The power of collaborative forces in generating prosperity

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1 THE DESIGN OF PROSPERITY EXECUTIVE ROUND TABLE DATE: November 8th, 2006 VENUE: University College of Borås (library building) at Järnvägsgatan 5. Aula M401. 4th floor. PROGRAM Please find hereafter the topics that we propose for our common discussions. The list of questions should be considered as an inspiration for your own set of question that we would be happy to consider at the round table. Moderator Christian Votava REALISE strategic consultants, Germany Partner 09:00/12:00 First Session The power of collaborative forces in generating prosperity Short introductory statements by Jeremy Rifkin Safia Minney Joe Friggieri John Thackara

2 Common Discussion The Perspective: The expectation of a next industrial revolution What social and political dynamics are shaping a new energy regime? How could a new energy regime boost our western economies? How could one harness the full economical potential of a new energy regime? Which countries could profit the most from a new energy regime? What are the possible socio-economic effects of a new energy regime? Why might a new energy regime trigger a third industrial revolution? What is the nature of the third industrial revolution? What business transformations are triggered by the third industrial revolution? What impact will the third industrial revolution have on globalisation? The Challenge: Finding Balance in the global economy How are Free Trade and Outsourcing generating global prosperity? How is increasing global interdependency being managed? Can Fair Trade be considered as a basis for sustained global growth? Does a global economy need an ethical basis? Who has to provide the ethical/moral orientation for global economy? What is the role of nation states in a global economy? Are western economies heading towards the end of factory labour? What developments could generate new jobs in our western countries? The Enabler: Culture as the driving force of change and innovation Is the European dream of providing a better life for the many over? What are the cultural roots of the European dream? Is the management of cultural diversity one of Europe s core competencies? What is the right balance between market stimulation and wealth distribution? Which market model is best suited to generate economic growth? Why is a nation s wealth less and less based on its physical resources and on its comparative economic advantages? Why is culture generating substantial competitive advantages? How can a company or a country make use of culture to create an innovative, creative and learning organism? Is cultural engineering a new management discipline? 12:00/14:00 Lunch 14:00/16:00 Second Session The power of creativity and innovation in generating prosperity Short introductory statements by: Simonetta Carbonaro Lucy Orta Derrick De Kerckhove Oliviero Toscani

3 Common Discussion The paradigm shift: A cultural approach to communication and innovation Are our western markets shifting from the material to the immaterial? What are the limits of classical marketing approaches today? Why can t trend research generate competitive advantages anymore? Why is always new the enemy of creativity and innovation? Which are the most relevant socio-cultural shifts in today s societies? Why does the logic behind market targets appear obsolete today? If Design has done its time, can we assume that Art can replace it? Can Art become a commodity? How can Art be a medium that can help to identify new ways of life? Is there reason to believe that creativity is shifting from being an individual talent to a collective process? How does connectivity enhance the process of collective creativity? What is or should be the role of advertising and communication today? The new paradigm: Commodifying time and sense Why is it more profitable today to sell time and sense than just material goods? Why have ways of life become more relevant than life-styles? Could value for sense be the next challenge faced by marketing on the heels of value for money and value for time? What instruments could be used today to capture and understand people s real needs? What does innovation in immaterial markets mean? How could Design become a powerful instrument of innovation? How can one activate and make use of the connected intelligence? What do we mean today by good communication? LIST OF PARTICIPANTS to the BORÅS SUMMIT EXECUTIVE ROUND TABLE Nov. 8th, 2006 EXECUTIVES AND ENTREPRENEURS Mr Michael Treschow Confederation of Swedish Enterprise / Svenskt Näringsliv, Chairman / Ordförande Ericson, Sweden Chairman of the Board / Styrelseordförande Electrolux, Sweden Chairman of the Board / Styrelseordförande Mrs Josephine Rydberg-Dumont IKEA of Sweden, CEO/VD Mr Peng Xiao Hai Beijing Hualian Group, CHINA

