Reduce admin time by 95% and increase your audience to 8.5 million and that s just day one.

Transcription

1 Reduce admin time by 95% and increase your audience to 8.5 million and that s just day one.

2 Introducing the EverWondr Network Great marketing is built on the idea that sharing leads to bigger audiences. So it stands to reason, if your events calendar could share information you would reduce admin time and attract more attention, more visitors. Easily connect your regional calendars and audiences That s the premise behind the EverWondr Network. We work with local partners like CVBs, Arts Councils, Media, Attractions and Universities to connect their existing or new event calendars to one centralized database. Once connected, it becomes easier to load, share, find and promote what is happening in your area

3 PROBLEM: Most event calendars are set up independent of each other and do not share information CVB / TDA Chamber Media City Arts Council

4 PROBLEM: Most event calendars are set up independent of each other and do not share information THAT MEANS: Admins spend days loading the same event into multiple calendars Any changes or edits to and event have to be done on a site-by-site basis There is no way to filter incomplete, duplicative or expired listings from other organizations calendars Visitors get frustrated going site to site to find complete information There is no way to track overall performance or economic impact There is no way to export data for use in or for release to local media Event listing have to be copy pasted into other communications, not automatic Posting to social media sites is a separte process, complicated and after the fact

5 SOLUTION: EverWondr connects local calendars, so you can seamlessly share information CVB / TDA City Chamber Arts Council Media

6 SOLUTION: EverWondr connects local calendars, so you can seamlessly share information THAT MEANS YOU CAN: Create a central database to feed all your calendars Upload events once and send them everywhere Get to the top of search engine results Increase your audience to 8.5 million, day one Share and post to social sites with one click Build custom event s in minutes Automatically generate event flyers for your front desk Quickly pull and share event listings with local media Make it easier for consumers to plan a visit Target your message at key decision points Track event performance to prove economic impact Share a single message across mass media (see APPENDIX A for details on each benefit)

7 To date we have partnered with more than 1,600 organizations and our content is featured on more than 120 sites across North Carolina LIVE COMING SOON

8 Results to date Over 1,600 In-State Partners % More Time On Network Than Other Local Sites 15 Minutes Average Network Visit 8.5 Million Visitors Annually 12 Pages Avg. Pages Per Visit 40% Traffic From Social Sharing

9 How to Connect Connecting your entire region takes only a few weeks. We help you with the transfer of events and directory information. We even train your staff and local venues how to upload to the network and use it as a regional marketing tool.

10 OPTION ONE: Keep your calendar Your design, our content Use our upload form to load your event content. We will send the data back to you as an API feed. You can choose the events you want to post. Or you can have your feed posted automatically. Your calendar design remains the same. Find this example online at

11 OPTION TWO: Choose our calendar template Our design, our content Use our beautifully designed calendar template and put your logo in the upper left corner. Then choose a new URL and redirect the calendar link on your site. That s all it takes. You will have a custom admin panel to manage events, venues and included advertising space. Find this example online at

12 Approval to launch in 3 weeks WEEK ONE: CREATE WEEK TWO: TRANSFER WEEK THREE: LAUNCH URL selected Server / hosting set up Analytics key created Site launched Logo creation Logo upload Upload existing events Upload directory info API filter set API key and instructions Training invitations sent Custom Admin Setup Administrators chosen Ad upload training Event upload training Admin training Co-Op ad program

13 Cost to Join The starting cost to join the network is $200/month or $2,400/year for a single partner. As more county partners join, your cost goes down. The more partners that connect, the less your group pays for service. We have Community plans in place that allow up to 10 partners for $600 per partner.

14 INDIVIDUAL RATES COMMUNITY RATES Longer term, more savings More partners, more savings Annual costs vary by number of partners and length of agreement. Average cost is $50/month for each partner on our community plans

15 COST INCLUDES: NETWORK SETUP URL Setup Server/Hosting Setup Launch Branded Site Data Transfer API Filter Setup Back-End Admin Setup Staff/Venue Training NETWORK LICENSE Server and Hosting Ongoing Maintenance Help Desk Support Technical Upgrades Custom Admin Panel Registered Users List CSV Data Exports Instant Social Sharing Dynamic QR Codes Google Analytics Branded Mobile Site Co-Op Ad Discounts Free Media ($12,000 value) API Feed to Mobile Apps

