Social Media for Research

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Social Media for Research"

Transcription

1 Social Media for Research Krista Jensen Knowledge Mobilization Officer Office of Research Services York University 1 Friday, March 13, 2015

2 2

3 Agenda Why Use Social Media? Overview of Select Tools Developing a Social Media Strategy Social Media Strategy Activity 3

4 External Research Context CIHR Legislation The objective of the CIHR is to excel, according to internationally accepted standards of scientific excellence, in the creation of new knowledge and its translation into improved health for Canadians, more effective health services and products and a strengthened Canadian health care system 4

5 5

6 Knowledge Mobilization Services Brokering research partnerships Supporting events Capacity building Grant support 6

7 Why Use Social Media? Disseminate knowledge and research in an iterative and interactive way Build communities for partnerships, collaboration and sharing Get academic research into the hands of people who can use it Cited in KMb strategies 7 Image adapted from

8 8

9 Overview of Select Tools Blogs Twitter Facebook Videos LinkedIn Collaborative Online Platforms Pinterest SlideShare 9

10 Blogging Allows you to share stories and information with a wider audience Way to promote research results, services, events and activities Information you would put into a newsletter can go into a blog Often a good way to get started using social media You don t often get a lot of conversation with blogs- it is more of a push type of communication 10

11 11 Blogging

12 Twitter Send out short (140 character) messages called tweets Allows you to share updates, opinions, resources and information with followers Good way to connect with other people with shared interests and build communities of practice Aim for at least one tweet a day Be sure to retweet other people s tweets- it s all about sharing! Try to include a link to something in your tweets 12

13 13 Twitter

14 Facebook People can follow your updates and activities and post questions or comments on your wall Includes facebook Insights which gives you some analytics so you can see who is visiting your page Set up a vanity URL Set up a page and post updates there to keep it separate from your personal facebook activities If you decide to set up a facebook page, you need to post daily and monitor for any comments If you are concerned about inappropriate comments, it is fine to develop a policy that states that you will remove such commentspost this on your About page 14

15 15 Facebook

16 Videos Videos are a great way to tell a research story Viewers are able to put a face to research You can create a channel for all of your videos, as well as other favourited videos You can embed videos from YouTube onto your blog or website easily Videos should not be longer than 3 minutes Vimeo is another option if you aren t comfortable using YouTube 16

17 17 Videos

18 LinkedIn Acts as an online resume or CV Allows you to connect with colleagues and others in your field You can add your publications or projects to your profile Good way to stay connected to people you meet at conferences LinkedIn Groups are another way to connect to others with similar interests 18

19 19 LinkedIn

20 Collaborative Online Platforms- othree.ca Highlights Suite of social media tools including: Document sharing Wikis Blogs Member profiles Forums Events Calendar Free for researchers and their partners Software developed by Canadian company (IGLOO), so data is stored in Canada Other options include- BaseCamp, Open Atrium (Drupal), Blackboard Collaborate, Yammer, Wikispaces, Sharepoint, Huddle 20

21 othree.ca- Envisioning Global LBGT Rights 5 year, $1M CURA project housed at the Centre for Feminist Research at York University, with partnerships in Africa, the Caribbean, India, the Netherlands, the USA and Canada. They are using an online collaborative platform to share legal and qualitative research, as well as participatory videography. 21 The online space is enabling the 22 member research team and 32 partner organizations to share research, knowledge and effect change at the local level in each community.

22 Pinterest Allows you to save or pin images to a board to create a virtual pin board A combination of social bookmarking and social networking Others can follow your boards and repin your pins Creates great visual impact that is great for arts based projects Create various boards based on themes Share other people s pins you think are relevant Even if you aren t using Pinterest yourself, make it easy for others to pin by adding visuals to your social media content 22

23 Pinterest 23

24 SlideShare Easy way to store and share your presentations Makes them accessible from any computer with an internet connection Instead of ing your presentation to people, upload it onto SlideShare and the link to the presentation online Share your presentations with others on your website or blog by embedding People can get notified when you upload a new presentation by following you University faculty and staff qualify for an educational discount on Pro Accounts 24

25 SlideShare 25

26 26 Social Media Strategy

27 Developing a Social Media Strategy Helps you: Avoid shiny object syndrome Plan in a thoughtful and strategic way Carefully consider what you will do before investing time and resources Plan content and a schedule for releasing content Identify who will work on what when working in a group setting Manage expectations 27

