Rezora Templates - Descriptions and Artwork Requirements

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1 Rezora Templates - Descriptions and Artwork Requirements

2 Table of Contents Rezora Template.1 Template Type Descriptions 1 Property Newsletter...1 Stationery. 1 Postcard. 1 Market Report Template Elements.1 Static Content. 1 Listings...1 News & Stories Subject...2 Message 2 Headers. 2 Default Content.. 2 Contact Information..2 Market Data 2 Automatic, Scheduled through Primary Sphere Listing Links Property Newsletter Template Sample.3 Stationery Template Sample 4 Postcard Template Sample...5 Market Report Sample.6 Artwork Requirements..7

3 Rezora Templates Four template types, Property Newsletters, Stationery, Postcards and Market Reports, are available within Rezora s marketing platform. As you consider the customization of any of these four template types for your marketing needs, please review the following descriptions of the four types and building blocks or elements, the combination of which allow for unique styles and presentations. Visual samples are also included to provide further clarification. Template Type Descriptions 1. Property Newsletters are predefined templates that enable the agent to include MLS listings, news stories and personalized content using a WYSIWYG editor. 2. Stationery are predefined, letterhead-style templates that allow the agent to send a personal note and get creative using the WYSIWYG editor. 3. Postcards are created by the brokerage and sent on behalf of the agent, can either be scheduled for sending and/or given an expiration date. Agents may send a postcard manually after the scheduled send and before the expiration date. 4. Market Reports are predefined templates that enable the agent to create market reports specific to a city or zipcode. Personalized content can be added using the WYSIWYG editor. 11 Template Elements 1. Static Content Static content within a template represents images, text and design that cannot be altered once a template has been made ready for use within the system. It is typically the content that you would like to ensure cannot be modified by agent (eg., logo, important images, messaging, etc.). 2. Listings - MLS/IDX listings are made available within Rezora to incorporate easily into an by a simple drag and drop method. This is unique to the Newsletter Template. Placeholders for the listings are initially created within the template for integration later by agents and house broker accounts, and optimized for up to a certain amount of listings. In other words, if there are 5 placeholders, an agent or broker can drag and drop anywhere from 1 to 5 listings into the template. Listing images and data included in template is pulled from information contained within the MLS. 3. News & Stories Another element unique to the Newsletter template is the ability to drag and drop any number of local or national stories from RSS feeds or from a custom URL, within a predefined space. Space is held for title and intro. The rest of the story can be accessed by a link below the intro.

4 11 Template Types (continued) 4. Subject The subject is a required header. It is required because what is typed into this space will become the subject line of the , in addition to being shown within the . The subject header can be placed in any area of the template. 5. Message A message area - WYSIWYG text editor box - refers to the area that can include personalized messaging, images, hyperlinks and creative formats with replaceable images and text. A message area can also be preset within the Company Admin account, and the default content will be reflected within the agent s account. Keep in mind that an agent can change default content, although these changes will not affect the main template. 6. Headers Additional header options are available. Unlike the required Subject header, the additional header areas can be left blank. 7. Default Content Templates that include Subject and Message (text editor box) elements can be preset within the Company Admin account. The default content will be reflected within the agent s account as default subject or message content. Keep in mind that agent can change default content, although these changes will not affect the main template. 8. Contact Information Templates are coded to populate sending agent s contact information (the same information that Agent has typed into their Rezora Profile Settings page), usually within the footer, although contact information can be located anywhere within the template as needed. If you are requiring a generic template, without Agent or additional Brokerage contact information, this area can be excluded. 9. Market Data Market data for a zip code area or city is unique to the Market Report template. A list of data criteria is available to choose from, allowing for more than 25,000 possible data points or charts. 10. Automatic, Scheduled through Primary Sphere Unique to the Postcard template within Rezora is the ability for the Brokerage, via the Company Admin account, to schedule templates for an automatic send to a list called the Primary Sphere. Alternatively, the Postcard can be sent manually by the agent after the automatic scheduled send. 11. Listing Links Hyperlinks embedded within the pictures of MLS listings are available to either take the recipient to a Rezora landing page that provides more information about the listing (more pictures and description) and more search options, or takes one to Brokerage s website. Information can be included to allow referral agent information to be displayed.

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9 Artwork and Production Requirements 1. Template artwork must be sent in psd file format. 2. psd file will be considered final artwork after review between Rezora Account Manager and Client. Upon initial template review, account manager will make you aware of potential additional fees where applicable. 3. Any changes made to final will incur a $120/hour change fee at the discretion of Rezora team. 4. Customized templates after the set amount listed in your agreement has been reached will incur charges based on the complexity and size of the template. Clients with shared template gallery: a) $200 custom order if not included in a gallery. i) $99 and $79 gallery fees, depending on complexity. ii) See gallery for details on pricing and delivery times. b) $50 off future custom order if added to gallery. c) $400 fee for work that does not include psd file format sample. Includes 2 rounds of revisions. d) Additional licensing cost for images, etc., is client s responsibility. Clients without shared template gallery: a) $200 custom order b) $400 fee for work that does not include psd file format sample. Includes 2 rounds of revisions. c) Additional licensing cost for images, etc., is client s responsibility. d) 2-day normal delivery; $200 additional fee for rush orders.

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