Putting your cloud to work

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1 Putting your cloud to work Strategies to drive adoption and utilization for critical business applications Paul F Hartzell EVault VP APAC Sam Chong TVC Pte Ltd - Singapore 11/19/ EVault, Inc. All Rights Reserved 1

2 Who is EVault? Background Cloud-Connected backup and recovery services since 1997 Market leader with 43,000+ customers worldwide A Seagate Company Proven Track Record 105 Petabytes of Data Under Management 15,000 Recoveries per Month 1,600 Annual Best Practice Implementations 400 Successful DR Tests per Year 11/19/ EVault, Inc. All Rights Reserved 2

3 Who is TVC? Background Authorized Distributor Singapore Certified EVault Integration Manager Established Systems Integrator Singapore based since /19/ EVault, Inc. All Rights Reserved 3

4 Who is in the audience today? Have you deployed your own cloud or do you manage a public or private cloud? Do you wish there was higher adoption and utilization of your cloud capacity? Have you considered deploying additional technology in your cloud to attract new customers or increase the consumption by current customers? Are you looking for ways to show cloud customers how to combine on site disk based technology with seamless cloud connectivity for a scalable, high ROI recovery and backup solution? 11/19/ EVault, Inc. All Rights Reserved 4

5 Why are we talking about this? Consider: IDC reports that the worldwide purpose-built backup appliance market (PBPA) will grow 23% in 2013 and another 18% in 2014 Worldwide capacity of appliances is projected to grow 64% in 2013 and another 52% in In % of companies anticipate increasing cloud spending and 39% of IT budgets will be allocated to cloud computing, according to IDG Enterprise Data backup and disaster recovery services are two of the hottest technologies driving cloud adoption. In fact, when asked, enterprise IT professionals say that it s the third technology they re likely to deploy in the cloud, after collaboration applications and . (Source IDC) 11/19/ EVault, Inc. All Rights Reserved 5

6 Two ways to consume cloud capacity and create revenue Provide state of the art data recovery and backup solutions to your clients and customers Cloud Connected recovery and back up to EVault cloud partners in APAC like Fujitsu Cloud Services and Microsoft Azure Deploy Evault Endpoint Protection for desktop and laptops with backup to a cloud environment Use purpose built appliances via our partner network with EVault software for a plug and play solution with cloud connected hybrid solution EVault software and professional services for private cloud deployment and administration MSP (Managed Service Provider) Model - providing your version of Data Protection services to your customers using the EVault platform Cloud connected server recovery and back up to your cloud Endpoint Protection for clients laptop/desktop and mobile workforce and data migration (phased replacement with new devices) 11/19/ EVault, Inc. All Rights Reserved 6

7 EVault Endpoint Protection Cloud connected opportunities 11/19/ EVault, Inc. All Rights Reserved 7

8 Data Transfer Technology Overview Front-End Deduplication In-Flight SSL Bandwidth Throttling -Management Console -Data Store -Key Escrow -At Rest Encryption -Device Level Keys -Local Cache Performance & Productivity Adaptive Compression and At Source Global Deduplication - Data is de-duplicated at source backed up quickly and securely in the background - Reduces >90% of bandwidth requirements and shortens backup cycles Adaptive Compression Local and Network Caching - Backup to local cache provides protection and restore capabilities, even if the device is off-line - Optional network cache enable LAN speed backup/recovery. Data uploads are scheduled to minimize impact to bandwidth and costs Bandwidth Throttling - Set and optimize bandwidth and maximize performance for end user and IT Network Cache on Local Appliance End-to-End Security Device Level Keys - Separates data across users File/Folder Encryption bit AES/FIPS In-Flight Encryption bit SSL stealth flight path At-Rest Encryption - No server side decryption Your cloud or Partner Cloud 8

9 EVault Endpoint Protection Software Software as a Service Profit Model A client has 200 desktops and laptops to protect. The client would like their data hosted in an EVault cloud partner environment. 200 x S$8 = S$1,600 List Cost per month 200 x S$5.5 = S$1,100 is the Partner Cost per month Partner Profit = S$500 Monthly or S$6,000 per year * Annuity based sales model with the ability to add more devices to increase profits each month as the client environment expands. Also, client only pays for what they use a WIN/win 11/19/ EVault, Inc. All Rights Reserved 9

