E-Commerce met Microsoft

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2 Webplatform & klantmanagement E-Commerce met Microsoft Verander uw Web-site naar een succesvol business platform Nico Copier Enterprise Technology Architect Microsoft

3 Agenda Trends Historie & Toekomst Platform Werking van Catalog, Marketing en Site Overige, WVTTK Vragen (& Antwoorden)

4 Trends Business gedreven Rijke gebruikerservaring Community integratie Toename Mobiel en ander Form Factors Agility en Time-to-Market Focus op onderscheidende factoren

5 Groei van Sociale Netwerken 5

6 Trends Technologie gedreven Platform of/en Best-Of-Breed S+S of/en Saas

7 Toepassing van nieuwe technologie 7

8 Veranderingen in het verkoop-landschap EXPANSIE ECONOMIE MERK CHANNELS Lokale en wereldwijde markt Verandering van bestedingspatroon Merk erosie Digitale Consument

9 Agenda Trends Historie & Toekomst Platform Werking van Catalog, Marketing en Site Overige, WVTTK Vragen (& Antwoorden)

10 Wat is/doet de volgende generatie E-Commerce? An online shopping experience that engages, attracts and excites customers by offering personalized content, social community and rich user experiences via a number of devices and mediums.

11 Multi-Channel E-Commerce Platform

12 E-Commerce voor iedereen 12

13 Historie van Microsoft... (2010 Commerce Server XXXX of R2 ) 2009 Commerce Server Commerce Server Commerce Server 2002 FP1 (Feature Pack) 2002 Commerce Server Commerce Server Site Server 3.0 (Commerce Edition) 1997 Site Server 2.0 (Commerce Edition) 1996 Merchant Server 1.0

14 Agenda Trends Historie & Toekomst Platform Werking van Catalog, Marketing en Site Overige, WVTTK Vragen (& Antwoorden)

15 Commerce Server 2009 Architectuur

16 Commerce Server 2009 Basis Componenten CS IT Pro Tools Microsoft Management Console (MMC) System Center (MOM Pack) Visual Studio Pipeline Editor Schema Editor Catalog Multiple sites and catalogs Flexible product definitions Product relationships Multi-lingual, multi-currency Inventory integration Integrated search XML Catalog Import/Export Catalog Sets Marketing Ads, Discounts, Direct Mail Multi-brand, multi-customer campaign control Personalized buying experience via expressions Scheduling and approvals Revenue-generating ads Promotional code generation and management Orders Pluggable support for services through pipeline components Transactional and rollback support Splitting of orders Profiles Data-source agnostic Secure with field-level encryption Partitioning Default schemas Single view of customers and orders Marketing personalization support Reports & Analytics 35 Built-in Reports, SQL Reporting Services, Integrated data warehouse Web Services & BizTalk Adapters Business User Tools Customer and Orders Manager Catalog and Inventory Manager Marketing Manager

17 Sharepoint Server

18 Portaal

19 Commerce Server Web Parts Catalog Site Map Provider Product Provider Property Picker Product Details List Product Filter Product Query Image Viewer Inline Product Editor Profiles Address List Address Detail Credit Card List Credit Card Detail My Profile Registration Wizard Change Password Orders Add to Cart Cart Checkout Minicart Order History Order Details My Shopper Lists Shopper List Detail Search Search Box Search Results Search Paging Store Locator Marketing Advertisement List

20 Commerce Server 2009 icm Sharepoint Site templates Mobile Template Color- Neutral Template Contemporary Template Custom UX: Customize Web Parts OR Direct to CS2009 Commerce Foundation Live! Services Commerce Server IT Pro and Designer Tools Commerce Server 2009 Default Web Site* Commerce Server 2009 Web Parts E.g.: Shopping, Checkout, Profile, Custom Logic Commerce Server 2009 Multi-Channel Commerce Foundation Unified run-time calling model, meta data Multi-Channel Awareness Core E-commerce Shopping Features Commerce Server Core Systems Catalog, Orders, Profiles, Marketing, Analytics, Staging, Web Services, BizTalk Adaptors Commerce Server 2009 SharePoint Commerce Services* Site Management Channel Mgmt Presentation Mgmt Information Mgmt Workflow Commerce Server Business Management Tools Catalog Manager, Marketing Manager, Customer & Order Manager * SharePoint installation required 20

21 Voorbeelden: Catalog (Catalogsets)

22 Voorbeelden: Catalog (Multi-Lingual)

23 Voorbeelden: Catalog (Product-relaties, e.a.)

24 Voorbeelden: Orders(Splitting)

25 Voorbeelden: Orders (Pluggable Services; Coupons)

26 Voorbeelden: Orders (Inventory, Pre-order)

27 Voorbeelden: Marketing(Multi-Brand)

28 Voorbeelden: Marketing (Banner, wish-lists)

29 Voorbeelden: Business User Tools(Catalog & Marketing)

30 Voorbeelden: Reports & Analytics

31 Agenda Trends Historie & Toekomst Platform Werking van Catalog, Marketing en Site Overige, WVTTK Vragen (& Antwoorden)

32 Werking van Catalog, Marketing & Site Catalog Manager Marketing Manager Site management

33 Werking: Catalog Manager 1. Create new category 2. Create new product in the category 3. Add cross sell relation 4. Show result

34 Werking: Catalog Manager

35 Werking: Catalog Manager

36 Werking: Catalog Manager

37 Werking: Catalog Manager

38 Werking: Marketing Manager 1. Create new advertisement 2. Create new discount 3. Approve discount 4. Show result

39 Werking: Marketing Manager

40 Werking: Marketing Manager

41 Werking: Marketing Manager

42 Werking: Marketing Manager

43 Werking: Marketing Manager

44 Werking: Site management 1. Modify site 2. Manage products from admin web site

45 Werking: Site management

46 Werking: Site management

47 Agenda Trends Historie & Toekomst Platform Werking van Catalog, Marketing en Site Overige, WVTTK Vragen (& Antwoorden)

48 Voorbeeld: Nederland (I)

49 Voorbeelden: Nederland (II)

50 Voorbeeld: Buitenland (I)

51 Voorbeelden (II)

52 Voorbeeld: Hanes

53 Voorbeeld: Staples

54 Voorbeeld: Heineken

55 Voorbeeld: HTG

56 Voorbeeld: RDW (Digitale Diensten)

57 Ideas for Performance & Scale Built & tested for large enterprises 10M item catalogs 100,000 catalogs & virtual catalogs 60M user profiles 100,000 orders/day (12 hr peak) 10GB/hour data warehouse import Deployed in 99.9% availability customer environments Multi-instance support (100 active, 1,000 provisioned)

58 Agenda Trends Historie & Toekomst Platform Werking van Catalog, Marketing en Site Overige, WVTTK Vragen (& Antwoorden)

59 Vragen (& Antwoorden) De oplossingen in deze presentatie zijn getoond, zijn o.a. gerealiseerd door: 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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