You re the Expert Attract Clients, Build Your Reputation and Grow Your Business!

Transcription

1 You re the Expert Attract Clients, Build Your Reputation and Grow Your Business! PRESENTED BY Barbara Sanfilippo, CSP, CPAE High Definition People FOR INFORMATION (760)

2 page 2 Attract Clients and Clone Your Best Customers Attract warm calls work smart be strategic! Infiltrate "target" industries, niches and high potential prospects. (e.g., manufacturing, healthcare, automotive, financial, wellness, HR) Clone your best prospects and customers! Ask your customers, prospects and referral sources two key questions: Name of client/prospect: 1. I m hoping you can help me. I d like to do more business with customers like you and want to learn more about the industry. May I ask what professional association you belong to and what industry meetings you attend? Would it be possible for me to attend a meeting, host a panel, speak, or even sponsor a breakfast? association: 2. What online newsletters, blogs or industry periodicals do you read? Speak at an industry meeting attended by your clients/prospects and deliver a valuable educational message. Publish an article in an industry journal or association digital newsletter. Post comments on blogs read by your prospects and customers. Offer valuable tips, address their challenges and be viewed as an expert and mini-celebrity! Social media marketing it s all about joining a community with your clients/prospects! 1. Join LinkedIn and invite your satisfied customers to link with you. Ask for a recommendation. (Contract with a virtual assistant on Craigslist.) 2. Scan all the connections of your customers/prospects and ask for a referral. 3. Note what popular groups your top prospects and clients belong to and join a few in your target market.

3 page 3 Be an Expert, Educate, Add Value - The Key to Differentiate What problem or pain do you solve for your customers? What dreams do you fulfill in certain niche target markets? Think of some successful client promotions and consulting you delivered with excellent results. What specific problem or pain did you solve? What dream did you achieve for the client? Client Pain Client Dream Be sure to include the pain you solve, the dreams you create, and the solutions you offer in your presentations, on your website, in all marketing materials and social media announcements. Identify prospects and clients in your industry niche with similar pains and dreams Brand yourself as an expert - publish articles, post comments, speak and educate on a hot topic. Partner with industry and professional associations to deliver a teleseminar or webinar to their members addressing a common challenge. Offer periodic teleseminars or webinars to your own database. Hot Topic/Titles (insert pains and dreams in your headline): How to Avoid/Increase Are You Getting/Concerned Five Pitfalls/Proven Ideas to Other

4 page 4 Teleseminar Tips: Record all teleseminars/webinars and post to your website or duplicate as CD giveaways. Interview suppliers and customers as guest presentors. Don t give out the telephone number or webinar link until after people register so you have a follow-up prospect list. Include case studies, success stories and testimonials on your website and in video clips. client problem/goal solution/recommendation result/outcome client testimonial List three clients you will feature as a case study (they can be anonymous): Does your website and marketing materials position you as a product sales person or as a marketing expert or branding consultant? Action Items: To attract clients, be viewed as an expert and build my reputation, I commit to: Differentiate and specialize by industry, knowledge, creative solutions, unique products and added value service.

5 page 5 Use the Act As If Principle TM! Dream Big! Three powerful words will determine your future success belief, faith, and action. To bring your business and personal dreams alive you must act as if you expect them to happen. Use the Act As If Principle TM to replace doubt and discouragement with optimistic expectations! My dream: My Act As If: Sign up for my e-tips at the website below! Barbara Sanfilippo is a popular inspirational and business keynote speaker, coach, and consultant at corporate conferences, sales incentive meetings and association conventions. She is the author of, Dream Big! What s the Best that Can Happen? Her firm, High Definition People, builds high performance sales teams, partners with business owners to grow their business and inspire people to experience life and work in vivid color. To order her Dream Big! book, audio sales CDs, or get more information, visit: