1 S W I S S QUA L I T Y E DUCAT ION MBA Master of Business Administration Welcome to your new Future offered by the University of Cumbria in Exclusive Partnership with Robert Kennedy College, Zürich Degree Recognized Worldwide The Best Way to Predict the Future is to Create it Peter F. Drucker 1
2 The University of Cumbria ranked in the top three in the North West of England for Business and Management studies (The Guardian University Guide 2012) Robert Kennedy College The Swiss Premier Private College Welcome to your new future The University of Cumbria MBA at Robert Kennedy College Limited places to 90 Unique Leaders Experience your University of Cumbria 2
3 The University of Cumbria Master of Business Administration offered in Exclusive Partnership with Robert Kennedy College Since 1822 the University of Cumbria has been offering superlative education in its campuses in England. Through an exclusive partnership with the highly esteemed Swiss Higher-Education institution Robert Kennedy College, wherever you are in the world you can now benefit from 190 years of experience in providing an outstanding British learning experience. As in business, personal success starts from the right decisions. With dozens of general MBA programmes available throughout the world, it is certainly difficult to choose the one that will better match not just your current but your future career aspirations. Robert Kennedy College has formed an exclusive partnership with the University of Cumbria Business School, which is ranked in the top three in the North West of England for Business and Management studies (The Guardian University Guide 2012) in order to provide an innovative MBA delivered globally. Designed for your success, the MBA creates distinctive managers with a comprehensive knowledge of the latest business practices. The part-time online blended learning MBA, delivered in exclusive partnership with Robert Kennedy College Zurich, is designed for those working in a wide variety of managerial, technical and professional roles. This global gold standard management qualification provides a rigorous and challenging postgraduate business and 3
4 management experience in which students develop alongside other experienced managers and business professionals to facilitate their becoming more effective managers or professionals. The programme consists of six taught modules, at least one of which takes place on one of the University of Cumbria s UK campuses. Students develop a thorough understanding of key management functions, sharpen their leadership and consulting skills, and undertake their own postgraduate research into a topic within the field of business management relevant to their future careers. A dedicated and experienced teaching team, superb student 4 support, affordable tuition fees with interest-free payment plans, and the possibility of fast tracking and completing the programme in just 18 months are among several elements that set this programme apart. With exclusive content, like the course Microeconomics of Competitiveness held in partnership with the Harvard Business School, this programme will help you to consolidate your business knowledge and reach new professional heights. Learn at Switzerland s premier private college and graduate with students from 150 different countries with an MBA degree, recognized worldwide, from a traditional British University.
5 Are you ready for the challenge? Duration: Minimum 18 months, maximum 5 years. Delivery Method: Mostly online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration, plus a one-week compulsory residency. The residency is organized by the University of Cumbria in the United Kingdom. Places: Strictly limited to 90 per term. Ranking: In the Guardian University Guide for Business and Management Studies (2012), the University of Cumbria is ranked in the top three higher-education institutions in the North West of England. Overall tuition fee: 11,500 CHF (Swiss Francs) This fee includes library access, OnlineCampus access, graduation fees, and University of Cumbria matriculation fees. Fees are payable in interest-free instalments. The fees are for the entire programme, and include all the courses as well as supervision for the final dissertation. Residency costs, such as airfare and accommodation, plus a 400 CHF fee to cover the expenses of the residency (e.g. excursions, cruise and dinner), and some of the textbooks that you will need for the course, are not included in these fees. Terms: Four terms per year: Winter, Spring, Summer and Autumn. Accreditation and Worldwide Recognition: This programme is offered in exclusive partnership with the University of Cumbria. Once you complete your studies at Robert Kennedy College, you will receive a degree from the University of Cumbria which is duly accredited by the British Government. University of Cumbria degrees are recognized worldwide. 5
6 The Residency The University of Cumbria MBA provides you with the best of both online and conventional studies. For the majority of your studies you enjoy the flexibility of online learning at your own pace from anywhere in the world through Robert Kennedy College s OnlineCampus state-ofthe-art course delivery system. For a one-week residential session, namely for the course Business Ethics and CSR, you will attend the University of Cumbria in the idyllic setting of the British Lake District. Intimately associated with English Literature in the 18th and 19th Lake District, Cumbria centuries, the Lake district is considered one of the most beautiful 6 areas of the United Kingdom. The residency gives you the opportunity to complement your flexible online learning programme with a learning experience that will leave you with lifetime memories. The superb location of the University of Cumbria is not the only element that will impact your learning experience. You will have the opportunity to attend the Business Ethics and CSR classes taught by expert University of Cumbria faculty such as Dr. John Luffrum, the University Programme Director. With students from every continent, it will be a truly international experience and an opportunity to network with fellow leaders from all over the world. About the College Robert Kennedy College was founded in 1998 as a private educational institution. The College is owned and operated by Robert Kennedy College & Co. From Zürich, Switzerland through its proprietary online delivery technology, the College currently offers a unique learning experience to more than 3000 students world-wide. The college s mission is to provide academic excellence in distance education. Under the supervision of a Board of Governors it offers rigorous but flexible learning programmes, enhanced by its state-of-the-art online e-learning system. With instructors who have graduated from some of the best universities in the world, and students from 150 different countries, the college is a truly international establishment, offering Swiss quality education at distance, judiciously combined with short residencies.
7 More information available at the University of Cumbria State of the Art Technology World Class Faculty In pursuit of its commitment to provide exemplary services to its students, Robert Kennedy College uses OnlineCampus, a proprietary tailor-made, state-of-the-art software application for online course delivery. It is an all-encompassing, interactive and easy-to-use application, which makes studying online a truly enjoyable and enriching experience. RKC employs highly qualified teaching faculty who have graduated from leading universities such as the Harvard Business School, Stanford University, Oxford University, New York University, and Wharton... to name just a few. About the University The University of Cumbria, with roots extending back to the Society for the Encouragement of Fine Arts established in 1822, was formally formed on 1st August 2007, from an amalgamation of St Martin s College, Cumbria Institute of the Arts, and the Cumbrian campuses of the University of Central Lancashire. The University has campuses in Carlisle, Newton Rigg, Penrith, Ambleside and Lancaster and a specialist teacher-education centre in London. The University also has strong links and close partnership-working with the four FE Colleges in Cumbria (Lakes Colleges, Furness College, Carlisle College and Kendal College) to enable Higher Education delivery locally across the county. In addition, the University is the lead institution of Cumbria Higher Learning, a Distributed Learning Network for Cumbria. The University offers a very highquality learning experience in a supportive environment which enables students to achieve their personal and professional potential wherever they study. It is committed to learning which is innovative, flexible and student-centred and which utilizes the latest technology. The University also works closely with employers, schools, colleges and agencies in the region to offer research, scholarship and knowledge-transfer excellence which shapes and supports social, cultural and economic development in support of the inclusion sustainable communities agenda. In so doing, the University of Cumbria recognizes that its students are a mix of full and part-time, young and mature, vocational and scholastic, who access higher education for a variety of reasons, yet it celebrates that its graduates will be creative, enterprising and resourceful and equipped to lead in their fields and in their communities. 7
8 that the applicant has the necessary ability and motivation to complete the programme within the allotted time span. Applicants with at least five years of suitable business-related experience and a letter of recommendation verifying that he/she has the necessary ability and motivation to complete the programme within the allotted time span may be admitted to module MNGT7901 Organisational Behaviour. On successful completion of that module such an applicant may then be admitted to the full MBA programme. Admission Requirements A UK Bachelor degree in business administration or management from an accredited or approved college or university or the equivalent and at least two years of business-related experience, or A UK Bachelor degree in a non business field from an accredited or approved college or university or the equivalent and at least three years of business-related experience, or An appropriate professional qualification and at least five years of suitable business-related experience and a letter of recommendation verifying 8 If an applicant s first language is not English, he/she must be able to demonstrate oral and written fluency in English. Working or studying in an English-speaking environment will usually be sufficient to demonstrate an acceptable competence. Otherwise applications for admission must be accompanied by a certificate of competency in the English language from a recognized