The Northern B.C. HEROS story and the importance of this service for our communities.

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1 W E A L L N E E D H. E. R. O. S. The Northern B.C. HEROS story and the importance of this service for our communities

2 Research shows an alarming pre-hospital trauma-related death rate of 82% in Northern B.C., compared to 12% in the Lower Mainland.

3 Currently there is no dedicated Helicopter Emergency Medical Service (HEMS) in Northern B.C. There is an overwhelming need for a Helicopter Emergency Medical Service (HEROS) in Northern B.C., and we need your support. We are proposing a service that will reach throughout our northern communities, our remote regions, our lengthy highway systems, and our growing industry camps. This is a service that would support our BC Ambulance system, work with our health care system, and save lives. Northern B.C. HEROS is a non-profit society dedicated to the task of saving lives and improving medical outcomes for victims of serious trauma by providing Northern B.C. with a dedicated helicopter emergency medical system; bringing advanced emergency medical care to the patient, be it at a work-site or on a rural highway. Bringing advanced emergency medical care to the patient, be it at a work-site, or on a rural highway. Table of Contents Introduction p 03 Same Service As Others p 04 Jackie s Story p 05 Industry and Need Map p 07 Help Us p 08 Giving Options p We will give the people of British Columbia an emergency medical system that will not only save lives but significantly reduce the time it takes to provide patients with specialized medical care. Minutes after a 911 call is received, our dedicated HEROS team of paramedics, critical care nurses and, if needed, emergency doctors, will be flying to the scene in our rescue helicopter. p. 03

4 We want the same service as the rest of the country Northern B.C. needs a committed helicopter ambulance service to ensure those with traumatic injuries get proper treatment. HEROS will bring a state-of-the-art emergency medical helicopter directly to the patient. Each year in Canada, 200,000 people are hospitalized due to trauma-related injuries, costing $19.8 billion annually in direct and indirect costs. Of the people who die of trauma-related injuries in Metro Vancouver, 12% will die before they reach a hospital. In Northern B.C. that rate is 82% Reasons for the higher mortality rate include limited cell phone coverage, remote highways, delayed responses from emergency personnel due to distance and the need for emergency personnel to assemble. Compounding the problem is the inability of small town and rural medical facilities to deal BC Coroners with major trauma, and a limited capacity to Reports that transport injured patients rapidly to definitive Northern B.C. medical care at the Level III trauma centre at the University Hospital in Prince George. Level I has highest and II facilities are located in the south of the motor vehicle Province. incident death rates. In a ICBC report (2012), 3,430 people were injured in motor vehicle accidents in Northern B.C. In remote areas, one in every... In remote areas, one in every 25 accidents has a fatality, compared to one in every 136 in urban areas. p. 04 Most of these limitations could be mitigated with a rapid-response helicopter ambulance service that will bring a sophisticated medical environment to the injured, wherever they might be and provide timely transport to a hospital. Such a service exists in Alberta, Saskatchewan, Manitoba and in the Thompson Okanagan and Lower Mainland regions of B.C.

5 Family wants emergency response system revamped in wake of daughter s highway death It s been nearly five years since Doreen and Brian Spence s lost their foster daughter Jackie Inyallie in a car accident on Highway 97 north of Prince George. The accident that claimed the life of the 24-year-old woman left the Spences seeking answers as to why it took so long for first responders to transport her to hospital. They want Northern B.C. to can have its own rapid-response helicopter emergency medical service and are convinced it would have saved Inyallie s life in the hours that followed the November 2009 accident. The Prince George couple has joined H.E.R.O.S., the Northern BC Helicopter Emergency Rescue Operations Society, in an effort to bring an air ambulance helicopter service to the region. The society is trying to raise between $3 million and $5 million dollars to make the service operational. Inyallie died before she reached the hospital in Mackenzie and Doreen Spence says the response time was far too long. She had her accident around 1:20 p.m. and by the reports that we got, they got her to Mackenzie around 6 p.m., so [it took] four or five hours and she was only an hour away, she said. Inyallie suffered a broken arm and a punctured lung in the head-on collision, injuries the Spences say were survivable had she made it to a hospital in time. If enough private and corporate sponsorship is raised and the provincial and federal governments also provide funding, the H.E.R.O.S. project could be off the ground in the north as early as p. 05

6 39% decrease in mortality when Helicopter Emergency Medical Service ambulance used

