Planning and Organisation of the automobile supply chain in Greece. Distribution, administration and information support logistics practices

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1 Malindretos-, Planning and Organisation of the automobile supply chain in Greece. Distribution, administration and information support logistics practices Dr. George Malindretos Charokopeio University of Athens, Greece Abstract This paper concerns the auto supply chain, with emphasis in the channels of distribution towards the Greek market and the corresponding information flow support. Such issues are of special importance due to the significant Logistics applications diffusion globally at strategic, tactical and operational level, with use of modern information systems networks. Based on customer needs and expectations and towards achieving the goal for cost-effective supply chain (in terms of balancing customer service and cost), the possibilities of applying the holistic supply chain principles and practices are identified. For this purpose, the outcomes of two (2) surveys, carried out in 2007, are presented, regarding the specific physical distribution channels from European and non-european points of auto production to the Greek market place and the use of information systems supporting this process. The main outcomes imply that there is a great potential for applying the holistic supply chain approach in the auto distribution flow, based on re-engineering strategy, improvements on infrastructure and coordinated use of different means of transportation (including development of new multimodal transport systems) and use of information system for securing the continuous, valid and timely flow of information. Finally, further research possibilities are outlined for the identification of the optimum supply chain strategy in Greece. Keywords: Distribution channels, Competitive Strategy, Logistics, Holistic Approach, Supply Chain Management, Automobile Industry, Management Information Systems. JEL classification: M16 PRIME

2 Malindretos-, , Logistics. Dr.. Logistics. Logistics,,., ( )., 2007,, Logistics.,,.,. :,,Logistics (E),,,,. JEL: M16 PRIME

3 Malindretos-, ,, (market research) (operational/strategic management) (Wisner, 2003, Cheng et al, 2006). (value chain),., (Kotler, 1994), (Gattorna & Walters 1996)., Kotler (superior valuedelivery system), (Supply Chain Management). (competitive advantage) (competitive strategy) (Supply Chain strategy),. (opportunity networks), (interfirm demand integration), ( chrol, 1997, Tsang, 2000, Chopra and Meindl, 2001, McCarthy, 2003, Ballou, 2004, McCarthy and Golicic, 2005). (strategic lead time management: SLTM),,,.,, Volvo, Phillips,. SLTM., management. M,, :. :., Sony, Honda, Ford, IBM, Electrolux., : PRIME

4 Malindretos-, ,,,....,., (.,,.).,,,,,, ( oyd, Woker O., Larese K., Patsikas, 2002)..,,., (, 1984):,,,,,,,,,,,, (image),. PRIME

5 Malindretos-, Logistics (Ballou, 2004).,,.,,, (, 2006). H Logistics,,., (, 2004). JIT TOYOTA. JIT,.,. ( ) (, 1997).,.. ( ),,,. : Combined Transport, Intermodal Transport Multimodal Transport., : (,,,.). PRIME

6 Malindretos-, ,,,,,. (trans-european Networks, TENs) (, 2003). H,...,,.,,,,,. (Customer Relationship Management).,,.. PRIME

7 Malindretos-, ( ).., BMW Volvo, logistics, 670. Vauxhall, ( ). logistics: i) (Outbound Logistics) ii) (Inbound Logistics). logistics.. :.. logisticians,. logistics. logistician,..., PRIME

8 Malindretos-, logistics Third Party Logistics (3PL).,, ( 1). 1 : Car terminal , 18.5., 32%., ACEA (European Automobile Manufacturers Association).,, ( ), 32, (www.acea.be)...,..,. logistics.. station wagons, ,. PRIME

9 Malindretos-, (www.logistics-management.gr/article.php?id=288).., 3PL. logistics (reverse logistics). 3PL.,. 2007,.., (Outbound Logistics) , 89% 87% 2007 (www.seaa.gr). :,, 1. 1, (5) (19) (Toyota, Nissan, Mazda Mitsubishi), (2) (Hyundai, Chevrolet), Hyundai (4) (www.acea.be). 2, 1 (Toyota) : / TOYOTA,,, / 6,. VW,,, 4 FORD,, 3 HYUNDAI, 2 OPEL,, 3 PEUGEOT,,, 4 SUZUKI, 2 CITROEN,,, 4 PRIME

