Top Homebuyer Trends. The Internet Home computers Functional home office Access to entertainment services Assurance of resale value

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2 Index Page Top Homebuyer Trends 3 The Internet 4 Home Computers 5 Functional Home Office 6 Access to Entertainment Services 7 Assurance of Resale Value 8 Home Wiring Technology 9 What is Bandwidth? 10 What is Bell Wire? 11 What is Category 5E? 12 What is RG6 Quad Shield? 13 What is Modem? 14 What is DSL? 15 What is Cable Modem Service? 16 What is Ethernet? 17 What is DBS? 18 What is Whole-House Video? 19 The History of Home Wiring Today s Modern Home Wiring What is the OnQ Home Wiring System? 24 The Package Approach 25 The OnQ Base System 26 The OnQ Home Entertainment Upgrade 27 The OnQ Home Office/Education Center Upgrade 28 OnQ Home Network Upgrade 29 Selling More Homes with OnQ 30 2

3 Top Homebuyer Trends The Internet Home computers Functional home office Access to entertainment services Assurance of resale value 3

4 The Internet 60% - Percent of households on-line. America Online has 38 million members. Internet use doubles every 100 days. Used for communication, shopping, doing research, managing financial portfolios, and news. 4

5 Home Computers 58% - Percent of households with PCs. 26% - Percent of households with two or more PCs. Less than $500 - The cost of a new PC. 5

6 Functional Home Office 30% - Percent of workforce who works at home full or part-time. 81% - Percent of homebuyers who want home office space. Typical home wiring will not support today s home office needs: high-speed Internet, multiple phone lines, modem, fax and more. 6

7 Access to Entertainment Services 68% - Percent of households with cable TV service. Consumers are demanding more services: Digital Satellite HDTV & Digital Cable Internet TV Movies on Demand More services place greater demands on the home s cabling system. 7

8 Assurance of Resale Value Many perceived luxuries of the past are now standard features: Air conditioning Dishwasher Cable TV Homebuyers don t want their primary investment to be technologically obsolete. 8

9 Home Wiring Technology What is structured wiring? How do the different technologies work together in a structured wiring system? How do I explain this to my customers? Let s find out! 9

10 What is Bandwidth? A wire s capacity for information is called bandwidth. More bandwidth = More information passing through the wire. Similar to plumbing, a bigger wire (pipe) can carry more bandwidth (water). The amount of bandwidth is critical for current and future information services. 10

11 What is Bell Wire? One pair of copper wires. Designed for voice conversations only. Subject to noise and interference. Used in the majority of homes until recently. Relative capacity: A squirt gun. 11

12 What is Category 5E (CAT 5E)? 4 twisted pairs of high quality copper wire enclosed in an outer jacket. Used for phone, fax, modem and high-speed digital computer transmissions. Supports four phone lines with one cable. High immunity to interference. Relative capacity: A garden hose. 12

13 What is RG6 Quad Shield? Coaxial cable with insulated center wire and four layers of shielding. Supports hundreds of channels and digital data. Used for cable TV, digital satellite, cable modem and high-speed interactive video services. High immunity to interference. Relative capacity: A fire hose. 13

14 What is a Modem? Used to transmit computer data over standard phone lines. Today s standard computer modems transmit up to 56,000 bits per second. 14

15 What is DSL? DSL stands for Digital Subscriber Line service. Transmits high-speed data anywhere from 50 to 270 times as fast as today s standard modems (1.5 million to 9 million bits per second). Service provided by the telephone company over high-quality copper phone wire. 15

16 What is Cable Modem Service? Cable modems transmit high-speed data up to 900 times faster than today s analog computer modems (30 million bits per second). Since neighborhood users share available bandwidth, actual data throughput speed will be slower. Provided by the cable company over high-quality coaxial cable. 16

17 What is Ethernet? Commercial networking standard for transmitting data between computers. Computers typically connected via cables to an Ethernet hub. Each computer must have an Ethernet network interface card. 10BaseT means the computers are connected with twisted pair cable (CAT 5E) at 10 million bits per second data throughput. 17

18 What is DBS? With Digital Broadcast Satellite (DBS), video programs are received by a small (18 ) satellite dish. Signals are decoded at the TV with a set-top receiver. Users need a traditional TV antenna for local broadcasts, such as local news. 18

