Innovation and Entrepreneurship in Health International Conference March 5 6, 2012, Reed Conference Center Oklahoma City, Oklahoma, USA

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1 2012 OKLAHOMA STATE UNIVERSITY INTERNATIONAL HEALTHCARE CONFERENCE Innovation and Entrepreneurship in Health International Conference Learn the latest information in healthcare from scholars as well as corporate executives. Apply information on healthcare from experts and gain ideas you can implement in your workplace. Presented by: OSU School of Entrepreneurship OSU Center for Health Sciences and the Center for Executive and Professional Development in the Spears School of Business, Platinum Sponsors In cooperation with: All India Institute of Medical Sciences Indiana University Medical Automation San Diego State University Society of Physician Entrepreneurs University of Pretoria in South Africa University of South Florida Gold Sponsor Silver Sponsors Presented by the School of Entrepreneurship and the Center for Executive and Professional Development in the Spears School of Business at

2 2012 OKLAHOMA STATE UNIVERSITY INTERNATIONAL HEALTHCARE CONFERENCE Innovation and Entrepreneurship in Health International Conference Conference Purpose This inaugural conference reflects a growing need to transform today s functional healthcare systems into one in which creative and innovative solutions will lead to better health and healthcare delivery. Who Should Attend Leaders, managers and supervisors, healthcare professionals, business and government executives and employees, and scholars and practitioners who aspire to transform their organizations would benefit from attending the conference. You should register if you will be affected by the reshaping of the healthcare system and if you will be dealing with healthcare reform issues in your organization. You will be exposed to thinkers in the communities and the health system who embrace innovation and entrepreneurial thinking. Monday, March 5 The first day of the conference will feature scholars in the healthcare entrepreneurship field who will present ideas and innovations in health. 8:30 8:45 a.m. Welcome and Introductions 8:45 9:30 a.m. Keynote Speaker Douglas L. Wood, M.D. Director, Strategy and Policy Center for Innovation, Mayo Clinic, Rochester, MN 9:45 10:45 a.m. Concurrent Sessions/Discussion 10:45 11:00 a.m. Break 11:00 12:00 p.m. Concurrent Sessions/Discussion 12:15 1:45 p.m. Luncheon and Keynote Speaker Mike Morris, OSU 1:45 2:45 p.m. Concurrent Sessions/Discussion 2:45 3:00 p.m. Break 3:00 4:00 p.m. Concurrent Sessions/Discussion 4:00 4:45 p.m. Keynote Speaker Arlen D. Meyers, M.D., MBA President and CEO Society of Physician Entrepreneurs Denver, CO 4:45 p.m. Closing and Adjourn Topic areas for concurrent sessions will include: Innovative Clinical Practices Innovation Adoption in Healthcare Predictive Modeling for Healthcare Health Promotion Innovative Strategies Health Entrepreneurship Education and Pedagogy IT as an Enabler for Innovation and Entrepreneurship in Healthcare Building HR Capacity for Innovation and Entrepreneurship in Healthcare Larry Crosby Dean Spears School of Business Kayse Shrum Provost OSU Center for Health Sciences, Dean, College of Osteopathic Medicine Mike Morris Professor and N. Malone Mitchell, Jr. Chair, Director of the School of Entrepreneurship Rubin Pillay Daniel White Jordan Chair in Entrepreneurship and Creativity School of Entrepreneurship Presented by the School of Entrepreneurship and the Center for Executive and Professional Development in the Spears School of Business at

3 Tuesday, March 6 Presenters for the second day of the conference will feature corporate executives and experts in the field of healthcare to share their ideas regarding innovation in their organizations. They will also address the challenges of rising healthcare costs and healthcare reform. 8:30 8:45 a.m. 8:45 10:00 a.m. Introductions Healthcare Reform: Opportunities for Innovation Panelists will examine critical reform issues related to ensuring innovation and entrepreneurial thinking and behavior aimed at changing healthcare delivery. They will explore how health reform can potentially create the context to incentivize technology producers, providers and funders to develop innovative products and services which will benefit future patients to help bend the cost curve. Bruce Lawrence FACHE, President and Chief Executive Officer INTEGRIS Oklahoma City, OK Kersey Winfree, M.D. Chief Medical Officer St. Anthony Hospital Oklahoma City, OK Bert Marshall President BlueCross BlueShield of Oklahoma Tulsa, OK 10:00 10:15 a.m. 10:15 10:45 a.m. Break Innovation and Entrepreneurship in Oklahoma Health Terry Cline, Ph.D. Oklahoma Secretary of Health and Human Services Oklahoma Commissioner of Health Oklahoma City, OK 10:45 11:45 a.m. Role of Information Technology in the Transformation of Healthcare This keynote session addresses the area of improving the practice of medicine through the innovative application of information technology and its implications in regard to patients and physicians. Martin Harris, M.D., MBA Chief Information Officer and Chairman Information Technology Division Cleveland Clinic Cleveland, OH 12:00 12:45 p.m. 12:45 2:00 p.m. Luncheon Enhancing Performance through Innovative Leadership and HRM Practices Innovative and entrepreneurial actions are widely recognized as the path to competitive advantage and success in organizations of all types. Panelists will discuss leadership strategies and HRM practices that help foster and sustain an innovative mindset within healthcare organizations. Ted Borgstadt Co-Founder, Chairman and Chief Executive Officer TrestleTree, Inc Fayetteville, AR David R. Campbell President Bravo Wellness Avon, OH Kit Sundararaman Senior Director of Consumerology Solutions Express Scripts St. Louis, MO