28 Social Media Strategy Building Need to consider: Team Primary Goals Audience Current Conversation Selecting Tools Content Measuring Success Name and Design Evaluation 28

29 Social Media Strategy Activity Working in teams with the people at you table, brainstorm some ideas for the following questions: 1. List 2 or 3 audience groups for your work 2. List 2 or 3 items that one of your audience groups would be interested in reading about 3. List some ways that you can share the work that your partners/audience are doing 29

30 Select Social Media Tools Content Curation: Slide Share, You Tube, Pinterest Engagement: Twitter Discussion: Linked In Broadcast: blogs 30

31 31 Final Thought #1: where s the traffic?

32 32 Final Thought #2: protect your brand

33 33 Final Thought #3: social media strategy

34 Team If you are working in a group setting, put together a team of people to work on social media Identify the person or persons who will have primary responsibility for populating, maintaining and monitoring your site Ensure they have the time and enthusiasm to devote to this project. List the team members 34

35 Primary Goals What are you hoping to accomplish? Define your goal(s) for your social media presence Are you trying to communicate research results, find partners to collaborate with, generally promote your work? Keep in mind that you may want to do all of these and may need to select a collection of tools 35

36 Audiences Who do you hope to reach? Identifying your audiences will help you tailor your content and also choose the right tool List your primary audiences 36

37 Current Conversation This is when the listening begins. Survey the social media landscape for the thought leaders in your field What are people already saying? Who is saying it? What tools are they using? List the topics, people and sites that are leading the conversations that are relevant to you This will help decide which tools to use and the type of content to present 37

38 Selecting Specific Tools Now that you know your goals, audience and where the current conversation is happening, you can start thinking about which tools to use At the beginning, it may be best to just pick a few tools and concentrate on doing them well but you can plan to add new ones in the future Map out which tools you will use now and which you will work towards using 38

39 Content What content will you share? Identify the content you already have to share, as well as the content you plan to develop Is it primarily news updates, research developments, or networking information? Photographs? Video? List the content you will be sharing via social media Also think about how often you will post content 39

40 Measuring Success Determine how you will measure the success, or lack of success, of all your social media tools Possible ways to measure include: Increased traffic to your website Better communication with prospective partners A new network of colleagues You can also count but remember that engagement is more than just numbers List how you plan to measure each tool s success, and what you ll use to track that success 40

41 Measuring Success Tools you can use for tracking: Wordpress has built in analytics If you use twitter, you can use Facebook has its Insights analytics If you pay for a professional account, you usually get access to improved analytics and many tools offer a discount to educational institutions like universities, for example SlideShare 41

42 Name and Design Identify a simple and descriptive name for your profile that clearly identifies your affiliation with your university, research project or organization Do you already have a logo you can use? If not, do you have a photo you can use as your logo? Try to use the same logo, photos and colour scheme across all of your tools 42

43 Evaluation How will you know you are being successful? Set a timeline for when you will conduct an evaluation of your tool s success with your social media team members Consider: What s working? What s not working? Do we need to change anything? Are there any new tools we could be using? Ongoing evaluation should also be part of your strategy. Define your timeline 43

44 44 Analytics- Pinterest and Wordpress

45 Analytics- HootSuite $9.99/month 45

46 Analytics- SocialBro 46 Free lite version available on Chrome or $6.95/month

47 Grant Proposals Things to keep in mind: Reserve research project naming rights on social media Develop a social media strategy before you start the research project Allocate money for developing videos, purchasing pro accounts Make it someone s job Social media strategy should support the knowledge mobilization plan which should support the outcomes statement and benefit to Canada 47

48 CIHR Chair in ASD Mental Health Case Study- 5 year $1M chair in Autism Spectrum Disorders (ASD) Treatment and Care Research Program awarded to Dr Jonathan Weiss Chair objectives: Work with people with ASD, their families, services providers, and governmental bodies (our stakeholders) Translate research to inform stakeholders about mental health and ASD Study ways of addressing mental health problems in people with ASD Train the next generation of Canadian ASD researchers and clinicians 48

49 CIHR Chair in ASD Mental Health Embedded KMb language right in the grant proposal Also embedded social media use into the proposal 49