institution or programme. English language requirements for non-english-speaking students are a minimum IELTS score of 6.5 or minimum TOEFL score of 600, or equivalent. Each qualified applicant is invited to complete an interview with the Dean of RKC or his nominee in person or by telephone. The main purpose of the interview is to select motivated applicants with the ability to benefit from a solid commitment to the programme. In view of the compulsory residential element in the UK, applicants must demonstrate prima facie eligibility for entry to the UK on a student visitor visa, as per the information available at homeoffice.gov.uk/studyingintheuk/ student-visitors/ In its efforts to create and support widening participation, the University of Cumbria and Robert Kennedy College actively encourage applications from all ages, of any gender, ethnic and/or social background and from students with disabilities. Programme Rationale and Philosophy The programme has been shaped to form what the programme team believe to be a unique curriculum. It allows students to: -Gain a UK Higher Education Institution accredited MBA; -Study in their own time (whatever the time-zone in which they
9 live); -Study at their own pace (within the current period of University of Cumbria regulations for parttime study); -Attend a residential event in the heart of the English Lake District, with opportunities for further travel in the UK if desired; -Continue to live in their own country/location without disrupting family life; -Continue to pursue their existing career without a break. The programme consists of the standard 180 Level-7 credits that constitute an NQF (UK National Qualifications Framework) Masters award, the content being informed by QAA (UK Quality Assurance Agency) benchmark statements for Business and Management programmes. 60 credits of the programme are provided by a dissertation. Progamme Outline The scheme has been designed to meet the aims of the online MBA in a flexible manner and can be tailored to the individual preferences of each student. The MBA requires you to complete six courses plus a final dissertation. The programme consists of the following modules: Induction This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium. Stage 1 Six taught modules (120 credits) 3 core modules (mandatory) Organizational Behaviour Marketing Management Financial Management 1 elective to choose from: Information Management OR Microeconomics of Competitiveness, held in cooperation with the Harvard Business School with a mandatory residency in Zürich, Switzerland. This second residency is only required for those students who choose this module as an elective. 1 Residential module (mandatory) Business Ethics and Corporate Social Responsibility (CSR) Capstone (mandatory) Strategic Management 9
10 Stage 2 Individual dissertation (60 credits) Dissertation work As an exit qualification, the PostGraduate Certificate in Management Studies is awarded to candidates who have completed 60 credits (three modules), while the Diploma in Management Studies is awarded to candidates who have completed 120 credits (all six modules, including the residency) but have been unable to complete the dissertation. Students who achieve the full 180 credits, and have successfully completed the dissertation, exit with the award of Master of Business Administration (MBA). 10 Module Descriptions There are no average courses within our MBA programme. We are committed to providing an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all intended to make you a more successful and efficient manager. There are no old-fashioned exams. Instead, you are given real-life case studies to work on and essays to write, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values are accepted for admission to Robert Kennedy College. Induction (not-for-credit module) A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services. Organizational Behaviour The way people are managed within organisations plays a paramount role in corporate success. In a fast changing organizational landscape, we take into account impacting factors like social, technological,
11 economic, environmental, political and legal considerations. With a variety of real-life case studies, you will be asked to make decisions, which will inevitably influence the (work) life of your employees. These are, of course, backed by the core taught concepts, which feature group dynamics, motivation and leadership, group behaviour, communication, power, conflict and prejudice in the workspace, organizational culture and how to manage and understand change within an organization. This course is led by Prof. Benedicta Lusk, an MBA graduate of the Peter F. Drucker School of Management. Marketing Management Financial Management You will reinvent the airline business, redefine the boundaries of retailing, manage the sales of an online computer megastore, and learn how to focus on your customer. Seems like a bold prediction but it is just the content of Marketing Management directed by marketing management extraordinaire: Professor Freddy Nager. The teaching of market segmentation, environment, research, innovative sales systems, international marketing and policy planning and implementation will make sure that your view of marketing will never be the same. A concrete marketing plan for your company or your own business will be your final assessment, providing you with flexibility and effective learning results, which you can assess and apply in no time. Business is about profit, and there can only be sustainability with a proper knowledge of effective financial management. Oxford and Harvard Business School graduate Prof. David Duffill will expand and reinforce your knowledge of financial accounting, management accounts, budgeting and financing. Microeconomics of Competitiveness (elective module held in cooperation with the Harvard Business School) In cooperation with the Institute of Strategy and Competitiveness of the Harvard Business School, Robert Kennedy College is offer- 11