16 SocialWondr Suite SocialWondr is a suite of promotional tools available as add-ons to your EverWondr Network service WondrMail: Generate and send custom event s in minutes, with direct links and QR codes back to your postings $1,600 / year Includes 24 Pushes WondrList: Generate a pre-designed PDF flyer of event listings to distribute to local hotels, attractions and visitor centers $500 / year Unlimited Use WondrWire: Generate event listings in standard Word format to send out to local media to publish, also includes QR codes $500 / year Unlimited Use Full Suite $2,250 / year Access to all three services for a year, 24 pushes

17 THANK YOU

18 References Jennifer Woodward Assistant Secretary NC Department of Cultural Resources (919) (m) Martha Shannon Executive Director Orange County Arts Commission (919) (o) Richard Geiger President and CEO Visit Winston Salem (336) (o) Evonne Coleman-Cook President and CEO Durham Convention and Visitor s Bureau (919) (o) evonne@durham-cvb.com Gwynne Rukenbrod Executive Director Handmade in America (828) (o) grukenbrod@handmadeinamerica.org Joyce Chambliss Recreation Supervisor High Point Parks and Recreation (336) (o) joyce.chambliss@highpointnc.gov

19 Contact Us Darrell Kanipe Partner Amy Consiglio Partner

20 APPENDIX A

21 Marketing is about sharing your message. But how can you do that effectively when your event calendar, one of the most powerful information tools you have, works in isolation? Create a central database to feed all your calendars At the EverWondr Network, we connect your regional calendars and audiences by creating a single shared database. Now all of your events are displayed throughout your region, on your site and that of all your partners. The more calendars you connect, the larger your audience, the more you benefit. OPTION ONE: Keep your calendar, choose what events to display You don't have to replace your calendar to improve it. You just need to connect it. With the EverWondr Network, if you like the look and design of your calendar, we will simply build a custom API feed to send events to your site. You keep your design and choose what information you would like to display. Filter listings by location, venue, category what ever you would like. The entire process takes about a week to implement. (7-10 days development) OPTION TWO: Use our template calendar, choose what events to display For those organizations looking to replace their calendar entirely or for areas looking to promote a single, central calendar, we offer the EverWondr calendar template. Beautifully-designed and easy to use, this option requires minimal development time. Simply put your logo in the upper left and redirect your calendar link in your site navigation. It's that easy. (7-10 days development)

22 Upload events once and send them everywhere Posting the same event listing on calendar after calendar is a waste of your time. With the EverWondr Network, you can upload event listings once, and share them instantly with dozens of calendars locally and across the state. Save Time and Frustration for Your Staff Our single upload process makes adding or changing events Network-wide easy. Use your custom admin panel to manage all the content on your site. You can add, edit, or even advertise all your Network event listings at one time in one place. No duplication, no discrepancies, no who-posted-that? headaches. Save Time and Frustration for Your Visitors Visitors don t know what is happening in your area. When you connect calendars, you make it easy for them to find the right information every time. No more searching from site to site to site looking for something to do. The EverWondr Network reduces their frustration, saves time, and makes them more likely to visit you.

23 Get to the top of search engine results When sites share content and link with each other, they rank higher across search engines. The EverWondr Network amplifies this for you. When All Sites Are Linked, Everyone Ranks Higher Our multi-site, multi-partner network gives you an added SEO-boost. Sites like Google must recognize you as a trusted source to rank you higher in search engine results. Joining the EverWondr Network does this for you instantly and connects you to an exponential web of more than 1,600 regional and state partners. Typically, EverWondr Network partner sites rank at the top of searches. So when consumers search for events, they find your content on both your calendar and your partner s calendars. Anywhere they go, you win.

24 Increase your audience to 8.5 million, day one Why spend marketing dollars trying to build an audience when you can connect with one that is already there? The EverWondr Network is the only calendar that comes with an audience baked-in 8.5 million annually, in fact. Tap Into A Targeted, Regional Audience In the same way we share content, the EverWondr Network naturally shares audiences. Each regional partner enters the network with a set amount of monthly traffic to their event calendars. When we connect the partner calendars, we connect these audiences. That increases your reach exponentially. Visitors see your content no matter which partner site they visit. And you ll grab and keep their attention right when they make a decision. Build Your Contact List With Registered Users When users register on your EverWondr Network site, you keep the contacts. That builds your list for targeted promotions, discounts, and annual giving campaigns. All with very little marketing investment from you.

