1 Software Selection Guide for Membership Management Software This is a guide to help you choose the best software for your business or professional association, charitable or volunteer organization, club or community group. It outlines a step-by-step process for evaluating integrated web-based systems that include member/contact database, membership website and tools to automate member sign-up and renewals, event registrations, and online fundraising. The guide also has two Excel document matrixes to help you compare features and costs, that you can download by visiting wildapricot.com/software-selection-guide. What is Membership Management Software? As recently as a few years ago, an organization who wanted to do even mildly sophisticated things online needed to hire web designers and programmers to create a custom member database, to design their website, or to customize existing software to their needs. The process was expensive and laborious. Often these projects would require elaborate and expensive IT infrastructure. And, all too often, the end result was just a temporary fix a site unable to accommodate the growing organization or, even worse, failing to meet its goals in the first place. But there s good news! A number of web-based software packages now exist that dramatically decrease the effort and expense of automating your membership management and of having real interaction with members, donors, volunteers, and other stakeholders through your website. These packages allow non-techies to do the lion s share of website updates and other administrative tasks. But which one is best for YOUR organization? We hope this guide will help lead you to the right answer! What is web-based software? Many people still think of software as something that comes in a shrink-wrapped box of CD- ROMs and is installed on a computer. While there is still a lot of that kind of software on the market, the growth of the World Wide Web has led to an explosion in what is called Software as a Service or SaaS. You re probably familiar with web-based programs such as Gmail, Facebook, Twitter or Yahoo Mail these are great examples of SaaS. For organizations looking for a member management tool, web-based software can prove to be the ideal solution for a number of reasons.
2 Here are just a few of the advantages: IT Infrastructure Needed Software Upgrades Remote Access for Board Members, Staff, Volunteers Costs Boxed Software Expensive servers, IT Staff Need to be installed manually, usually extra cost N/A Initial outlay + all kinds of other charges: tech support, maintenance, upgrades Web-based Software No extra hardware or staff Happen automatically, are usually free Secure access from anywhere within a web browser Low monthly fee Do You Need Custom Software? This is a mantra of any consultant worth his or her salt: Before you select a system, define your requirements. This is true with membership management software. Many non-profits make an earnest attempt to do this... and end up with a lot of wasted time and effort. Why? Because most such lists fall prey to three common mistakes: 1. Inconsistent level of detail. Some needs are very high-level ( we need prospective members to apply online ) while others are way too detailed ( and the system should have a button on event registration that, when clicked, should bring up this window... ). 2. Gaps. Failure to include really important needs can often result from not consulting with all the necessary stakeholders who will be using or depending on the system. 3. Focus on mechanics. Requirements that do not define the problem being solved in detail, but instead focus on requiring a specific interface or way to do a task. The truth is, to create a good requirements document you really need to hire a professional analyst who will thoroughly interview all stakeholders, research and document all the requirements, and coordinate the process to review, discuss, and finalize them with all the decision makers. Sounds complex and expensive? You bet! Before you select a system, define your requirements.... Many non-profits make an earnest attempt to do this, and end up with a lot of wasted time and effort..
3 Here s the good news: You d probably only need to create such detailed functional requirements for your organization in two cases: 1. If you are looking to have custom software designed and built for you. (Yes, this will be expensive no way around it. And this is outside of the scope of this guide: packaged software.) 2. If you are absolutely sure that your organization s needs are totally unique. (This is much rarer than most people think!) Here s how we suggest you go about it: 1. Create a high-level list of needs. We have created a feature comparison matrix with a number of common needs that you can use as a starting point...you can download it by visiting wildapricot.com/software-selection-guide. 2. For each item, rank how critical it is to have it right within the same software package. 3. Be realistic: Of course you want everything in one place and perfectly integrated but distinguish between must have, nice to have, and desirable. Example: Having your member list (aka database) integrated with your website is probably a very important requirement (so that new members are automatically granted access, while inactive or suspended members are automatically restricted from accessing your member-only area). On the other hand, having an integrated survey tool is probably less of an issue, as you can easily use a third-party tool like surveymonkey. com with very little manual work. 4. Once you have this list, do a reality check with the key people in your organization. Does it make sense to them? Have you missed anything important? You may be surprised what things come up. Now you will use this list to evaluate a shortlist of candidates. Create initial list of candidates How do you go about it? Ask around. Ask people in similar organizations what software they are using, and what they like or dislike about it. Do a Google search for example, on membership management software and browse through the first results to see if anything looks interesting. Check a software directory for example All in all, we d suggest selecting about 10 initial candidates.
