Cloud Solutions The Next Wave

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1 Cloud Solutions The Next Wave Dr. Volker Barent Director, High-End Systems Europe IBM April , 2011 International Business Machines Corporation

2 Is this your Future?... You? Your Cloud-based Services? Your physical IT? International Business Machines Corporation

3 or this?... You? Where is your IT? International Business Machines Corporation

4 IT challenges in the Cloud-age Infrastructure We have lots of tools, to manage isolated automation tasks But getting everything coordinated is challenging and takes a lot of time Operations Releasing a new application in production is a lot more than creating a virtual machine. And after deployment, I need to mange its entire lifecycle. I need to link different tools, people, departments. It takes weeks. Development I need to accelerate delivery and improve feedback between development and production. Business I need to react quickly to market demand. IT is not fast enough to support my strategy and is slowing down innovation International Business Machines Corporation

5 ? Does this Match? What is this cloud about? Provider Consumer Virtualised Higher utilisation Economy of scale benefits Lower capital expense Standardised Easier access Flexible pricing Reuse and share Easier to integrate Automated Faster cycle times Lower operating expense Optimized utilisation Improved compliance Optimised security End user experience Resources scale up and down by large factors as the demand changes Rapidly provisioned IT capacity & capabilities are rapidly provisioned using Internet standards without transferring ownership of resources Elastic Flexible pricing Utility pricing, variable payments, pay-by-consumption and subscription models make pricing of IT services more flexible Standardised Offerings Uniform offerings readily available from a services catalogue on a metered basis International Business Machines Corporation

6 The Future of the IT Department CBM for the Business of IT Before cloud International Business Machines Corporation

7 The Future of the IT Department CBM for the Business of IT After cloud International Business Machines Corporation

8 Cost / Hour ( Nomralized) Data Center Roadmap Cost / Hour Computer Network Storage Backup Maintainance Energy Datacenter Capex Datacenter Opex HV VM OS Cloud SW DCOS Admin Overhead Enterprise Data Center Cost Optimized Enterprise DC Future Enterprise DC Current Enterprise Hybrid DC Cost Optimized Enterprise Hybrid Future Enterprise Hybrid DC Large Internet Data Center International Business Machines Corporation

9 Tuned to the task Cloud Ready. Data Ready. Security Ready. Smarter Computing is the IT infrastructure that enables a smarter planet International Business Machines Corporation 9

10 Clients have many choices in how they consume cloud technologies International Business Machines Corporation

11 Client adoption patterns for cloud computing Cloud Enabled Data Center Cloud Platform Services Business Solutions on Cloud Cloud Service Provider Audience IT Operations, Data Center Manager Application Developer, Software Architects, IT Operations LOB, CIO CIO, CTO, IT Executive, LOB Executive Create a Cloud Strategy and Roadmap Consolidate and Virtualize Infrastructure Image and Virtual Environment Implement an Entry Cloud Infrastructure Implement an Advanced Cloud Infrastructure Access Compute and Storage as-a-service Applications on Private Cloud Develop and Deploy New Applications Delivering Dev and Test Environments Social Business Reducing the TCO of B2B Integration Enable Global Supply Chain and Inventory Digital Marketing Optimization Business Process Redesign Monitoring as a Service Desktop Cloud Build the Cloud Infrastructure Enable Applications in the Cloud Extend Applications in the Cloud Cloud Service and Integration Cloud Service Security Cloud Assurance Integrated and Manage Hybrid Cloud International Business Machines Corporation 11

12 Cloud Computing Reference Architecture A simple organizational structure defines prescriptive solution architectures per cloud adoption pattern CCRA 3.0 Cloud-enabled data center (building private IaaS, as a mgd service) Platform Services (building private PaaS, as a mgd service) Building SaaS (using IBM-hosted services) Cloud Service Provider (CSP2, commercial XaaS) Common Reference Architecture Foundation Architecture Overview Architectural Decisions Use cases Non-functional requirements Security Performance & Scalability Resiliency Standards International Business Machines Corporation

