTER AN ACCIDENT
WHAT TO DO RIGHT AFTER AN ACCIDENT www.gaychackermitten.com 1-800-LAW-4030 INJURED IN AN ACCIDENT? HERE S WHAT YOU NEED TO KNOW NOW Personal injury law, known as tort law, is designed to protect you if
GLA Social Media Guidelines Contents
GLA Social Media Guidelines Contents Introduction... 2 The GLA s official social media channels... 2 Process... 2 Legal considerations & the Code of Conduct... 6 Pre-election periods (General elections,
Mammon and the Archer
O. H e n r y p Mammon and the Archer OLD ANTHONY ROCKWALL, WHO HAD MADE millions of dollars by making and selling Rockwall s soap, stood at a window of his large Fifth Avenue house. He was looking out
Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking.
Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,
Crisis Communications Plan
Crisis Communications Plan Cleveland Metropolitan School District External Affairs Department January 13, 2009 1 Table of Contents 1. Purpose 1.1 Why do we need this plan? 5 1.2 What are the objectives?
Article from: The Actuary Magazine. April/May 2013 Volume 10, Issue 2
Article from: The Actuary Magazine April/May 2013 Volume 10, Issue 2 Beyond Networ Networ How to get the most from social netw How to get the most from social netwo 12 The Actuary April/May 2013 Social
INTO SMART CRISIS PREVENTION
TIP SHEET TURN SOCIAL INTELLIGENCE INTO SMART CRISIS PREVENTION Crisis management has completely changed in less than a decade. In 2003, a crisis happened when the press got wind of something that hurt
Email + Social = Success
How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have
PR Basics How to Tell Your Story and Get Results. PRESENTED BY: Anat Gerstein
PR Basics How to Tell Your Story and Get Results PRESENTED BY: Anat Gerstein Overview Importance of PR Good Public Relations Builds recognition and reputation Generates interest and support Raises awareness
DEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
In This Seminar You Will Learn.
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA
TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.
Ethical Marketing. Strategic Placement of. Business Cards 10/8/2012
Ethical Marketing Sonya Smith Valentine Valentine Legal Group, LLC www.valentinelegal.com October 2012 Business Cards ~ You are your firm s best advertising. Always be marketing! ~ Always have your business
Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.
Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations
Your Reputation Is On The Line.
Your Reputation Is On The Line. Start With Trust Word-of-mouth just went viral. Background: You finish a big job. The customer s thrilled. Next thing you know, the client s neighbor wants you to price
THE REFERRAL SUCCESS GUIDE. 6 Keys to Attracting a Consistent Flow of High-Quality Referrals
THE REFERRAL SUCCESS GUIDE 6 Keys to Attracting a Consistent Flow of High-Quality Referrals Are You Getting All the Referrals You Could Be Getting? You probably know many REALTORS who consistently get
Turn Your Social Buzz into a Loud Roar
Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide Social Media MARKETING In the evolving world of social media
Social Media Playbook
Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced
DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
How To Understand Your Car Insurance Coverage
Kentucky Consumer Guide To Buying Car Insurance Attorney-At-Law 859.254.7076 859.281.6541 FAX Page 2 Phone: (859)254-7076 Copyright 2012 by All rights reserved. No part of this report may be reproduced,
EADS up. stop think connect
EADS up stop think connect table of contents 2 4 8 12 Share with Care Interact with Tact The Protection Connection Word Search You text, you play games, you share photos and video. You update your status,
HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE
Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO
Social Media User Guide
1 Social Media User Guide Northern Arizona University Created by the Northern Arizona University Social Media Subcommittee, July 2011 2 Getting Started Social media is a great way to broaden your ability
The One Key Thing You Need to Be Successful In Prospecting and In Sales
The One Key Thing You Need to Be Successful In Prospecting and In Sales The secret key to being successful in prospecting and in sales found in this report will work in ANY INDUSTRY for any product or
SEO Press Releases Are Still Alive & Kickin. Amazing Hints on How to Use Press Releases to Revive Your Online Exposure and Profits
SEO Press Releases Are Still Alive & Kickin Amazing Hints on How to Use Press Releases to Revive Your Online Exposure and Profits LEGAL STUFF: Disclaimer: The information contained herein is general in
SafeMinistryTraining.com.au Course Notes
SafeMinistryTraining.com.au Course Notes 1. Introduction Welcome to the Safe Ministry Training course. We all want our churches to be safe places for everyone kids as well as adults. The purpose of this
Robert Birmingham / Consultant GetMoreClicks.net rkb@mail99.com 772-215-8269. What is Online Reputation Management?