4 Evaluating Membership Software Against Important Considerations Several other considerations are just as important as the system functionality matching your needs. With traditional desktop software, you can buy a package, install and run it without ever coming into contact with the vendor again. (This is not very likely, granted, but it s possible.) Web-based software is also known as Software as a Service (SaaS) for a very good reason: Service is an essential part of what you are getting for your money. We have compiled a list of the 6 most important considerations outside of actual system functionality. Ease of Use Support and Service User Testimonials and Reviews Vendor Reliability Security Product Roadmap Rating Ease of Use Of course, every software vendor will tell you that his software is the easiest to use ever and will shower you with testimonials from happy clients to that effect. And, of course, this will be total baloney. It s not necessarily that the vendors are intentionally trying to trick you, but everyone has different levels of technical skill, knowledge, and prior experience that will impact how easy it is for them to use a piece of software. Here are our recommendations on how to evaluate software for these considerations: Always make sure that you can get access to a full trial version of the software before you consider buying. Canned demos are no substitute for trying out the software yourself. If a software vendor doesn t have a clear way to sign up for a free trial version on their site, contact them and tell them you won t consider buying their product unless you can get a proper trial!
5 Pick several volunteers from your team (3 or 4). Select several typical tasks you want to do in your software. (Ideally, do end-to-end tasks: for example, from the member application, to finding and updating member profile by administrator, to having this member use online self-service features.) Provide your volunteers with whatever documentation is available and let them contact the vendor s technical support, just as they would in a real-life situation. Ask your volunteers to rate the ease of use for each system for each task. Support and Service Comparison Let s get something out in the open here: it s really annoying when software vendors charge for technical support even when you are reporting a bug! There are different business models out there, and technical support options might vary. Some people might offer only one tier of technical support, and usually it is free. Others offer both free and paid tech support. But whatever the case, there should be a way for you to dialog with a vendor to report a suspected bug and to hear back from them about it. Availability (days, hours, etc.) Cost What does tech support cover, and what does it not cover? Online support (via web) Online Chat Via On the Phone Do not blindly trust what a vendor promises. Check it out for yourself (most vendors will provide free tech support for prospective clients using a trial account). Ask specific questions and see how good the answers are (specific to your question or following the standard template). How quickly do they get back to you, compared to what is promised?
6 Using Reviews as a Means of Selection How many times have you been promised the world by slick marketers, only to be severely disappointed with the actual delivery? No wonder we have all become cynical. Honest feedback from existing software users can be an extremely important factor in making your decision. The key word is honest. Most vendor websites will have a section for customer testimonials and reference clients. Take a look at these, but take them for what they are worth: Most vendors carefully selected the best comments and most gushing customers. Some vendors even go so far as to change the wording or make up reviews! This is not necessarily the case for every vendor. For example, at Wild Apricot, we publish a full list of raw comments from our regular customer review the good, the bad (grammar), and the ugly! Honest feedback from existing software users can be an extremely important factor in making your decision. The key word is honest. So how do you find out what s the real deal? Start with a Google search. Look for XX software user reviews or even software XX sucks. You may have to wade through many pages of search results to find useful and unbiased places of user feedback. So how do you know when you find genuine feedback? Reviews on third-party sites (not controlled by vendor) are usually better. For example, LinkedIn.com allows anybody to submit product reviews. Look for places where you see balanced feedback good and bad. If you only see good reviews, it might not be authentic. If it is all bad, you might be looking at a special case there are always difficult situations and frustrated customers for any software product.. Also, beyond the testimonials page, be sure to check out the software discussion forums. Even if they are hosted by the vendor, take some time to read through them and see what people are asking and complaining about and how the vendor responds.
7 Assessing Vendor Reliability Evaluating vendor reliability can be very nebulous and subjective, but it does not mean you can skip it. This is especially important for web software, since it lives on the vendor s servers. If they go out of business, they might shut down altogether, and you will be rushed to extricate your data and find a new solution in a matter of weeks or even days! We do not mean to scare you these situations are quite rare but you do have to conduct your basic due diligence: Does the company website look professional, and provide full contact information and a physical address? Is it clear who are the people behind the company and how big is the team? How long has it been in business? How many client installations does it have? Does it provide you with the tools to extract your key information (for example, contact and membership records, event registrations, payment transactions) at any time? Of course, all of this does not mean that you should automatically exclude young companies who just came up with a wonderful new product but you do want to evaluate them carefully and weigh their reliability with all other aspects. Security Keeping Your Data Safe Security is a big deal online. Every day we hear about hackers stealing data and personal identities. The level of security you need depends on what you do and what kind of data you are going to store. Are you going to store credit card numbers? Then you need the highest security to protect your honeypot from hackers. (And if possible, do not store credit card numbers at all: have them processed for you by payment processors directly). Some security questions you ll want to investigate: Are there individual passwords for each user (administrator and member)? Are the passwords stored in the database encrypted? Is there encryption (aka https/ssl) in place for online payment transactions and, ideally, for other data entry and management functions, such as membership applications and overall administration functions?