25 Share and post to social sites with one click The more your content is portable, the more it can be shared. The more it is shared, the bigger your audience. Thus begins a marketers dream To that end, we make every page on the network easily exportable. With one click anyone can send your content to social media sites, it to friends and family or sync it to personal calendars. We even create and post unique QR codes for each page. Use them in blogs, print or anywhere to lead consumers back to your message. By doing all this, we insert your brand into multiple conversations naturally. And, in the end, that s what social marketing is all about.

26 Build custom event s in minutes Building an event is no longer a multi-day process when you use WondrMail. This marketing tool, inspired by our network partners, pulls event data directly from our centralized database. No more hunting for images, descriptions, dates or links. They all populate automatically. You just add a custom header or footer and we ll push it to your contacts. WondrMail is only available to Network Partners. It can be sold separately or as part of the full SocialWondr Suite of tools. Pricing starts at $65/ push.

27 Automatically generate event flyers for your front desk Once you load your events into our database, the next step is to promote them. That s why we created WondrList. This marketing tool helps you build a week-at-a-glance event flyer in mere minutes. You simply select the events you want to promote and upload your logo. WondrLists can be printed and distributed at front desks, concierge stands or visitor centers. You can also save them as a digital file and them to your regional contacts. WondrList is only available to Network Partners. It can be sold separately or as part of the full SocialWondr Suite of tools. Pricing starts at $600 for an unlimited annual license.

28 Quickly pull and share event listings with local media Many of our partners send event listings to local media to use in their weekly calendars. WondrWire can help expedite that process. Because we have all the event detail in the EverWondr Netwrok database, we can put it easily into a media-ready format. Simply select the events you want to share, then pull a hard copy to mail to your contacts. Or send them to our list of over 300 in-state media partners. What once took hours, now takes minutes. WondrWire is only available to Network Partners. It can be sold separately or as part of the full SocialWondr Suite of tools. Pricing starts at $600 for an unlimited annual license.

29 Make it easier for consumers to plan a visit The EverWondr Network connects calendars to make it easier for visitors to find your events. Once we have their attention, we make it simple for them to plan their visit. This process begins the moment a user chooses find out more about an event. At that point, all the elements on the page are working to close the sale. Each event listing includes a map showing nearby lodging, shops, attractions and restaurants. There are links to buy tickets, book a room or view all events by that venue. Users can save and sync the event to their personal calendars. They can even browse area brochures and them to their phone or tablet. In short, the planning process is simplified by keeping your content mobile and relevant. Which is why our time on site averages 15 minutes per visit.

30 Target your message at key decision points When a user selects an event on our network, they are raising their hand. They are expressing an interest in coming to your region. You can t get a more targeted lead. Our job is to take that interest and convert it into action. So at each touch point we anticipate the users need. Based upon their search history, interests and position on the page, we then help funnel them into making a reservation, buying tickets or taking advantage of local offers. This makes it easier for visitors to plan their trip. It also give you a way to track the economic impact of a specific event or visitor.

31 Track event performance to prove economic impact Every event you load into the EverWondr Network creates a new reason for visitors to come to your region to spend more time, to spend more money. To help with this process, we display event-by-event analytics in your online Planner, and update the results in real time. With one glance, you can see the number of impressions and views across the network. You can track where your audience is coming from, and drill-down to their interests. You can even work with us to track room reservations, ticketing and offers. When you can track and link your economic impact to the success of your events, you re in a better position to apply for grants or justify an increase in promotional budgets.

32 Share a single message across mass media One of the benefits of being connected is being able to share your information to a larger audience quickly. Write one story, release it statewide. Use our Community section to post your story, article, or press release instantly across the entire EverWondr Network. For nominal fee, we can re-post that story for you to over 300 independent media outlets across the state. All with one upload. New communications dashboard coordinates your city Our new regional dashboard helps you coordinate outgoing marketing messages from multiple partners. Now, each organization can see at a glance which press releases, promotional s, social media posts and even text messages the other groups have sent. Even better, they can pick up those messages and send them to their contacts and followers. The dashboard will track the performance and the participation of your regional partners