Presents the MILAN 15 MAY BICOCCA UNIVERSITY. philip kotler

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1 Presents the MILAN 15 MAY BICOCCA UNIVERSITY MAIN HALL time 8:00 am philip kotler

2 Full day with Kotler: an historic day In the charming Main Hall of the Bicocca University, the founding father of marketing Philip Kotler accompanied by successful national StoryMakers, before an audience of entrepreneurs, managers and industry experts, will illustrate the evolution and transformation of Italian and worldwide marketing. An historic event at the PKMF 2015 is the establishment of the Charter of Marketing Values, the first stone of the new Italian Renaissance for businesses.

3 The future of the Italy system Innovative marketing for a Renaissance of the Made in Italy Contemporary marketing evolutions, the role of information technology, a vision of the new consumer and the ability to create market value through the development of territories: these are the points on which Prof. Philip Kotler, international marketing guru, will focus on 15 May 2015 in Milan. A day divided into three study sessions, in-depth, interactive discussion and debate, to participate in the creation of the Charter of Marketing Values, to understand social change and its impact on the market, to discover the effectiveness of humanistic marketing on social changes, to strengthen national competitive capacity at an international level. Prof. Kotler flanked, on every issue, by successful StoryMakers will illustrate his findings on marketing changes, strategies and tactics up to the most innovative trends of 3.0. Today to be successful businesses must transform respecting and permeating human values. Without losing in profitability. The behavior and the values of businesses are increasingly under the lens of public opinion. The new generation of consumers is much more attentive to problems and concerns of a social nature. Companies must reinvent themselves and abandon old and comfortable Marketing practices as quickly as possible and venture into the new world of Marketing 3.0. (Philip Kotler)

4 Main speaker Philip Kotler One of the most interesting management guru of all time, hailed as the most experienced in the world on marketing strategies, one of the pioneers of social marketing. His influence over the past four decades has been monumental - The Economist - His name is almost synonymous with the science of marketing - The Economic Times -

5 The most influential marketing expert of all times - American Marketing Association -

6 Location Bicocca Main Hall University of Milan Piazza dell Ateneo Nuovo, 1 Building U6 Foto di Stefano Bertolotti

7 Registrations For registrations Limited number of spaces Priority assignment of spaces based on the reservation date Simultaneous translation Certificate with handwritten signature of Prof. Philip Kotler Educational documentation Establishment of the Charter of Marketing Values YOU TALK ABOUT IT TOO! Tweet and #pkmf Follow us on kotleritaly

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