12 ing this outstanding course designed by Professor Michael Porter, the Bishop William Lawrence University Professor at Harvard Business School and the leading authority on corporate strategy and competitiveness. Taught by Robert Kennedy College Deputy Dean and Harvard Business School MBA graduate Professor David Duffill, this course explores the determinants of national and regional competitiveness building from the perspective of firms, clusters, sub-national units, nations, and groups of neighbouring countries. The course is concerned not only with government policy, but with the roles that firms, industry associations, universities and other institutions play in competitiveness. It takes examples from both advanced and developing economies, and addresses competitiveness at multiple levels. Students who take this elective have access to the exclusive video lecture of Professor Porter and are required to attend the residential session in Zürich, Switzerland. 12 Information Management (elective Module) Cloud Computing, Linux and Open Source Software, Social Media. These are only few of the new technological innovations and, at the same time, challenges presented to the managers of tomorrow. This module aims to enable you to develop a conceptual and comprehensive understanding of the manager s role in relation to the leading of the effective management and use of information, information technology and information systems and to apply these within an organizational/ strategic context. Business Ethics and CSR (mandatory one-week residency in Cumbria, England) Held in the idyllic setting of the British Lake District this course aims to -Facilitate exploration and analysis of the nature of ethics and moral values and the ways in which they change over time and between cultures -To facilitate analysis and criti- cal evaluation of the relevance of ethical and moral values to business management in a variety of contexts -To facilitate critical evaluation of ways in which ethical and moral issues may be managed in a variety of business contexts. University of Cumbria faculty will guide you in the daily classes enriched by contemporary case studies and teamwork in this innovative and unique topic. Strategic Management Do you really think strategically? Is your strategy sustainable and well formulated? How would you implement your newly formulated strategy? As you start on this course, you might just discover that you
13 didn t really know the answers to these questions. Not only will you learn about strategy formulation context, content, and its effective implementation, you will also be studying the latest business strategies from Harvard Business School case studies like those of Facebook, Kellogg, and Google, as well as traditional analytical tools like Porter s Five Forces model, which will serve as a platform for your endeavours at innovative thinking. As they say, There is only one thing worse than no strategy: a badly formulated or executed strategy. This being the last course of your MBA, we will go the extra mile to ensure your complete understanding of effective, innovative and sustainable business strategies. Programme Aims The Programme aims to develop managers understanding and critical appreciation of the theories, tools and techniques of management to enable them to more effectively lead and manage change in organisations and make effective use of resources in the strategic decision-making process. In so doing, it seeks to improve the quality of management as a profession. In particular, the purpose of the programme is to provide students with: -An advanced understanding of the management of organisations and the changing external context in which they operate -Opportunities for the systematic development of the skills of objective analysis, evaluation and presentation to enable them to further develop confidence in effectively appraising and implementing management strategies -An ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management practice -A stimulating academic environment, rooted in the experiences of the student, but firmly based upon the values of academic openness and critical appraisal. 13
14 Learning Outcomes This programme provides opportunities for students to develop and demonstrate an understanding of: -The role and function of organisations and the context in which they operate, including the key drivers of change -The core disciplines of business and management including finance, human resource management, marketing and strategic 14 planning at middle/senior management level -The range of research methods that can be applied to the study of business management and leadership -The application of strategic thinking to the successful management of organisations including a critical understanding of the processes of strategic problem solving and decision making.
