Opportunities in New Domain Names
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- Erick Jeffery Carpenter
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1 Opportunities in New Domain Names
2 Agenda: What s changed? How did it happen? How are new domain names being used? What does it mean for real estate brokers and agents? Why these new.domains are a strategic asset
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4 .sucks,.wtf,.fail,.work.dot.today.democrat &.republican.nyc.wow.rocks.website.online.photography..pizza.ooo.goo.foo.boo.eco.ninja.guru.movie.film.movistar
5 .wtf happened?!?
6 1998 US DoC Whitepaper: Management of Internet Names and Addresses Noted widespread dissatisfaction about the absence of competition in domain name registration The U.S. Government: competition = greater innovation, consumer choice, and satisfaction Proposed creation of: a new private, not-for-profit corporation to coordinate DNS functions for the benefit of the Internet as a whole new Domain Name Registrars new Domain Names Registries
7 1998 US DoC Whitepaper: Management of Internet Names and Addresses Noted widespread dissatisfaction about the absence of competition in domain name registration The U.S. Government: competition = greater innovation, consumer choice, and satisfaction Proposed creation of: 1 a new private, not-for-profit corporation to coordinate DNS functions for the benefit of the Internet as a whole 2 3 new Domain Name Registrars new Domain Names Registries Too complicated! Leave it for the new corporation
8 199 8 ICANN Formed White Paper Green Paper
9 Registrar Competition Introduced ICANN Formed White Paper Green Paper
10 Registrar Competition Introduced ICANN Formed White Paper Green Paper
11 Registrar Competition Introduced ICANN Formed White Paper Green Paper
12 Registrar Competition Introduced ICANN Formed White Paper Green Paper
13 Registrar Competition Introduced ICANN Formed White Paper Green Paper
14 Registrar Competition Introduced ICANN Formed White Paper Green Paper.realtor
15 What changed?.com.net.org.gov.uk.ch.abogado.academy.active.actor.aero.agency.airforce.allfinanz.alsace.archi.army.arpa.asia.associates.attorney.auction.audio.autos.axa.band.bar.bargains.bayern.beer.berlin.best.bid.bike.bio.black.blue.bmw.bnpparibas.boo.boutique.brussels.budapest.build.builders.business.buzz.bzh.cab.cal.camera.camp.capetown.caravan.cards.care.career.careers.casa.cash.cat.catering.center.ceo.cern.channel.cheap.christmas.chrome.church.citic.city.claims.cleaning.click.clinic.clothing.club.codes.coffee.college.cologne.community.company.computer.condos.consulting.cooking.cool.coop.country.credit.creditcard.crs.cruises.cuisinella.cymru.dad.dance.dating.deals.degree.democrat.dental.dentist.desi.diamonds.diet.digital.direct.directory.discount.dnp.domains.durban.dvag.eat.education. .engineer.equipment.esq.estate.eus.events.exchange.expert.exposed.fail.farm.feedback.finance.financial.fish.fishing.fitness.flights.florist.flsmidth.fly.foo.forsale.foundation.frl.frogans.fund.furniture.gal.gallery.gbiz.gent.gift.gifts.gives.glass.gle.global.globo.gmail.gmo.gmx.google.gop.graphics.gratis.green.gripe.guide.guitars.guru.hamburg.haus.healthcare.help.here.hiphop.hiv.holdings.holiday.homes.horse.host.hosting.house.how.ibm.immo.immobilien.industries.info.ing.ink.institute.insure.jetzt.jobs.joburg.juegos.kaufen.kim.kitchen.kiwi.koeln.krd.kred.lacaixa.land.lawyer.lease.lgbt.life.lighting.limited.limo.link.loans.london.lotto.ltda.luxe.luxury.maison.mango.market.marketing.media.meet.melbourne.meme.menu.miami.mini.mobi.moda.moe.monash.mortgage.moscow.mov.museum.nagoya.navy.network.neustar.new.nexus.ngo.nhk.ninja.nra.nrw.nyc.okinawa.ong.onl.ooo.organic.otsuka.ovh.paris.partners.parts.pharmacy.photo.photos.physio.pics.pictures.pink.pizza.place.plumbing.pohl.poker.post.praxi.press.pro.prod.prof.properties.property.pub.qpon.quebec.realtor.recipes.red.reise.reisen.ren.rentals.repair.report.republican.rest.restaurant.reviews.rich.rio.rip.rocks.rodeo.rsvp.ruhr.ryukyu.saarland.sarl.sca.scb.schmidt.schule.scot.services.sexy.shiksha.shoes.singles.social.software.sohu.solar.solutions.soy.space.spiegel.supplies.supply.support.surf.surgery.suzuki.systems.tatar.tattoo.technology.tel.tienda.tips.tirol.today.tokyo.tools.top.town.toys.trade.training.travel.tui.university.uno.uol.vacations.vegas.ventures.vet.viajes.villas.vision.vlaanderen.vodka.vote.voting.voto.voyage.wales.wang.watch.webcam.website.wed.wedding.whoswho.wien.wiki.wme.work.works.world.wtc.wtf A thousand new options?