13 Infrastructure Mgmt Interfaces Platform Mgmt Interfaces Software Mgmt Interfaces BP Mgmt Interfaces Cloud Computing Reference Architecture (CC RA) Cloud Service Consumer Cloud Service Provider Cloud Service Creator Consumer End user Cloud Service Integration Tools Cloud Services Existing & 3 rd party services, Partner Ecosystems API BPaaS Common Cloud Platform OSS Operational Support Services Service Delivery Catalog Service Manager BSS Business Support Services Customer Account Service Offering Catalog Business Manager Service Offering Service Component Developer Service Composer Service Integrator Consumer Business Manager Consumer Inhouse IT API API SaaS PaaS Service Consumer Portal & API Service Automation Service Request Provisioning Monitoring & Event Change & Configuration Incident & Problem IT Asset & License Image Lifecycle IT Service Level Capacity & Performance Contracts & Agreement Subscription Service Request Pricing Order Entitlement Metering Rating Billing Service Development Portal & API Offering Manager Service Creation Tools Service Development Tools Business Processes Applications Middleware Infrastructure Service API IaaS Platform & Virtualization Deployment Architect Transition Manager Operations Manager Clearing & Settlement Service Provider Portal & API Accounts Payable Security & Risk Manager Accounts Receivable Customer Care Service Runtime Development Tools Software Development Tools Consumer Administrator Inf rastructure Image Creation Tools Security, Resiliency, Performance & Consumability Governance International Business Machines Corporation

14 IBM Cloud Software is evolving to a simpler, integrated offering structure AUTOMATE SmartCloud Entry Basic cloud functions including intuitive self service interface, administration, and infrastructure management designed for cloud Application Lifecycle Platform as a Service Technologies Application Resources Application Environments Foundation Application Infrastructure as a Service Technologies Integration Infrastructure Platform and Administration Availability and Performance Security and Compliance Usage and Accounting OPTIMIZE SmartCloud Provisioning Automated provisioning designed for cloud with parallel scalability and integrated fault tolerance Advanced image lifecycle management and analytics Standardized middleware and application deployments ORCHESTRATE SmartCloud Orchestrator Advanced cloud delivery including service orchestration, runbook automation, monitoring, usage and accounting International Business Machines Corporation

15 IBM SmartCloud Entry A cornerstone for IBM SmartCloud Foundation solutions enabling clients to quickly build a cloud from the ground up Rethink IT. Reinvent business Simplified cloud administration with easy self-service UI, lowing administration overheads Standardization of virtual machines and images enabling rapid deployment of business applications Integrated management with approvals, projects, metering, billing, through a single pane of glass Improved utilization of infrastructure by highly optimized IBM systems Open and extensible via REST APIs allowing easy customization Cloud Solutions International Business Machines Corporation

16 Smart Cloud Entry - Easy, open, enterprise proven Easy to use Simple to deploy Smart Cloud Entry Smart Cloud Entry Self service Metering Monitoring Decomissioning IBM X86 IBM PureSystems IBM z IBM Storwize V7000 IBM XIV IBM Power International Business Machines Corporation

17 A layered and open cloud architecture is emerging Business Applications as components Service Oriented Architecture Platform Services OSL C Infrastructure Services Backplane Fit for purpose PODS International Business Machines Corporation

18 Managing workloads across the lifecycle requires orchestration Data Compute Availability Domain Domain Storage Monitoring Domain Domain Network Domain IT Managemen t Monitoring Storage IT Asset Domain Network Change Domain Orchestration Engine Web App DB Service Desk Provision Pattern Resource Orchestration Onboard, provision, manage CPU, Storage and Network Workload Orchestration Workload aware placement, optimization and operation Service Orchestration Manage the lifecycle of business applications International Business Machines Corporation

19 What is SmartCloud Orchestration? An open and scalable cloud platform An easy to use orchestrator for cloud service automation A marketplace for automation packages sharing and re-use A rich set of ready to use automation packages International Business Machines Corporation

20 SmartCloud Orchestration - an Evolutionary Approach Offers a range of entry points, control and integrated value Supports existing and new infrastructure investments Delivers application & middleware pattern portability Legend SmartCloud Foundation Offering Factory Integrated & Optimized by IBM SmartCloud Orchestration Orchestrate Services across multiple environments and domains SmartCloud Provisioning Automate Optimized Workloads SmartCloud Entry Automate IT Delivery Customer integrated hardware SmartCloud Provisioning Automate Optimized Workloads SmartCloud Entry Automate IT Delivery PureFlex System Automate Optimized Workloads Automate IT Delivery PureApplication System CIMI & OVF TOSCA CCRA OSLC International Business Machines Corporation