What is Online Reputation Management? Everything you do or say these days has the potential to end up on the internet. The world of George Orwell s book 1984 is far more of a reality than any of us care
7 Secrets To Websites That Sell. By Alex Nelson
7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there
boost Your Business with Social Media
Superfast Business Wales Whether it s celebrity tweets or teenage Facebook parties, social media is rarely far from the news. What s not so often highlighted is their usefulness for business. Business
Patch Management. Rich Bowen
Patch Management Rich Bowen April 9, 2004 Contents 1 Executive Summary 2 2 Risks 2 2.1 The patch fixes a problem...................................... 2 2.1.1 Do you have that problem?.................................
The 20/20 Club Training Manual
The 20/20 Club Training Manual The purpose of this manual is to help each 20 Club Member in Profit Leads to build their business. Below I will go over how to contact Business Opportunity Seekers and Network
Social Media Strategy Wheel
The aim of the Social Media Strategy (SMS) Wheel framework is to provide a simple template for marketing professionals and business owners to develop an effective social media strategy for their company
Preparing for the NBN. www.nbnco.com.au
Preparing for the NBN www.nbnco.com.au Congratulations on choosing to join the National Broadband Network Your new fibre optic connection will give you access to world-class high speed broadband, a core
The impact of corporate reputation on business performance
The impact of corporate reputation on business performance Graham McWilliam, Group Director of Corporate Affairs PR Week Reputation Management Strategy Conference 27 November 2012 Thanks James. I m going
Best Practices. for Social Media Marketing Success
10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when
Timely by Demandforce is the best way to stay active on Twitter and Facebook
by Demandforce A key principle to using social media as a marketing tool is to engage customers by feeding them fresh and relevant information regularly. Demandforce D3 now offers a convenient way to do
A Parents Guide to. 2014 ConnectSafely.org
A Parents Guide to 2014 ConnectSafely.org Parenting in the age of social media can be tricky. Australians are amongst the highest users of social media in the world, averaging 22 hours per week per person.
Managing Social Media During a Consumer Product Recall
Managing Social Media During a Consumer Product Recall Thanks to the advent of social media, companies and consumers now have a direct line to each other to exchange information and voice opinions, whether
At the Frontline: Miami International Airport Security Director Lauren Stover
At the Frontline: Miami International Airport Security Director Lauren Stover by Joel Griffin Created: October 25, 2012 'Airport 24/7: Miami' star discusses how she got involved with the Travel Channel
Thank you for purchasing Instant Mobile Lead Machine! You now hold. every single thing you ever need to do to make ridiculous money
Thank you for purchasing Instant Mobile Lead Machine! You now hold every single thing you ever need to do to make ridiculous money offering mobile services to business owners. My name is Max Berry. I have
Twitter for Small Business
Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent
Secrets to Automation Success. A White Paper by Paul Merrill, Consultant and Trainer at Beaufort Fairmont, LLC
5 Secrets to Automation Success A White Paper by Paul Merrill, Consultant and Trainer at Beaufort Fairmont, LLC 5 Secrets to Automated Testing Success 2 Secret #1 Practice Exceptional Leadership If you
8 Ways To Build Your Brand Using Social Media
8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate
Dealing with problems and complaints
47 6 Dealing with problems and complaints STARTER Look at this list of things that customers complain about. Which three things annoy you the most as a customer? Compare your answers with a partner. a
Emergency Preparedness requires a Communications Plan
Emergency Preparedness requires a Communications Plan Skilled Nursing and Post-Acute Care Centers, Assisted Living Communities, and Centers for Individuals with Intellectual or Developmental Disabilities
!!!! CONSENT-BASED EMAIL SYSTEM! INKSWITCH MARKETSPACE! Custom Built Online Marketing That Works For You VERSION 1.0 NOVEMBER 12, 2014
INKSWITCH MARKETSPACE Custom Built Online Marketing That Works For You CONSENT-BASED EMAIL SYSTEM VERSION 1.0 NOVEMBER 12, 2014 support@inkswitch.com 2815 W. Pebble Rd. Unit 303, Las Vegas, NV 89123 800-465-5890
An introduction to FaceTime. We champion best practice so we need champions
An introduction to FaceTime FaceTime is the marketing body for the multi-billion pound live events industry, set up to help customers harness the power of live events to drive sales, enhance customer relationships
7 Biggest Mistakes in Web Design 1
7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 2 Written by Senka Pupacic This is not a free e-book! Printing out more than one copy - or distributing it electronically is prohibited
What Does Bankruptcy Mean to Me?
What Can Bankruptcy Do for Me? Bankruptcy may make it possible for you to: Eliminate the legal obligation to pay most or all of your debts. This is called a discharge of debts. It is designed to give you
Amp Up Your Email Marketing with Social Media
Amp Up Your Email Marketing with Social Media Social Media www.constantcontact.com 1-866-876-8464 INSIGHT PROVIDED BY 2011 Constant Contact, Inc. 10-1722 Great Together Social media networks such as Facebook,
Strategy:10. Rob Booker s. Low risk/high return forex trading
RISK DISCLOSURE: Rob Booker s Trading foreign exchange on margin carries a high level of risk, and may not be suitable for all investors. The high degree of leverage can work against you as well as for
WHY BUSINESS CONTINUITY PLANS FAIL
WHY BUSINESS CONTINUITY PLANS FAIL 12 COMMON CAUSES AND HOW TO PREVENT THEM By Keith Erwood The ProtectEr, CEO and Principal Consultant The Continuity Co., LLC All material in this report is the property
Four Proven Marketing Tactics Commercial Insurance Marketing Leaders Use to Beat Their Competition...
Four Proven Marketing Tactics Commercial Insurance Marketing Leaders Use to Beat Their Competition... Special Report - exclusively for property-casualty insurance carriers! Four Proven Marketing Tactics
The Content Marketing Mission Statement
CHAPTER 13 The Content Marketing Mission Statement I cannot give you the formula for success, but I can give you the formula for failure, which is: Try to please everybody. HERBERT B. SWOPE, AMERICAN JOURNALIST
The Psychic Salesperson Speakers Edition
The Psychic Salesperson Speakers Edition Report: The Three Parts of the Sales Process by Dave Dee Limits of Liability & Disclaimer of Warranty The author and publisher of this book and the associated materials
Best Practices for Monitoring: Reduce Outages and Downtime. Develop an effective monitoring strategy with the right metrics, processes and alerts.
Best Practices for Monitoring: Reduce Outages and Downtime. Develop an effective monitoring strategy with the right metrics, processes and alerts. 1 TABLE OF CONTENTS INTRODUCTION WHAT TO MONITOR ENSURING
Silver Level Intellyx Influence Subscription
Proposal and Contract Silver Level Intellyx Influence Subscription Summary Intellyx is the leading advisory, analysis, and thought leadership firm focused on architecting business agility in the enterprise.