50 50 CIHR Chair in ASD Mental Health

51 51 CIHR Chair in ASD Mental Health

52 Resources- General Social Media Bit.ly URL shortener that lets you track who clicked on your links and creates a QR code for your shortened link that you can add to print materials Cambridge Community Television Good presentations on how to develop a social media strategy The Conversation Prism Visual of many social media tools for various purposes 52

53 Resources- General Social Media Toolkit: A Social Media Guide for Academics Good overview of social media tools NameChk Let s you see if your username is available on social networking sites Nonprofit Social Network Benchmark Report Report that summarizes how nonprofit organizations are using social media and the top factors for success

54 Resources- General Social Media Online Database of Social Media Policies Links to over 175 social media policies and guidelines in use by various organizations, including many universities Vanderbilt University Social Media Handbook Very good resources on how to create a social media strategy and how to start using various tools 54

55 Resources- Twitter 10 Ways Researchers Can Use Twitter ways-researchers-can-use-twitter/ Introduction to Social Media Measurement with HootSuite LSE Guide to Using twitter in University Research, Teaching and Impact Activites /twitter-guide 55

56 Resources- Twitter TweetChat Allows you to have a tweetup, a kind of twitter conference call, using hashtags. This tool with show only conversations with your chosen hashtag TweetStats Show some statistics and analytics on your tweets. Also can create a word cloud of all the words you tweet 56

57 Resources- Twitter Twitter Help Center Articles to get you started, as well as information about solving common problems and how to report a violation Using Twitter for Research A Prezi presentation outlining ways to use twitter aimed at researchers 57

58 David Phipps Executive Website Mobilize This! Blog researchimpact.wordpress.com YouTube ResearchImpact O3 Space researchimpact.othree.ca Twitter twitter.com/kmbyork twitter.com/researchimpact LinkedIn Group SlideShare Delicious delicious.com/researchimpact 58

Social Media: What s the

Social Media: What s the Social Media: What s the Point of 2.0? ORS Brown Bag Session September 22, 2011 Krista Jensen Knowledge Mobilization Officer Social Media Social Media is defined as "a group of Internet based applications

More information

Eastern University Social Media Policy & Guidelines for Use

Eastern University Social Media Policy & Guidelines for Use Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started

More information

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments

More information

Indiana University Northwest Social Media Handbook

Indiana University Northwest Social Media Handbook Indiana University Northwest Social Media Handbook Introduction Social media has changed the way we communicate both as an institution and as individuals. With tools such as YouTube, Facebook, Twitter,

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

Navigating the Web: Are You Missing The Boat?

Navigating the Web: Are You Missing The Boat? Navigating the Web: Are You Missing The Boat? Laura Patterson, M.A. Senior Instructor, Professional and Technical Communication School of Engineering The University of British Columbia This Morning s Itinerary

More information

Content Marketing Fundamentals

Content Marketing Fundamentals COURSE Content Marketing Fundamentals LEARNING HOOT 100 GUIDE Courseware Course Level: Intermediate This course is for those looking for guidance on using content (e.g., blog posts, e-books, white papers,

More information

Digital Strategy Social Media Branding & Design Search Mobile Marketing

Digital Strategy Social Media Branding & Design Search Mobile Marketing How should NGOs leverage Social Media? Social media is all about conversations It is about reaching out to your desired target audience and making it worth their while to interact with you on a social

More information

UNSW Social Media communication guidelines

UNSW Social Media communication guidelines \ UNSW Social Media communication guidelines UNSW Marketing Services CONTENTS: 1. Purpose... 2 2. Definition of social media... 2 3. Risks associated with social media... 3 4. Social media branding...

More information

Social Media Marketing Strategies

Social Media Marketing Strategies Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people.

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

Technology for Small Business

Technology for Small Business Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:

More information

Web-Based & Social Media Marketing

Web-Based & Social Media Marketing Public Relations and Marketing Workshop for Centers for Independent Living Web-Based & Social Media Marketing September 18, 2013 2:45 P.M. 4:15 P.M. Presenter: Michele Martin Slide 1 Overview The 411 on

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

MEMBER SOCIAL MEDIA SETUP GUIDEBOOK

MEMBER SOCIAL MEDIA SETUP GUIDEBOOK MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

Georgia State University Social Media Toolbox. Prepared by: Terry Coniglio, University Relations Assistant Director, Social Media