16 Core Course Team 16 Dr. John Luffrum Programme Leader University of Cumbria Dr. David Costa Dean and Collegiate Professor Robert K ennedy College Bachelor of Arts (Hons) Geography BA Business Studies (University of Derby) (University of Birmingham) LL.M International Trade Law Doctor of Philosophy (University of Birmingham) (University of Northumbria at Newcastle) Post-Graduate Certificate in Education (CNAA) MBA ecommerce (Queen Margaret University) Post-Graduate Certificate in Environmental Ph.D Strategy, Program and Project Management Management (University of Bath) (ESC Lille) Dr John Luffrum is the Programme Leader for the University of Cumbria, and coordinates international programmes within the University s faculty of Business, Sport and Social Science. A geographer by initial training he graduated and subsequently took his doctorate in urban land economics at the University of Birmingham, UK. John has subsequently researched and taught in the Universities of Birmingham, London, Wales, Northumbria and Central Lancashire in the UK and as a visiting professor at the University of Groningen, NL. He has published widely, and presented papers on tourism, regional development, and environmental management to national and international audiences. His main interests currently lie in sustainable business development and practice. David Costa is Dean of Faculty and one of the founders of Robert Kennedy College. In his capacity as Dean, Professor Costa oversees the faculty review process and several of the academic programmes of the college. He was a Fellow of the Wharton School, University of Pennsylvania, and is an elected Fellow of the Royal Society of Arts and the Royal Statistical Society. He read law at the School of Law of the University of Northumbria, Newcastle, and graduated with an LL.M degree. He complemented his legal studies with the Advanced Project Management Program, Stanford University, from which he graduated with the widely respected title of Stanford Certified Project Manager. He then expanded his knowledge of business through the Entrepreneurship Development Programme of the Sloan School of Management, Massachusetts Institute of Technology. Dean Costa also
17 holds a BA in Business Studies from the University of Derby, an MBA in ecommerce from the Queen Margaret University in Edinburgh, Scotland and a Ph.D. in Strategy, Programme and Project Management from the Skema Business School (ESC Lille) with a thesis that dealt with index-based commodity investments. Prof. Costa lectures in the area of Investment and Money Management and is a frequent guest on several business televisions channels CNBC Europe and Bloomberg Television. His recent research on risk adjusted portfolios with both stocks and commodities has been used for the creation of a swiss publicly traded investment certificate issued by the second largest German Bank, Commerzbank AG. Prof. David Duffill Deputy Dean and Collegiate Professor Robert K ennedy College a partner was sold to Renaissance Solutions of the USA. Two years later, he and three colleagues left Renaissance to start TCI Consulting, a virtual consultancy specializing in helping clients by providing strategy inputs and business intelligence for their strategic planning process. While Prof. Duffill s main industrial recent focus has been in the healthcare, automotive and construction materials markets, his experience covers a broad range of industrial and service organisations. A substantial part of his current consulting activity is in competitive intelligence, including helping clients to benchmark their cost position against key competitors. Dr. Roy G.C. Damary Head of Business Studies, Robert K ennedy College MA Engineering Science First Class Honours MA Engineering Science (Pembroke College, Oxford University) (Pembroke College, Oxford University) MBA Baker Scholar (Harvard Business School) MBA (Harvard Business School) Ph.D. Business Management (University of Laus- Prof. David Duffill has an MA in Engineering Science from Oxford University and MBA from Harvard Business School. He had been a professional consultant for almost 20 years when in 1997 the company in which he was anne) Prof. Damary holds M.A. in Engineering Science with First Class Honours from Oxford University and MBA with High Distinction from Harvard Business School. While pursuing his full-time career as a business con17