10 Malindretos-, NISSAN,, / 4 SEAT, 2 FIAT,, 3 SKODA 1 RENAULT 2 KIA 1 BMW 1 AUDI, 2 CHEVROLET 1 MAZDA / 2 MITSUBISHI, /, : /, (13)., (9) (19),,,. (1) (3),., : 2 : 1) (Bristol, Sunderland) 2), ) 3) 4) 5) 6),, ( ) ( ) PRIME

11 Malindretos-, ) ) 8) 9), ) 10) ) 11) ) 12) ) 13) 14) ) 15) ) 16), ) 17) 18) 19) 20) ) 21) ) 22) ( ) (. ) () ), 2., (22). (20),.,,.,,.,. ( )., (. ). PRIME

12 Malindretos-, :., logistics )., (8-12 ).,,,.,, (1),. (3).,. 3PL. 3 - LOGISTICS 2) ) «15 5 « PRIME

13 Malindretos-, «12 8 « « « «7 22 «10, dealer.. PDI.,,,,,,. 6-8,. 3PL.,.,, ( nbound Logistics) : PRIME

14 Malindretos-, ERP (Enterprise Resource Planning) CRM (Customer Relationship Management) WMS (Warehouse Management System),, (18) (19) ERP. (9) (19) CRM, WMS (7). (5) (19) ( 2).???S??????F?????O? S?S?????O??a? ta???a S?st?µata 5/19 ERP 18/19 CRM 9/19 WMS 7/ ???T??S????????S?O? 2 : (19), (15), (16) Customer Service. (12) (16) : (9). (10) (4),. PRIME

15 Malindretos-, (19), (9)., (6), (3),. :,.,,,,,., (cost effective)..,,.,, Toyota Hyundai. Toyota, Hyundai.,, (),,., Marketing Logistics.. PRIME

16 Malindretos-, , ( WMS 7 19 ), ( CRM 9 19 )., ERP,,.,,,,,.,,,.,.,, 110 ),, ( ),.,,,, (.),,,. Achrol, R. S., 1997, Changes in the theory of interorganisational Relations in Marketing: Toward a Network Paradigm, Journal of the Academy of Marketing Science, 25(1), Ballou, R. H., 2004, Business logistics/supply Chain Management: planning, organizing and controlling the supply chain, New Jersey: Pearson/Prentice Hall. Boyd X., Woker O., Larese K., Patsikas S.Th., 2002, he marketing and introduction in Marketing Management. A strategic approach with international orientation of theoretical and practical direction, Athens: Papazisis. Cheng, Liang-Chieh, Grim, & Curtis, M. 2006, Application of Empirical Strategic Management Research to Supply Chain Management, Journal of Business Logistics. Chopra, S., Meindl P., 2001, Supply Chain Management: Strategy, Planning, and Operation, Prentice-Hall Inc., Upper Saddle River, New Jersey. PRIME

17 Malindretos-, Gattorna, J. L. & D. W. Walters, 1996, Managing the Supply Chain: A Strategic Perspective, London: Macmillan Press Ltd. Kotler, P. 1994, Marketing Management, Prentice-Hall. McCarthy, T.M., 2003, Interfirm Demand Integration: The Role of Marketing in bridging the Gap between Demand and Supply Chain Management, Doctoral Disertation, University of Tennessee. McCarthy, T.M., Golicic S.L., 2005, A proposal for Case Study Methodology in Supply Chain Integration Research, Kotzab H. et.al. editors, Research Methodologies in Supply Chain Management, New York, Physica-verlag Tsang, E.W.K., 2000, Transaction Cost and Resource-based Explanations of Joint Ventures: A comparison and Synthesis, Organazation Studies, 21(1), Wisner, Joel D., 2003, A Structural Equation Model of Supply Chain Management Strategies and Firm Performance, Journal of Business Logistics, 24, 1-26.,., 2004, business logistics, :,., 2006,,,,.., 1984,, :,.., 1997, Logistics management:, :, 2003,,,, ( n) (ACEA-European Automobile Manufacturers Association) PRIME

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