Georgia State University Social Media Toolbox. Prepared by: Terry Coniglio, University Relations Assistant Director, Social Media Georgia State University Social Media Toolbox Prepared by: Terry Coniglio, University Relations Assistant Director, Social Media Social Media has changed the way we at Georgia State University communicate

More information

a guide to social networking for massage therapists

a guide to social networking for massage therapists a guide to social networking for massage therapists table of contents 2 3 5 6 7 8 9 10 11 12 13 get the facts first the importance of social media, different types of social media and what twitter can

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

Pinterest Beginner s Guide for Attorneys

Pinterest Beginner s Guide for Attorneys Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how

More information

6 TWITTER ANALYTICS TOOLS. SOCIAL e MEDIA AMPLIFIED

6 TWITTER ANALYTICS TOOLS. SOCIAL e MEDIA AMPLIFIED 6 TWITTER ANALYTICS TOOLS SOCIAL e MEDIA AMPLIFIED 2 WHY USE TWITTER ANALYTICS TOOLS? Monitor and analysing Twitter projects are key components of Twitter campaigns. They improve efficiency and results.

More information

Getting Started with Social Media

Getting Started with Social Media Getting Started with Social Media Over the past decade, social media has emerged as an extremely influential tool for communications. It has become the rule, not the exception, when conducting outreach

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

Sample Social Media Strategic Plan

Sample Social Media Strategic Plan Claire McNelley Adams CEO/Founder McNelley Media 949.436.9098 claire@mcnelleymedia.com www.mcnelleymedia.com Sample Social Media Strategic Plan This plan includes the tactical objectives to be used to

More information

The Power of Social Media Marketing. Steven R. Van Hook, PhD

The Power of Social Media Marketing. Steven R. Van Hook, PhD The Power of Social Media Marketing Steven R. Van Hook, PhD Where are the users? More Statistics In Millions Networking Data Pew / 2012 Internet users under 50 are particularly likely to use a social

More information

How-To Guide: Twitter Marketing. Content Provided By

How-To Guide: Twitter Marketing. Content Provided By How-To Guide: Twitter Marketing Content Provided By About Twitter Tumblr is a free microblogging service. It is made up of 140 character bursts of information called tweets. Over 555 million users with

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

Teleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539

Teleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539 The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer

More information

Why Digital Marketing?

Why Digital Marketing? Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses

More information

Social Media Tools, Tips, and Best Practices

Social Media Tools, Tips, and Best Practices www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your

More information

Marketshare. of Major Social Media Platforms. March 2013. Data & graph provided by Dreamgrow Digital

Marketshare. of Major Social Media Platforms. March 2013. Data & graph provided by Dreamgrow Digital Marketshare of Major Social Media Platforms March 2013 Data & graph provided by Dreamgrow Digital F a c e b o o k Social Largest social platform with over 1 billion users worldwide February 2004 rating:

More information

Social Media Get Beyond the Hype and Find Out the True Business Value

Social Media Get Beyond the Hype and Find Out the True Business Value Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers

More information

Target Marketing 102 What s Next?

Target Marketing 102 What s Next? Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007

More information

Social Media Management

Social Media Management Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers

More information

COMMUNITY IMPACT PROGRAM Communications tools for grantees

COMMUNITY IMPACT PROGRAM Communications tools for grantees COMMUNITY IMPACT PROGRAM Communications tools for grantees CREATING A SOCIAL MEDIA FRAMEWORK Your social media framework is the roadmap for social media activity related to the Community Impact project.

More information

University of Wisconsin- Milwaukee Social Media Guidelines Updated: 9-13- 12

University of Wisconsin- Milwaukee Social Media Guidelines Updated: 9-13- 12 1 University of Wisconsin- Milwaukee Social Media Guidelines Updated: 9-13- 12 University of Wisconsin- Milwaukee Social Media Guidelines... 1 Introduction... 2 About social media at UWM... 2 Tips on getting

More information

Experiences Using Social Media. By Michael Sola @michaelsola Hashtag: #trashsummit

Experiences Using Social Media. By Michael Sola @michaelsola Hashtag: #trashsummit Experiences Using Social Media By Michael Sola @michaelsola Hashtag: #trashsummit Using Technology in Social Media Asking WHY before HOW BUT Don t discount reverse engineering! Agenda Should you care about