4 2:00 2:15 p.m. 2:15 3:30 p.m. 3:30 4:00 p.m. Break Innovative Funding and Financing Mechanisms for Healthcare Panelists representing various stakeholder groups will discuss opportunities to transform health and healthcare by implementing creative and innovative financing and funding mechanisms. Discussions will entail the evolution of current and future healthcare financing and funding approaches and the presentation of novel funding solutions aimed at curbing healthcare costs and adding revenue and expense predictability for providers and payers. Marshall H. Hudes Founder, Executive and Member, Board of Directors Open Market Partners Dallas, TX Thomas L. Smith Founder, Executive and Chairman Open Market Partners Dallas TX Information Systems: How Innovations will Contribute to the Transformation of the Healthcare Model The healthcare industry is one of the most information dependent sectors of the economy, yet it has been one of the last to fully automate its core processes. With the recent rush to implement electronic medical records in hospitals and physician offices, the industry has new opportunities to truly leverage information and innovate in the management of care and health. Examples of innovations in managing the health of individuals will also be discussed in this session. Dick Flanigan Senior Vice President Cerner Corporation Kansas City, MO 4:00 4:30 p.m. Process Innovation: Improving Performance through Operational Excellence Experts on Lean Healthcare and Toyota Production S ystems will discuss how these models, adapted from the manufacturing sector, can help make dramatic improvements in healthcare organizations, specifically in terms of increasing quality and reducing costs. Michael Culig, M.D. Chief Division of Cardiac Surgery Forbes Regional Hospital Monroeville, PA 4:30 p.m. Benchmarking Oklahoma in the Healthcare Area Oklahoma employers are traditionally underrepresented in national benchmark surveys. This presentation will show how Oklahoma employers compare to the national statistics. The data discussed is from the largest mid-market national employee benefits benchmark survey incorporating over 5,000 employers representing almost 3,000,000 employees. The benchmarking data includes medical plan design, wellness programs, dental, disability, life, sick leave policies, and premium contributions. Jay Condry Benefits Consultant CFR Tulsa, OK Closing Remarks and Adjourn

5 Innovation and Entrepreneurship in Health International Conference You may also register online at ieh.okstate.edu Name (Dr./Mr./Ms.) Title Company/Affiliation Address City/State/Zip Office Phone Fax number Gold Sponsor Yes! I wish to be a gold sponsor of the International Conference on Innovation and Entrepreneurship in Health. Name of Sponsor: $8,000: Includes 8 registrations to the International Conference on Innovation and Entrepreneurship in Health, a reserved table for lunch each day, 4 registrations to a sponsor breakfast, an exhibit booth at the conference (optional), recognition in promotional and conference materials and name of company on the OSU CEPD website. Please make check payable to OSU Foundation. Silver Sponsor Yes! I wish to be a silver sponsor of the International Conference on Innovation and Entrepreneurship in Health. Name of Sponsor: $4,500: Includes 4 registrations to the International Conference on Innovation and Entrepreneurship in Health, a reserved table for lunch each day, 2 registrations to a sponsor breakfast, an exhibit booth at the conference (optional), recognition in promotional and conference materials and name of company on the OSU CEPD website. Please make check payable to OSU Foundation. Individual Participation Yes! I wish to purchase reservation(s) for the International Conference on Innovation and Entrepreneurship in Health. Please indicate ticket type: $450: Both days March 5 and 6. Includes 1 registration to the conference and open seating at the luncheon. $245: Day 1 March 5 only. Includes 1 registration to the conference and open seating at the luncheon. $245: Day 2 March 6 only. Includes 1 registration to the conference and open seating at the luncheon. Please make check payable to. Payment Information A check payable** to and/or the OSU Foundation is enclosed for the amount of $. Mail registration form and check to: OSU Center for Executive and Professional Development Spears School of Business 215 Business Building Stillwater, OK USA If paying by credit card, please fax registration form to or call Charge $ to my Visa MasterCard Card No. Expiration date **Please make sponsorship checks payable to the OSU Foundation. Individual registrations payments should be made payable to. Center for Executive and Professional Development Spears School of Business Phone: Toll Free: Web: cepd.okstate.edu

6 Center for Executive and Profesional Development 215 Business Building Stillwater, OK Nonprofit Organization U.S. Postage paid Stillwater, OK Permit No. 191 Change Service Requested Innovation and Entrepreneurship in Health International Conference

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