8 Importance of a Product Roadmap Evaluation No software is ever perfect. If you ever find a piece of software that meets 100% of your needs, either you are a Zen Buddhist or you have overlooked something! It is important that a product has a viable roadmap for ongoing development and improvement. Here are some questions you should answer for each software vendor (and again, do your own research, rather than rely on nice friendly sales people): How many times has the product been updated in the last 12 months? What specific updates have been released? Looking at them, do you see anything that is relevant and useful to you? How good has the vendor been in keeping promises, in terms of releasing new versions when they said they would? How transparent is the process by which the vendor determines what goes into new versions? How well does the vendor listen to feedback? Is there a dialog between the vendor and users? Is there a robust community of users (and participation from the vendor) where product enhancements are being discussed? Here s a caveat: Never make a decision based on what is being promised. Wonderful product enhancements may be promised by persuasive sales people but you can NOT rely on them. Make sure that product, as it is today, will be good enough to meet your needs. Promised enhancements might come or might not. And even if they come, they might be different from what you had envisioned or were promised. Analyzing Features Against Your Requirements Here s what NOT to do: Do NOT send your list of requirements to vendors and ask them to fill it out! It s a useless exercise for two reasons: 1. High-level requirements are hard to interpret. YOU know what kind of online event registrations you need. The vendor knows what is possible in their software and will assume that s what you meant. 2. Salespeople are eager to please and will always tend to cheerfully mark Yes for all requirements... even if they have no idea what you meant. An old but true cartoon illustrates this well:
9 What SHOULD you do? Pick several scenarios for your typical data-processing tasks. Pick some of the most common ones and define the process end to end. Here are some examples: Add a new event, customizing the registration form along the lines of your own typical events Have a member register and pay online for this new event Have a registration confirmation sent to the registrant Review a report of event registrations Send an to event registrants to remind them about the upcoming event they have registered for Now, have 2-3 volunteers go through these scenarios for each of the software packages on your shortlist, to evaluate how complete the software is and how easy the tasks are to accomplish.
10 As mentioned earlier, demand full access to a trial account from the software vendor and do your homework as described above. If salespeople breezily assure you that we will easily customize it to work for you, ask them to show you the proof or count on it not being easy. And one more note about those customizations: Whenever possible, try to avoid them. True, they can make your life easier in the short term. But very likely they will make future upgrades much more of a pain and expense. Whenever possible, try to avoid [software customizations]. True, they can make your life easier in the short term. But very likely they will make future upgrades much more of a pain and expense. Compare Software Prices It s not easy to compare pricing between different vendors. Everybody seems to have their own way of doing things. Here is a list of the most common cost components for web-based membership management software: Initial setup cost (Main) ongoing charge monthly or annual (might depend on specific modules) Per-member surcharge Per-transaction charges (% or $) Technical support fees Update charges. But as long as it is, this list will not cover all situations you need to ask the vendor explicitly if they have any other potential surcharges, such as: Bandwidth charges Storage space charges Per-event-registration charges Per- -sent charges
11 Keep in mind that there are quite a few other costs involved in your project, from a budgeting perspective. These are not so critical from a software selection perspective, however, as they are likely to be similar among different vendors. These costs will also depend on who will be doing each particular task your staff or volunteers, or an external service provider: Initial setup of the system all the system settings Transfer of your website content Contact/member database transfer Visual look and feel customization, if needed Functionality customization and tweaks. (Be careful here! Of course you want the system to be tailored to your needs, but the costs can easily spiral out of control. Also, think about whether these customizations will be compatible with future new versions of the software.) To make this a little bit easier, we have prepared a spreadsheet calculator to estimate and compare the total cost of ownership for a number of systems. Find the link at Conclusion Ranking Your Findings If this seems like a lot to think about, that s because it is. So, if you re feeling overwhelmed, let s narrow it all down to a few key ideas: Make sure the software packages you are considering meet your must have criteria. Take advantage of free trials to run the shortlisted systems through their paces. Seek out as much HONEST feedback from other customers as you can find. Look carefully at the price, to understand all things you are/are not paying for. If you follow these principles, you ll be much happier with the software you select to help manage your organization and your website. Wild Apricot Software Selection Guide by Wild Apricot is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License (creativecommons.org/licenses/by-nc-nd/3.0). Please include a link to wildapricot.com/software-selection-guide if you copy, distribute or re-transmit any of the documents that make up this guide. For permissions beyond the scope of this license, contact us.
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