19 What is Whole-House Video? Any video source can be seen on a specific channel on every TV in the home. VCR or DVD programs can be viewed on any TV. Baby room camera allows sleeping infants to be watched over from any room. Front door camera enables screening for possible intruders. 19

20 The History of Home Wiring...Telephone Incoming Telephone Service The Past: Home telephone wiring was designed for voice only. Second lines were a luxury. Since 1910, telephone outlets have been daisy-chained together with low-grade telephone wire. Poor quality cable and bad connections are subject to noise, interference and crosstalk (hearing other conversations). A single problem corrupts every phone outlet. 20

21 The History of Home Wiring...Television The Past: Rooftop Antennas - Television broadcasts were poor quality, and very susceptible to interference from weather. Cable TV (circa 1975) - Improved picture, more channels, but still low picture quality by today s standards. RG59 Coaxial Cable - Small conductor, very little shielding and only moderate bandwidth. 21

22 Today s Modern Home Wiring Incoming Telephone, CATV, High Speed Internet, Digital Satellite OnQ Service Center Three Major Components Central Hub (also called Service Center) - central point accepts incoming services and distributes services throughout the home. High Performance Cabling - Category 5E telecommunications cable and RG6 Quad Shield coaxial video cable provide the highway for information to travel. High Quality Outlets - specifically designed to support advanced information services, outlets are the off-ramp to your computers, TVs and telephones. 22

23 Today s Modern Home Wiring Incoming Telephone, CATV, High Speed Internet, Digital Satellite OnQ Service Center The Structured Wiring System Star-wiring - instead of daisy-chaining, all cables are home-run to the central hub. High-quality cable connections (also called terminations) ensure high-performance end-to-end system. Cable management - services can easily be redirected as the homeowner s family grows and their needs change. 23

24 What is the OnQ Home Wiring System? Incoming Satellite Service OnQ Service Center Incoming Telephone Service Incoming Cable Service Three main components: OnQ Service Center OnQ Cables OnQ Outlets End-to-end system designed for performance. Provides the electronic foundation for telephone, fax, modem, cable TV, digital satellite, high speed Internet, computer networking, audio, security, and home management. 24

25 The Package Approach Lifestyle-oriented packages simplify system selection for the consumer. Follows top homebuyer trends: Base System Home Entertainment Home Office/Education Center Home Networking Consumer-oriented brochures support the sale. 25

26 The OnQ Base System Incoming Telephone Service OnQ Service Center Incoming Cable Service Replaces the typical standard offering for telephone and TV wiring. Eliminates telephone line interference. Provides high-quality TV reception. Provides foundation for current and future services. Supports upgrade sales. 26

27 OnQ Home Entertainment Upgrade Incoming Satellite Service OnQ Service Center Whole House Video Replaces the antiquated single cable connection in most family rooms. Video amplifier for sharp, clear pictures. Provides access to: Digital satellite services Cable TV/Antenna Internet TV services Whole-house video 27

28 OnQ Home Office/Education Center Upgrade Incoming Telephone Service OnQ Service Center High-speed Data Services DSL or Cable Modem Replaces the antiquated single phone connection in most home offices. Provides access to important education and work-related services. Provides access to: Multi-line phone FAX Cable Modem High-speed Internet with DSL 28

29 OnQ Home Network Upgrade High-speed Data Services (DSL or Cable Modem) OnQ Service Center Provides an in-home Ethernet network. Allows sharing of high-speed Internet connections, computer files and printers. Eliminates having costly high-speed data lines to every computer. 29

30 Selling More Homes With OnQ Show homebuyers how the features and benefits of the system will improve their lives. Discuss the Top Homebuyer Trends and how the OnQ system meets these needs. Keep it simple. 30

31 Notes 31

32 OnQ Technologies, Inc. 301 Fulling Mill Road, Suite G Middletown, PA Copyright 2003 by OnQ Technologies, Inc. All Rights Reserved M-SK-1-03 OnQ, and the OnQ design are registered trademarks of The Whitaker Corporation used under license to OnQ Technologies, Inc. AnyLine, AnyPort and Hide-A-Port are trademarks of OnQ Technologies Inc. Specifications subject to change. Consult OnQ Technologies for latest specifications. Printed in U.S.A.

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