16 What changed?.com.net.org.gov.uk.ch.abogado.academy.active.actor.aero.agency.airforce.allfinanz.alsace.archi.army.arpa.asia.associates.attorney.auction.audio.autos.axa.band.bar.bargains.bayern.beer.berlin.best.bid.bike.bio.black.blue.bmw.bnpparibas.boo.boutique.brussels.budapest.build.builders.business.buzz.bzh.cab.cal.camera.camp.capetown.caravan.cards.care.career.careers.casa.cash.cat.catering.center.ceo.cern.channel.cheap.christmas.chrome.church.citic.city.claims.cleaning.click.clinic.clothing.club.codes.coffee.college.cologne.community.company.computer.condos.consulting.cooking.cool.coop.country.credit.creditcard.crs.cruises.cuisinella.cymru.dad.dance.dating.deals.degree.democrat.dental.dentist.desi.diamonds.diet.digital.direct.directory.discount.dnp.domains.durban.dvag.eat.education. .engineer.equipment.esq.estate.eus.events.exchange.expert.exposed.fail.farm.feedback.finance.financial.fish.fishing.fitness.flights.florist.flsmidth.fly.foo.forsale.foundation.frl.frogans.fund.furniture.gal.gallery.gbiz.gent.gift.gifts.gives.glass.gle.global.globo.gmail.gmo.gmx.google.gop.graphics.gratis.green.gripe.guide.guitars.guru.hamburg.haus.healthcare.help.here.hiphop.hiv.holdings.holiday.homes.horse.host.hosting.house.how.ibm.immo.immobilien.industries.info.ing.ink.institute.insure.jetzt.jobs.joburg.juegos.kaufen.kim.kitchen.kiwi.koeln.krd.kred.lacaixa.land.lawyer.lease.lgbt.life.lighting.limited.limo.link.loans.london.lotto.ltda.luxe.luxury.maison.mango.market.marketing.media.meet.melbourne.meme.menu.miami.mini.mobi.moda.moe.monash.mortgage.moscow.mov.museum.nagoya.navy.network.neustar.new.nexus.ngo.nhk.ninja.nra.nrw.nyc.okinawa.ong.onl.ooo.organic.otsuka.ovh.paris.partners.parts.pharmacy.photo.photos.physio.pics.pictures.pink.pizza.place.plumbing.pohl.poker.post.praxi.press.pro.prod.prof.properties.property.pub.qpon.quebec.realtor.recipes.red.reise.reisen.ren.rentals.repair.report.republican.rest.restaurant.reviews.rich.rio.rip.rocks.rodeo.rsvp.ruhr.ryukyu.saarland.sarl.sca.scb.schmidt.schule.scot.services.sexy.shiksha.shoes.singles.social.software.sohu.solar.solutions.soy.space.spiegel.supplies.supply.support.surf.surgery.suzuki.systems.tatar.tattoo.technology.tel.tienda.tips.tirol.today.tokyo.tools.top.town.toys.trade.training.travel.tui.university.uno.uol.vacations.vegas.ventures.vet.viajes.villas.vision.vlaanderen.vodka.vote.voting.voto.voyage.wales.wang.watch.webcam.website.wed.wedding.whoswho.wien.wiki.wme.work.works.world.wtc.wtf GEOGRAPHICS BRANDS INDUSTRY VERTICALS GENERICS COMMUNITY IDNs An opportunity for short, memorable, semantically connected brands
17 How are these new domain name extensions doing? 737 new domain name registries with 7 million domain name registrations 1290 possible new registries Some of the best to come Music Art Inc 21 gtlds (.com,.net,.org) with 150 million registrations 251 cctlds (plus 31 internationalized cctlds) with 140 million registrations
18 Who is using new domain extensions? Leading the way.. Geographic Names Celebrities Brands Pop Culture
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28 664
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31 Companies that did not apply: Facebook Ebay Twitter Groupon Uber Verizon Time Warner Procter & Gamble Coca-Cola Pepsi Sears Budweiser KFC Kraft Unilever Nestle
32 .today.shop.clothing
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35 How does this affect you?
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38 .RENTALS.PLACE.MAISON.HOUSE.LOANS.LAND.KITCHEN.GLASS.FARM.ENGINERRING.LIGHTING.PROPERTIES.PLUMBING.INVESTMENTS.ESTATE.CONDOS.BUILDERS.COMMUNITY.CONSTRUCTION.CONTRACTORS
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46 .REALTOR Branding Selling Safe Trusted Available to licensed Realtors only Effective SEO results Part of the pop culture Ahead of the curve Semantic connections in short, memorable domain names
47 People Like to Use Domain Names & Get New Domain Names
48 Internet Users Trust Domain Names
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51 I do this all or part of the time: Type the domain name address. 85% directly into the browser address bar Type a company or relevant term into a search engine. 93% Where would you go to pay bills online? onlinepayments.com 48% onlinepayments.us 5% onlinepayments.bank 11% onlinepayments.cpa 1% onlinepayments.finance 1% onlinepayments.secure 35% 48%
52 creative/ innovative useful local trusted safe/secure INTRINSIC VALUES educational valuable exclusive
53 The Conclusions (finally): The environment has changed; new domain names are here to stay: Users trust domain names Users get new domain names Domain names offer new branding opportunities: Semantically matched, memorable and short names Good SEO results The.realtor domain name extension offers branding opportunities that are: safe recognizable memorable effective Other names: e.g.,.realestate,.rentals,.properties,.build, offer new opportunities for real estate professionals and their business partners to establish new name and brands that will appeal to the next generations of home buyers
54 Thank You Kurt Pritz
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