Finding & Repurposing Online Content

Transcription

1 Finding & Repurposing Online Content By: Benjamin Toby Freshfields Bruckhaus Deringer US LLP Chris Boyd Wilson Sonsini Goodrich & Rosati Janet Stone Herman Morrison & Foerster LLP Presented at: ACLEA 47 th Mid Year Meeting January 22 25, 2011 San Francisco, California

2 Benjamin Toby Freshfields Bruckhaus Deringer US LLP New York, NY BEN TOBY is the US Librarian and Information Services Manager at Freshfields Bruckhaus Deringer US LLP, a leading international law firm and is based here in Manhattan. He joined Freshfields 11 years ago just as the New York State CLE requirements became mandatory. In addition to running library and information services in the US offices, Ben overseas the knowledge management initiative in the US, he develops, facilitates and tracks the earned credits for about 50 CLE programs each year. Prior to his current position, he was at the firm of Proskauer Rose for 7 years where was a specialist librarian for their Labor and Employment Law practice. Ben is a member of the American Association of Law Libraries, the Special Libraries Association and the Law Libraries Association of Greater New York where he has served on and chaired committees and also elected a director. Ben is a co chair of the ACLEA In house SIG and on the editorial committee of In The Loop, where he was profiled in Member Moment. Chris Boyd Wilson Sonsini Goodrich & Rosati Palo Alto, CA Chris Boyd is the Senior Director of Professional Services for Wilson Sonsini Goodrich & Rosati (WSGR), a 625 attorney firm headquartered in Palo Alto, California. Chris leads the teams that recruit, develop and retain the firm s attorneys. In the areas of knowledge management and professional development, Chris and his team design, develop and market learning tools that give each WSGR professional the skills and knowledge required to provide top notch client service. These tools include substantive legal training programs, professional skills group classes and one on one coaching, model and sample forms, profiles of past deals and cases, and expertise locators. Prior joining WSGR in this capacity, Chris led the knowledge management programs at several Internet start ups, and before that was a corporate attorney at WSGR and a management consultant at a small firm in Boston. Chris received his A.B. from Princeton University and his J.D. from Stanford Law School. Janet Stone Herman Morrison & Foerster LLP Palo Alto, CA Janet Stone Herman is the founder and leader of the firm's Attorney Development Group providing strategic direction in the training, development, and engagement of the firm's attorneys in its offices world wide. As the Director of Attorney Development, Ms. Herman creates, implements, and assesses firmwide attorney development programs and initiatives, including those related to attorney engagement, training, mentoring, advancement, and performance management. From 1985 to 2000, Ms. Herman was a practicing corporate lawyer and served as Of Counsel in the Palo Alto office of Morrison & Foerster. Her practice focused on corporate and securities law, representing emerging high technology companies, on a wide range of matters, including venture financing, public financing, and mergers and acquisitions. Ms. Herman was an expert in the areas of executive compensation, employee stock plans, and public company reporting.

3 Getting more bang for your buck: re-purposing and re-using CLE content ACLEA Mid-Year Meeting January 24, 2010

4 The question Creating any given CLE class or other resource takes a lot of time and effort How can we re-purpose the content to get the most return from this investment? Online Offline 2

5 What does re-purpose mean? Take the core content from one session and using it in other ways 1. Different audience e.g. internal vs external 2. Different medium e.g. live vs recorded 3. Different usage e.g. just-in-case vs just-in-time 3

6 1. Different audience possibilities Practice group rest of firm Internal client Internal public Client A Client B State A State B 4

7 2. Different medium possibilities Live recorded Physical recording (e.g. CD) distributed recording (e.g. MP3 file) Class written content (article, blog post, client alert) 5

8 3. Different purpose possibilities CLE training doing the work Class session applying the learning Class handouts starting-point templates 6