Why you want to be OnSomething?

Transcription

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2 Why you want to be OnSomething? We understand the industry. We have huge reach and influence. We can generate business leads for you. It s better to be OnSomething? than not. Believe.

3 We ARE OnSomething? OnSomething? is the alter-ego of Asa Cox, founder of Generic Pharma 2.0 and marketing mastermind Marc Hill. OnSomething? is the energy-infused melting pot of ideas and interesting connections that have resulted from 15 years of creative suppression in the industry.

4 We don t really see straight. Black is dull too. We don t believe the generic industry is boring. We don t like it when people tell us they don t need to attract more customers. That is insanity.

5 We get satisfaction from growing businesses, like a flower, but on stimulants. (We don t test on animals) We believe in educating first and selling second. Teach someone about fish and they will want to know the fisherman (or something like that) We know how execute a business-to-business strategy in this industry... you are reading this, right :)

6 Your regular brain.

7 Your brain OnSomething?

8 What s so special about being OnSomething? We understand your business, your products, your services and your clients (which is a big deal actually)... we also know how to navigate international business development and come up with transformational ideas. We really do. We even coined a new phrase for it: Pharmagination Not just that, we also own a number of unique web platforms, influential communities and, not to mention, the biggest network in the ENTIRE WORLD (of generic pharma).

9 Tools and Tactics when you are OnSomething? OnSomething? has been successful because we ve learnt how to make the most of tools and tactics not traditionally employed in the industry: Establishing and growing influence Content driven lead generation Online networking & engagement Direct to buyer communications Media partnerships & PR Educational materials & webinars Event promotions & sponsorships

10 How it Works OnSomething? We can help your business achieve breakthrough success with our patent-pending* process: Discovery: What should you be telling people Planning: How should you be communicating Creating: Producing engaging campaigns Engaging: Building relationships with clients Connecting: Setting up lead generating opportunities Maintaining: Keeping ahead of the competition * Kidding. Although it is very smart, WIPO doesn t have a category suitable for us.

11 Plan to be on OnSomething? We have created some package deals you might like: Annual Prescription Commitment to greatness the influencer Your thoughts can generate leads digital presence manager be found, everywhere! price: $3000-$12,0000/month price: $0000-$00,0000/month price: $0000-$00,0000/month

12 Annual Prescription Commitment to greatness

13 The Foundation Discovery Step 1: Clearly define and differentiate your company & brand Online presence evaluation Competency identification Competitor analysis Customer segmentation Step 2: Message development What is your unique offering Clear and memorable message Message integration potential $5k fixed fee or free when sign up to annual prescription The Ideas Planning & Strategy Step 3: Communication planning & development Investigate potential engagement channels - Search, Web, Social Ideas and opportunities for message Goals, targets and success criteria $10k fixed fee or free when sign up to annual prescription Annual Prescription Commitment to greatness

14 The Magic CREATING Step 4: Design Website and marketing materials review templates Landing pages Presentation/document templates Redesign where changes identified Price dependent on work required - cost list available upon request Step 5: Content Research content of interest to target clients: Our knowledge! Google keywords Primary research (telephone, surveys, event visits) Secondary research (databases and existing content research) $2-5k+ depending on research required or part of an annual prescription Annual Prescription Commitment to greatness

15 The BIG Stuff Engaging, connecting & Maintaining Step 6: Content Delivery Interactive whitepapers Magical presentations Webinars Blog posts Digital engagement via social tools News commentary & industry PR Content integration into industry media Step 7: Campaign Management Maintain the buzz! Measure everything using analytics Adapt and evolve where necessary If not part of an annual prescription: Starter Pro Enterprise $2,000/month $4,000/month $8,000/month Annual Prescription Commitment to greatness

16 Packages Starter Pro Enterprise THE FOUNDATION (PRE-CONTRACT) INCLUDED INCLUDED INCLUDED Discovery Brand & Website Analysis Starter Project THE IDEAS INCLUDED INCLUDED INCLUDED Search Marketing Strategy Web Presence and Social Media Strategy Content Marketing Strategy 1st Quarter Activity Chart Customer Profiler Quarterly Blog Editorial Calendar GShift Web Presence Dashboard Annual Prescription Commitment to greatness

17 Packages Starter Pro Enterprise THE MAGIC 15 HOURS 20 HOURS 50 HOURS Website and marketing materials review Redesign where changes identified Research content of interest THE BIG STUFF 15 HOURS 20 HOURS 50 HOURS Consulting Website Support On-Page Optimization (SEO) Link Building Social Media Relations Marketing Social Media Monitoring Blog Posts 2 per month 4 per month 8 per month Add-On Service Block (5 hours) $1000 $1000 $1000 Premium Content (Words) 1000/month 1000/month Annual Prescription Commitment to greatness

18 Packages Starter Pro Enterprise THE BIG STuff included INCLUDED INCLUDED Dedicated Account Team Communications & Meetings Analytics & Keyword Monitoring Monthly Summary Reports Monthly Scorecards Quarterly Reviews Online Client Center Pricing $3000 $6000 $12,000 Annual Prescription Commitment to greatness

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20 the influencer Your thoughts can generate leads

21 The Influencer The best way to be followed is to be the leader. OnSomething? can help turn your thoughts into content that will increase your industry credibility and drive quality leads. Create USPs We guide you through an self examination and a competitor analysis. Our industry understanding will help uncover your true value and identify multiple engagement ideas. What do you want to be known for? What is unique about your company? How do your competitors secure new clients? Price: $2500 fixed fee New Pharma Thinkers We will also turn you into an industry superstar using our very own New Pharma Thinkers community. An online platform that connects you with the big thinkers and decision makers in the industry. It doesn t get better than that. Price: $2500 x 1 featured stimulant (article) Note: Maximum 1 per quarter. Lead Generation We create powerful engaging educational content from information you usually give away. Interactive whitepapers Magical presentations Webinars Influencer Network: We also work with our massive media network to integrate your newly formed unique selling points into editorial content that will be seen by your clients. You get kudos and high quality traffic driven into a lead generating machine. Price: $10,000 per topical campaign Each campaign is built around a challenge that your company is best placed to solve. This provides a platform for bloggers, news outlets and other media to create a story. the influencer Your thoughts can generate leads

22 digital presence manager be found, everywhere!

23 Digital Presence Manager You have the website, you have the content, you have the lead generating tools. But...you don t have the time to manage all the digital engagement tools to keep your network buzzing. This means you are not getting the traffic or volume of leads you need to make the return on investment you want. You need a dedicated web presence manager Regular blog posts Social Media management (posts, comments, conversations) LinkedIn Twitter Industry communities Search Engine Optimation (Google is always changing its algorithm) Price: $2500/month Digital presence manager Be found, Everywhere!

24 Start the Journey Asa Cox Alex Brown Marc Hill T ext 501 F. Head Office 12 Dunlop Street East Barrie, Ontario, Canada Telephone: It s better to be OnSomething? than not. Believe.