More information

Social Media & Your Business

Social Media & Your Business Social Media & Your Business How to Use Social Media Marketing to Deliver a Positive ROI for Your Business October 30, 2012 Who Are We? Karly Gaffney Manager Content & Community, Social Media Group James

More information

SOCIAL MEDIA HANDBOOK

SOCIAL MEDIA HANDBOOK SOCIAL MEDIA HANDBOOK TABLE OF CONTENTS Social Media Contacts Why Social Media? LinkedIn Twitter Facebook Blogs Analytics Additional Resources SOCIAL MEDIA CONTACTS If you are a CFA Society looking for

More information

A Workshop. By Perry D. Drake Assistant Professor, Social and Digital Medial Marketing University of Missouri St. Louis

A Workshop. By Perry D. Drake Assistant Professor, Social and Digital Medial Marketing University of Missouri St. Louis A Workshop By Perry D. Drake Assistant Professor, Social and Digital Medial Marketing University of Missouri St. Louis * First of all, stay in the know. Use Google Alerts. * Never delete such comments.

More information

Social Media Marketing for Small Business Success

Social Media Marketing for Small Business Success The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine

More information

30- Day List Building Plan for a blogger/affiliate marketer

30- Day List Building Plan for a blogger/affiliate marketer 30- Day List Building Plan for a blogger/affiliate marketer Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you already

More information

EDGE Listing Pro Agent Marketing Offered by Guild Mortgage

EDGE Listing Pro Agent Marketing Offered by Guild Mortgage www.edgelistingpro.com EDGE Listing Pro Agent Marketing Offered by Guild Mortgage Subject to change at any time. All marketing shared between Real Estate Companies and Guild Mortgage must comply with RESPA

More information

Katy Young s Guide to... Twitter

Katy Young s Guide to... Twitter 21/08/13 Step by step guide followed by advanced techniques guide INTRODUCTION Twitter is a social media platform where users tweet content. It s culture is open and encourages users to tweet without needing

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

American Graduate: Let s Make It Happen Social Media Best Practices

American Graduate: Let s Make It Happen Social Media Best Practices American Graduate: Let s Make It Happen Social Media Best Practices Making the best of your American Graduate efforts includes creating a social media strategy. How do I post in 140 characters? What makes

More information

Introduction to Social Media Marketing. Using social media to promote your events.

Introduction to Social Media Marketing. Using social media to promote your events. Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging

More information

Marketing Guide for Authors

Marketing Guide for Authors Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

30- Day List Building Plan for a Software as a Service Business

30- Day List Building Plan for a Software as a Service Business 30- Day List Building Plan for a Software as a Service Business Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you

More information

Social Media Glossary of Terms For Small Business Owners

Social Media Glossary of Terms For Small Business Owners Social Media Glossary of Terms For Small Business Owners Introduction As a small business, reaching your audience efficiently and cost-effectively way is critical to your success. Social media platforms

More information

COMMUNICATION STRATEGY

COMMUNICATION STRATEGY COMMUNICATION STRATEGY Internal Working Plan January 2013 What s inside GUIDING PHILOSOPHY 1 THE POST METHOD 2 COMMUNICATION TOOLS WE USE 3 GUIDELINES FOR ENGAGING 4 STAFFING AND IMPLEMENTATION 4 MONITORING

More information

Promoting your presence at the show

Promoting your presence at the show 5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing

More information

Dean College Social Media Handbook

Dean College Social Media Handbook Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the

More information

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING Each social media website has a recommended size for all images, including the cover photo, profile photo, timeline images, and any other multimedia

More information

Small Business Internet Marketing: Just What You Need to Know. ecape 900 Route 134 South Dennis, MA 02660 508-217-4499 x10 julie@ecape.

Small Business Internet Marketing: Just What You Need to Know. ecape 900 Route 134 South Dennis, MA 02660 508-217-4499 x10 julie@ecape. Small Business Internet Marketing: Just What You Need to Know This presentation is designed to help small business owners at all levels of Internet experience achieve the following: An awareness of the

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

How to Attract Attention to Your Brand

How to Attract Attention to Your Brand How to Attract Attention to Your Brand In marketing, your goal is to attract and stay top of mind with a wide audience of good prospects. After all, if you aren t, someone else is (Hint: Your competitor).