10 EVault MSP Partner Program EVault Endpoint Protection Your client has 1000 desktops and laptops to protect, they would like their data backed up and managed in your Cloud x S$8 = S$8,000 List Cost monthly 1000 x S$3 = S$3,000 Partner Cost monthly One time installation & deployment charge of S$6,000 Typical partner cost of hosting EEP Service for 25TB= S$2500 First year partner profit = S$24,000 Note: ($96,000 - $36,000- $6000- $30,000 = $24,000) Subsequent Partner Profit = $2,500 Monthly or $30,000 per year * Greater profit potential on annuity model when hosted by MSP partner. 11/19/ EVault, Inc. All Rights Reserved 10

11 Server Backup Seamless Cloud Connected Opportunities With Onsite Appliances 11/19/ EVault, Inc. All Rights Reserved 11

12 One Platform: Three Deployment Options Onsite Backup LAN / WAN Purpose Built Appliance Cloud Backup WAN Private Cloud or Partner Cloud Hybrid Backup Private Cloud or Partner Cloud

13 How the on site appliance works 1. Ship 2. Install 3. Customize 4. Protect Appliance Partner ships appliance with preconfigured hardware, storage, and software Connect appliance to customer s network and power Configure the vault Design customer s backup strategy including backup schedules and retentions Backup and restore data Manage daily operations Be the single point of contact for support, EVault backs you up 11/19/ EVault, Inc. All Rights Reserved CONFIDENTIAL 13

14 The EVault Advantage No single point of failure Backups and recoveries move seamlessly from servers to on site appliance(s) to cloud. Immediately restore from on site appliances. Total protection at all times along with true off site disaster recovery Efficient use of on site storage footprint Block level incremental backups + deduplication + compression = smaller footprint Broad platform coverage Beyond Windows, Linux and VMWare Includes iseries, UNIX, Microsoft applications and Oracle 11/19/ EVault, Inc. All Rights Reserved CONFIDENTIAL 14

15 EVault Server Software Plug-n-Protect Partner Appliance A client has 15 servers with 6TB of data. They would like their data protected locally on a partner sourced and enabled appliance and hosted in house in their own data center. Purchase a 6TB Plug-n-Protect Appliance S$32,000 Appliance Sell Price S$23,000 Partner Cost Partner Profit = S$9,000 Expand the appliance (up to 22TB) S$5,000 1TB Expansion Pack S$3,000 Partner Cost Partner Profit = S$2,000 per additional TB * Hardware solutions offer expandable revenue opportunities. 11/19/ EVault, Inc. All Rights Reserved 15

16 EVault Backup Server Software Software as a Service (reseller model) A client has 1 TB of data on 5 servers protected in an EVault partner cloud with no hardware or software purchases. S$550 Monthly Client Cost S$385 Monthly Partner Cost Partner Profit = S$165 monthly or S$1,980 per year Make it a hybrid deployment with the partner enabled Plug N Protect Appliance on site for faster backups and restores. S$5,000 1TB rack mount PnP Appliance S$3,500 Partner Cost Partner Profit = $1,500 * Mix and Match a hardware and a cloud solution for increased revenue opportunities. 11/19/ EVault, Inc. All Rights Reserved 16

17 EVault MSP Partner Program EVault capacity based server protection Service provided by MSP, vault managed by MSP. A client has 10TB of data they want protected in the MSP Cloud. Software cost for 10 TB (Start up year) = S$23,000 Typical Partner Cost of hosting EVault Service = S$100/TB monthly Typical retail price to customer S$5,500/month or S$66,000/year Partner Profit = S$31,000 (first year) Year 2 onwards, renewal cost = S$4,600 Partner profit = S$49,400 * How about adding an onsite appliance to this configuration? $$$$$$ 11/19/ EVault, Inc. All Rights Reserved 17

18 A few quotes to finish our presentation We ve been offering EVault enabled appliances to our customers for over four years. The addition of the on site appliance has enabled us to differentiate our offering and secure some big wins. Our customers like the ability to backup and restore locally and also have the reassurance their data is being protected offsite in our cloud environment. Senior Product Manager, Financial Institution Availability Company, USA Our company has had great success selling EVault configured appliances in many of our data protection sales opportunities. EVault and their partners offer appliances for every customer segment and we use that flexibility to enhance our overall strategy. EVault's hybrid approach of local data protection and seamless cloud storage is a real service differentiator in this competitive market. President, Data Services Company, UK 11/19/ EVault, Inc. All Rights Reserved 18

19 Learn more about EVault and Promise Technology appliances at CEA Visit Booth D20 and see a live demonstration of Endpoint Protection and Server Backup and register to win the world s best headphones! or Contact and let us know how we can help you make money with our disk to disk to cloud software and hardware solutions. 11/19/ EVault, Inc. All Rights Reserved 19

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