4 Vice-President Mr Jörgen Andersson H&M, Sweden Marketing Director / Marknadschef Mrs Margareta van den Bosch H&M, Sweden Design Manager / Designchef Mr Göran Bille Lindex, Sweden Mr Johan Wikander BAAMM, Sweden Mr Mats Lundgren Fodervävnader, Sweden Mr Kristofer Hansén Scania, Sweden Head of Styling / Industrial Design Mr Sven-Olof Bodenfors Forsman&Bodenfors, Sweden Mr Ove Joanson Conglomerate General, Sweden Managing Director / Direktör Mr Erik Kruse Ericsson, ConsumerLab Advisory Group, Sweden Senior Advisor / Rådgivare Mr Göran Holm Almedahls AB, Sweden Mr Krister Ahlström Senior Industrialist, Finland Chairman of the Finnish Round Table Mrs Carla Salaris Lighthouse, Italy Mr Håkan Larsson

5 Tranemo Workwear, Sweden Mr Christian Alcenius Future Lab, Sweden Mr. Björn Svedberg Pret a Porter, Sweden CEO/VD POLITICIANS AND POLICY MAKERS Mr Björn Bergqvist Local Government Municipal Council /Kommunstyrelsen Chairman of the Board /Kommunstyrelsens ordförande Mr Jonas Olson National council for architecture, form and design/rådet för arkitektur form och design Project Manager / Projektledare Mr Leif Pagrotsky The Swedish Parliament Member of the Parliament, the Committee on EU Affairs / Ledamot Mr Göte Bernhadsson Västra Götalands Län County governor / Landshövding REPRESENTATIVES OF ORGANIZATIONS Mr Robin Edman Swedish Industrial Design Foundation / Svenska Industridesigners General Managing Director / Verkställande Direktör Mr Matts Liljegren Förenings-Sparbanken, Sjuhärad Foundation / Föreningssparbanken Sjuhärad, Stiftelsen, General Managing Director / Verkställande Direktör Mr Stefan Gustafson Chamber of Commerce / Handelskammaren, Göteborg Chief of Department Business Climate / Avdelningschef, Affärsklimat REPRESENTATIVES OF ACADEMIC INSTITUTIONS

6 Mr Ronald Pedersen The Swedish School of Textiles University College of Borås Dean / Prefekt Prof. Rolf Wolff School of Business, Economics and Law Göteborg University Dean Mr Roger Johansson University of Chalmers Vice Rector / Vice Rektor Mrs Ingrid Giertz-Mårtenson Center for Fashion Studies, Stockholm University Member of the Board / Styrelsemeddlem SCHOLARS Prof. Pierre Guillet de Monthoux School of Business Stockholm University, Professor of Business Aesthetics / Professor vid Företagsekonomiska Institutionen Mrs Lisbeth Svengren School of Business Stockholm University, Lector of Design Management / Universitetslektor Design Management Prof. Ulla Johansson School of Business, Economics and Law Göteborg University / Handelshögskolan i Göteborg, Docent of Design Management / Docent Design Management Prof. Bert Mulder The Hague University, The Netherlands Associate Professor Information, Technology and Society Prof. Alladi Venkatesh University of California Director of CRITO (Center for Research on Information Technology) Mr Peter Hanke Copenhagen Business School Artistic Director of the Center for Art&Leadership PROTOCOL RESPONSIBLE Mr Nik Dee-Björkvist

7 EXPERTS (SPEAKERS OF THE DESIGN OF PROSPERITY CONFERENCE) Prof. Simonetta Carbonaro The Swedish School of Textiles Universaity College of Borås Professor in Humanistic Marketing and Design Management Prof. Jeremy Rifkin, Foundation on Economic Trends, USA President Prof. Joe Friggieri Philosphy Department University of Malta Dean / Prefekt Mrs Lucy Orta Orta Studio, Paris Owner / Ägare Prof Derrick de Kerckhove Mc Luhan Program University of Toronto, Canada Director / Direktör Mr John Thackara Doors of Perception, The Netherlands Director / Direktör Mrs Nathalie Du Pasquier, Italy Artist / Konstnär Mrs Safia Minney People Tree, UK Founder and Owner / Grundare och Ägare Mr Oliviero Toscani Olviero Toscani Studio, Italy Owner / Ägare

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