SCHOOL CRISIS RESPONSE IN A CRISIS, YOUR PLAN IS IN THEIR HANDS
SCHOOL CRISIS RESPONSE IN A CRISIS, YOUR PLAN IS IN THEIR HANDS Table of Contents 2...Introduction 3...School emergencies: An overview 3...The state of crisis plans 4... Conventional challenges 4... Put
SPENCER S TIPS: 7 Costly Mistakes Parents Make When Buying Insurance for Teen Drivers.
SPENCER S TIPS: 7 Costly Mistakes Parents Make When Buying Insurance for Teen Drivers. Insurance Insider Reveals Little Known Secrets: This report reveals the common mistakes Parents make that not only
10 Ways To Use Social Media To Build Your Email List
Brought to you by: ExtremeDigitalMarketing.com 10 Ways To Use Social Media To Build Your Email List When email, the Original Social Media slams into the new social media you have a unique and powerful
Copyright 2010, Jeffrey S. Krause, Esq. and Lawtopia, LLC
Communications revolution or fad? Social media is about information and relationships It is an easy way to build and maintain relationships with clients, prospective clients and referral sources Law firms
Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support
Travel agents guide to SMS messaging How to use SMS messaging for marketing, booking, and customer support Why should you use SMS messaging? When was the last time you didn t have your mobile? Chances
Would You Like To Earn $1000 s With The Click Of A Button?
Would You Like To Earn $1000 s With The Click Of A Button? (Follow these easy step by step instructions and you will) This Version of the ebook is for all countries other than the USA. If you need the
Fire make your home safe
Fire make your home safe Fire make your home safe Did you know? A smoke alarm could save you in a fire. 90 people die each year because their smoke alarm is not working. Most fires start when people are
ERIC S GUIDE. to Teenage Bedwetting
ERIC S GUIDE to Teenage Bedwetting Bedwetting Bedwetting (also called nocturnal enuresis) happens when the bladder empties during sleep, it can happen once or more every night or just now and then. Some
Cost Per Action Marketing 101
1 Cost Per Action Marketing 101 By Duncan Wierman 2 CONTENTS Contents... 2 Introduction: What is Cost Per Action Marketing?... 4 The Benefits Of CPA Marketing... 5 The Top CPA Marketing Networks... 5 Applying
Managing Your Online Reputation
Managing Your Online Reputation Managing online reputation has become an essential element of any business s marketing and communications strategy. www.business.wales.gov.uk/superfastbusinesswales 03000
Social networking guidelines and information
Social networking guidelines and information Introduction Social media is an emerging and changing landscape. The digital marketing communications team and corporate communications have a social media
A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design
A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions
Add Social Media to Your Event Strategy
Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking
SMITH COLLEGE EMERGENCY PLANNING SUMMER PROGRAMS EMERGENCY PLAN
T (413) 585-2669 F (413) 585-6990 SMITH COLLEGE EMERGENCY PLANNING Overview Smith College currently has in place an Emergency Response Plan, an Emergency Response Team, and a Crisis Management Team. Campus
Medical Malpractice VOIR DIRE QUESTIONS
Medical Malpractice VOIR DIRE QUESTIONS INTRODUCTION: Tell the jurors that this is a very big and a very important case. Do a SHORT summary of the case and the damages we are seeking. This summary should
Ensuring your DR plan does not Lead to a Disaster
Common Disaster Recovery Plan Misconceptions Ensuring your DR plan does not Lead to a Disaster Outages do not discriminate. Not having had an outage for a year (or even ten years) does not mean you are
Skill # 3: Ice Breakers: Rejection Free Approaching
Based on the Tom Big Al Schreiter training: January 2009 Skill # 3: Ice Breakers: Rejection Free Approaching One basic skill everyone needs in this business is to introduce your business to new people,
How to create even more authority and presence using the web. Your ultimate weapon to getting and sustaining change.