More information

Best Practices. for Social Media Marketing Success

Best Practices. for Social Media Marketing Success 10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when

More information

Table of Contents P.01 P.02 P.03 P.04 P.05 P.06. Intro. Terminology. Creating Your Account. Research. Tweeting. Building a Following

Table of Contents P.01 P.02 P.03 P.04 P.05 P.06. Intro. Terminology. Creating Your Account. Research. Tweeting. Building a Following TWITTER Table of Contents P.01 P.02 P.03 P.04 P.05 P.06 Intro Terminology Creating Your Account Research Tweeting Building a Following P.01 Twitter Introduction Guide About Twitter Founded in 2006, Twitter

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Social Media Statement

Social Media Statement Social Media Statement Social media is changing the way our society interacts and engages in conversation and dialogue. It has become an important and influential communication channel for the University.

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Training sponsored by. Twitter 101. Haley Hebert Nicole Hyslop. LEWIS Pulse

Training sponsored by. Twitter 101. Haley Hebert Nicole Hyslop. LEWIS Pulse Training sponsored by Twitter 101 Haley Hebert Nicole Hyslop LEWIS Pulse Agenda Twitter language 101 Why is Twitter an important channel? Potential Goals for a Twitter Handle Constructing a Twitter Strategy

More information

Social Recruiting How to Effectively Use Social Networks to Recruit Talent

Social Recruiting How to Effectively Use Social Networks to Recruit Talent Social Recruiting How to Effectively Use Social Networks to Recruit Talent Introduction As a recruiter, you want to find the most qualified, talented, and largest pool of applicants. LinkedIn, Facebook,

More information

Social Media Analytics. Social Media Workshop Twitter Facebook Instagram

Social Media Analytics. Social Media Workshop Twitter Facebook Instagram Social Media Analytics Social Media Workshop Twitter Facebook Instagram 1 What are your communication goals? Community building Informational Complimentary What is your call to action? What do you want

More information

A Brief Guide to Social Media: Tips and tricks for using social media for knowledge mobilization and engagement

A Brief Guide to Social Media: Tips and tricks for using social media for knowledge mobilization and engagement A Brief Guide to Social Media: Tips and tricks for using social media for knowledge mobilization and engagement Attribution This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Connect Startup Toolbox: Social Media Marketing by Alyssa Gregory

Connect Startup Toolbox: Social Media Marketing by Alyssa Gregory Connect Startup Toolbox: Social Media Marketing by Alyssa Gregory Social media has given small business owners a quick, accessible and low-cost way to promote their businesses online. In fact, time is

More information

Explore your archive social media plan

Explore your archive social media plan Explore your archive social media plan This year we hope to build on the online activity in 2014 to increase engagement and reach online. Once again there will be a framework for archives services to take

More information

Introduction to Social, Mobile, and Local Marketing

Introduction to Social, Mobile, and Local Marketing Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social

More information

Level 3 Diploma in Social Media for Business - 7513

Level 3 Diploma in Social Media for Business - 7513 Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for

More information

Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that

More information

Turn Your Social Buzz into a Loud Roar

Turn Your Social Buzz into a Loud Roar Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide Social Media MARKETING In the evolving world of social media

More information

Twitter Workshop. Getting the most out of Twitter. David Lakins. info@keymultimedia.co.uk. www.keymultimedia.co.uk/seminars

Twitter Workshop. Getting the most out of Twitter. David Lakins. info@keymultimedia.co.uk. www.keymultimedia.co.uk/seminars Twitter Workshop Getting the most out of Twitter David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins What is Twitter Twitter is very simple yet powerful

More information

Social Media Guidelines and Best Practices January 2016

Social Media Guidelines and Best Practices January 2016 Social Media Guidelines and Best Practices January 2016 Social media has changed the way the world communicates. As an institution of higher education, Youngstown State University embraces new technologies

More information

Marketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative

Marketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative Marketing and Promoting Your Cooperative Through Social Media How social media can be a success for your housing cooperative The History of Social Media First email sent Geocities, first social network

More information

TWITTER. -Overview- Direct Messages

TWITTER. -Overview- Direct Messages TWITTER -Overview- Twitter is a platform where users can share thoughts, news, information, and links in messages of 140 characters or less known as tweets. Users follow each other in order to stay apprised

More information

Social Media 101. The Basics of Social Media

Social Media 101. The Basics of Social Media Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need

More information

American Association of Community Colleges [SOCIAL MEDIA HOW-TO GUIDE]