21 The OpenStack Foundation is Open for Business OpenStack is a global collaboration of developers & cloud computing technologists working to produce an ubiquitous Infrastructure as a Service (IaaS) open source cloud computing platform for public & private clouds. Platinum Sponsors Gold Sponsors Exponential growth in participation 150 Orgs 2600 Individuals 850 Orgs Individuals OpenStack Compute (core) Provision and manage large networks of virtual machines OpenStack Object Store (core) Create petabytes of secure, reliable storage using standard HW OpenStack Dashboard (core) Enables administrators and users to access & provision cloud-based resources through a self-service portal. OpenStack Image Service (shared service) Catalog and manage massive libraries of server images OpenStack Identity (shared service) Unified authentication across all OpenStack projects and integrates with existing authentication systems. Code available under Apache 2.0 license. Design tenets scale & elasticity, share nothing & distribute everything International Business Machines Corporation

22 What about Analytics/Big Data and Cloud? International Business Machines Corporation

23 Unreliable input data Approximation is important Abandoning the 100% accurate IT Patient symptoms Road traffic sensors Root cause Coronary Syndrome 60% Pneumonia 25% Pulmonary Embolism 9% Congestion prediction Ring A99 in 2 hrs 95% Feeder A8 in 1 hr 90% Wind & sun forecast : Energy production Line load estimation Production mix % Are Microchips about to become analog? : International Business Machines Corporation

24 Analog Computing - Projects SyNAPSE and BlueBrain: Simulating the brain understand learning down to synapses explore largescale brain simulations design a chip that "learns" at molecular level International Business Machines Corporation

25 The Future of Analytics: Cloudified??? Data Evaluation and Fusion Algorithm Composition and Invention Testing and Execution Optimization Streaming data Text data Multidimensional Time series Geo spatial Video & image Data mining & statistics Optimization & simulation Fuzzy matching Semantic analysis Network algorithms Relational Social network New algorithms Business Rules Engine Data Acquisition Filtering and Extraction Validation Core Analytics Composition and Packaging Deployment Global Technology Outlook IBM Corporation International Business Machines Corporation

26 There are several Challenges with Big Data and Cloud International Business Machines Corporation

27 IBM s Portfolio for Big Data in a Cloud Align Anticipate Act Storwize V7000 with EasyTier Custom Warehouse Implementations Smart Analytics System BigInsights Cluster InfoSphere BigInsights (x, Power) DB2 Analytics Accelerator Optimized for IBM systems SAP HANA Appliance System z, Power, System x, Netezza Storage, Networking, Systems Systems for ISV BAO (x, Power, z) zenterprise with zbx IBM Watson InfoSphere Streams Managed in the Cloud International Business Machines Corporation

28 Another Challenge: Security Integrity and Isolation Compliance Operational Environment Simplification Supports Advanced Virtualization Multi Tenancy Authentication Authorization Confidentiality Cryptography Key Non Repudiation Digital Signatures Trusted Logging Auditability Demonstrate Compliance Extensive Logging z: PR/SM, Storage Key p: PowerVM, Storage Key EAL Certification of Hypervisors and Operating Systems z: RACF, LDAP, PAM, EIM, x.509 p: LDAP, PAM, Aix Advanced Security z: CPACF, CEX4C, IBM4765, ICSF, TKE p: P7+ Crypto, storage: Disk Encryption, Tape Encryption z: PKI, ICSF, PKCS#7 z: SMF, RACF p: PowerSC p z Storage International Business Machines Corporation

29 Platform Considerations Characteristics Examples Another Challenge: Workload Characteristics and Platform Requirements Shared Data & Work Q Type 1 Shared Data & Work Q Highly Threaded Type 2 Highly Threaded Parallel Data Structures Type3 Parallel Data Structures Small Discrete Type 4 Small Discrete OLTP databases Web app servers Structured BI HTTP, FTP, DNS N-Tier transaction processing SAP app servers XML parsing HPC applications File and print Small end user apps Thread interaction increases contention and coherence delays Coherency traffic increases utilization of memory and cache busses High context switch rates Lots of software threads Modest thread interaction Low thread interaction High memory bandwidth Low context switch rates Does not pressure any resource Requires minimal memory footprint Inefficient on dedicated resources No shared data Scales on robust SMP Cluster technology dependent Large shared caches and wide busses Fewer, bigger threads Scales on large SMP Can scale well on clusters High thread count Low latency memory access Large private caches Scales well on clusters Large private caches High thread count High memory and I/O bandwidth Often on dedicated machines Single instances can run on almost any hardware Small numbers can virtualize on any hardware Robust SMP allows best virtualization flexibility International Business Machines Corporation

30 PureSystems Family with build-in Cloud-DNA Infrastructure Components Integrated Infrastructure Application Platform Data Platform Beyond Blades Delivering Cloud Infrastructure Services Delivering Cloud Application Platform Services Delivering Big Data Platform Services International Business Machines Corporation