Change Management Consultant Guide Bonus ebook How to create even more authority and presence using the web Your ultimate weapon to getting and sustaining change 1 Stuart Corrigan Vanguard Scotland Ltd
Strategic Communications Plan
Communications Infrastructure Strategic Communications Plan Staff of 3 communications graduate students and ancillary staff at partner organizations. Project is being completed as part of coursework for
Measuring Internet Marketing
June 7, 2005 Measuring Internet Marketing How to Verify ROI By Ian Lurie A QUICK REALITY CHECK Advertising exists to help you make money. That s it. There are no moral victories in marketing. Chances are,
Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved.
Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved. 1 In this special report, I ll be sharing with you the ten biggest mistakes that lawyers make when marketing their law
smarter customer contact Ways Hotels Can Use PMS Data to Improve 7Email Marketing Results
Ways Hotels Can Use PMS Data to Improve 7Email Marketing Results Introduction OTAs (or online travel agents ) like Booking.com can be a great way to drive occupancy rates, but in the long run they can
Salon SMS Guide. A short guide to bringing success to your health spa or salon business through SMS text messaging
Salon SMS Guide A short guide to bringing success to your health spa or salon business through SMS text messaging Salons and SMS text messaging - a match made in heaven Whether you are a hair salon, nail
Ididn t think I was an alcoholic. I thought my
(2) FEAR OF FEAR This lady was cautious. She decided she wouldn t let herself go in her drinking. And she would never, never take that morning drink! Ididn t think I was an alcoholic. I thought my problem
22 Questions You Should Ask Your Computer Consultant
22 Questions You Should Ask Your Computer Consultant BEFORE HIRING THEM TO SUPPORT YOUR NETWORK Stuart J. Bryan I-M TECHNOLOGY, LLC 131 PROVIDENCE STREET, TAFTVILLE, CT 06380 22 Questions You Should Ask
Stetson University College of Law Crisis Communications Plan
Introduction and Guiding Principles Stetson University College of Law Crisis Communications Plan Stetson University College of Law s Crisis Communications Plan summarizes the roles, responsibilities, and
Should You Advertise at The Knot
Should You Advertise at The Knot and other things you should know about online advertising before you spend another dime! Chris Jaeger Marketing to Brides Online http://www.marketingtobridesonline.com
Using The Quick Connection to Build Your Business Success
Using The Quick Connection to Build Your Business Success By Bonnie Ross- Parker America s Connection Diva! CEO/Founder of Xperience Connections www.xperienceconnection.com Copyright 204 Bonnie Ross- Parker,
Pinterest has to be one of my favourite Social Media platforms and I m not alone!
Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of
Attributes and Objectives of Social Media. What is Social Media? Maximize Reach with Social Media
What is Social Media? "Social media is an innovative way of socializing where we engage in an open dialogue, tell our stories and interact with one another using online platforms. (Associated Press, 2010)
The Ultimate Guide to Buying and Selling Penny Stocks
The Ultimate Guide to Buying and Selling Penny Stocks 1 Table of Contents Part One... Introduction to Penny Stocks 3 Penny Stock Basics? 3 Why Trade Penny Stocks? 4 Where Are Penny Stocks Traded? 4 Part
K.2 Answers to Common Bankruptcy Questions
Adapted from Consumer Bankruptcy Law and Practice, 10 th Edition, National Consumer Law Center, copyright 2012. Used by permission. K.2 Answers to Common Bankruptcy Questions A decision to file for bankruptcy
IIN Health Coaching Websites. Create your own unique website with just a few clicks!
IIN Health Coaching Websites Create your own unique website with just a few clicks! Why do I need an IIN health coaching website? At Integrative Nutrition, we believe in making a big impact through improving
Colleen s Interview With Ivan Kolev
Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank
Related KidsHealth Links
Grades 3 to 5 Personal Health Series KidsHealth.org/classroom Teacher s Guide This guide includes: Standards Related Links Discussion Questions Activities for Students Reproducible Materials Standards