SimplePart Helps Dealers and OEMs Sell Parts & Accessories on the Web. Integrated SEM/SEO Management Services. Business & Strategy Consulting

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1 : ONLINE STORES FOR PARTS & ACCESSORIES Data as of June 2015 SimplePart Helps Dealers and OEMs Sell Parts & Accessories on the Web OE ManufacturerEndorsed, Tier 1 Advertising & Co-op Industry-Leading, CI-Compliant Design Integrated SEM/SEO Management Services 300+ Comprehensive, OE-Driven Catalog of Parts & Accessories Instant, Web-Based Analytics & Reporting Business & Strategy Consulting 3.1M Manufacturer & Dealer 24/7 Support Secure & Enterprise Ready Since inception, SimplePart has sold a total of $52,721,774 1 OE Dealers $2.3M

2 ONLINE MARKET FOR PARTS $5.5 Billion $3.3B, 60% Marketplace (ebay, Amazon) Annual Auto Parts and Accessories Online Market SEGMENTS OF MARKETPLACE $2.6B, 80% Aftermarket $0.7B, 20% OE Share of Market Total Breakdown $4.4B, 80% Aftermarket $1.1B, 20% OE $2.2B, 40% Stand-Alone SEGMENTS OF STAND-ALONE $1.8B, 80% Aftermarket $0.4B, 20% OE Keyword Searches Number of Searches [Make] Parts 19% [Model] Parts 4% [Make] [Model] Parts 1% [Year] [Model] Parts 1% [Year] [Make] [Model] Parts 8% [Make] [Category] Parts 17% [Model] [Category] Parts 13% [Make] [Model] [Category] Parts 26% 2 Shopping by Device 10% [Year] [Make] Parts Long Tail Queries Ranking Factors by Locality 5x Other Search Terms Local Non-Local Desktop Mobile

3 ADDITIONAL SERVICES National Website Dealer Website Search of BUSINESS INTELLIGENCE TURNKEY MARKETING Search Engine Optimization Search Engine Marketing 3 Comparison Shopping Social Media/Forum Management Organic Display/Search Ads Shopping Marketing Reputation Management of CONTROL PANEL SimplePart s Business Intelligence team constantly monitors the online parts space for each brand we represent, giving dealers access to timely analysis and critical insight to changing market conditions. Beyond simply monitoring a basket of parts, our team tracks search ranking, geo factors, competitor advertising, online reputation and many other KPIs for each of our PRO dealers. - Our team proactively works with all PRO Package dealers to maximize ROI and intelligently scale growth. We will make recommendations to increase sales, improve profitability and reduce workload: dealer bottom-line net profit is our focus.

4 SOLUTION-SPECIFIC TOOLS SimplePart is an Experienced, Accountable Enterprise Partner with Proven Programs and Results One Team for Every Need Unique Business Framework Innovative Strategies to Ensure Success Integrated solutions provided through a single vendor increase accountability. Service provided by in-house, Atlanta-based team. Centralized management of design and marketing. Direct access to transparent reporting, Business Performance & Strategy team. Pay-for-performance model allows for dealer-roi focused strategies and helps dealers work together toward larger goals. Proactive dealer management and training. Custom development included: No upfront costs, and no ongoing costs required to keep platform and programs evergreen. Unique marketing perspective, on-trend market knowledge and insights guide strategy. Constantly-evolving strategic techniques developed through experimentation. Staff with automotive and powersports industry experience. CI- and brand-compliant design provides a premium experience for owners. SimplePart Provides Critical Management Services, Allowing Staff to Focus on Larger Strategic Decisions 4

5 PERFORMANCE Annual Performance $35,000,000 35,000,000 $30,000,000 30,000,000 $25,000,000 25,000,000 $20,000,000 20,000,000 $15,000,000 15,000,000 $10,000,000 10,000,000 $5,000,000 5,000,000 of of 0 $ National Website Dealer Website Search Overall Performance Total Since Inception Gross Profit Per Order $ ,000 $52,721,774 Total Gross Profit Since Inception $13,905,328 3,055,427 PAID ROI $6.86 Average Order Dollars $ Live Stores ,882 (P+S) $2,303,407 FINDS A PRODUCT 59.76% 0% 5 75% Dealer Performance BASE ADDS TO CART 4.81% 0% Range Range $1,419 12% 0.55% AGGRESSIVE BASE $29,521 PRO 2% $18,924 $18,720 $452 MODERATE BASE PLACES ORDER 0% Data is from May 2015 Range Organic Display/Search Ads Shopping , , ,029 Estimated Percent of Base 11 Estimated 59% Percent of Base 14 37% Estimated Percent of Base 160 Estimated %

6 ENTERPRISE READY Honda/Acura VW/Audi/Porsche BMW/MINI FCA GM Hyundai Isuzu Jaguar/Land Rover Kia Mazda Mercedes-Benz Mitsubishi Nissan/Infiniti Subaru Toyota/Scion/Lexus Volvo BMW Motorrad Ducati Yamaha Suzuki Triumph Honda Powersports * Trusted OEM Partner with Proven Results Multi-Faceted Strategy Evolves with Changing Markets CI-Compliant Design & Coordinated, Centralized On-Message Marketing Enterprise-Grade Security & SLA 77% of PRO Stores Generate More Than 3,000 Per Month** 3,000,000 6,000,000 9,000,000 12,000,000 80% of PRO Stores Generate More Than $3,000 in Per Month** *ebay Motors Parts & Accessories Only $6, **Auto Dealers on Platform for 3+ Months 6

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