31 Client Manages Virtual System Patterns Virtual Application Patterns Value of Patterns increases incrementally from Infrastructure Patterns to Platform Patterns Traditional IT Virtualization Virtual System Patterns Virtual Application Pattern Applications Applications Applications Data Data Data Runtime Runtime Runtime Middleware Middleware Middleware O/S O/S O/S Virtualization Virtualization Virtualization Servers Servers Servers Storage Storage Storage Networking Networking Networking Customization; higher costs; slower time to value International Business Machines Corporation Managed by PureApplication Standardization; lower costs; faster time to value Managed by PureApplication

32 IBM is increasing its investment in Patterns of Expertise Built-in Additional IBM Content Targeted for 1H2013* Pre-Entitled Web Application Pattern (1.0, 2.0) IBM Transactional Database Pattern 1.1 IBM DataMart Pattern 1.1 IBM Application Pattern for Java 1.0 WebSphere Application Server HV (7.0, 8.0, 8.5) DB2 Enterprise Server Edition (9.7 FP5, V10.1) Separately Purchased (except where noted) Messaging Extension for Web Application Pattern 2.0 WebSphere Message Broker 8.0 WebSphere MQ 7.5, 8.0 WebSphere Portal Server 8.0 Web Content 8.0 WebSphere Transformation Extender w/launcher 8.4 IBM Business Process Manager 8.0 IBM Operational Decision Manager 8.0 SOA Policy 2.0 SOA Policy Gateway 2.0 Business Intelligence 1.0 Informix 11.7 IBM Connections 4.0 InfoSphere Information Server 9.1 Virtual Application for SAP CRM 1.0 WebSphere Commerce Sample 7.0** 1Q 2013 Maximo Asset 7.5 Worklight SOA Plugin for Monitoring (delivered via SOA Policy Gateway Pattern) 2.1 WXTR 2.1 (runtime pre-entitled) DataPower (XG, XI) 5.0 2Q 2013 IBM Domino 9.0 Pathfinder / SOA Insight (pre-entitled) Cast Iron Live On-Premise API Business Intelligence 2.0 (mobile and dynamic query support) IBM Business Process Manager 8.5 IBM Operational Decision Manager 8.5 RAD 8.5 Collaborative Lifecycle Mgmt SmartCloud Continuous Delivery vnext SmartCloud for Social Business *2013 target dates only until plan dcp exit. ** Available via free download from ibm.com International Business Machines Corporation

33 and creating the broadest open ecosystem Optimized solutions from leading ISV partners Delivering applications including analytics, mobile, commerce and more. PureSystems Centre is the gateway to IBM and certified partner expertise Ibm.com/puresystems/centre developerworks enables the developer ecosystem Ibm.com/developerworks/puresystems * 31 new partners International Business Machines Corporation The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG.

34 Future Cloud Solutions will be Self-tuning Selfbalancing Selfoptimizing Selfmonitoring Selfhealing Access requests automatically load balanced for optimal performance Memory management dynamically balances resources Best data placement and access automatically selected based on usage statistics for optimal performance Based on thresholds and alerts, system will monitor and automatically make changes as needed to improve performance Failed nodes are isolated and recovered automatically International Business Machines Corporation

35 .and tuned to the task Tuned to the task means an infrastructure that matches workloads with platforms for optimized performance and economics. Transaction Processing and Database Thousands of online users Large transactional databases 24x7 operation Business Intelligence and Analytics Fewer users Complex queries Multiple data sources Large data warehouse Business Process Unite content, people and process flows Orchestrate multiple services Empower business users International Business Machines Corporation

36 Available IT Analysis Tools from IBM Study Type Brand Time Client time Butterfly (= SIO light) TCO Storage 2-4 days 1-2 days Fit for Purpose Architectural All 2-4 weeks 3-5 days TCO Eagle TCO All 1-2 weeks 1-2 days Environment Technical Health Check Check All 5-10 days 3-5 days Smarter Computing Gap analysis All 1 week 1 day Zodiac TCO All 2-4 weeks 3-5 days BVA Architectural All 4 weeks 1 week zrace TCO System z 1-3 weeks 2-3 days Lab Services Consulting 5 offerings All 1-8 weeks 1-5 days International Business Machines Corporation

37 Available Smarter Computing Workshops IBM Smarter Computing Workshop IBM Big Data Workshop IBM Cloud Workshop IBM Workload Optimized System Workshop IBM PureSystem Workshop International Business Machines Corporation

38 Thank You! ibm.com/smartercomputing Dr. Volker Barent Director, IBM Europe Systems & Technology Group International Business Machines Corporation

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