18 sultant (Technomic Consultants SA, Geneva), he achieved his Ph.D. from Lausanne University in 2000 (his thesis dealt with the reforms in Russia and the emergence of modern business practice there). Roy Damary combines a long experience in practical consultancy and running his own business with academic management and teaching experience in marketing, accounting and finance, and entrepreneurship. This dual nature of his professional experience and his pluri-disciplinary academic background, combined with his personal experience of preparing a doctorate while working full time allows him to marry the academic and pragmatic aspects of business and research as they apply to business studies. Over the period 1986 to 1994, Prof. Damary was engaged in university teaching and programme management at Webster University, Geneva. He ran the MBA and other business programmes, and taught 18 business, marketing, accounting and finance courses. His business consultancy has been built around industrial marketing consultancy, with more recent responsibilities in financial market analysis and the creation of business enterprises. He is Economic Adviser to Bridport Investor Services, a Geneva-based, fixed-income broker and consultancy. Benedicta Lusk A djunct Professor of Management B.Sc. in Management and Organizational Behaviour (University of La Verne) MBA (Peter F. Drucker and Masatoshi Ito Graduate School, Claremont Graduate University) Benedicta Lusk, founding member of Lusk, Paul & Associates, L.L.C., is an entrepreneur, strategist and executive coach. She is recognized for her exceptional facilitation and relationship building skills at all levels of organizations, especially the executive branch. She brings over fifteen years of executive experience champion- ing real lasting business improvement by changing how people view and run their business. Her experience, international and national, spans the defence, industrial and commercial business sectors with significant accomplishments in organizational behaviour, programme management, strategic planning, business and marketing management, executive coaching, and profitability turnaround. She also has significant expertise in information technology both from a strategic as well as an operational standpoint. Ms. Lusk s strategic partners include economic development agencies, elected officials, chambers of commerce and federal departments and agencies. She has received numerous awards for her contribution to the success of economic development agencies in creating and retaining business in the Southern California region. She serves on the Board of Directors for the Inland Valley Economic Development Agency.
19 Her executive MBA is from the Peter F. Drucker and Masatoshi Ito Graduate School at Claremont Graduate University. She holds a BSc in Management and Organizational Behaviour from the University of La Verne, California, and a teaching credential from the Los Angeles County Office of Education. Freddy Nager A djunct Professor of Marketing ning website. Over the ensuing years, he has created marketing campaigns and projects for such clients as Nissan & Infiniti, Royal Caribbean Cruise Lines, Nestlé, the Grammy Brand, National Lampoon, and numerous new media ventures, including Web 2.0 start-up Metacafe. His work has been recognized by, among others, Communication Arts, Adweek, Step Inside Design and the One Show. He currently lives in Los Angeles. B.A East Asian Studies and Sociology (Harvard University) Emeritus Professor Gabriel Jacobs MBA (University of Southern California) BA (University of London) Prof. Nager has two decades of experience in advertising, entertainment and interactive media. A graduate of Harvard University, he also holds an MBA in Marketing & Entrepreneurship from the University of Southern California, where he taught undergraduate marketing labs. He is currently the Founder and Fusion Director of the creative strategy agency Atomic Tango ( com), and the author of the marketing blog Cool Rules Pronto (www. coolrulespronto.com). He began his career at major music label MCA Records, and launched their first website in 1995 to critical acclaim. He then joined advertising agency Saatchi & Saatchi L.A. as Sr. Copywriter on all Toyota interactive marketing, including their award-win- Ph.D. (University of Wales) Before retiring from his Chair of Business Information Technology at Swansea University, Professor Jacobs s primary teaching and research interests included multimedia applications, business telematics and computer-assisted learning. In 1993, he helped found the Association for Learning Technology and for nine years was Editor then Executive Editor of its journal, ALT-J. Before that, he was Joint-Editor of the journal Interactive Multimedia. Prof. Jacobs directed a number of major European-funded projects related to small businesses, multimedia and e-learning. He has published extensively in the areas of IT and general business management and continues to research in these areas. 19
20 SWISS QUA L I T Y EDUCATION Head Office and Technopark Campus Technoparkstrasse 1, 8005 Zürich, Switzerland Telephone Fax c u m b r i c o l l e ge. c h 20