Media planning. 22/06/2015 EURONAVAL media planning

Transcription

1 Media planning

2 Global repartition : key figures Medias : magazines and editorial websites Insertions : Print / web ad and editorial Countries 20 Global cumulative circulation all other the world around

3 Print / Web Print Web Advertising Editorial 1/2 page 1/4 page Banner Full page Agenda ing Interview Micro website Press release Preview Show dailies online Show report Twitter Video clip

4 Geographical Zones 12% 6% 16% ASIA EUROPE 13% LATIN AMERICA MIDDLE-EAST 4% RUSSIA USA 49%

5 Print advertising by month/country France Air & Cosmos Annuaire des ingénieurs de l armement Cols Bleus Defense Leaders DSI EDR le Marin M.I.F.A. Magazine des ingénieurs de l armement Marine & Oceans Submarine magazine Operationnels SLDS Germany Al Defaiaya Europäische Sicherheit & Technik European Security and Defence MarineForum Military Technology Naval Forces Greece Euroatlantic Defence Greek Defence News India Armada International Asian Military Review Chanakya Chanakya Show Dailies DQ Defence Quarterly DSI India Geopolitics Indian Defence Review Indian Defence Yearbook (2014) Indian Military Review may - 13 oct-13 nov-13 dec- 13 jan_14 feb-14 march-14 april-14 may -14 june-14 july-14 aug-14 sept-14 oct-14 nov

6 Print advertising by month/country France Lybia Air Al Mussalh & Cosmos Annuaire Malaysia des ingénieurs de l armement Cols Asian Bleus Defence Journal Defense Leaders Middle East and North Africa DSI EDR SD Arabia Weekly le Pakistan Marin M.I.F.A. Techreleased Magazine Russia des ingénieurs de l armement Marine & Oceans National Defense Arms & Military Technologies Submarine magazine Military-Technical Cooperation weekly magazine Operationnels SLDS Directory Enterprises of military-industriall complex Germany of Russia and CIS countries 2014 Al Natsionalnaya Defaiaya Oborona Europäische Sicherheit & Technik Singapore European Security and Defence Asia Pacific Defence Reporter MarineForum Defence Review Asia Military Technology Naval SpainForces Fuerzas Greece de Defensa y Seguridad Fuerzas Militares del Mundo Euroatlantic Defence Greek Turkey Defence News Defence India Turkey MSI Armada International Asian United Military Kingdom Review Chanakya Defence & Security Systems International (DSSI) Chanakya Defence Global Show Publication Dailies DQ Defence Defence Helicopter Quarterly DSI Jane's India Defence Weekly Geopolitics Jane's Navy International Indian Military Defence Logistics Review International Indian Warship Defence Technology Yearbook (2014) Indian Military Review USA Ocean News & Technology and ECO Aviation Week Defence News International Sea Technology may - 13 oct-13 nov-13 dec- 13 jan_14 feb-14 march-14 april-14 may -14 june-14 july-14 aug-14 sept-14 oct-14 nov

7 Global insertions print/web and editorial/advertising AFRICA South Africa African Armed Forces AMERICA Argentina El Snorkel USA Aviation Week Ocean News & Technology and ECO Defence News International Sea Technology ASIA India Armada International Asian Military Review Chanakya Chanakya Show Dailies DQ Defence Quarterly Defence and Security Alert (DSA) DSI India Force Geopolitics Indian Defence Review Indian Defence Yearbook (2014) Indian Military Review Shipping Tribune Malaysia Asian Defence Journal Singapore Asia Pacific Defence Reporter Defence Review Asia MIDDLE-EAST Lebanon Arab Defence Journal Defence21 Lybia AL MUSSALH Pakistan Techreleased United Arab Emirates NATION SHIELD SD Arabia Weekly Turkey Defence Turkey MSI RUSSIA National Defense Arms & Military Technologies Military-Technical Cooperation weekly magazine Directory Enterprises of military-industriall complex of Russia and CIS countries 2014 Natsionalnaya Oborona EUROPE Belgium Navy Recognition France Aeromorning Air & Cosmos Annuaire des ingénieurs de l armement Cols Bleus Defense Leaders DSI EDR Focus Defense le Marin M.I.F.A. Magazine des ingénieurs de l armement Marine & Oceans Mer et Marine Soutien Logistique Défense Submarine magazine Germany Al Defaiaya Europäische Sicherheit & Technik European Security and Defence MarineForum Military Technology Naval Forces Greece Euroatlantic Defence Greek Defence News Italy Ship2Shore Netherlands ASD Media Spain Fuerzas de Defensa y Seguridad Fuerzas Militares del Mundo United Kingdom Defence & Security Systems International Defence Global Publication Defence Helicopter Defence Procurement International Jane's Jane's Defence Weekly Jane's Navy International Military Logistics International Warship Technology 276 insertions