American Association of Community Colleges [SOCIAL MEDIA HOW-TO GUIDE] American Association of Community Colleges [SOCIAL MEDIA HOW-TO GUIDE] [TABLE OF CONTENTS] Executive Summary... 3 Why Should AACC Members Use Social Media? Getting Started... 4 Facebook vs. Twitter Online

More information

Social Media for Nonprofits. How To Gain, Maintain And Engage Advocates Online

Social Media for Nonprofits. How To Gain, Maintain And Engage Advocates Online Social Media for Nonprofits How To Gain, Maintain And Engage Advocates Online Content to Be Covered Who is your Audience? Where is your Audience engaging online? When is your Audience online? What type

More information

Broadcast Yourself. User Guide

Broadcast Yourself. User Guide Broadcast Yourself User Guide 2015 American Institute of CPAs. All rights reserved. DISCLAIMER: The contents of this publication do not necessarily reflect the position or opinion of the American Institute

More information

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

Social media starter pack

Social media starter pack Social media starter pack Why have we produced this starter pack? We have produced this guide to encourage local Citizens Advice to use Twitter more effectively. If you ve never used Twitter before it

More information

Social Media Marketing and Managing Proposal

Social Media Marketing and Managing Proposal Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step

More information

A short guide to Twitter

A short guide to Twitter A short guide to Twitter What is Twitter? Twitter is a micro-blogging communication platform that enables users to send short messages (up to 140 characters) that can be read by anybody else on Twitter.

More information

Twitter for Small Business

Twitter for Small Business Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent

More information

Marketing Strategies Using Social Media

Marketing Strategies Using Social Media Marketing Strategies Using Social Media Burns Harbor Career Development Model 2013 Presented by Amy Phares Simply Social LLC www.besimplysocial.com What we will cover Do you need to use social media? Types

More information

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040 Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with

More information

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications Boutique marketing services List of services To stay competitive in today s market you need a website that will work for your business to keep your audience informed and connected to your message. Manu

More information

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop

More information

While we are excited about these resources, we want to make sure that you - our social media users - are aware of your rights and boundaries.

While we are excited about these resources, we want to make sure that you - our social media users - are aware of your rights and boundaries. SOCIAL MEDIA POLICY 2015 About What is Social Media? Social media is a general term used to reference sites and activity on sites like Facebook, Twitter, YouTube, LinkedIn or any other virtual hub where

More information

IDEAS to GENERAtE PublIcIty & INcREASE VotES

IDEAS to GENERAtE PublIcIty & INcREASE VotES 12 PUBLICITY IDEAS to GENERATE Publicity & INCREASE VOTES TOOL KIT Thank you for entering the competition! We know you want to generate a big turnout in support of your entry, so we are giving you this

More information

WHAT IS SOCIAL MEDIA? SOCIAL MEDIA POLICY HOW IS KENNESAW STATE USING SOCIAL MEDIA?

WHAT IS SOCIAL MEDIA? SOCIAL MEDIA POLICY HOW IS KENNESAW STATE USING SOCIAL MEDIA? SOCIAL MEDIA POLICY Social Media has changed the face of communication for institutions, businesses and individuals. With tools such as Facebook, Twitter, LinkedIn, Youtube, Google+, Pinterest, blogs and

More information

Using Social Media to Market Online Programs

Using Social Media to Market Online Programs FDLA Journal Volume 2 Article 2 1-1-2015 Using Social Media to Market Online Programs Denise Starbek Saint Leo University, denise.skarbek@saintleo.edu Follow this and additional works at: http://nsuworks.nova.edu/fdla-journal

More information

NWACUHO Social Media Toolkit For Beginners

NWACUHO Social Media Toolkit For Beginners NWACUHO Social Media Toolkit For Beginners Communications Taskforce Purpose: The purpose of this toolkit is to explain how social media can add value to your work, introduce you to the various social media

More information

SOCIAL MEDIA MARKETING FOR ECONOMIC DEVELOPMENT PROFESSIONALS

SOCIAL MEDIA MARKETING FOR ECONOMIC DEVELOPMENT PROFESSIONALS SOCIAL MEDIA MARKETING FOR ECONOMIC DEVELOPMENT PROFESSIONALS Jim Mooney DeSCo May 15, 2012 Today s Agenda Discuss Trends in Marketing Look at Optimizing Each Tool Execute a Campaign Summarize and Conclude

More information