7 Fort Nelson British Columbia Fort St. John Dawson Creek Prince Rupert Smithers Prince George McBride Major Mines Kamloops Clean Energy Utilities BCAS HEMS reach area STARS reach area Vancouver Natural Gas Pipelines Enbridge Pipeline Victoria p. 07

8 How you can help! When you invest in HEROS you save lives. As a non-profit society intent on bringing a world-class doctor-led EMS helicopter service to this region, Northern BC HEROS will require financial contributions from individuals, local businesses and the corporate community to combine with federal You can show your support for HEROS in other ways as well, by donating your time as a volunteer involved in fundraising projects. In the initial phase of this project, we plan to circulate a public petition and by signing your name to that paper you will show the provincial government you support our efforts to improve emergency pre-hospital care. You can support us by: Donating: Become a Private or Corporate donor today Pledge Your Support Become a HEROS volunteer p. 08 Photo courtesy of STARS and provincial government funding in a public-private partnership.

9 C O R P O R A T E V. I. P. Company logo on HEROS Helicopter Corporate logo on HEROS vehicle fleet Company logo on HEROS merchandise Use of H.E.R.O.S. images and logos Corporate representation at HEROS helicopter unveiling Participate in ribbon cutting at HEROS helicopter unveiling Acknowledgement in all HEROS media advertising and releases Opportunity for promotional marketing Acknowledgement during HEROS events Projection of logo in HEROS multi-media presentations Company Logo and link on HEROS website First option for renewal for V.I.P sponsorship Framed photography representing partnership with HEROS Social media acknowledgment regarding sponsorship commitments $ 1, 0 0 0, S P O N S O R L I F E O P P O R T U N I T I E S S A V I N G Company logo incorporated on lifesaving HEROS Helicopter Corporate name and logo on HEROS vehicle fleet Use of H.E.R.O.S. images and logos Corporate representation at HEROS helicopter unveiling Acknowledgement by emcee during event Projection of name and logo in HEROS multi-media presentation Corporate name and logo on HEROS vehicle fleet Company logo incorporated on exclusive HEROS merchandise Company Logo and link on HEROS website Framed photography representing partnership with HEROS Social media acknowledgment regarding sponsorship commitments $ 5 0 0, P L A T I N U M Corporate representation at HEROS helicopter unveiling Use of H.E.R.O.S. images and logos Participate in ribbon cutting at HEROS helicopter unveiling Projection of name and logo in HEROS multi-media presentation Corporate name and logo on HEROS vehicle fleet Company logo incorporated on exclusive HEROS merchandise Company Logo and link on HEROS website Framed photography representing partnership with HEROS Social media acknowledgment regarding sponsorship commitments Framed photography representing partnership with HEROS $ 1 0 0, p. 09

10 C O R P O R A T E S P O N S O R S I L V E R G O L D Corporate name and logo on HEROS truck Company logo incorporated on exclusive HEROS merchandise Company logo and link on HEROS website Use of H.E.R.O.S. images and logos Framed photography representing partnership with HEROS Social media acknowledgment regarding sponsorship commitments $ 5 0, p. 10 O P P O R T U N I T I E S Company logo and link on HEROS website Use of H.E.R.O.S. images and logos Social media acknowledgment regarding sponsorship commitments Plaque representing partnership B R O N Z E Company logo and link on HEROS website Social media acknowledgment regarding sponsorship commitments Plaque representing partnership with HEROS with HEROS $ 1 0, $ 5, 0 0 0

11 G I F T S T H A T C A N H E L P S A V E L I V E S The gift of air Oxygen tank refill $25 The gift of diagnostics Medical diagnostics testing $100 The gift of visibility Flight suit $325 The gift of proficiency Fuel the helicopter for a check ride $350 The gift of safety Helicopter maintenance check $450 The gift of airspace NAV Canada software for one year for one helicopter $500 The gift of knowledge Community outreach educator $750 The gift of healing Medical equipment used in the helicopter $1,000 The gift of protection Medical flight helmet $1,300 The gift of sight Night vision goggle flight helmet $2,700 The gift of training Human patient simulator maintenance $4,000 The gift of flight Fund a H.E.R.O.S mission $5,400 p. 11

12 Northern BC H.E.R.O.S.: P.O. Box 614 Prince George, B.C. V2L 4S8

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